• 한국의류학회지
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• 제30권9_10호
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• pp.1400-1412
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• 2006

As PB market segments into premium market, PBs were drawing attentions in terms of creating profits as well as a means to differentiate building up store identity. The purpose of this study makes a comparative study on the difference of consumer attitude formation process in discount store and home-shopping distribution channel which are recently on the upswing. This paper investigated the consumer's attitude formation on the private apparel brand. Subjects of this study were consumers in their $20s{\sim}40s$ who are main customer groups of PBs. The data were analyzed by Structural Equation Modeling and Multi-Group Analysis of Amos 5.0 to verify the difference of the path between store PB and premium PB. Following are the results of the study. Consumer attitude formation path on PB grades showed statistically noticeable difference. In discount store PB, store evaluation didn't directly influence on consumer attitude formation but showed indirect effect. On the other hand, in home shopping premium PB case, product evaluation directly influenced on consumer attitudes with store evaluation. Hedonic attitude dimension connected with behavioral attitude(purchase intention) revealed difference in path. Also consumer's evaluation on variables in model turned out to be different according to brand grade.

• 한국조리학회지
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• 제22권8호
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• pp.122-134
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• 2016

This study was conducted to examine what effect was produced on brand attitude and purchase intention by consumer attitude towards the visual merchandising of premium supermarket made using self-reported survey method during 1 Jun 2016 to 14 Jun 2016 as perceived by consumers who have experience in purchasing a product in premium supermarket located in Seoul. Result findings are follow. First there was significant influence between consumer perception and brand attitude (${\beta}=0.157$, p<.001) for harmony, ${\beta}=0.111$ (p<.01) for attractiveness, ${\beta}=0.639$ (p<.001) for suitability, and ${\beta}=0.146$ (p<.001) for trend), but credibility didn't have any effect on brand attitude. Second, according to the results of making a regression analysis in order to analyze an effect that brand attitude had on purchase intention, the brand attitude had a significantly positive (+) effect on purchase intention (${\beta}=0.818$, p<.001). Third, the influence on purchase intention by consumer attitude towards the visual merchandising of premium supermarket was verified (${\beta}=0.181$, p<.001) for attractiveness, ${\beta}=0.520$ (p<.001) for suitability, ${\beta}=0.325$ (p<.001) for trend), and the harmony and credibility didn't have any effect on purchase intention in current study.

• 한국통신학회논문지
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• 제42권5호
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• pp.1049-1057
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• 2017

차량용 멀티미디어 시스템은 자동차 산업에 있어서 매우 중요한 요소 중 하나이다. 특히, 프리미엄 고속버스와 같은 고급상용차에서의 멀티미디어 시스템은 더욱 중요하다. 우리는 본 논문에서 MOST150을 기반으로 MEP(MOST Ethernet Packets)을 이용해 프리미엄 고속버스용 멀티미디어 시스템 구조를 제안했고, Prototype을 설계 및 구현했다. 제안한 시스템 구조를 구현하기 위해 멀티미디어 시스템이 운용될 수 있는 I.MX6기반의 Board를 설계했다. 소프트웨어는 Open Source Platform인 Android를 기반으로 프리미엄 고속버스용 멀티미디어 시스템을 설계했다. MOST는 고속의 멀티미디어 네트워크 기술이며, 차량의 멀티미디어시스템 설계에 사용된다. 기본적으로 링 토폴로지(Ring Topology)를 사용하고, 최대 64개의 MOST 장치를 연결할 수 있다. 또한 MOST 네트워크는 광모듈(POF)을 이용해 통신하기 때문에 EMII(Electro-Magnetic Interference) 및 EMC(Electro-Magnetic Compatibility) 요구조건을 충족한다.

• 대한치과보철학회지
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• 제31권4호
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• pp.515-522
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• 1993

The purpose of this study was to evaluate the bond strength of rebase resin to denture base resin. The denture base resins in this study were Premium Super-20(Lang Dental Mfg. Co. Inc., Wheeling, USA) and Lucitone 199(Dentsply International Inc., York, USA). And the rebase resins were Repair Acrylic(Lang Dental Mfg. Co. Inc., Wheeling USA). Toughron Rebase(Miki Chemical Product Co. Ltd., Japan) , Tokuso Rebase(Tokuyama Soda. Co. Ltd., Japan) and Triad VLC Reline Material(Dentsply International Inc., York, USA). The obtained results were as follows : 1. The bond strength of Repair Acrylic to Premium Super-20, and that of Toughron Rebase to Lucitone 199 were the highest. 2. In Premium Super-20 and Lucitone 199, bond strength of all rebase resins had significant differences. 3. The bond strength of Triad VLC Reline Material was inclined to the lowset.

• 한국경영과학회지
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• 제36권4호
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• pp.185-206
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• 2011

"Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

• Journal of the Korean Data and Information Science Society
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• 제18권4호
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• pp.1093-1101
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• 2007

Bonus-Malus system in automobile insurance rewards claim-free policyholders by premium discounts and penalizes policyholders with claims by premium surcharges. The purpose of adopting bonus-malus system is to alleviate differences in risk propensity. A well-known side-effect of bonus-malus system is the tendency of policyholders to pay small claims themselves and not report them to their, in order to avoid future premium increases. This phenomenon is called hunger for bonus. In this paper, we introduces an alternative approach to the Bonus-Malus system in automobile insurance - the approach is based on a deductible theory; and then search for a proper way combining both of them. Also, we construct a new algorithm to determine the optimal strategy of the policyholder based on the proposed model.

• Communications for Statistical Applications and Methods
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• 제9권2호
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• pp.381-388
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• 2002

It has been pointed out that the classical credibility model used in Korea since the beginning of 1990's lacks in objectiveness. Recently, in order to improve objectiveness, the empirical Bayes credibility model utilizing general exposure units like the number of claims and premium has been employed, but that model itself is not quite applicable in the country like Korea whose annual and classified empirical data are not well accumulated and even varied severely. In this article, we propose a new and better model, Based on the new model, we estimate both credibility and loss ratio of each class for fire insurance plans by Korean insurance companies. As a conclusion, we empirically make sure analysis that the number of claims is a more reasonable exposure unit than premium.

• Journal of Community Nutrition
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• 제8권2호
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• pp.96-101
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• 2006

This study compares brand equity of the fast food industry between Korea and the Philippines. This comparison is conducted by measuring a price premium that the college students in both countries would pay for hamburgers. Three popular fast food chains in each country, Lotteria, McDonalds', and Burger King in Korea and Jollibee, McDonalds', and Burger King in the Philippines, were chosen for the study. Utilizing a brand-based comparative approach, the findings of the study indicated that Burger King showed the highest brand equity for the premium brand image in both countries, whereas both local brands had a lower brand equity compared to international brands. The results of the study provide useful information for international and local brand managers that wish to establish strategies for a brand image, as well as to manage brand equity effectively. (J Community Nutrition 8(2): 96-101, 2006)

• Industrial Engineering and Management Systems
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• 제12권2호
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• pp.85-94
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• 2013

This research investigates the supply chain contract between a distributor and a supplier in which the selling period is relatively short in comparison with long production lead time. At the first stage, supplier who is a Stackelberg leader offers the distributor a contract with a set of parameters, and subjected to those parameters, the distributor places the number of initial orders as well as options. In order to purchase the option, the distributor pays non-linear option premium price with respect to the number of purchased options. At the second stage, based on realized demand, the distributor has the right to exercise option as either put or call which is limited up to the number of purchased options. The wholesale price contract is used as a benchmarking contract. This research has confirmed that the supply chain contract with a non-linear option premium price can help to coordinate the supply chain.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2012년도 춘계학술발표대회
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• pp.975-977
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• 2012

Premium Seles Tool은 상품의 기능이나 특징, 가격, 디자인 등을 이미지나 동영상을 이용하여 알기 쉽게 설명하는 시스템으로 제품 카탈로그와 같은 성격을 지닌다. 그러나 종이 카탈로그와 전자카탈로그는 공간적 제약과 업데이트의 한계로 사용에 불편함이 따른다. 본 논문에서 설계한 MobileCRM PST는 사진이나 동영상을 애니메이션과 유저 인터액션을 통해 제품의 품질을 높일 수 있으며, 모바일의 특성인 이동성이 확보된다. 또한 새로운 컨텐츠 업데이트 시 서버와 모바일에서 컨텐츠를 관리함으로써 사용자는 최신 컨텐츠를 간편하게 받아 볼 수 있다.