• 대한가정학회지
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• 제43권1호
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• pp.115-128
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• 2005

The purpose of this study was to examine the association between consumer's price perception and the price information searching behavior. For this, hypotheses were suggested and tested with a sample of 383 consumers. The results were as follows: the hypotheses were supported in part. The perception of the existence of a standard price, the existence of price differentiation, the degree of price differentiation, and the price appropriateness were all associated with the price information searching behavior. The perception of the existence of price differentiation, and the degree of price differentiation were associated with the transference behavior after price checking, and the perception of the existence of price differentiation, the degree of price differentiation, and the price fairness were associated with the place selection behavior.

• 경영과학
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• 제26권3호
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• pp.67-78
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• 2009

In this paper, I analyze the mobile broadband services market characterized by vertical and horizontal differentiation. Vertical differentiation as service quality differentiation is based on the transmission speed of mobile internet service and horizontal differentiation as spatial differentiation is based on the service coverage. Theoretical explanations for the competitive price policy have been developed in the game context of WiBro which represent the high quality within the limited service coverage and HSDPA which represent relatively low quality with nation-wide service. When the WiBro has a mobile broadband service quality advantage and the difference in quality is sufficiently low, the price of WiBro with limited service coverage is relatively lower than that of HSDPA. This occurs because the advantage of WiBro's vertical service differentiation is offset by the disadvantage of horizontal differentiation. The difference in the quality of mobile internet service, however, is not too high, the price of WiBro is relatively higher than that of HSDPA. Moreover, when the service quality of WiBro is sufficiently high, the low quality HSDPA service faces no demand.

• Management Science and Financial Engineering
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• 제13권2호
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• pp.99-116
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• 2007

This paper considers the value of location in a linear city model and examines the product differentiation equilibrium of duopoly providing different benefits to consumers. We show that if the value of location is small, symmetric location equilibrium occurs where two firms follow the maximal differentiation principle. However, as the value of location increases, asymmetric location equilibrium occurs where the low-value-location firm moves to the high-value-location firm and thus adjusted maximal differentiation principle holds. We also investigate two different price leadership model and demonstrate the relationship between the value of location and the role of price leadership. In particular, we show that when the location value is high, the price leadership by high-value-location firm will appear as a unique equilibrium.

• 자원ㆍ환경경제연구
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• 제23권4호
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• pp.553-581
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• 2014

This paper analyzes competition among service stations in the Korean gasoline market. We consider spatial differentiation as a source of product differentiation as well as the characteristics of the stations and vertical contracts between refiners and retailers as factors causing changes in equilibrium prices in the Korean gasoline retail market. The effect of the government's price disclosure policy on the retail market competition is also analyzed. Moran's I test indicates that the prices of neighboring gas stations are spatially correlated in the market. It is also found that gasoline prices for vertically integrated stations are much lower than those for independent stations. In addition, unbranded stations charge lower prices than branded stations but also induce branded stations to price more competitively. Meanwhile, the government's price disclosure policy did intensify price competition in the retail gasoline market. It is inferred that the price disclosure policy contributed to retailers gaining more bargain power in price negotiation with refiners, causing an eventual increase in retail prices.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.454-471
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• 2008

This study suggests the dynamic pricing model which reveals the organic relationship between ASP (Application Service Provider) price and the related factors, using system dynamics methodology. Basically, we applied the law of supply and demand for analyzing price changes. Then, we deducted ASP price, focusing on fixed cost and variable cost. We also researched the customer's buying behavior according to version differentiation policy. In the version policy, we set up the proposition about customer's satisfaction and willingness-to-pay, using option system. As a result, this research designed the simulation model which analyzes the changes of the sales according to version differentiations and customer's willingness-to-pay. Through this research, we can find effective version differentiation strategies. This paper also found that the larger the number of package, the greater the demand and customer's willingness-to-pay. The increase of the number of package causes the increase of the sales. The increase of the sale is not exactly relative to the number of package. Drawing S-curve, the sales was increased. This dynamic pricing model suggests the ground that the ASP price changes based on the existing version differentiation theory and the demand of customers can affect the changes of the sales. We expect that this model suggests a clear standard of ASP pricing by combining real cases.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 한국수자원학회논문집
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• 제32권5호
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• pp.537-545
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• 1999

본 연구에서는 다음과 같은 세 가지 측면에서 광역상수도 요금제도 개선 방향을 분석하였다. 첫째, 지금까지 기존 연구에서는 거의 논의가 없었던 용도별(생활용수, 공업용수) 차등요금을 부과하는 방안을 분석하였다. 먼저 현행 용도별 동일 요금체계의 문제점을 지적하고 용도별 차등화 요금 설정을 위한 몇 가지 방법론을 제시하였으며, 다소 제약적인 가정에서지만 실증자료를 이용하여 람지(Ramsey) 가격을 계산해 보았다. 둘째, 첨두부하요금(계절별 차등 요금)과 관련하여 일반론적인 측면에서의 첨두부하 요금 적용의 근거 외에 광역상수도 공급 시스템이 특수하게 가지고 있는 댐 설비와의 관련성을 고려한 계절별 차등요금의 근거도 있음을 지적하고 이러한 두 측면을 모두 종합적으로 고려해야 함을 지적하였다. 셋째, 현재 계획 부하에 대한 책임소재를 불분명하게 만드는 배분량, 급수 결정량 제도의 문제점을 자세히 지적하고 지방자치단체에게 광역상수도 건설 수요(계획 부하)에 대한 책임을 부과하고 지방자치단체간 비용부담의 형평성을 유지하게 해주는 '책임수량제(責任水量制)'의 광역상수도 적용필요성을 제시하였다.

• 수산경영론집
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• 제47권1호
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• pp.47-61
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• 2016

This study is aimed to analyze economical meaning and problems on the industrial differentiation of Korean laver industry. Based on the surveyed data, the export value of korean laver has increased over 28 times for last 20 years($10 million to $300 million) and the separation of farming and processing was an important success factor of rapid growth of korean laver industry. However, the result of the survey shows that the farming profit is 534.1 won out of the total price for a bunch of dried laver, 3,566.3 won. So, farming profit counts for just 15 percent of total price. In contrast, the processing profit is 1,143.5 won and it is 32.1 percent of total price. This means that laver farmers are not being guaranteed their profit properly. This phenomenon is occurred due to lower status of first-hand processors(which produce dried laver) to second-hand processors(which produce seasoned laver) due to advanced payment given by second-hand processors. So, fist-hand processors should provide their product in the price which was designated by second-hand processors. Besides, despite of many business risks caused from climate change and environmental pollution, the market price of raw laver has steadily decreased. For sustainable prosperity of korean laver industry, imbalance on korean laver industry concerning profit sharing is need to be changed. In future, self-processing of dried laver in fishery household and enhancing the role of The Fisheries Cooperative Union in laver industry can be considered.

• 한국주거학회논문집
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• 제17권6호
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• pp.73-81
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• 2006

This study focused on the fact that changes of policies have influence on housing culture of Korea and analyzed changes in apartment houses planning since the deregulation of the price ceiling through newspaper advertisement. The research compared and analyzed advertisements of apartment houses sales appeared in the 'Gwangju Il-Bo' daily newspaper from 1990 to 2003 by planning factors. : The results are as follows. Reliability and economy were important factors in deciding apartment before the deregulation of the price ceiling policy, but as apartment houses were merchandised after the deregulation of the price ceiling policy, brand of enterprise and image of apartment houses were highlighted more. In the environment of apartment complex, the concerns of location after the deregulation of the price ceiling policy were more increased than before its policy and it means emphasis on living environment for better life. The apartment housing unit and building showed change of the apartment housing unit plan considering residents, high quality of interior design and high-tech and differentiation of equipment since the deregulation of the price ceiling policy. The ground space has been parked or afforested and the underground space is used for parking lot as a part of environment-friendly in the apartment complex planning. The deregulation of the price ceiling policy made brand, image, high-grade and differentiation, and got many changes in the planning side of the apartment sales advertisement.

• 한국콘텐츠학회논문지
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• 제15권6호
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• pp.136-147
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• 2015

본 연구에서는 한류 열풍이 시작된 지 십 수 년이 지난 현재, 한류 열풍을 이끌고 있는 국내 지상파 방송사의 드라마 해외 판매 특성을 살펴보고, 수출 활성화 방안을 논의해 보고자 한다. 특히 미디어 환경의 변화에 따라 프로그램 수출 유형이 어떻게 변화하고 있는지 그 추이를 살펴보는 것이 연구의 목표이다. 한국방송 드라마의 실질적인 판매처라고 할 수 있는 아시아 국가를 중심으로 국가별 판매 단가와 판권 유형이 어떻게 진화하고 있는지 살펴보는 작업은 새로운 부가사업 실현 가능성과 함께 방송 드라마 수출의 향후 10년을 준비하는 데 유용한 정보로 활용될 것이다. 분석을 위해 지상파 2개 방송사의 자료를 수집하였으며 빈도 분석 및 교차 분석을 통해 살펴보았다. 분석 결과, 지난 10년간 수출국의 다변화와 거래 단가 상승, 판권 유형 다양화 등 한국 방송 드라마의 해외 수출에 있어 적지 않은 변화가 포착되었다.