• Journal of Internet Computing and Services
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• v.23 no.3
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• pp.77-85
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• 2022

Unlike previous studies that focused on the diversity of YouTube content, this study tried to identify factors affecting users' satisfaction with the YouTube recommendation system. Specifically, by adding content preference suitability and privacy concerns to the technology acceptance model, we empirically analyzed how these variables affect user's satisfaction of the YouTube AI recommendation system. For this purpose, asurvey was conducted on college students in their 20s and 30s, and the main research results are as follows. First, in the respondents of this study, playfulness and usefulness, which are major variables of the technology acceptance model, appeared as significant factors affecting the satisfaction of the YouTube AI recommendation system, whereas the effect of ease to use was not found. Second, content preference suitability was found to affect the satisfaction with AI recommendation system, but privacy concerns did not affect the satisfaction with YouTube AI recommendation system. Based on these research results, the implications of the study and the directions for future studies were suggested.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.216-232
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• 2009

The purpose of this paper is to examine the ethical implications in UCC participation. This paper aimed at examining the advent of UCC as a critical media tool in interactive two-way communication and the effect of ethical questions on the level of UCC participation. The findings show that uncertainty avoidance gives an positive and significant effect on privacy concern and regulatory preference, but it is not related to copyright invasion in Korea and U.S.A. It is shown that privacy concern does not influence on UCC retrieval in Korea whereas it is positively related to UCC retrieval in the United States. Also, privacy concern has not relationship with UCC production(modification, recreation, generation) in both nations. In the case of regulatory preference, it posits an significant and positive effect on UCC retrieval in Korea while it is not related to UCC retrieval in the United States. Also, regulatory preference does not affect on UCC production in Korea whereas it influences on UCC generation without impacting UCC modification and recreation in U.S.A. Finally, the results show that copyright invasion has stronger relationship with UCC recreation and generation than UCC modification, and it is positively related to UCC retrieval in both nations.

• Journal of Families and Better Life
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• v.22 no.5
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• pp.101-111
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• 2004

This study was conducted to examine how the types of housing values influence the preference for computerized housing (so called 'Intelligent Housing'). A questionnaire survey was conducted on 347 residents in Seoul metropolitan area. The following findings were obtained: 1) The housing values were classified into 6 types: ostentation, information & technology, tradition preservation, personality, practicality, and privacy pursuit. 2) There were significant differences in housing values by the generation and the level of familiarity with information technology. 3) In general, computerized housing was highly preferred, and the housing value types that affected the preference were 'ostentation' and 'information & technology.' 4) There is a need to develop diverse models of computerized housing systems to respond to consumer demands.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.10
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• pp.3438-3457
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• 2022

As location-based services (LBS) are widely used in vehicular ad-hoc networks (VANETs), location privacy has become an utmost concern. Spatial cloaking is a popular location privacy protection approach, which uses a cloaking area containing k-1 collaborative vehicles (CVs) to replace the real location of the requested vehicle (RV). However, all CVs are assumed as honest in k-anonymity, and thus giving opportunities for dishonest CVs to submit false location information during the cloaking area construction. Attackers could exploit dishonest CVs' false location information to speculate the real location of RV. To suppress this threat, an edge-assisted Trusted Collaborative Anonymity construction scheme called TCA is proposed with trust mechanism. From the design idea of trusted observations within variable radius r, the trust value is not only utilized to select honest CVs to construct a cloaking area by restricting r's search range but also used to verify false location information from dishonest CVs. In order to obtain the variable radius r of searching CVs, a multiple linear regression model is established based on the privacy level and service quality of RV. By using the above approaches, the trust relationship among vehicles can be predicted, and the most suitable CVs can be selected according to RV's preference, so as to construct the trusted cloaking area. Moreover, to deal with the massive trust value calculation brought by large quantities of LBS requests, edge computing is employed during the trust evaluation. The performance analysis indicates that the malicious response of TCA is only 22% of the collaborative anonymity construction scheme without trust mechanism, and the location privacy leakage is about 32% of the traditional Enhanced Location Privacy Preserving (ELPP) scheme.

• The KIPS Transactions:PartC
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• v.14C no.7
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• pp.545-552
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• 2007

P3P(Platform for Privacy Preference) that is used in the World Wide Web is a standard to define and negotiate policies about definition, transmission, collection, and maintenance of personal information. Current P3P standard provides methods that define client personal information protection policy and P3P policy associated with web server. It also provides a method that compares these two policies. The current P3P standard, however, does not handle detail functions for safe transmission of the personal information and data. Also, it does not handle problems that can be induced by the detail functions. In this paper, in order to solve these problems, we propose a Secure P3P(S-P3P) protocol, which is a security protocol for the current P3P standard, offers mutual authentication between the web server and the client, and guarantees integrity and confidentiality of the messages and data. Furthermore, a S-P3P protocol provides non-repudiation on transmission and reception of personal information that is transmitted from the client to the web server.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.87-102
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• 2013

This study investigated residents' preferences for spatial features of sitting areas in assisted living facilities, and provides recommendations for planning sitting areas to support residents' spatial preferences and social interaction. The study participants were 69 residents of eight assisted living facilities (30+ resident capacity), located in south central Texas. A photographic comparison method was used, in which residents were shown 20 matched pairs of photos, with a single feature digitally modified in each pair, and asked to select which environmental representation they preferred. The hypothesized spatial characteristics were identified in practice based literature as those that may encourage usage of sitting areas: viewability, variety, homelikeness, and privacy. Most of the hypothesized features were preferred by participants, with the highest preference found for non-institutional furniture arrangements and naturalness, followed by increasing enclosure and variety of seating. Preference was less significant for domestic cues such as carpeted floors, divided light windows, and boundaries defined by different colored material or columns, possibly due to their physical impairments or preference for visual openness. Participants' level of mobility assistance was significantly related to their preference for some features, such as seating with people-watching capability, and carpeted floors. The findings have implications for facility architects and administrators engaged in resident-oriented spatial planning.

• Journal of Korean Society of Transportation
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• v.4 no.1
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• pp.12-27
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• 1986

This study examined user preferences toward transportation modes in Seoul. Two multidimensional scaling models, the ideal point and vector models, were applied to data on mode preferences of 114 adults in the metropolitan area. While both models produced fairly similar results, the vector model performed slightly better than the other in terms of interpretability of the results. The transport attributes elicited are comfort, flexibility, travel cost, travel time, privacy, and safety; among which comfort is salient most. The comfort variable is a multi-faceted attribute in nature. The variations of attribute preferences are most significant between the gender groups as well as worker/nonworker groups. In particular, male workers, female workers and female nonworkers form three distinctive market segments. An unidimensional scaling of the preference data reveals that subway, auto-driver, and subscription bus modes are preferred most, whereas motorcycle and bicycle least. The other modes of express bus, taxt, auto-passenger, bus and walk rank intermediately. An examination of how preference orders vary among modal groups hints that users align their stated attitudes to their choice in order to reduce cognitive dissonance.

• Journal of the Korean housing association
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• v.25 no.3
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• pp.93-103
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• 2014

The objective of the present study is to investigate healing design attributes for adolescent patients and to identify the relationship among healing design attributes and the meaning of home. This study examined the environmental preferences of American adolescents for hospital rooms to investigate age-appropriate healing design attributes. The health-related quality of life (HRQOL) concept was adapted to this study as a theoretical framework. One hundred six American adolescents participated in the survey. Participant adolescents consisted of two groups by their health status: forty-seven adolescent patients who were waiting for their surgical operations in waiting rooms and fifty-nine healthy high school students while they were at school. Participants aged in range from 14-year to 18-year olds with a mean of 16-year olds. Data collection consisted of two different instruments: Emotional state survey with demographics and environmental preference survey. Environmental values that are important to adolescents were control of privacy, having outside view, and quiet places to go. However, staying in a single-bed room for hospitalization is ranked the lowest score for the participating adolescents. Adolescents who perceived higher stress level preferred to have quiet places to go, to control over privacy and to have outside view significantly. The study resulted that the most important design attribute for American Adolescents was "privacy control", which is the essence of the meaning of home. There are some significant discrepancies in environmental preferences of hospital rooms by different genders and different health status.

• Convergence Security Journal
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• v.15 no.5
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• pp.87-95
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• 2015

Recently, The cloud computing technology is emerging as an important issue in the world, and In technology and services, has attracted much attention. Cloud services have evolved from simple forms to complex forms(using multiple mobile devices and communication services(Kakao talk, Facebook, etc.). In particular, as the cloud is especially facilitated the collection of user information, it can now be analyzed with the user's taste and preference. And many of the benefits of the cloud became increasingly closely with our lives. However, the positive aspects of cloud computing unlike the includes several vulnerabilities. For this reason, the Hacking techniques according to the evolution of a variety of attacks and damages is expected. Therefore, this paper will be analyzed through case studies of attack and vulnerability to the privacy threats factors of the cloud computing services. and In the future, this is expected to be utilized as a basis for the Privacy security and Response.

• Journal of the Korean housing association
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• v.20 no.1
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• pp.101-112
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• 2009

The purpose of this study is to find out the preference and the needs of old womens on the life support appliances i.e. medication dispenser, video phone, activity monitor and sleep monitor. The appliances may be improved reflecting the result of the questionnaire asking about the preferred functions and designs. The respondents were 141 female seniors of 65 years and older, living in Ulsan city or Cheongju city, Korea. Following is the list of results. (1) The medication dispenser, responded as highly preferred, met some worries over the troubles by power stoppage especially while one is out, letting her forget the medication time. (2) The video phone was worried over the cases of hearing failure by small sound, and watching failure by weakening sight. (3) The activity monitor, like the medication dispenser, was worried about the troubles while one is out or out of the monitoring scope, its expense, and the privacy, (4) The sleep monitor met the worries over the inadequacy for the sleeping mat on the floor and the emission of electromagnetic waves. (5) The preferred designs were (1) white or red standing medication dispenser, (2) wall-mounted video phone working by voice, (3) metal activity monitor sensor with white or yellow bracelet.