• 한국감성과학회:학술대회논문집
• /
• 한국감성과학회 1998년도 추계학술발표 논문집
• /
• pp.273-277
• /
• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• 복식문화연구
• /
• 제18권2호
• /
• pp.304-321
• /
• 2010

The purpose of this study was to investigate the sensation seeking tendency and knitwear purchase behaviors of high school girls. The data were obtained from 475 high school girls at 6 high schools located in Daejeon. The method of study is a survey consisted of sensation seeking tendency items, knitwear purchase behavior items and demographic attribution. Data were analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS WIN 17.0 program. The results of study are as follows. First, high school girls generally liked knitwears by reason of comfort and activity. Most girls purchased the knitwears to wear ordinary casual wear(81.5%). They usually thought sweater and cardigan to be representative of knitwears. Also, they mostly purchased the knitwears of simple and active design, achromatic color, 100% cotton, and solid or simple stripe pattern. The design and price were considered as important evaluation criteria in knitwear purchase. The information sources used by them were store display, friends, and internet. Second, the knitwear purchase behaviors of high school girls showed the difference between groups with high- and low-sensation seeking tendency. The most important factor of knitwear purchase was an unique and characteristic design in high group and a simple and active design in low group. In conclusion, high school girls liked knitwears and had different knitwear purchase behaviors according to the sensation seeking tendency.

• 유통과학연구
• /
• 제11권7호
• /
• pp.31-37
• /
• 2013

Purpose - The objective of this research is to be acquainted with the spending patterns and buying motives of Indian gold consumers along with the opinions of gold traders. Research design, data, and methodology - The study administers a structured questionnaire survey with 450 consumers and conducts personal interviews with 60 gold businesspersons in the Indian state of Andhra Pradesh, a leading gold consuming state in the entire country. Using Analysis of Variance, the collected data was analyzed and the hypotheses were tested. Results - Results indicate that 85 percent of Indian gold consumers are purchasing gold in the form of ornaments and jewellery as against 10 percent invested in gold coins/bars. Another 5 percent consumers is investing in gold by choosing either gold traded mutual funds or gold schemes introduced by corporate gold traders. Conclusions - Majority of the Indian gold consumers are considering occasions and festivities while buying gold and then giving preference to price as against least preference to recommendations of brand ambassadors.

• 동아시아식생활학회지
• /
• 제20권6호
• /
• pp.1008-1017
• /
• 2010

The current study aims to determine the effects of descriptive menu labels on customers' purchase intentions in a restaurant setting. The research identified the importance of information provided by the menu labels as well as how the different types of descriptive menu labels affect patrons' purchase intentions in an American-style restaurant. The subjects evaluated in this study were foreign clients who frequented the Western cuisine restaurant in the United States Forces Korea. A total of 351 questionnaires were analyzed by factor analysis, analysis of variance (ANOVA), and regression analysis by means of SPSS 15.0. As a result, it was found that comprehension of menu and price were the most necessary pieces of information for customers encountering menu labels, and sensory type of descriptive menu labels was the most preferred. In addition, differences in the purchase intentions of customers in response to different types of descriptive menu labels suggests that there were more statistically significant differences in the perception of purchase intention among descriptive labels as compared to usual menu labels.

• 동아시아경상학회지
• /
• 제8권1호
• /
• pp.57-69
• /
• 2020

Purpose - This study examines what are the asset market fluctuations in Europe and how each economic variable affects major variables, and explore the dynamics of housing and stock market through Greece. The variables under consideration are balance on current account (BCA), index of stock (STOCK), gross domestic product (GDP), housing price indices (HOUSING), M3, real rate of interest (IR_REAL) and household credits (LOAN). We investigate the functional and causal relationships between housing and stock market. Research design, data, and methodology - Vector error correction model (VECM) is used to figure out the dynamic relationships among variables. This study also contains the augmented Dickey-Fuller unit root, cointegration, Granger causality test, and impulse response function and variance decomposition analysis by EViews 11.0. Results - The statistical tests show that all variables under consideration have one unit root and there is a longterm equilibrium relationship among variables for Greece. GDP, IR_REAL, M3, STOCK and LOAN can be considered as causal factors to affect real estate market, while GDP, LOAN, M3, BCA and HOUSING can bring direct effects to stock market in Greece. Conclusions - It can be judged that the policy that affects the lending policy of financial institutions may be more effective than the indirect variable such as monetary interest rate.

• 동아시아식생활학회지
• /
• 제22권2호
• /
• pp.305-314
• /
• 2012

This study examined awareness and information acquisition behavior regarding food hygiene and safety and information search behavior of college students. The sample was obtained from 284 students in Yeungnam region through a self-administered questionnaire. To describe characteristics of the respondents, frequency distributions were used. In addition, $t$ tests, analysis of variance and Duncan multiple range tests were conducted. Data were analyzed by SPSS Windows V.18.0. The results of the study were as follows: (1) most respondents were concerned about food hygiene and safety. They were mostly interested in the expiration date label on breads, milk/dairy products, fish products and meat products, and price of cookies. Many respondents answered that foods produced and distributed in Korea were not safe. The respondents were most worried about endocrine disruptors among various food risk factors. The respondents received information on food hygiene and safety from blogs, mini-homepages, or Kin-searches on the Internet, electronic media, and food labeling in decreasing order.

• Industrial Engineering and Management Systems
• /
• 제14권2호
• /
• pp.129-158
• /
• 2015

It is necessary for retailers to determine the optimal ordering policy of products considering supply disruptions due to a natural disaster and a production process failure as quality and machine breakdowns. Under the situation, a dualsourcing supply chain (DSSC) is one of effective SC for retailers to order products reliably. This paper proposes the optimal ordering policy of a product in a DSSC with a retailer and two manufacturers. Two manufacturers may face supply disruptions due to a natural disater and a production process failure after they received the retailer's order of products. Here, two scenarios of demand information of products are assumed: (i) the demand distribution is known (ii) mean and variance of the demand are known. Under above situations, two types of DSSC are discussed. Under a decentralized DSSC (DSC), a retailer determines the optimal ordering policy to maximize his/her total expected profit. Under the integrated DSSC (ISC), the optimal ordering policy is determined to maximize the whole system's total expected profit. Numerical analysis investigates how demand information and supply disruptions affect the optimal decisions under DSC and ISC. Besides, profitability of supply chain coordination adjusting the wholesale price is evaluated to encourage the optimal decision under ISC.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권7호
• /
• pp.91-101
• /
• 2021

The paper examines the impact of the COVID-19 pandemic on the stock market prices. The vector autoregression model (VAR) has been used in this analysis to survey 341 stocks on the Ho Chi Minh City Stock Exchange (HOSE) for the period from January 23, 2020 to December 31, 2020. The empirical results obtained from the analysis of 11 economic sectors suggest that there is a statistically significant impact relationship between COVID-19 and the healthcare and utility industries. Additional findings show a statistically significant negative impact of COVID-19 on the utility share price at lag 1. Analysis of impulse response function (IRF) and forecast error variance decomposition (FEVD) show an inverse reaction of utility stock prices to the impact of COVID-19 and a gradual disappearing shock after two steps. Major findings show that there is a clear negative effect of the COVID-19 pandemic on share prices, and the daily increase in the number of confirmed cases, indicate that, in future disease outbreaks, early containment measures and positive responses are necessary conditions for governments and nations to protect stock markets from excessive depreciation. Utility stocks are among the most severely impacted shares on financial exchanges during a pandemic due to the high risk of immediate or irreversible closure of manufacturing lines and poor demand for basic amenities.

• 한국조리학회지
• /
• 제20권1호
• /
• pp.189-204
• /
• 2014

본 연구는 외식 소비성향에 따른 한식당 선택속성이 외식 고객들의 행동의도와의 영향관계를 확인하고자 한다. 연구의 목적을 달성하기 위하여 외식소비자 249명을 대상으로 SPSS 18.0을 사용하여 빈도분석, 요인 및 신뢰도분석, 카이제곱분석, 상관관계분석, 군집분석, 분산분석 및 다중회귀분석을 하였다. 가설검정을 위한 분산분석한 결과 식당의 접근성은 모든 군집에서 유의한 차이를 나타내지 않았다. 음식의 품질은(F=5.587, $p{\leq}.001$) 유의한 결과를 나타내었고, 종사원의 서비스(F=5.186, p<.01), 가격할인(F=4.921, p<.01)에서 유의한 차이를 나타내었다. 따라서 외식 소비성향군집은 한식당 선택속성에는 차이가 있을 것이라는 가설1은 부분 채택되었다. 한식당 선택속성이 행동의도에 영향을 미친다는 가설을 검정하기 위하여 한식당 선택속성의 하위요인(식당의 접근성, 음식의 품질, 종사원의 서비스, 가격할인)을 독립변수로 하고, 외식 소비자의 행도의도를 종속변수로 하여 다중회귀분석결과는 식당의 접근성은 (${\beta}=.092$), 가격할인(${\beta}=.299$)로 행동의도에 유의한 결과를 나타내지 않았다. 그러나 음식의 품질(${\beta}=.379$, p<.001), 종사원의 서비스(${\beta}=.251$, p<.001)에서 유의한 결과를 나타내었다. 한식당 선택속성이 행동의도에 정(+)의 영향을 미친다는 가설은 부분 채택되었다. 이와 같은 연구결과를 바탕으로 외식 경영자들은 한식당을 경영할 때 음식의 품질을 유지하기 위하여 좋은 식재료, 위생, 음식의 양과 일관 된 맛을 유지하기 위한 경영정책과 종사원들의 교육을 통한 질 좋은 서비스를 고객에게 제공하는 것을 식당경영의 최우선과제로 하여야 하겠다.

• 서비스연구
• /
• 제6권1호
• /
• pp.83-95
• /
• 2016

본 논문은 한국은행 경제통계시스템에서 제공한 서비스업생산지수와 서비스업도소매지수를 가지고 상호간의 연관성을 분석하였다. 분석을 위한 통계분석 기간은 2000년 1월부터 2015년 9월까지 15년 9개월간의 월별자료 189개를 사용하였고, 분석도구로는 E-Views 6을 이용하여 VAR 모형을 통한 그랜저 인과관계분석(Granger Causality test)과 충격반응분석(Impulse Response Function) 및 분산분해(Variance Decomposition)를 실시하였다. 주요 분석결과는 다음과 같다. 첫째, 그랜저 인과관계 분석결과(Granger Causality test) 상승률과 변동성에 있어서 서비스업생산지수와 서비스업도소매지수 상호간에 예측력이 있음을 알 수 있었다. 둘째, 충격반응함수(Impulse Response Function)분석결과 서비스업생산지수와 서비스업도도소매지수에 사이에 충격이 존재하여 일정시차까지 영향을 미치다가 사라짐을 알 수 있었다. 이는 다른 산업뿐만 아니라 서비스업산업에 있어서도 생산량은 어느 정도 도소매업체의 판매량을 예측할 수 있다는 것으로 해석할 수 있다. 마지막으로 분산분해(Variance Decomposition) 분석결과 서비스업도소매지수는 일정시차동안 73.65%~65.59%의 서비스업생산지수에 의하여 영향을 받는 것으로 나타났다. 하지만 서비스업생산지수는 일정시차동안 0.97%~1.92%의 서비스업도소매지수에 영향을 받는 것으로 나타나 영향력이 미미함을 알 수 있었다. 본 연구는 다양한 지수를 대상으로한 상호간의 가격발견을 통한 상호연관성을 분석한 기존의 연구방법을 확장하여 서비스업생산지수와 서비스업도소매지수와의 가격발견 기능을 파악하는데 기여하였다고 사료된다. 이와 같은 연구결과는 물가지수를 관리하고 있는 정부에게 물가정책을 수립하는데 의미를 부여하고, 각종 지수를 관리하고 있는 한국은행 및 통계청에게 의미 있는 시사점을 제공할 것으로 판단된다. 본 연구에 대한 한계점으로는 물가지수를 이용한 선행연구가 많지 않아서 좀 더 체계적인 분석이 부족하다는 점과 구조변화 시점을 구분하여 분석하지 못했다는 점이다. 따라서 다양한 물가지수를 활용한 후속연구와 구조변화를 전후를 대상으로 한 추가연구가 필요하다고 사료된다.