• 패션비즈니스
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• 제15권4호
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• pp.167-181
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• 2011

This study had researched purchase trend and preference of jacket design in order to develop a prototype of an outdoor wear jacket that can be worn for a light outdoor activity targeting middle-aged men and women. An outdoor wear was purchased mostly in a permanent discount store and functionality such as activity and material was considered as important in addition to design. There was difference in ages for the jacket style, but in general, people preferred a wind protection jacket and men preferred black colors and women preferred red colors. For the design of jacket, both men and women had preferred a jacket that has moderate fitness with detachable hat and a zipper, and it was applied to the prototype. The jacket had applied different color in the armhole line that is connected to sleeve in order to make waist look slimmer and stretchable material was used to improve functionality in the armpit part.

• 유통과학연구
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• 제20권7호
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

• 인간식물환경학회지
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• 제22권2호
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• pp.181-197
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• 2019

This study is to analyze the current state, trend, and preference of the three chrysanthemum festivals representing South Korea that are hosted by local governments, and it is to be used as the basic data for preparing effective plans for the chrysanthemum festivals. The study was conducted from April 20, 2013 to November 25, 2017, and literature review, online search, interviews with persons in charge, field survey, and questionnaire survey were performed. As a result of the field survey, all three festivals had their space structures divided, themes decided and space images depicted based on chrysanthemum sculptures. The landmarks of the city, cultural assets, or great figures were selected to the main theme of the major chrysanthemum sculptures. The sculptures were decorated realistically for users to easily recognize the image. The main chrysanthemum sculptures tended to be introduced repeatedly. As results of the current state of visit and preference, it was found that the number of visitors has increased every year, along with revisits. The satisfaction and the preference for the festival were evaluated positively, and the chrysanthemum festival has become a local festival representing autumn, and a resource for vitalization of the regional economy. However, as a result of the survey, insufficient parking space and resting place, change of image of the sculptures, experience programs, and food shall be improved in order to increase the users satisfaction.

• 복식문화연구
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• 제22권3호
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• pp.481-502
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• 2014

This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

• 패션비즈니스
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• 제6권1호
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• pp.1-19
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• 2002

The purpose of this study was to suggest the most appropriate design concepts for sportive fashion product based on the analysis of consumers' acceptance of the recent sportive fashion trends according to their lifestyle. The subjects consisted of 295 males and females, between 17 and 35 year-old. A self-report questionnaire with 4 stimuli was employed for data gathering, and the data were analyzed by the methods of frequency, factor analysis, cluster analysis, and Pearson's correlation coefficient. The results of this study were summarized as follows: For the First, the recent sportive fashion trends were categorized into four groups; 'street- sportive' trend, 'futuristic-sportive' trend, 'ethnic-sportive' trend and 'urban-utility sportive' trend. Secondly, based on the result of cluster analysis on consumers' lifestyle, total four consumer groups were identified; 'pursuing sense' group, 'pursuing culture' group, 'pursuing utility' group, and 'indifference' group. Thirdly, the consumers relatively preferred two sportive styles among the four groups, typically representing 'urban-utility' trend and 'street' trend. The typical 'urban-utility' style was particularly preferred by the consumers who desired to express themselves as urban, modern, and luxurious. The typical 'street' style was preferred by the consumers who tried to express themselves as active and fashionable. Finally, preferences of the sportive trends according to consumers' lifestyle were interpreted as follows: the 'pursuing sense' group relatively preferred 'urbanutility' style and 'street' style, the 'pursuing culture' group preferred 'street' style and the 'pursuing utility' group preferred 'urban-utility' style, meaningwhile the 'indifference' group preferred 'street' style and 'urban- utility' style.

• 교육시설
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• 제17권5호
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• pp.3-10
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• 2010

The trend toward more welfare living because of more leisure time has influenced the popularity of the community facilities in apartment housing. According to the residents' increasing interests for well-being life the changes and developments of the community facilities have been required in these days. The purpose of this research is to study these required changes and developments by analyzing the resident's using behavior of community facilities in apartment housing focusing on the educational and cultural facilities. For this purpose, this research intends to examine the existing conditions and problems of educational and cultural community facilities in apartment housing and to analyze the residents' using patterns such as frequency, preference and to comprehend the additional needs and requirements of the residents. The conclusions and suggestions of this research can be a basic data for the architects to design a resident-oriented educational and cultural community facilities.

• 복식
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• 제33권
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• pp.229-253
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• 1997

Uniform is getting increased importance as one of the symbols which represent the characteristics of company as well as gives good impression to the customers. Uniform shows the kinds of companies and forms of jobs and it makes the people who is putting on the uniform feel the sense of unity a security of one's position and the companion-ship and also it gives him a sense of responsi-bility and elevates the efficiency of tasks. It is required to be designed for a uniformity and it can contribute in the increase of work ef-ficiency and help the company get the good results of the management by inspiring the workers with conceit and belongingnesses. The purpose of this study is as the followings 1) Through the practical survey we analyze workers' staffs' and consumers' preference of uniform design 2) We analyze the fashion trend for 97/98 A./W 3) We present each uniform design for seven different types of company on the basis of 1) (design preference) and 2)(fashion trends).

• 복식
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• 제54권4호
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• pp.113-127
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• 2004

This study examined the trend of pattern which appeared throughout men's clothing fashion magazine from 1999 to 2002 and the influence which the demographic characteristic have on the sensibility dimension of pattern and the preference degree of kinds of pattern. The results of study were as follows. 1) The pattern which was used most frequently on recent men's clothing was a length stripe, and the representation technique which was used most frequently on recent men's clothing was the technique of a geometric expression. 2) The pattern which men and women preferred most out of ten kinds of patterns-length stripe, width stripe, oblique stripe, check, square, waterdrop, paisley, flower of style shape, flower of realistic shape, flower of shape-was a length stripe. 3) The sensibility dimension of pattern image was composed of fascination, dignity, daring, gentleness, and reality. 4) Because sensitivity dimension and kinds of pattern were significant according to the distinction of sex, vocation, academic career, income, this study can conclude the demographic characteristic have an influence on sensitivity dimension and kinds of pattern.

• 수면정신생리
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• 제18권1호
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• pp.35-39
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• 2011

목 적: 일중선호도는 하루 중 어느 시간대에 각성도가 높고 활기찬 지에 대한 경향으로 아침형-저녁형이라고도 알려져있다. PER3 유전자는 일중선호도에 영향을 주는 것으로 알려져 왔다. 본 연구에서 우리는 젊고 건강한 피험자들에서 환경과 혼란요인들을 통제하고 PER3 유전자 다형성과 일중선호도간에 연관을 연구하였다. 방 법: 연구에 참여한 대상자는 299명의 의과대학생들(남자 299, 여자 191명)이며 평균연령은 22.9세였다. 일중선호도는 13개 문항의 Composite Scale for Morningness (CSM)로 측정하였다. PER3 VNTR(rs57875989)의 유전자형분석은 중합효소연쇄반응법을 사용하여 이루어졌다. 양측검정으로 유의수준은 p<0.05로 하였다. 결 과: 전체 대상자에 대한 CSM 점수는 31.90${\pm}$6.39 (평균${\pm}$표준편차)였다. 남녀간에 CSM 총점에 유의한 차이는 없었다. PER3 5R/5R에서 CSM 점수가 높은 경향을 보였으나, PER3 VNTR(rs57875989) 유전자형과 대립유전자에 따른 CSM 점수의 유의한 차이는 없었다. 결 론: 본 연구는 젊은 건강한 한국인에서 PER3 V- NTR과 일중선호도간의 연관을 입증하지 못했다. 향후 보다 대규모의 피험자들을 대상으로 PER3의 여러 유전자들에 대해 다형성과 일중선호도간의 연관에 대한 연구가 필요할 것으로 생각된다.

• 대한인간공학회지
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• 제32권6호
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• pp.517-528
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• 2013

Objective: The objective of this study was to suggest a multi-modal controller type for Smart TV Control. Background: Recently, many issues regarding the Smart TV are arising due to the rising complexity of features in a Smart TV. One of the specific issues involves what type of controller must be utilized in order to perform regulated tasks. This study examines the ongoing trend of the controller. Method: The selected participants had experiences with the Smart TV and were 20 to 30 years of age. A pre-survey determined the first independent variable of five tasks(Live TV, Record, Share, Web, App Store). The second independent variable was the type of controllers(Conventional, Mouse, Voice-Based Remote Controllers). The dependent variables were preference, task completion time, and error rate. The experiment consist a series of three experiments. The first experiment utilized a uni-modal Controller for tasks; the second experiment utilized a dual-modal Controller, while the third experiment utilized a triple-modal Controller. Results: The first experiment revealed that the uni-modal Controller (Conventional, Voice Controller) showed the best results for the Live TV task. The second experiment revealed that the dual-modal Controller(Conventional-Voice, Conventional-Mouse combinations) showed the best results for the Share, Web, App Store tasks. The third experiment revealed that the triple-modal Controller among all the level had not effective compared with dual-modal Controller. Conclusion: In order to control simple tasks in a smart TV, our results showed that a uni-modal Controller was more effective than a dual-modal controller. However, the control of complex tasks was better suited to the dual-modal Controller. User preference for a controller differs according the Smart TV functions. For instance, there was a high user preference for the uni-Controller for simple functions while high user preference appeared for Dual-Controllers when the task was complex. Additionally, in accordance with task characteristics, there was a high user preference for the Voice Controller for channel and volume adjustment. Furthermore, there was a high user preference for the Conventional Controller for menu selection. In situations where the user had to input text, the Voice Controller had the highest preference among users while the Mouse Type, Voice Controller had the highest user preference for performing a search or selecting items on the menu. Application: The results of this study may be utilized in the design of a controller which can effectively carry out the various tasks of the Smart TV.