• 제목/요약/키워드: proactive behavior

검색결과 86건 처리시간 0.024초

How a Luxury Brand Can Enhance its Product Attractiveness in Retail Environment?

  • Ahn, Sungsook;Lee, Jeonghoon
    • 유통과학연구
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    • 제13권12호
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    • pp.5-11
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    • 2015
  • Purpose - The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology - Behavioral experiments were performed to observe the impact of consumers' social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results - We found that the possibility of social mobility and the degree of individuals' interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions - Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.

농촌관광에 있어서 관광동기와 만족이 충성도에 미치는 구조관계 분석: 성별의 조절효과 (Structural Relationships among Rural Tourism Motivation, Satisfaction, and Loyalty Including the Moderating Effects of Gender)

  • 박덕병;김경희
    • 한국지역사회생활과학회지
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    • 제22권2호
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    • pp.283-298
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    • 2011
  • Gender is frequently being identified as a key moderator in consumer behavior studies. However, there has been insufficient studies in this field in rural tourism areas. The purpose of this study examined the structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effect of gender. Data were collected from 442 farmstay visitors by field survey in rural areas. SPSS 15.0 and LISREL 8.80 statistical package were used to analyze the data. Principle component analysis and path analysis were carried out to identify the structural relationships. Results showed that refreshment and family togetherness of tourism motivation had a negative effect on satisfaction. However, rural life of tourism motivation had a positive effect on satisfaction. Tourists' satisfaction had a positive effect on loyalty. The results also indicated that gender moderated the relationship among tourism motivation, satisfaction, and loyalty. The study suggested that it was important for tourism service marketers to develop proactive relationship marketing techniques that could have a lasting impact on customer retention.

Securing a Cyber Physical System in Nuclear Power Plants Using Least Square Approximation and Computational Geometric Approach

  • Gawand, Hemangi Laxman;Bhattacharjee, A.K.;Roy, Kallol
    • Nuclear Engineering and Technology
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    • 제49권3호
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    • pp.484-494
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    • 2017
  • In industrial plants such as nuclear power plants, system operations are performed by embedded controllers orchestrated by Supervisory Control and Data Acquisition (SCADA) software. A targeted attack (also termed a control aware attack) on the controller/SCADA software can lead a control system to operate in an unsafe mode or sometimes to complete shutdown of the plant. Such malware attacks can result in tremendous cost to the organization for recovery, cleanup, and maintenance activity. SCADA systems in operational mode generate huge log files. These files are useful in analysis of the plant behavior and diagnostics during an ongoing attack. However, they are bulky and difficult for manual inspection. Data mining techniques such as least squares approximation and computational methods can be used in the analysis of logs and to take proactive actions when required. This paper explores methodologies and algorithms so as to develop an effective monitoring scheme against control aware cyber attacks. It also explains soft computation techniques such as the computational geometric method and least squares approximation that can be effective in monitor design. This paper provides insights into diagnostic monitoring of its effectiveness by attack simulations on a four-tank model and using computation techniques to diagnose it. Cyber security of instrumentation and control systems used in nuclear power plants is of paramount importance and hence could be a possible target of such applications.

가족형태에 따른 청소년의 자살생각에 영향을 미치는 요인 (Factors that Affect Suicidal Ideation among Korean Adolescents by Family Type)

  • 김희걸;김희진
    • 한국학교보건학회지
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    • 제31권3호
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    • pp.167-177
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    • 2018
  • Purpose: This study examined the factors that affect suicidal ideation among Korean adolescents according to their family type. Methods: The data of the 2017 Korea Youth Risk Behavior Web-based Survey was used in this study. Out of 62,276, a total of 60,077 adolescents (51,367 adolescents from two-parent families and 8,710 adolescents from single-parent families) were included in the analysis. Results: This study demonstrated that the level of suicidal ideation of the adolescents in single-parent families was significantly higher than that of the adolescents in two-parent families. The factors that affect suicidal ideation among the two-parent family adolescents were gender, grade, economic status, academic performance, smoking, drinking, physical activity, subjective health status, subjective body image, subjective happiness, stress, and depression. The factors that affect suicidal ideation among the single-parent family adolescents included gender, grade, smoking, subjective health status, subjective happiness, stress and depression. Conclusion: Single-parent family adolescents are likely to have a higher level of suicidal ideation along with higher levels of depression and stress and lower levels of subjective health and happiness, compared to single-parent family adolescents. For this higher-risk group of suicidal ideation, more thoughtful attentions and proactive policies are needed to manage their mental health and stress in school and family situations.

Loss of Acquired Skills: Regression in Young Children With Autism Spectrum Disorders

  • Ye Rim Kim;Da-Yea Song;Guiyoung Bong;Jae Hyun Han;Hee Jeong Yoo
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제34권1호
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    • pp.51-56
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    • 2023
  • Objectives: Regression, while not a core symptom of autism spectrum disorder (ASD), has been suggested to be a distinct subtype by previous studies. Therefore, this study aimed to explore the prevalence and clinical differences between those with and without regression in children with ASD. Methods: This study includes data from toddlers and young children aged 2-7 years acquired from other projects at Seoul National University Bundang Hospital. The presence and characteristics of regression were explored using question items #11-28 from the Autism Diagnostic Interview-Revised. Chi-square and independent t-tests were used to compare various clinical measurements such as autistic symptoms, adaptative behavior, intelligence, and perinatal factors. Results: Data from 1438 young children (1020 with ASD) were analyzed. The overall prevalence rate of regression, which was mainly related to language-related skills, was 10.2% in the ASD group, with an onset age of 24 months. Regarding clinical characteristics, patients with ASD and regression experienced ASD symptoms, especially restricted and repetitive interests and behaviors, with greater severity than those without regression. Furthermore, there were significant associations between regression and hypertension/placenta previa. Conclusion: In-depth surveillance and proactive interventions targeted at young children with ASD and regression should focus on autistic symptoms and other areas of functioning.

범죄영화 속 음악적 전개에 따른 내러티브 - 음악감독 미클로스 로자(Miklos Rozsa)의 "이중배상(Double indemnity)"과 "더 킬러스(The Killers)"를 중심으로 - (According to musical narrative development in crime movie)

  • 최유미;이승연
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2014년도 추계 종합학술대회 논문집
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    • pp.89-90
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    • 2014
  • 본 논문은 음악감독 미클로스 로자가 참여한 범죄영화 두 편을 중심으로 내러티브를 유추할 수 있는 음악적 기능을 연구한다. 두 편의 영화는 "이중배상(Double indemnity, 1946)"과 "더 킬러스(The Killers, 1948)"이다. 영화에 사용 된 주요테마와 장면을 분석 후 범죄영화에만 나타나는 키워드를 중심으로 내러티브의 유추가능한 음악적 표현 방법을 조사한다. 테마음악은 범죄영화에서 사건의 시작을 알리는 진행 및 전개, 계획단계와 진행 단계의 선행적 행동과 후행적 행동을 거쳐 최종 결과인 범죄를 저지르는 행동을 표현한다. 음악만으로 범죄영화의 내러티브를 유추할 수 있고 범죄를 진행하는데 있어서 음악적 효과가 장면과 결합하여 긴장감을 극대화시킨다.

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산림 지역과 도시 지역 성인의 건강상태 및 건강행태 비교 (Comparing the Current Health Status and Health Behaviors of Residents from Urban and Forested Areas)

  • 이인숙;이고운;김성재;방경숙;최희승
    • Perspectives in Nursing Science
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    • 제12권1호
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    • pp.14-22
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    • 2015
  • Purpose: Forests have positive effects on health due to phytoncide, thus increasing physical activity and stress relief. However, research has not been conducted on the daily health benefits of existing forests. Therefore, this study attempts to compare the health status and behaviors of residents in urban and forested areas. Methods: This cross-sectional study used anthropometric measures, blood tests, heart rate variability, depression, stress, and health behavior self-reports for adults between 35 and 79 years from two regions. Results: Adults living in a forested region had better health consequences-including lower prevalence of osteoarthritis (6.4%) and mean bone mineral density (-0.84) -than those in an urban region (osteoarthritis: 13.7%; bone mineral density: -1.55). The percentage of 'physically active' participants (measured in MET-minutes) differed significantly different between the forested (49.1%) and urban (7.3%) areas. However, health behaviors such as smoking, alcohol consumption, and regular heath check-up rates were worse among residents from the forested, than the urban area. Conclusion: We concluded that more proactive forest therapy programs are needed to prove the health differences.

일부 중학생의 구강보건행동과 지식에 관한 조사연구 (Survey on oral health behavior and knowledge of middle school students)

  • 임근옥;최정희
    • 한국치위생학회지
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    • 제11권2호
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    • pp.243-250
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    • 2011
  • Objectives : The purpose of this study was to examine the oral health behavior and knowledge of middle schoolers in an attempt to facilitate the selection of what to teach about oral health. Methods : The subjects in this study were 315 students at three different middle schools located in the city of Gunsan. After a self-administered survey was conducted by using structured questionnaires in collaboration with their homeroom teachers, the answer sheets from 315 students were gathered. And the answer sheets from 302 students were analyzed with SPSS 12.0 program except 13 incomplete ones. The findings of the study were as follows: Results : 1. By gender and grade, the middle school boys(51.3%) outnumbered the middle school girls(48.7%), and the seventh, eighty and ninth graders respectively accounted for 31.5, 32.8 and 35.8 percent. 2. As to the parts of the mouth they brushed, the largest number of the seventh graders(31.6%) and ninth graders(56.5%) brushed their teeth and tongue. The largest group of the eighth graders(39.4%) brushed their teeth, tongue and gums, and the gaps between them and the others were statistically significant. 3. In regard to toothbrushing frequency, the ninth graders did that 2.62 times, which was the largest frequency, but the gap between them and the others was not statistically significant. 4. Concerning school oral health education experiences, the rates of the seventh, eighth and ninth graders who had ever received that education stood at 69.5, 50.6 and 50.5 percent respectively, and those students significantly outnumbered the others who hadn't(p<0.01). 5. As for the relationship of their oral health behavior scores to toothbrushing frequency, there was a statistically significant correlation between the two(r=0.227, p<0.001). And the oral health knowledge scores had a statistically significant correlation to toothbrushing frequency (r=0.116, p<0.05) and oral health behavior scores(r=0.358, p<0.001). Conclusions : It is concluded that proactive oral health education must be made through diverse programs and systems. Also, regular oral examination and active oral health program for preventing dental caries and periodontal disease should be proliferated in order to evaluate achievement and effectiveness and maintain oral health care.

랜섬웨어 탐지를 위한 머신러닝 기반 암호화 행위 감지 기법 (A Machine Learning-Based Encryption Behavior Cognitive Technique for Ransomware Detection)

  • 황윤철
    • 산업융합연구
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    • 제21권12호
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    • pp.55-62
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    • 2023
  • 최근 등장하는 랜섬웨어들은 다양한 공격 기법과 다양한 경로를 통해 공격을 수행하고 있어 조기 탐지와 방어에 많은 어려움을 겪고 있으며, 그 피해 규모도 날로 증가하고 있다. 따라서 본 논문에서는 효과적인 랜섬웨어 탐지를 위하여 파일 암호화와 암호화 패턴을 머신러닝 기반으로 하는 감지 기법을 제안한다. 파일 암호화는 랜섬웨어가 공격하는데 필수적으로 사용하는 기능으로 암호 행위와 암호화 패턴을 분석함으로써 랜섬웨어를 탐지하고 랜섬웨어의 특정 변종이나 새로운 유형의 랜섬웨어를 탐지할 수 있기 때문에 랜섬웨어 공격을 식별하고 차단하는 데 매우 효과적이다. 제안한 머신러닝 기반의 암호화 행위 감지 기법은 암호화 특성과 암호화 패턴 특성을 추출하여 머신러닝 기반의 분류기를 통해 각각 학습을 시켜 해당 행위에 대한 탐지를 진행하고 최종 결과는 두 분류기의 평가 결과를 기반으로 앙상블 분류기에서 랜섬웨어 유무를 판별하여 좀 더 정확도를 높였다. 또한, 제안한 기법을 numpy와 pandas, 파이썬의 사이킷런 라이브러리를 사용하여 구현하여 평가지표를 사용한 성능를 평가한 결과 평균적으로 94%,의 정확도와 95%의 정밀도, 93%의 재현률과 95%의 F1 스코어가 산출되었다. 성능 평가 결과를 보면 암호화 행위 감지를 통해 랜섬웨어 탐지가 가능하다는 것을 확인할 수 있었고 랜섬웨어의 사전 탐지를 위해 제안한 기법의 성능을 높이기 위한 연구도 계속해서 진행되어야 한다.

유비쿼터스 컴퓨팅을 위한 사용자 친화적 지능형 공간 구현 (Implementation of User-friendly Intelligent Space for Ubiquitous Computing)

  • 최종무;백창우;구자경;최용석;조성제
    • 정보처리학회논문지D
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    • 제11D권2호
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    • pp.443-452
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    • 2004
  • 본 논문에서는 유비쿼터스 컴퓨팅을 위한 지능형 공간 제어 시스템을 제안한다. 이 시스템은 전등, TV, 오디오, 전자 열쇠 등을 제어하는 일종의 홈/사무실 자동 제어 시스템으로 기존의 시스템에 비해 다음의 4가지 특징을 갖는다. 첫째, 사용자는 언제 어디서나 이 시스템을 사용할 수 있다. 구체적으로 제안된 시스템은 웹 서버의 기능을 제공하고 있으며 따라서 사용자는 인터넷에 유무선으로 연결된 어떠한 컴퓨터의 브라우저로도 접근할 수 있으며, 또한 휴대폰으로 접근할 수도 있다. 둘째, 이 시스템은 음성 인식 기능을 지원한다. 따라서 기존의 컴퓨터 인터페이스에 익숙하지 않은 사용자들도 보다 인간 중심적인 음성 인터페이스를 통해 시스템을 제어할 수 있다. 셋째, 시스템은 사용자의 요청에 반응하는 수동적인 서비스뿐만 아니라, 사용자 행동의 규칙성을 기반으로 미래를 예측하고 이에 따라 적극적인 서비스도 제공한다. 넷째, 이 시스템은 최근 내장형 기술을 적용하여 구현되었다. 제안된 시스템의 하드웨어는 206MHz로 동작하는 StrongARM CPU, 32MB SDRAM, 16MB 플래시 메모리, 그리고 가전제품의 전원 공급을 제어하는 릴레이 박스(Relay box) 등으로 구성된다. 이러한 하드웨어 플랫폼 상에 내장형 리눅스가 동작하고 있으며, 음성 인식 도구, 내장형 시스템을 위한 웹 서버, 릴레이 박스를 구동하는 GPIO driver 등의 소프트웨어 컴포넌트들이 유기적으로 협력하여 지능형 공간을 제공한다.