• 한국컴퓨터정보학회논문지
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• 제21권6호
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• pp.97-106
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• 2016

This study tries to seek the is the realistic improvements and legislative measures about current medical advertising which was in the Court on 12 May 2015 by presenting and discussion the understanding, problems and its alternative direction of pre-deliberation on the existing law which is the decision on the constitutionality of health care advertising regulated health care advertising General commercial advertising has the right which have to be protected as the terms of the protection of know and freedom of expression and advertiser's there are sure to be in a value to be protected. Medical advertising is also a person in addition to the absolute value that includes both Due to the particularity of medical advertising in terms of life and the right to health Until now, this has been the target of strong regulations are changing the policy of gradual deregulation in our country, including the country. Medical advertising on the current medical law had been to be checked by pre-deliberation of the executive power. However, due to unconstitutional, in the circumstances which a false hype is flooding and increasing, it has been realized that the fair competition of medical community, life and health rights of the people are threatened by in reverse. In this regard, the abolition of the pre-deliberation system of medical advertising can be welcomed by abolition of the old system which is the legal and institutional censorship. Since its abolition, the alternative policy direction is insufficient also it is not clear. Therefore we need to study this. Therefore, in this paper, we try to find general theoretical background and problem of pre-deliberation system of medical advertising. Also, as trying to find feasibility or ambiguity of regulation and issues about medical advertising on medical law, we argued the provision of special measures of the medical advertising for introduction of integrated medical advertising deliberation committee which can ensure the independence and autonomy, strengthening of the monitoring on the internet advertising, legal resolving through amendments, strengthening of penalties, and establish special measures of medical advertising for the medical privatization and demand for the foreign medical tourist, etc. Empirical study about practical regulatory measures of medical advertising which converged the various opinions of consumer groups, government and academia, and medical community, and we expect hope to see the more realistic alternative provision.

• 경영과정보연구
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• 제16권
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• pp.95-115
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• 2005

Although advertising plays an important role of information source for consumer, also advertising affect negative influence to the consumer and social system. Under the such a concept, this study reviewed the social responsibility of advertising and the freedom of expression including the foreign country's advertising regulation system as the theoretical background of advertising regulation. In addition, this study analyzed the case of the advertisement reviews by Korea Advertising Review Board(august 1, 2000, the business concerning prior deliberation of broadcast advertisements was entrusted to the Korea Advertising Review Board, a civilian self-regulatory body, by the Korean Broadcasting Commission) and Fare Trade Commission. As the result of data analysis, some problems of regulation system and codes are suggested and discussed as follows: (1) the high ratio of rejection (2) using the unnecessary foreign language (3) inconsistency application of deliberation standard.

• 의료법학
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• 제9권2호
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• pp.269-308
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• 2008

The contemporary age is a period of PR for the self. Regardless of how good the quality of goods or services offered is, if it is not made known to the buyers, a sell is impossible. As a result, the contemporary man is flooded with advertisements and is living in a time of over-saturated information. This is not much different in the medical services sector, as it too is experiencing an overflow of information due to the expansion of advertisement approaches to include not only the previous positive-method, but also the negative-method. In tandem, recent advancements in electronics and information technology has made possible a rapid increase in then number of internet advertisements. However, outmoded medical law, which was created to regulate newspapers and billboards, is still being applied to regulate today's modem medical advertisements. At the same time, collateral ordinances such as "corrective statutes for signs and advertisements" are not sufficient in providing the necessary regulatory countermeasures. In the midst of all this, as IPTV is scheduled to be broadcast nationwide starting next year, and with the market for search advertisements and internet advertisements annually growing at a rapid pace, it has become evermore urgent to come up with an adequate regulatory measure. Consequently, it is necessary to look into the possibility of restricting the medium and content of internet medical advertisements as well as realistic schemes for its realization. In particular, regulatory measures that take into consideration the special characteristics of internet advertisements should be found, and the necessity of an prior deliberation procedure and the likelihood of introducing a certification system should be examined.

• 농촌계획
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• 제29권1호
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• pp.1-10
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• 2023

This study aims to establish a landscape plan that can preserve the identity of the region while meeting the unique functions related to land use of the Saemangeum agricultural land. In addition, it was intended to prepare a mid- to long-term landscape plan basic concept for the formation and management of the Saemangeum agricultural land landscape. Therefore, in this study, landscape management by type for processing/storage facilities, production/processing facilities, complex/sales facilities, and research/experimental facilities for facilities scheduled to move in after setting the direction and five strategies for landscape management considering the specificity of agricultural land direction was set. In addition, the landscape management direction for 6 common landscape elements such as buildings, open spaces, advertisements, colors, public facilities, and night scenery was also presented. In particular, Agroworks, Agro City, and Agro Town, which are important landscape areas, are landscape-focused management areas, and the landscape management direction for the area has been established. This study is considered to have great utility value when setting landscape standards for public or private buildings and infrastructure, development projects, etc. to be moved in prior to establishing a landscape plan for agricultural land. It is expected that it can be used as a basis for deliberation and review of the landscape standards derived from this study in the future landscape-related licensing for agricultural land.

• 디지털융복합연구
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• 제11권2호
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• pp.59-70
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• 2013

아케이드 게임 산업은 세계 게임 시장에서는 콘솔게임에 이어 두 번째로 큰 시장으로 다양한 게임 발전의 원동력이 되지만, 한국에서는 여러 요인으로 쇠퇴하여 게임 산업이 온라인 게임에 편중되는 결과를 낳고 발전 동력을 잃었다. 아케이드 게임은 공간성, 기기 확장성, 게임 대가성, 유희성을 가진 산업으로 기기 개발과 활용의 자유가 중요하지만, 한국에선 사전심의와 업종 규제로 이를 제약하였다. 사행성 기기를 아케이드 게임으로 분류하고 규제를 완화하여 문제가 발생하였다. 본 연구에서는 한국 아케이드 게임 산업의 정책 변화에 따른 영향을 규제 정책을 중심으로 외국의 사례와 비교하여 문제점을 찾고 대안을 제시하였다.

• 한국IT서비스학회지
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• 제22권5호
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• pp.1-16
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• 2023

This study aimed to provide fundamental insights into the digital customer experience by identifying its components and analyzing their importance and satisfaction levels among youths. To achieve this objective, the components of digital customer experience were identified through a review of prior research and consultation with experts. Subsequently, a survey was conducted with 200 youths in Seoul and Gyeonggi-do. The main findings of the study are as follows: First, The components of the digital customer experience consisted of 12 items grouped into three categories. Second, an analysis of the disparity between the importance and satisfaction levels of digital customer experience revealed statistically significant differences across all items. Third, By utilizing IPA (Importance-Performance Analysis), the digital customer experience was categorized into four quadrant, each with its own characteristics and recommendations for management: The first quadrant, the "current level maintenance area," encompassed items related to "entertainment" and "recommended service." This area is currently functioning well but necessitates continuous attention and management. The second quadrant, the "area to be supported first," included items such as "personalization," "security," "inducing participation," "privacy," and "individuality expression." Intensive management and improvements are imperative in this quadrant. The third quadrant, the "long-term improvement area," consisted of items like 'consistency,' 'information quality,' and 'convenience.' These items require focus on long-term enhancement efforts. The fourth quadrant, the "areas where efforts have already been invested," encompassed items like 'accessibility' and 'deliberation.' It appears that excessive investment has been made in these areas relative to their importance, calling for selective investments while considering the specific issues associated with each factor. These research findings serve as essential data for managing the digital customer experiences of youths.

• 한국언론정보학보
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• 제56권
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• pp.194-218
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• 2011

이 연구는 온라인 토론 과정에서 메시지 품질과 토론 연결망 구조, 그리고 여론지도력의 관계를 탐색했다. 서울시 무상급식 논란이 벌어진 온라인 커뮤니티의 실제 토론사례를 분석한 결과, 메시지 품질과 연결망 지수, 주목과 반응이 모두 밀접한 관련을 맺고 있었다. 메시지 품질이 높은 토론자는 활발한 의견 교환을 유도해 토론 연결망에서 중심위치를 차지하면서 다른 토론자의 주목과 반응을 이끄는 여론지도력을 행사했다. 그러나 메시지 품질이 주목과 반응을 직접 유인하기보다 연결망 위치와 역할이 메시지 품질의 효과를 매개하고 있어 온라인 여론지도력이 토론자의 메시지 품질과 구조적 위치의 복합적 영향력임을 알 수 있었다. 한편, 여론지도층의 높은 메시지 품질에도 불구하고 연결망의 구조적 효과가 전체 토론의 합리성을 제약해 고립된 숙의와 여론 극화를 유인했다. 마지막으로, 메시지 품질의 여론지도력을 매개하는 연결망 구조와 여론지각의 상호작용 효과는 여론을 주도하는 다수여론집단에서 강하게 관찰됐다. 분석결과를 토대로 온라인 여론지도력 연구에서 토론 연결망의 구조적 효과가 지니는 함의를 논의했다.