• 제목/요약/키워드: price competitiveness

검색결과 463건 처리시간 0.023초

A Study on Performance Analyses of Korea's Bidding and Contract Systems for Public Construction Projects

  • Beak, Seung-Ho;Kang, Tai-Kyung;Park, Wonyoung;Lee, Yoo-Sub
    • Journal of Construction Engineering and Project Management
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    • 제5권3호
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    • pp.18-28
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    • 2015
  • Bidding and contract systems are used for public construction projects to select contractors following fair competition principles and to execute national budgets effectively. Many challenges have arisen due to a lack of transparency and fairness and because bidding practices have been luck-based. Few comprehensive or comparative analyses have been conducted on the performance and limitations of bidding and contract systems, and empirical analyses designed to improve policies on and the practice of such systems are lacking. This study empirically analyzed current bidding and contract systems to seek ways of improving them. The study proposes several alternatives to resolve the problems with and irrationalities of the current system: 1) improving bidding and selection systems by changing them from a luck-based price competition into a technical merit- and value-based competition; 2) improving the assessment criteria to meet the current market level of bid and winning prices; 3) adjusting contractual responsibilities and sharing structures to meet the current trend; and 4) strengthening the competitiveness and expanding the social responsibility-based procurement systems of construction companies.

해상풍력발전의 에너지단가(COE)절감 시나리오 연구 (Study on Cost of Energy(COE) Reduction Scenario of Korean Offshore Wind Power)

  • 성진기;이종훈;강금석;이태진
    • 전기학회논문지
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    • 제62권11호
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    • pp.1520-1527
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    • 2013
  • The purpose of this study is to derive COE reduction targets of offshore wind power in Korea. In addition, innovation factors for achieving the COE reduction targets were derived. Also the COE reduction targets of offshore wind power was to improve that national policy, technology, industry and improving regulations would like to help. The results of this study has been created based on the various assumptions, scenarios and experts' discussions. Currently, offshore wind power generation price is 229.72won/kWh in 2012. According to the study, COE of offshore wind power has been proposed 88.8won/kWh at third scenario by 2030. This result has shown competitiveness with fossil fuel power generation.

국내외 SPAqmfosem의 마케팅전략 특징 연구 (A Study on the Characteristics of Marketing Strategy on the SPA Brand)

  • 김희선
    • 한국의상디자인학회지
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    • 제14권1호
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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농촌구조개선을 위한 농촌지도사업의 역할 (The Roles of Rural Extension for the Structural Adjustment of Rural Korea)

  • 임상봉
    • 농촌지도와개발
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    • 제2권1호
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    • pp.71-79
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    • 1995
  • The rural extension in Korea faces transient period since Green Revolution. The urban-centered rapid industrialization policies have initiated the changes in rural and agricultural sector. Nowadays, the World Trade Organization (WTO), newly established by the agreement of the Uruguay Round (UR), is accelerating the changes in rural areas. The rural structural adjustment program established in 1990, in order to cope with the internal and external changes encompassing rural Korea. The rural structure adjustment program is a political responses to reduce the development gaps among industries and regions within the country and to reinforce the price competitiveness of agricultural products toward trade liberalization. This study aims to apply the contents and principles of the rural structural adjustment program for the extension education. It argues that the rural extension should play a pivotal role to gather, process, and deliver the information related to the rural structural adjustment initiating rapid rural social changes. It suggests that the rural extension services should deal with the development of industries through introducing business management techniques and linking relevant laborers, and the education and employment guidance of potential employees as well as the technological assistance on farm management to farmers.

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잎담배 재배농가의 생산비 분석 (Production Cost Analysis of Leaf tobacco farm Households)

  • 김재홍;강일택
    • 농업과학연구
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    • 제31권2호
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    • pp.149-160
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    • 2004
  • This study had carried out an analysis of leaf tobacco production cost by cost items, growing stages, and farm sizes per 10a to provide the basic data for determination of the purchasing price of leaf tobacco by KT&G. Considering the survey results of 12 tobacco farm households, the composition rates of production cost by items revealed as 7-10% for land service, 5-22% for depreciation, 13-25% for material costs, 50-65% for labour cost respectively. The production cost of leaf tobacco by growing stages were shown as 15.3% in nursery bed period, 32.3% in main growing period in field, 30.8% in harvesting period and 21.6% in packing period. The magnitude of wage expenditure was appeared as harvesting stage, packing stage, growing stage on main field and nursery bed stage in order. The amount of material costs were revealed as the growing stage in main field, harvesting stage, nursery bed stage and packing stage respectively. The production costs of leaf tobacco per 10a by farm sizes were shown as 1,615,879won for small farm, 1,446,896won for medium farm and 1,454,408won for large farm respectively. The production cost of leaf tobacco had shown decreasing tendency according to increasing farm sizes. To promote the international market competitiveness of leaf tobacco producing farms, labour saving production technologies and cost effective farm size to decrease tobacco production cost should be developed.

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패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 - (A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy -)

  • 김선희
    • 복식문화연구
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    • 제15권5호
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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호텔 뷔페 레스토랑의 서비스 품질 인식차이(Gap)에 대한 포지셔닝 연구 -다차원척도법(MDS)을 활용하여 - (The Positioning of Cognitive Gap on the Hotel Buffet Restaurant Performance in Korea)

  • 나영선
    • 한국조리학회지
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    • 제9권1호
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    • pp.1-21
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    • 2003
  • Up to these days, hotels are assumed to compete each other. Due to the spread of high quality the hotel buffet restaurants have begun to face an intensive competition. Hotel Buffet Restaurant have become the more competitive along with fund, good price, service, quality food, and management know-how. It causes the hotel restaurants confront with management difficulties. In order to overcome the management difficulties, hotel buffet restaurants have to improve their marketing abilities and especially to improve their service quality. For this, it is necessary for hotel buffet restaurants to investigate how their service providers and receivers recognize their service quality. In this research, we examined the cognitive three types of cognitive gaps among customers, service providers, and managers both on the service quality and on the positioning of hotel buffet restaurants. Their cognitive gaps proved negatively correlated with hotel's performance. This research suggests the fellowing findings. Firstly, the competitiveness of hotel buffet restaurant depends on the accurate communication and consensus among managers, service providers, and customers. Secondly, using the information about cognitive gaps recognized, each hotel buffet restaurant should develop concrete marketing plans and strategies with a careful consideration about its current competitive position and management condition.

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라즈베리파이 보드 기반의 빅데이터 분석을 위한 학습 시스템 (Learning System for Big Data Analysis based on the Raspberry Pi Board)

  • 김영근;조민희;김원중
    • 한국전자통신학회논문지
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    • 제11권4호
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    • pp.433-440
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    • 2016
  • 최근 IT분야에서 화두가 되고 있는 빅데이터 처리를 위한 시스템 환경의 구축을 위해서는 다수의 컴퓨터를 네트워크 장비를 통해 연결하여 노드를 구성하거나, 하나의 컴퓨터에 다수의 가상 호스트를 통한 클라우딩 환경을 구축하여야 한다. 그러나 이러한 빅데이터 분석 시스템을 구축하는 것은 복잡한 시스템 구성과 비용적인 측면에서 많은 제약이 따른다. 이러한 제약은 중요한 국가 경쟁력의 하나로 부각되고 있는 빅데이터 전문 인력 양성에 큰 걸림돌이 되고 있다. 이에 본 연구에서는 빅데이터 분야의 인력 양성을 위한 교육현장에서 저렴한 가격으로 실용적인 교육이 가능한 라즈베리파이 보드 기반의 교육용 빅데이터 분석 시스템을 제안하였다.

연속적인 리워드로 고객을 유치하는 모바일 어플리케이션의 개발 (The Development of Mobile Applications to Attract Customers in a Continuous Rewards)

  • 임진섭;심재창
    • 한국멀티미디어학회논문지
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    • 제19권5호
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    • pp.948-956
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    • 2016
  • Many franchise stores are in the surrounding. These stores offer many membership services. But, small traders do not provide much customer management service. For example, non-franchised cafes provide the services through paper coupons. However, most of paper coupons are available only in one store that issued the coupon. Besides, these coupons are in stamp format. Due to the absence of customers' management service, it is hard for small traders to attract customers compared to the franchise. Therefore, in this paper, We had implemented a mobile application, and applied to new customer management service in order to increase the price competitiveness of small traders. This service issues electronic coupon through a mobile app. customers can receive a relatively large amount of discount, and a deadline of coupons are short. When customers use coupons, new coupons are issued at the same time. This structure can be powerful means to lead customers' frequent visit. Small traders can gain a lot of regular customers by using this service.

ARIMA-개입모델을 이용한 항공기상정보 사용료 징수액 추정 및 적정성 연구 (Forecasting and Analysis of Air Meteorological Service Charge using ARIMA-Intervention Time Series Model)

  • 김광옥;박성식
    • 한국항공운항학회지
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    • 제26권3호
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    • pp.9-22
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    • 2018
  • Korea meteorological administration(KMA) has started to levy air meteorological service charge on both national and foreign carriers since 2005. The charge has grown on 2010 and 2014 twice. However, KMA has still kept asking airlines to agree with another increase in the charge due to the low cost of goods recovery ratio of 7%. The air meteorological charge has changed from 2,210 KRW at the beginning to 11,400 KRW as of June 2018. According to ARIMA intervention time series analysis, it was proven national carriers would make a payment of 831 million KRW 2018 and 1,024 million KRW 2019, showing 186.2% and 123.2% increase compared to last year respectively. The total amount of charge for both national LCC and foreign airlines was aggregated up to 1,952 million KRW 2019, 227% bigger than the charge paid at 2017. Considering the 50% increase of consumer price index last decade, the increased charge would impair the global competitiveness of national carriers. It could be suggested that current air meteorological charge scheme be improved to apply overseas trend and for national carriers to have a competitive advantage in global aviation market.