• Informatization Policy
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• v.29 no.2
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• pp.37-65
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• 2022

This article analyzes the relationship between the privacy attitudes of MyData users and the four dimensions of privacy cynicism (distrust, uncertainty, powerlessness, and resignation) as to privacy protection intentions through a structural equation model. It was examined that MyData user's internet skills had a statistically significant negative effect on 'resignation' among the privacy cynicism dimensions. Secondly, privacy risks have a positive effect on 'distrust' in MyData operators, 'uncertainty' in privacy control, and 'powerlessness' in terms of privacy cynicism. Thirdly, it was analyzed that privacy concerns have a positive effect on the privacy cynicism dimensions of 'distrust' and 'uncertainty', with 'resignation' showing a negative effect. Fourthly, it was found that only 'resignation' as a dimension of privacy cynicism showed a negative effect on privacy protection intention. Overall, MyData user's internet skills was analyzed as a variable that could alleviate privacy cynicism. Privacy risks are a variable that reinforces privacy cynicism, and privacy concerns reinforce privacy cynicism. In terms of privacy cynicism, 'resignation' offsets privacy concerns and lowers privacy protection intentions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.10
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• pp.3419-3437
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• 2022

Anonymization technology is an important technology for privacy protection in the process of data release. Usually, before publishing data, the data publisher needs to use anonymization technology to anonymize the original data, and then publish the anonymized data. However, for data publishers who do not have or have less anonymized technical knowledge background, how to configure appropriate parameters for data with different characteristics has become a more difficult problem. In response to this problem, this paper adds a historical configuration scheme resource pool on the basis of the traditional anonymization process, and configuration parameters can be automatically recommended through the historical configuration scheme resource pool. On this basis, a privacy model hybrid recommendation algorithm for user satisfaction is formed. The algorithm includes a forward recommendation process and a reverse recommendation process, which can respectively perform data anonymization processing for users with different anonymization technical knowledge backgrounds. The privacy model hybrid recommendation algorithm for user satisfaction described in this paper is suitable for a wider population, providing a simpler, more efficient and automated solution for data anonymization, reducing data processing time and improving the quality of anonymized data, which enhances data protection capabilities.

• Journal of the Korea Society of Computer and Information
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• v.27 no.5
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• pp.47-54
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• 2022

Recently, with the development of deep learning technology, research on recognizing human behavior is in progress. In this paper, a study was conducted to recognize risky behaviors that may occur in a single-person household environment using deep learning technology. Due to the nature of single-person households, personal privacy protection is necessary. In this paper, we recognize human dangerous behavior in privacy protection video with Gaussian blur filters for privacy protection of individuals. The dangerous behavior recognition method uses the YOLOv5 model to detect and preprocess human object from video, and then uses it as an input value for the behavior recognition model to recognize dangerous behavior. The experiments used ResNet3D, I3D, and SlowFast models, and the experimental results show that the SlowFast model achieved the highest accuracy of 95.7% in privacy-protected video. Through this, it is possible to recognize human dangerous behavior in a single-person household environment while protecting individual privacy.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.137-143
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• 2020

With the development of information and communication technology, various data have appeared and are being distributed. The use of various data has contributed to the enrichment and convenience of our lives. Data in the public areas is also growing in volume and being actively used. Public data in the field of education are also used in various ways. As the distribution and use of public data has increased, advantages and disadvantages have started to emerge. Among the various disadvantages, the privacy problem is a representative one. In this study, we deal with the privacy issues of public data in education. First, we introduce the privacy issues of public data in the education field and suggest various solutions. The various solutions include the expansion of privacy education opportunities, the need for a new privacy protection model, the provision of a training opportunity for privacy protection for teachers and administrators, and the development of a real-time privacy infringement diagnosis tool.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.3
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• pp.558-575
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• 2013

The purpose of a data leakage prevention system is to protect corporate information assets. The system monitors the packet exchanges between internal systems and the Internet, filters packets according to the data security policy defined by each company, or discretionarily deletes important data included in packets in order to prevent leakage of corporate information. However, the problem arises that the system may monitor employees' personal information, thus allowing their privacy to be violated. Therefore, it is necessary to find not only a solution for detecting leakage of significant information, but also a way to minimize the leakage of internal users' personal information. In this paper, we propose two models for representing the level of personal information disclosure during data leakage detection. One model measures only the disclosure frequencies of keywords that are defined as personal data. These frequencies are used to indicate the privacy violation level. The other model represents the context of privacy violation using a private data matrix. Each row of the matrix represents the disclosure counts for personal data keywords in a given time period, and each column represents the disclosure count of a certain keyword during the entire observation interval. Using the suggested matrix model, we can represent an abstracted context of the privacy violation situation. Experiments on the privacy violation situation to demonstrate the usability of the suggested models are also presented.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.3C
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• pp.167-175
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• 2005

Privacy enforcement has been one of the most important problems in IT area. Privacy protection can be achieved by enforcing privacy policies within an organization's online and offline data processing systems. Traditional security models are more or less inappropriate for enforcing basic privacy requirements, such as purpose binding. This paper proposes a new approach in which a privacy control model is derived from integration of an existing security model. To this, we use an extended role-based access control model for existing security mechanism, in which this model provides context-based access control by combining RBAC and domain-type enforcement. For implementation of privacy control model we use GRBAC(Generalized Role-Based Access Control), which is expressive enough to deal with privacy preference. And small hospital model is considered for application of this model.

• Korea Trade Review
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• v.45 no.6
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• pp.77-97
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• 2020

This study investigates the effects of O2O-based mobile shopping application (O2O MSA)'s information and service quality on the user's perceived privacy protection, satisfaction and loyalty. In this study, 969 questionnaire reponses were collected, out of which 555 were used to estimate the structural paths using PLS-SEM (partial least square structural equation model) for the hypothesis test. Our empirical findings are drawn from Chinese respondents that live in a 1-line city in China and use O2O MSAs serviced by China's leading companies. This study examines and confirms that qualified information and service of O2O MSA positively affect both perceived privacy protection and customer satisfaction, which finally leads to customer behavioral loyalty through the perceived privacy protection. Further, this study presents effective practical implications for application development strategy suitable for users in the O2O-based mobile shopping industry.

• 제어로봇시스템학회:학술대회논문집
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• 2004.08a
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• pp.788-793
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• 2004

Internet-based distribution of digital contents provides great opportunities for producers, distributors and consumers, but it may seriously threaten users' privacy. The Digital Rights Management (DRM) systems which one of the major issues, concern the protection of the ownership/copyright of digital content. However, the most recent DRM systems do not support the protection of the user's personal information. This paper examines the lack of privacy in DRM systems. We describe a privacy policy and user's privacy preferences model that protect each user's personal information from privacy violation by DRM systems. We allow DRM privacy agent to automatically negotiate between the DRM system policy and user's privacy preferences to be disclosed on behalf of the user. We propose an effective negotiation algorithm for the DRM system. Privacy rules are created following the negotiation process to control access of the user's personal information in the DRM system. The proposed privacy negotiation algorithm can be adapted appropriately to the existing DRM systems to solve the privacy problem effectively.

• Journal of Information Processing Systems
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• v.16 no.1
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• pp.96-112
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• 2020

Solving the disclosure problem of sensitive information with the k-nearest neighbor query, location dummy technique, or interfering data in location-based services (LBSs) is a new research topic. Although they reduced security threats, previous studies will be ineffective in the case of sparse users or K-successive privacy, and additional calculations will deteriorate the performance of LBS application systems. Therefore, a model is proposed herein, which is based on geohash-encoding technology instead of latitude and longitude, memcached server cluster, encryption and decryption, and authentication. Simulation results based on PHP and MySQL show that the model offers approximately 10× speedup over the conventional approach. Two problems are solved using the model: sensitive information in LBS application is not disclosed, and the relationship between an individual and a track is not leaked.

• Information Systems Review
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• v.22 no.2
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• pp.101-120
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• 2020

This study investigates the effects of privacy psychological characteristics of B2C logistics services users on their willingness to comply with their logistics companies' information protection policy. Using cognitive valence theory as a theoretical framework, this study proposes a research model to examine the relationships between users' logistics security knowledge, privacy trust, privacy risk, privacy concern, and their willingness of information protection policy compliance. To test the proposed model, we conducted a survey from actual users of logistics services and collected valid 151 samples. We analyzed the data using a structural equation modeling software. The empirical results show that logistics security knowledge positively affects privacy trust; privacy concern positively influences privacy risk; privacy trust, privacy risk, and privacy concern positively influence behavioral willingness of compliance. However, logistics security knowledge does not affect behavioral willingness of compliance. The results of the study provide several contributions to the literature of B2C logistics services domain and managerial implications to logistics services companies.