• Human Ecology Research
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• 제59권4호
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• 한국의류학회지
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• 제32권3호
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• pp.474-485
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• 2008

The purpose of this study is to examine the determinants and elements to enhance Korean international competitiveness, employing Porter's(1998) Diamond Model. Half of the 500 leading apparel exporters that were members of the Korea Apparel Industry Association in 2003 were selected as the target of this research. From May to June of 2003, survey questionnaires were sent to executives of these 250 companies in person or by telephone, e-mail, or fax. Seventy questionnaires were used for the final data anlysis. The items used were Reliability, Categorical Regression, and Frequency, using SPSS 11.5. The results were as follows: First, as a result of analyzing the influence of international competitiveness in Korean apparel industry, the firm's strategy, structure, and rivalry was the most influential factor. Others were related and supporting industries, government, chance, demand conditions, and factor conditions. Also, the elements that affect Korean international competitiveness were listed as the level of price competition in foreign markets, the level of labor cost, export marketing capacity, and exchange fluctuation. The most important element to improve the international competitiveness of the Korean apparel industry was a demand growth rate of the overseas markets(Demand Conditions), followed by the level of the labor costs(Factor Conditions), the capability of internationalization(Firm Strategy, Structure, and Rivalry), the change of currency(Chance), the quality and management of products(Demand Conditions), the capability of planning products(Firm Strategy, Structure, and Rivalry), free trade from 2005(Chance), and global sourcing strategy(Firm Strategy, Structure, and Rivalry). Korea's main rival country in apparel related and supporting industry factors is China. However, Korea has a higher level of technology development, quality, and price level than China.

• 한국가스학회지
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• 제3권2호
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• pp.11-16
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• 1999

원자재를 전량 해외로부터의 도입에 의존하고 외화차입비중이 높은 국내 석유류 및 LNG 제품은 그 특성상 환율변동에 상당히 민감한 속성을 가지고 있다. 그러나 경쟁연료임에도 불구하고 석유류와 LNG는 상이한 형태의 가격결정구조를 보유하고 있기 때문에 환율변동에 따른 반응정도, 특히 가격변동 정도가 상이하다. 따라서 이들 연료에 대한 가격결정구조의 분석과 환율변동의 민감도분석을 통해 환율변동 정도에 따른 경유, 중유, LNG의 평균환율변동효과와 환차변동효과를 분리$\cdot$산출하여 이들 연료의 가격변동 정도와 연료간 가격경쟁력의 변화를 분석하였다. 민감도분석 결과 경유가격이 환율변동에 가장 민감하게 반응하였고 중유가격은 경쟁연료중 가장 낮은 반응을 보였다.

• 자원ㆍ환경경제연구
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• 제20권3호
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• pp.489-529
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• 2011

온실가스 저감정책이 시행되면 에너지 다소비 제조업은 비용 상승으로 인해 많은 영향을 받을 것이다. 그러나 가격설정력이 있는 산업이라면, 비용 상승을 제품 가격의 상승을 통해 소비자에게 전가시킬 것이므로 온실가스 저감정책으로 인한 피해가 적을 것이다. 따라서 본 연구는 에너지 다소비 제조업의 가격설정력을 분석함으로써, 각 산업이 온실가스 저감정책에 얼마나 취약한지 살펴보았다. 본 연구에서 사용한 가격설정력모형은 오차수정모형을 통하여 분석하였으며, 수입재의 가격과 인건비를 주요한 설명변수로 사용하였다. 수입재의 가격에 반응을 한다면 경쟁자의 가격에 따라 가격을 설정하는 가격 순응자로 볼 수 있으며, 이러한 산업은 온실가스 저감정책에 취약할 것이다. 반면에, 국내 비용을 의미하는 인건비에 영향을 받는다면, 가격설정력이 있다고 볼 수 있으며, 온실가스 저감정책에 덜 취약할 것이다. 또한, 에너지 가격의 변동은 우리나라 뿐만 아니라 해외에도 영향을 미치므로 수입재의 가격에 반영이 되어 있을 것이다. 따라서 수입재의 가격의 순영향을 보기 위해 에너지 가격을 통제변수로 사용하였다. 추정 결과, 석유제품, 화학제품, 비금속 광물제품, 섬유제품, 자동차 제조업은 가격설정력이 있는 것으로 분석되었으므로, 이들 산업은 온실가스 저감정책에 대해 경쟁력을 가지고 있다고 볼 수 있다.

• 국제학술발표논문집
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• The 7th International Conference on Construction Engineering and Project Management Summit Forum on Sustainable Construction and Management
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• pp.1-7
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• 2017

Korea's domestic construction market and overseas construction order environment are experiencing a decreasing trend, and this trend is expected to continue. Therefore, domestic construction companies are seeking to enter the global construction market. This study analyzes the global construction market and the global competitiveness for global construction companies and provides the results. To this end, this study has developed a model to evaluate the global construction competitiveness level and to evaluated global construction competitiveness in 2016. The evaluation of global construction competitiveness was analyzed based on the competitiveness of construction infrastructure by country, and the evaluation results of competitiveness of construction companies. These assessments were based on 20 detailed international statistics (ENR, Global Insight, Compass, etc.). The evaluation results are as follows. First, in regard to the comprehensive global construction competitiveness by country, America ranked first among 20 countries, followed by China. European countries like Spain, Germany and the Netherlands ranked third to fifth, respectively. Korea ranked sixth, one rank higher than that of the previous year. America and European countries remain strong. Second, in regard to the comprehensive building infrastructure competitiveness by country, America ranked first followed by Germany. Korea ranked twelfth, which is the same rank as that of the previous year. When it comes to stability in the construction market, China ranked first and Korea eighth. For construction systems, Sweden ranked first and Korea thirteenth, and for infrastructure, Japan ranked first and Korea tenth. Third, according to the construction company's capability evaluation by country, America ranked first followed by China. Korea ranked fourth, two ranks higher than that of the previous year because of its building competitiveness (fifth → fourth) and design competitiveness (eleventh → eighth) which has improved. When it comes to building competitiveness, China ranked first and Korea fourth. For design competitiveness, America ranked first and Korea eighth, and for price competitiveness, India ranked first and Korea seventh. However, Korea is still in the middle of the pack rank among the 20 countries considered when it comes to design competitiveness. It is ranked eleventh for design productivity and thirteenth for foreign sales against the total sales (internationalization). Thus, Korea needs to improve technical power and tap into new markets for improved competitiveness, including increased productivity. To do so, more R&D investment is required.

• 산업경영시스템학회지
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• 제20권43호
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• pp.393-408
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• 1997

In the early 1990s, as Korean automobile industry has made rapid progress due to favorable trend in domestic demand and steady increase of export it is very important to analyze the extents of competitiveness and the trends of change in the field of production. In this dissertation, the current situation of our competitiveness and its changes in the field of production are synthetically reviewed through examining productivity and quality, that is output, as well as other overall factors related in the process of production. And this analysis reassures that first of all, our prior tasks lie in the quality and volume of production, and we should develope competitiveness through multilateral innovation of management Now in order to meet these prior tasks, we must secure our own technology design and ability for innovaton ; enlarge overseas local production technical tie-up with leading companies and develop M&A for globalization ; improve price competitiveness, construct cooperation of labor and capital, and improve the structure of finance for innovation of management saving the cost ; establish the new method of production for the preparation of increasing overseas investment in near future.

• 한국항해항만학회지
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• 제27권1호
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• pp.9-18
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• 2003

이 연구는 산업현장에서 직접 수집한 자료를 근거로 수행된 한국 선박관리업의 국제경쟁력 실태에 대한 분석이다. 본 연구에서는 국내 선박관리회사를 국제시장에 존재하는 다국적 선박관리회사와 비교하는 것이 보다 목적에 부합할 것이다. 그러나 국내 선박관리회사는 전반적으로 국제경쟁력 수준이 너무 낮아 다국적 선박관리회사와 비교하기에는 부적절하였다. 때문에 본 연구에서는 국적 외항선사의 선박관리부문을 국내 선박관리업의 비교주체이자 표본으로 선정, 비교하였다. 경쟁력분석은 크게 가격 경쟁력과 비가격 경쟁력으로 구분하여 실시하였다. 각격 경쟁력 요소로는 선원비, 입거수리비, 운항수리비, 선용품비, 기부속비, 윤활유비 및 관리수수료를 포함하였으며, 비가격 경쟁력 요소로는 선원 및 육상관리인의 자질, 관리조직의 효율성, 관리체계의 역량, 산업규격인증, 선박관리 노하우, 대선박 관리지원체계, 사무. 선박자동화 등으로 구성되었다. 분석결과 국적선사 선박관부문은 외국의 전문 선박관리회사들에 비해 전박적으로 국제경쟁력을 확보한 것으로 나타났다. 따라서 한국의 선박관리 사업은 선박관리 경쟁력 수준을 지속적으로 재고하여 적극적으로 국제시장 진출은 시도할 필요성이 있다.

• Journal of Evidence-Based Herbal Medicine
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• 제2권2호
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• pp.33-38
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• 2009

Korean Ginseng has been recognized as a representative special product in Korea and over the world for a long time, since its quality is known to be superior to Chinese, North American Ginseng. However, the export volume of Korean Ginseng products has been diminishing since 1990 because the imports of low price Chinese Ginseng and the effective marketing policy on North American Ginseng. Therefore, this study is to suggest the competitiveness reinforcement strategies through analyses of the present state and transition of the international competitiveness in Korean Ginseng. This study conducts the comparative analysis of international competitive power of ginseng between Korea and other exporting countries. There are many kinds of saponin that are competitive from a quality profile. However, price competitiveness was very low. According to the result of analysis, this study suggest the competitiveness reinforcement strategies of Korean Ginseng as follows ; First, it is necessary to establish the ginseng plan for high-quality environmentally-friendly production. Second, Korean Ginseng producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, export strategies must be established by finding out every importing country’s characteristics with regard its import, circulation and consumption of the Korean Ginseng. The use of this study is to forecast useful information to concerned organization for the future policies to the ginseng products in the international market.

• 유통과학연구
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• 제11권10호
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• 융합경영연구
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• 제11권4호
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• pp.65-76
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• 2023

Purpose: It suggests that in order to compare economic development between large cities, this paper aims to exclude factors such as GDP, trade, manpower, R&D, then present newly an analysis of others (inflation, exports, middle-class, competitiveness, digital). Research design, data, and methodology: In the period of rapid digitalization of the world, we would like to deal with different analysis factors than before. This is because digitalization and prices have the greatest impact on the region in terms of national competitiveness. Random sampling was used as the sample size of this study to generate various values for the annual income of the middle class and the competitiveness index, and the analysis method was used. This is because the income of the middle class can lead the digitalization of the country and accelerate it to standardization. Results: Based on these analysis, it is necessary to reduce the inflation rate of digitalization, it is necessary to lower inflation rates. This can be more fundamental than interest rates. If the demand for digitalization is reduced, national competitiveness, national competitiveness will lower national competitiveness. By building a hub for middle class, you can reduce this inflation rate without China's oversupply. Conclusion: This is because it is difficult to maintain competitiveness through interest rate control, as prices rise, and inflation can become unstable. This study can seek digital acceptance by the middle class as a solution to problems like the regional economic confrontation of new globalization inflation environment.