• Title/Summary/Keyword: preference trend

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Potential Effects of Restaurant Selection Preferences by Elderly Consumers' Values and Lifestyle (노년소비자의 가치와 라이프스타일이 외식업체 선택속성에 미치는 영향)

  • Lee, Young-Joo;Hwang, Young-Jeong
    • Culinary science and hospitality research
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    • v.20 no.1
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    • pp.220-237
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    • 2014
  • This study was intended to survey on the restaurant selection preferences by elderly consumers' values and lifestyle. The survey was residing in Seoul and men and women who were 55 years of age or older to achieve the purpose of this study, the theoretical and empirical research methods research methods were combined. The results of the study are summarized as follows. First, Action oriented intrinsic value of elderly consumers highest lifestyle influence. This is an internal value-oriented elderly consumers to follow the latest fashion trends and challenges in the new one, we enjoyed the service and sometimes want to experience the frenetic fun means. Second, Realization oriented lifestyle on the Brand standards, food quality standards, environmental standards positive effect was found to be Principle oriented life style based on the environment positively influence. This trend Principle oriented lifestyle can talk comfortably while you can relax and quiet around people, mainly from a reputable place, and action-oriented selection of the hotels facilities and senior discount price menu and the service is friendly and Notice that if you use a little less meoleodo, and these results are only for the elderly consumers with access privileges and services using the factors of elderly consumers loyalty and Catering Food service satisfaction should be efforts to raise. Third, elderly consumers select attribute value and proven results Food service elderly consumers based on personal values and lifestyle are different catering companies can select the properties that standard means, elderly consumers are value-oriented properties and select the Food Service Industry catering companies by identifying the active elderly consumers in future marketing strategies to be able to bring a positive impact considered.

Examining the Functions of Attributes of Mobile Applications to Build Brand Community

  • Yi, Kyonghwa;Ruddock, Mullykar;Kim, HJ Maria
    • Journal of Fashion Business
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    • v.19 no.6
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    • pp.82-100
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    • 2015
  • Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

Comparisons between Two Different Eggshell Lines on Egg Traits and Egg Production Rate in Layers (계란의 형질들 및 산란율에 대한 난각색이 다른 두 계통간의 비교 연구)

  • 석윤오
    • Korean Journal of Poultry Science
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    • v.29 no.3
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    • pp.151-156
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    • 2002
  • The objective of this study was to compare the two different eggshell lines of commercial layers on egg traits and egg production rate. Hy-line W-98 (white shell line; WSL) and Hy-line Brown (brown shell line; BSL) were used as experimental stocks. The birds in each line were allocated to three floor pens each containing 25-birds. They were fed a ration containing 15.5% CP and 2,700 ㎉/kg ME, and were supplied 16 h of light per day throughout the experimental Periods. The egg traits and egg Production rate were measured from 53 to 56-wk-old and 20 to 56-wk-old, respectively. The mean egg weight and the mean percentage albumen were significantly heavier and higher (P<0.05) in the BSL than in the WSL, respectively. The mean eggshell thickness and the mean percentage shell were also significantly thicker and higher (P<0.05) in the BSL than those in the WSL, respectively. However, the mean percentage yolk and the yolk to albumen ratio showed a reverse trend as shown in the mean percentage albumen or percentage eggshell. Although the WSL birds started laying 4 d earlier than the BSL ones, the overall mean egg Production rate for BSL during 20 to 56 wk of age was significantly higher (P<0.05) by 6.6% than the WSL. It was concluded that the eggs of brown eggshell line had heavier egg weight and thicker shell, and they had more percentage of albumen, but less percentage of yolk than those of the white eggshell line. These results suggest that the brown eggshell line raised on the floor might be more beneficial than the white eggshell line not only for the preference of the table egg consumers, but also for the efficient production of the eggs.

Spatial Characteristics of Meiobenthic Community of Kongfjorden Sediment in the Svalbard Island, the Arctic Sea (북극해 스발바드 군도 Kongsfjorden 퇴적물에 서식하는 중형저서동물 군집의 공간 특성)

  • Kim, Dong-Sung;Shin, Jae-Chul;Kang, Sung-Ho;Chung, Ho-Sung
    • Ocean and Polar Research
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    • v.27 no.3
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    • pp.299-309
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    • 2005
  • The community structure of meiobenthos was studied in the sediment of Kongfjorden, Spitsbergen of Svalbard Island in the Arctic Sea. Samples of meiobenthos were collected in August, 2003. Meiobenthic organisms were collected by SCUBA and van veen grab or acryl sub-corers 34mm in internal diameter, and were taken from upper sediment to a depth of 3cm at each station. A total of 26 meiofaunal groups were found in the sediment of Spitsbergen in Svalbard Island. Nematodes were the most dominant faunal group. Sarcomastigophorans, benthic harpacticoids, and nauplius larvae of crustaceans, were also important components of the meiobenthic community of Kongsfjorden. All of these low faunal groups were comprised of more than 90% of total meiobenthos at every station. The total density of meiobenthos at each station was highest at station MeG 6 $(3,583{\pm}1,137inds./10cm^2)$, and lowest at station $MeG9(28{\pm}1inds./10cm^2)$. Meiobenthos in general showed the highest density in the upper 1cm layer. This may be associated with food and oxygen supply to subsurface. Harpacticoids showed extreme preference at the surface and little presence in layers deeper than 2cm. These animals may be less resistant to oxygen deficiency, and nauplius also showed the same trend. However, in St. MeG 8 and 9, meiobenthos were dense at depths of more than 0-1cm, at especially at depths of 2-3m because of relatively easy penetration of oxygen. Based on the results of cluster analysis, three meiobenthos assemblages were distinguished: one was in the outer and two were in the inner fjord. Station SCU 5 was grouped with the meiobenthos assemblage located in the outer fjord. The outer ford community was characterised by : 1) a relatively low mean number of meiobenthos taxa, 2) a relatively high density of harpacticods and nauplius. One of the inner ford communities (a group of four nation: MeG 2, 3, 8, 9) was in the proximity of the glaciers. Specifically, it was characterised by : 1) a low mean number of meiobenthos taxa, 2) a low density. The other inner ford community was characterised by both a high density and great mean number of meiofaunal taxa.

A Study on Parents' Satisfaction of Contracting-Out System in Employer-Supported Childcare Centers - Focused on the Comparison of Difference Between National·Public·Private Childcare Centers and Contracted-Out·In-House Services - (직장보육시설 위탁 운영 어린이집 학부모의 만족도에 관한 연구 - 국·공·사립과 위탁·직영 간 차이비교를 중심으로 -)

  • Kim, Joeng Kyoum;Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.1
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    • pp.282-290
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    • 2015
  • This study is intended to look into parents' satisfaction of contracting-out system in employer-supported childcare centers. To achieve this, a survey was carried out to 400 parents who use national, public and private employer-supported childcare centers. The results were as follows. First, employer-supported childcare factors were the qualities of childcare environment, childcare program and early childhood teacher in both contracted-out and in-house services. The satisfaction with facility, program, operation and childcare training was improved in good employer-supported childcare factors And the satisfaction with the relationship between these factors could improve the expectation for the use of employer-supported childcare centers. Second, the difference in the operation of employer-supported childcare centers showed that the most preferred size was 50 to 74 children. The contracted-out services was more preferred than in-house services. And the location of on-the-job facility was more preferred than off-the-job facility. As stated above, the preference of employer-supported childcare centers was more raised than that of general kindergartens or childcare centers by an increase in the trend of working child parents' dual income. In other words, small and medium sized childcare centers of some 50 children were more preferred than large scaled childcare centers. Consequently, the retainment of childcare programs, facilities and quality teachers contracted out to professional childcare centers can improve the satisfaction with them.

Feasibility Study on the Introduction of the Transfer-Traffic System to Tourist Resorts (Focused on Naejang Mt. National Park) (관광지 환승 교통시스템 도입 타당성에 관한 연구 (내장산국립공원을 중심으로))

  • Lee, Byung-Joo;Kim, Myung-Soo;Sung, Soo-Lyeon;NamGung, Moon
    • Journal of Korean Society of Transportation
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    • v.26 no.2
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    • pp.69-78
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    • 2008
  • Tour traffic takes largely place at certain limited period of time so that it is desirable to adopt some kind of software-typed approaches like the introduction of a new traffic system rather than hardware-typed ones of extension or construction of roads, and which naturally leads to the need of establishing a new tour traffic policy that makes the most profit at the lowest cost. In this research, I studied cognitive characteristics of traffic congestion of tour traffic and non-tour traffic and constructed a transfer traffic-choice behavior model for the introduction of transfer-traffic system and examined its influence factors. As a result, it is revealed that respondents feel much more the cognitive strength of traffic congestion at tourist resorts than they feel usually at non-tourist sites. That means the necessity of the introduction of the policy that enhances access to tourist resorts. In closing, through the transfer-traffic choice behavior model, I identified the fact that the introduction of transfer-traffic system could convert the trend of highly frequent use of passenger cars on tourism season into public transportation use, which shows that relevant policy-makers ultimately need to make a comprehensive policy considering traffic aspect in revitalizing tour resorts.

Efficiency of Soil and Fertilizer Nitrogen in Relation to Rice Variety and Application Time, Using ^{15}N$ Labeled $Fertilizer_{1)}$ -V. ^{15}N$ Point application in fields- (중질소(重窒素)를 이용(利用)한 수도품종(水稻品種) 및 시용시기(施用時期)에 따른 토양(土壤) 및 시비(施肥) 질소(窒素)의 효율(效率) -V 포장(圃場)에서 ^{15}N$의 국지시용(局地施用)-)

  • Park, Hoon;Mok, Sung-Kyun;Seok, Sun-Jong
    • Applied Biological Chemistry
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    • v.25 no.4
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    • pp.232-238
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    • 1982
  • From ^{15}N$ labelled nitrogen experiments on 13 fields use efficiency by difference method was higher than that by labelling method in 80% of fields tested indicating augmentation of soil nitrogen uptake by fertilizer nitrogen. Both methods showed very similar trend among fields. Sulfur coated urea(SCU) and point application increased fertilization efficiency(yield increment per fertilizer nitrogen applied, Fe) to 23 from 15 of split application through the increase of fertilizer use efficiency from 29(Eu) to 50 but tended to decrease efficiency of absorbed fertilizer nitrogen(yield increment per nitrogen derived from fertilizer, Ef) from 50. to 46 High yielding capacity of Tongil line appears to be attributed to the higher Ef, translocation efficiency and soil nitrogen preference index(soil nitrogen increment in plant per the increment of fertilizer nitrogen in plant, PI). This studies confirmed that yield under fertilizer application system depends on Fe which is the multiplication of Eu and Ef and that the improvement of fertilizer management(form, application method and time) increases principally Eu, the limit of which is controlled by Ef that is attributed mainly to varietal characteristics.

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A Study on Policy and Movement to Strengthen the Competitiveness of U.S. Textile and Apparel Industries (미국 의류직물산업의 경쟁력 강화정책 고찰)

  • 황춘섭
    • Journal of the Korean Home Economics Association
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    • v.27 no.2
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    • pp.21-30
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    • 1989
  • The U.S. response to increased international competition was examined in the present study in order to have more comprehensive understanding of the U.S. textile and clothing market. The method employed to conduct the study was the analysis of the written materials, interview with professionals, and the survey of the actual situations of the U.S. textile and apparel industries. The results are summarized as follows; 1. Official U.S. textile and apparel trade policy has been quite has been quite protective since 1950's. The protective trend has been embodied in Japan Cotton Textile Export Control (reciprocal trade agreement signed by the U.S. and Japan in 1957), Short Term Arrangement Regarding International Trade in Cotton Textiles, Long Term Cotton Textile Arrangement (1962∼1973), and Multi-fiber Arrangement (1974∼). Other governmental programs designed to improve the competitiveness of the U.S. textile and apparel industries include Long-term Textile and Apparel Products Export-expansion Program, and 807 Trade to take labor cost advantage. 2. Along with the quite protective governmental trade policy, the corporate responses have been made such as new sourcing mixes, investment in technology, specialization in the textile and apparel industries, and recent strategies pursued by retailer's. The apparel industry was subject to pressure from imports that increased at moderate levels, and the U.S. textile and apparel industries have made extensive efforts to adjust to the increasing competition from abroad. The textile and apparel industries have taken steps to increase labor productivity through automation, to speed management to create and introduce new products and new methods, and have lowered indirect overhead costs. Several industrywide promotion campaigns have attempted to establish a greater public awareness of international competition and to develop a preference for apparel produced in the United States. 3. Regarding these response of the U.S. and other situations of world textile and apparel trade market, much of the sense of crisis that pervades Korean textile and apparel industries has to do with the problem of adjusting government and corporate policy. Textile and apparel industry of Korea faces on going pressure to reduce costs, improve quality, increase service, develop new markets, diversify, and differentiate itself from its foreign competitors. The strategies that have been adopted in the past have generally worked in the past, but the time has come to adopt strategies that reflect present conditions. If this is not done, then we stand to lose large segments of these industries, which once lost will not easily be regenerated.

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Initial Feeding Habits and Changes in Body Composition of Juvenile Black Sea Bream, Acanthopagrus schlegeli Released into the Gamak Bay (가막만 해역에 방류된 감성돔, Acanthopagrus schlegeli 치어의 초기 먹이섭취 패턴과 어체성분 변화)

  • Ji, Seung-Cheol;Lee, Si-Woo;Yoo, Jin-Hyung;Kim, Yang-Soo;Jeong, Gwan-Sik;Myoung, Jeong-Gu
    • Journal of Aquaculture
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    • v.20 no.2
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    • pp.90-95
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    • 2007
  • Artificially-produced juvenile black sea bream, Acanthopagrus schlegeli (total length $10.4{\pm}1.1\;cm$, body weight $18.7{\pm}3.4\;g$) were released into the Gamak Bay in Korea. And their initial feeding habits and body compositions were compared with those of cultured fish (CUL) for a period of one month after release. The released black sea bream commenced feeding on the 1st day after release, and predation rate was more than 80% during the sampling period. The stomach content of fish was composed of mainly fishing bait and krill in fish sampled on 15th days after release; however, its content changed to the natural organisms such as algae and small crustaceans when the fish was sampled on 20th days after release. Crude lipid content of carcass of fish in the sampling station A (SA) were lower than that of fish in the initial, sampling station B (SB) and CUL for the 5th and 10th days after release. Carcass n-3 HUFA composition, total amino acid and essential amino acid contents of released fish showed high trend compared to that of cultured fish in 30th days after release. The released fish have the ability to adjust their feeding habits and biochemical metabolism to the natural environment within a short period even though they showed preference to artificial feed in the early days after release.

A Study in Food Service Consumption Behavior of Company Workers (직장인의 외식소비 행동에 관한 연구;주5일 근무제 및 주6일 근무제를 기준으로)

  • Jang, Dong-Min;Jeon, In-Oh;Kim, Jong-Ryeol
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.4
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    • pp.135-151
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    • 2007
  • A 5 days working system and a 6 days working system will be put in force at a food service consumption behavior of company workers. As a 5 days working system have adopted company, which the number of employee is more than 50, from July 1, 2007. The purpose of this paper is to study the In food service consumption behavior of company workers. There is no doubt that it is only way of surviving In current society to analyze the change of social situation and actively cope with the development. Especially, in the field of restaurant industries, they have to be equipped with a great store of experience and skill, theory and practical business, pertinent and rapid disposal. Consequently, it is very important to know the objective and practical knowledge for the restaurant industries trend by having a through grasp of the need of consumer and their propensity to consume. In order to study motives of eating-out and restaurants selection, office workers, who live in the national capital region, are interviewed. The period of interview is from Oct 1 to Nov 20, 2007. According to the result of interview, The most workers prefer to eating-out on week with family and friends. But family is eating-out the more preference to weekend compare to friends. And it is deduced that restaurant near tourist resorts or outside the city rather than in downtown will be prosperous with this result. That is to say, workers go out to eat delicious food regardless of traffic problem and distance, with the increase of national income and the car holding. This paper is worthy of notice in terms of trying to find the relevance between the working system and the restaurant industries development. In after research, I expect the more synthetic and deeper study should be made though the more technical methods.

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