• Human Ecology Research
• /
• 제55권1호
• /
• pp.1-12
• /
• 2017

This study examines the relationship among children's smart device immersion tendency, children's self-regulation, and pro-social behavior as well as investigates the mediating effect of self-regulation between children's smart device immersion tendency and pro-social behavior. Participants were composed of 263 4-year-old children attending kindergarten in Incheon and Gyeonggi province. Data were analyzed by means of Pearson's correlation coefficients in SPSS, the structural equation model and bootstrapping in AMOS. The results are as follows. First, there is a statistically meaningful relationship among children's smart device immersion tendency, self-regulation, and pro-social behavior. There is a negative correlation between children's smart device immersion tendency and children's self-regulation as well as pro-social behavior; however, there is positive relationship between children's self-regulation and pro-social behavior. Second, children's smart device immersion tendency had a direct effect on children's self-regulation. In addition, children's self-regulation indicated a direct effect on children's pro-social behavior. Third, children's self-regulation was found sufficient to mediate the relationship between children's smart device immersion tendency and pro-social behavior. The results indicate that the effort to increase children's self-regulation may decrease the negative effect toward children's pro-social behavior caused by smart device immersion tendencies.

• 아동학회지
• /
• 제29권6호
• /
• pp.15-33
• /
• 2008

The purpose of this study was to investigate which variables predicted preschoolers' pro-social behavior. Subjects consisted of 250 preschooler-mother pairs; children were 3 to 6 years of age Children's emotional intelligence and pro-social behavior were assessed by classroom teachers. Data on the mothers' socialization beliefs and strategies as well as children's temperament were gathered through maternal self-reported questionnaires. Data were analyzed by descriptive statistics, t-tests, correlation and regression analyses. Results showed that children's temperament (withdrawal predisposition) and emotional intelligence (self emotional expression) predicted children's pro-social behavior. Mothers' perceptions of the importance of pro-social behavior correlated negatively with children's pro-social behavior.

• 패션비즈니스
• /
• 제20권1호
• /
• pp.17-34
• /
• 2016

This research is a construct to understand CSR and pro-social consumption behavior of fashion consumers which classifies CSR efforts of fashion company and conducts positive analysis of the relationship between such characteristics and social relationship behaviors(sharing of values, consciousness of kind, consciousness of future expectation) and pro-social consumption behavior. For this path analysis was conducted utilizing a sample of 430 consumers who have experience of CSR efforts of fashion brands. The result is as follows. First, as a result of the path relationship among CSR efforts & sharing of values of fashion brands, consciousness of kind and consciousness of future expectation, economic efforts, relational efforts and cyclical efforts meaningfully affected sharing of values, whereas creative efforts did not. Also, relational and creative efforts meaningfully affected consciousness of kind, whereas economic and cyclical efforts did not. Furthermore, economic, relational and cyclical efforts meaningfully affected consciousness of future expectation, when creative efforts failed. Second, as a result of the analysis of path relationship among sharing of values, consciousness of kind, consciousness of future expectation and pro-social consumption behavior of social relationships, sharing of values had a meaningful impact on consciousness of kind, consciousness of future expectation and pro-social consumption behavior. And finally consciousness of kind and future expectation showed meaningful influence on pro-social consumption behavior.

• 대한가정학회지
• /
• 제37권1호
• /
• pp.29-44
• /
• 1999

The objectives of this study are (1) to identify sub-areas of the pro-environmental behavior, (2) to examine the level of the pro-environmental attitude and behavior, (3) to examine the degree of inconsistency between attitude and behavior, and (4) to investigate the reasons of the inconsistency. Data was collected from the questionnares with 299 married men and 378 married women and the deep interviews with 10 married women. The major findings are follows : (1) The pro-environmental behavior can be classified into 2 sub-areas : social-oriented area and individual-oriented area. (2) The level of pro-environmental attitude and behavior in the social-oriented area is lower than those in individual-oriented area. (3) The attitude-behavior inconsistency in the social-oriented sub-area is stronger than that in the individual-oriented sub-area. (4) The reasons of the pro-environmental attitude-behavior inconsistency are the lack of the sincere environmental consciousness and the existence of the pro-environmental behavior restriction factors.

• 가정과삶의질연구
• /
• 제16권1호
• /
• pp.63-80
• /
• 1998

The purpose of this study is to analyze the effects of unstructured and spontaeous role-playing in pro-social behavior of a child. The experimental group in this study is 7 children who go to after-school class in J. social welfare facility and the controlled group is 7 children in composition class., While the experimental group did role-playing with each other the control group did not have any treatment, In order to find out effects of an experiment pre-test first post-test and second post-test were done. The results can be concluded as following. First in pre-test the degree of behavior resulted the same in experimental group and in controlled group. However in the first post-test the pro-social behavior of the experimental group with role-playing showed an improve than that of the controlled group. Therefore it can be emphasized once more that the role-playing improves pro-social behavior of a child. Second in the second post-test done 2 moth after the role-playing it was found that the pro-social behavior of experimental group keep the improved points as in the first post-test Therefore it can be concluded that the effect of role-playing on pro-social behavior of a child is continuous.

• 한국콘텐츠학회논문지
• /
• 제19권9호
• /
• pp.162-180
• /
• 2019

본 연구는 소비자의 친사회적 소비행위에 대한 행동적 가치인식이 친사회적 소비실천에 미치는 영향을 살펴보고, 사회적으로 공동의 가치를 추구하는 데 필요한 집단적 결속력을 높이는 신뢰와 사회관계의 호혜성에 근거한 소비자의 사회적 자본의 조절효과를 검증하였다. 연구결과, 전반적으로 친사회적 소비에 대한 행동적 가치인식이 긍정적이며, 이타적 가치, 감정적 가치, 사회적 가치, 기능적 가치 순으로 높게 나타났다. 또한 소비자의 친사회적 소비실천 수준을 살펴본 결과, 연령에 따른 차이만 유의하게 나타났다. 부당기업에 대한 거부의 행동을 제외하고 모든 실천행동에서 연령이 높을수록 더 적극적인 것으로 나타났다. 친사회적 소비실천에 대한 행동적 가치인식의 영향과 사회적 자본의 조절효과를 검증한 결과, 기능적 가치와 감정적 가치의 영향이 유의하게 나타났으며, 신뢰는 감정적 가치인식과, 호혜성은 기능적 가치인식과 유의한 상호작용이 있는 것으로 나타났다. 이러한 결과를 바탕으로 사회적으로 긍정적인 영향을 끼치기 위한 소비자의 역할이 실천되기 위한 방향으로의 전환을 촉진하는데 필요한 이론적 시사점과 실무적 시사점에 대해 논의하였다.

• Asia Marketing Journal
• /
• 제26권2호
• /
• pp.104-128
• /
• 2024

More consumers are choosing pro-consumption for social change, but scholars know little about why and how consumers engage in pro-consumption behaviors. A newly emerged pro-consumption behavior called "Don-jjul," which appeared during the COVID-19 pandemic in South Korea, refers to compensating businesses that have engaged in altruistic actions by boosting their sales. This study used Latent Dirichlet Allocation (LDA) of topic modeling, sentiment analysis, and in-depth interviews to investigate the perceptions, motivations, and emotions regarding Don-jjul. As a result, the study revealed pro-consumers' perceptions of Don-jjul as "collective pro-consumption for contributing to social well-being." Don-jjul has two main motives: "supporting underdogs with difficulties" and "compensating good businesses economically." We also found two ambivalent emotions evoked by Don-jjul: "respect for good business owners" and "concerns regarding the misuse of Don-jjul." The results contribute to pro-consumption research for social well-being, providing business opportunities for retailers and CSR managers with a deep understanding of pro-consumers.

• Human Ecology Research
• /
• 제52권2호
• /
• pp.127-139
• /
• 2014

This study was aimed to develop an integrative art program that incorporates both emotional and pro-social components for young children (age, 4-5 years). Furthermore, the effectiveness of this integrative program was examined with 39 young children who were divided into the experimental group and the control group of this study. To the experimental group, the integrative art program of interest in this study was provided over 8 weeks. The children of the control group were provided a similar program during the same period. To measure the levels of young children's emotional intelligence and those of their pro-social behavior were assessed by using the emotional intelligence questionnaire and the children's pro-social behavior assessment scale to collect the data. The analysis of covariance by SPSS 18.0 indicated that the young children from the experimental group exhibited higher total scores for emotional intelligence and pro-social behaviors than their counterparts from the control group. The results indicate that the integrative art program of interest in this study improved the young children's emotional intelligence and their pro-social behaviors. Along with main results of this study, implications for research and practice were discussed.

• 가정과삶의질연구
• /
• 제25권2호
• /
• pp.105-122
• /
• 2007

The purpose of this study is to examine the influence of the family health on the self-esteem and pro-social behaviour of children. The objects were 422 children who were 5th and 6th grade in primary school. The questionnaires were collected between June and July in 2006. T-test, Pearson's correlation and hierarchical multiple regression were used for data analysis. The results are as follows: First, the family health is higher than the average and also the self-esteem and pro-social behaviour of children are higher than the average. Second, the higher family's economic and parent's educational level, the higher family health and self-esteem of children. In addition, Female children have higher pro-social behaviour than male children. Third, family health has positive correlations with self-esteem and pro-social behaviour of children. Furthermore there is a positive correlation between the self-esteem and pro-social behaviour of children. Fourth, the self-esteem and pro-social behaviour of children are strongly influenced by the family health. As a consequence the family health is the principal variable which influences on the self-esteem and pro-social behaviour of children. This study shows that the healthy family support program is necessary in order to build up the positive self-esteem and pro-social behaviour of children.

• 한국융합학회논문지
• /
• 제10권1호
• /
• pp.245-256
• /
• 2019

이 연구는 스포츠 활동에 함께 참여하는 다문화 청소년과 한국 청소년들의 공감과 친사회적 행동이 학교생활행복에 미치는 영향을 분석하는데 그 목적이 있었으며, 스포츠 활동에 참여하는 청소년과 참여하지 않는 청소년 총 461명을 대상으로 분석한 결과, 스포츠 활동에 참여하며, 스포츠 활동 경력이 많을수록 공감과 친사회적 행동 및 학교생활행복 수준이 높은 것으로 나타났다. 스포츠 활동에 참여하는 청소년들의 공감과 친사회적 행동 및 학교생활행복 하위요인들 간에는 정적인 상관관계가 있었으며, 학교생활행복에 영향을 미치는 공감과 친사회적 행동 하위요인들로는 관계형성과 의사소통, 협동하기, 도움주기, 감정표현, 위안하기의 요인들이 영향을 미치는 것으로 나타났다. 이 연구의 결과들은 다문화가정과 한국가정 청소년들의 학교생활행복에 있어서 스포츠 활동을 통한 공감과 친사회적 행동에 대해 다루는 것의 중요성을 시사한다.