• The International Journal of Costume Culture
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• 제2권1호
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• pp.62-76
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• 1999

The objectives of this study are to investigate consumer experiences with premiums, consumer preferences in premiums offered for clothing and the effect of premiums on clothing purchasing behaviors. A self-administered questionnaire survey was conducted to 610 men and women from ages 15 to 59 living in the Seoul metropolitan area from February 25 to March 9, 1999 ; 548 were used for the data analysis. Data was analyzed by descriptive statistics, t-test, ANOVA, chi-square analysis and Duncan's multiple range tests. Significant differences were found among selected demographic groups in information sources used for premium offers, experiences of receiving premiums, purchasing experiences due to premium offers, preferences between discount and premiums, additional purchase intentions because of premiums, and the premiums'influences. The groups with purchase experiences or brand and stores selecting experiences due to premium, showed significant differences in premiums'influences and the satisfaction levels with premiums. Regarding preferences between discount and premiums, significant differences were found in and the satisfaction levels with premiums.

• 한국유기농업학회지
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• 제29권1호
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• pp.25-39
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• 2021

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.

• 한국유기농업학회:학술대회논문집
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• 한국유기농학회 2009년도 상반기 학술대회
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• pp.185-197
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• 2009

Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

• 재무관리연구
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• 제26권4호
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• pp.191-234
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• 2009

주식시장에서의 수익률과 변동성 간의 역의 상관관계에 대하여는 이미 1980년대 이후부터 선진국 주식시장을 통해 많이 분석되어 왔다. 이는 예기치 않은 수익률의 음(-) 또는 양(+)의 충격이 변동성에 비대칭적으로 영향을 미치고 특히 음(-)의 충격 국면에서 변동성이 급격히 증가되어 과잉반응이 형성된다는 것으로 귀결된다. 그런데 이렇게 증가된 변동성이 거꾸로 수익률에 지속적인 음(-)의 영향력을 나타낸다고 하는 변동성 반응가설(Volatility Feedback Hypothesis)에 대하여는 아직까지 학계에서 일치된 검정결과를 보이지 못하고 있는 실정이다. 본 연구에서는 이제까지 총체적인 연구가 되지 못하였던 14개 신흥국 주식시장을 대상으로 이러한 변동성반응가설 즉, 변동성의 수익률에 대한 지속적인 음(-)의 영향력 효과가 발견되는지에 대하여 세계공통의 위험요인(Global Risk Factors)과 개별국가 고유의 위험요인(Country-specific Risk Factors)으로 설명변수를 구분한 GJR-GARCH in Mean 모형을 사용하여 심층적인 검정을 시도하였다. 그 결과 신흥국 주식시장에서는 개별국가 고유의 위험요인보다는 세계공통의 위험요인이 보다 중요한 체계적인 설명요인으로 작용한다는 것이 입증되었고 나아가 이러한 위험요인들을 통제한 이후의 시변적 변동성도 수익률에 지속적으로 음(-)의 영향력을 미친다는 변동성 반응가설이 대상 14개국 중 12개국에서 지지되는 것으로 밝혀졌다. 즉, 신흥주식시장의 수익률 하락충격에서 형성된 변동성 증가는 투자자들의 위험 프리미엄 증가로 연결되고 이후 지속적인 수익률 하락압력으로 작용한다는 것이 입증되었다.