• Asia Marketing Journal
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• v.13 no.4
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• pp.29-54
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• 2012

Recently, as film has been admitted as the artistic merit and higher value-added business, the past studies on film have been lively carried on various fields. Especially, the film business is thought to be value-added business and has explored the causes of influencing spectators. However, there are no researches enough to explain what induces the choice and diffusion of the film. The film is not only hedonic products but also typical example of experiential products. So how to process film formation plays important roles in explaining the procedures of forming preference on the film and the movies spread more widely. But the great part of study of films has been concentrated on exploring hedonic factors of influencing spectator's choice. Until now there is not enough study for the relationship between experiential information processing and film preference. To explain film's preference, our study focuses on preference fluency and processing fluency that can provide an insight for our question about the relationship. In this article, to explain the procedures of processing experiential information and forming preference on the film, our study focuses on finding the relationship between film's processing fluency and film's preference fluency and explores the factors that affect film's processing fluency. To achieve the goal of this study, we distinguish factors of film's conceptual fluency from factors of film's perceptual fluency and explore the paths from the factors to film's preference fluency. The factors which have effects on perceptual fluency are hypothesized to be distinction of image expression, distinction of sound expression, correspondence between actors' image and their role. The factors which have effect on conceptual fluency are supposed to be well-organized story, suitability of lines expression. The experiments in which students were sampled at 'C' university were conducted in 2010 (december). Data collection was proceeded through questionnaires. We test the hypothesized model by using structural equation modeling(Amos 17.0). The fit indices for the model are as follows : x²=416.266(df=213, p=0.00), GFI=0.855, AGFI=0.812, RMSEA =0.069, IFI=O.925, CFI=0.920, TLI=0.905. According to the guidelines, there is evidence that our measurement model fits data. The results of empirical study are as follows. The path from film's perceptual fluency to film's preference fluency is supported(estimate: 0.223, C.R: 2.641). The path from film's conceptual fluency to film's preference fluency is supported(estimate: 0.397, C.R: 4.863). The path from distinction of image expression to film's perceptual fluency is not supported(estimate: 0.113, C.R: 1.665). The path from distinction of sound expression to film's perceptual fluency is supported (estimate: 0.190, C.R: 2.042). The path from correspondence between actors' image and their role to film's perceptual fluency is supported(estimate: 0.686, C.R: 5.566). The path from well-organized story to film's conceptual fluency is supported(estimate: 0.396, C.R: 4.023). The path from suitability of lines expression to film's conceptual fluency is supported(estimate: 0.536, C.R: 5.441). Concludingly, our study explored the influencing factors of film's processing fluency inducing film's Preference fluency. First, film's perceptual fluency and film's conceptual fluency have positive effects on film's preference fluency. Second, distinction of image expression is not significant on film's perceptual fluency, but distinction of sound expression and image's correspondence of actors' image and their role have positive effects on film's perceptual fluency. Lastly, well-organized story and suitability of lines expression have positive effects on film's conceptual fluency.

• Journal of the Korean Society of Costume
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• v.50 no.5
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• pp.65-75
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• 2000

The purpose of this study was to survey about the suitability of maternity dresses on the market and thus to contribute for the maternity dress makers to produce clothes which are ergonomic and wanted by customers. The chief designers of the two major maternity dress makers were questioned about design and production planning, and 195 subjects who had an experience of delivery within a year were questioned about their consumer behavior, preference, and body fitting. The suggestions according to the results of the questionnaire of maternity dress makers and customers were as follows : 1. The most important item, an one-piece dress should be produced a lot more than other items. 2. The designs of maternity dress should be more simple, sophisticated, and natural. 3. The colors of pastel tone rather than trendy colors should be used. 4. The materials of maternity dress should be washable and able to help pregnant women's activity. 5. The front patterns of maternity dress should have more ease than the back patterns have, to cope with increasing abdominal girth and bust girth.

• Journal of Internet Computing and Services
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• v.23 no.3
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• pp.77-85
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• 2022

Unlike previous studies that focused on the diversity of YouTube content, this study tried to identify factors affecting users' satisfaction with the YouTube recommendation system. Specifically, by adding content preference suitability and privacy concerns to the technology acceptance model, we empirically analyzed how these variables affect user's satisfaction of the YouTube AI recommendation system. For this purpose, asurvey was conducted on college students in their 20s and 30s, and the main research results are as follows. First, in the respondents of this study, playfulness and usefulness, which are major variables of the technology acceptance model, appeared as significant factors affecting the satisfaction of the YouTube AI recommendation system, whereas the effect of ease to use was not found. Second, content preference suitability was found to affect the satisfaction with AI recommendation system, but privacy concerns did not affect the satisfaction with YouTube AI recommendation system. Based on these research results, the implications of the study and the directions for future studies were suggested.

• Journal of Korean Society on Water Environment
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• v.34 no.1
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• pp.10-25
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• 2018

This study was conducted to estimate the habitat suitability of 17 benthic macroinvertebrate taxa in the Hwayang stream. Habitat Suitability Index (HSI) of benthic macroinvertebrates from the Hwayang stream was developed based on three physical habitat factors which include current velocity, water depth, and the substrate. The Weibull model was used as a probability density function to analyze the distribution of individual abundance by physical factors. The number of species and the total individual abundance increased along with the increase in current velocity. By means of Canonical Correspondence Analysis (CCA), the relative importance of each factor was determined in the following order: current velocity, water depth, and the mean diameter. The results depicted that, the most influential factor in the growth of benthic macroinvertebrates in the Hwavang system was current velocity. After comparing the analyzed results from the Hwayang stream with the resukts from the Gapyeong stream, the integrated HSI was drawn. The results indicated that current velocity and substrate had similar distributions of HSI in the two streams. This was due to the addition of unmeasured data from previous surveys, or the fact that benthic macroinvertebrates adapted to deeper waters in the Hwayang Stream. Most taxa showed a clear preference for a fast current velocity, deep water depth and coarse substrate except Baetiella, Epeorus, (mayflies), and Hydropsyche (caddisfly).

• Korean journal of food and cookery science
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• v.25 no.6
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• pp.725-738
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• 2009

The purpose of this study was to investigate the effects of working conditions on internship satisfaction. Hotel & Restaurant management students at universities in Jeonju participated in this study. Out of 156 questionnaires, 149 were analyzed using SPSS 17.0 and descriptive analysis, frequency test, factor analysis, reliability test, chi-square, t-test, ANOVA, duncan's multiple regression analysis, correlation analysis and regression analysis were used. Based on the result of the conducting factor analysis, the working conditions were classified into 2 factors: work suitability and work environment. Internship satisfaction was classified into 3 factors: internship preference, education and work satisfaction, company satisfaction. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, the working conditions were shown to affect internship satisfaction. Among the working conditions, work suitability had a lower effect on internship satisfaction than work environment. At the resort used in this study, the salary level was high, but the level of work environment, internship preference, and company satisfaction was low. The students wanted attend an internship program at the desired place to be hired and found that it was more important to be assigned to the desired department than having a higher salary.

• Journal of Engineering Education Research
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• v.19 no.1
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• pp.47-53
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• 2016

New occupational qualification system built on NCS(National Competency Standard) aimed to induce industries, the final appliers of qualification, to play a leading role in designing qualification and to spontaneously apply such qualification standard to employment and promotion so as to reinforce universality of qualification. In this study, we verified the validity of NCS level of qualification categories for 130 occupational fields by redesigning NCS-based new occupational qualification system with a focus on 7 major areas, including mechanical field, which were found to have wide-ranging social ripple effect throughout society and high acceptability in 2014. The results of study on suitability at qualification level suggested the followings: First, there is a difference in number of competency units for each qualification category, depending on area. New qualification covering 7 major areas included 15.3 competency units for each qualification category, which exceeds the number of competency units(about 10 units) in subdivided NCS. By field, some difference was found with 7.9 competency units for cultural field and 22.6 competency units for information and communication area. Second, preference above normal level was observed in the criteria, procedure and method for determining qualification redesigning. However, preference below normal level was exhibited in connection with possibility of linkage with overseas qualifications, although preference was above normal level in relation to the suitability of design/qualification level and qualification categories based on lifelong career development path within scope of NCS as the criteria for determining the redesign of qualification categories. Second, we compared NCS level and SC(Sector Council level, and the results showed that NCS level was found to be somewhat well-defined. For the qualifications with different definitions, it was deemed difficult to determine superiority between NCS level and SC level. However, majority opinion indicated that it would be desirable to follow NCS level because NCS was created through collection of opinions for a prolonged period.

• The International Journal of Costume Culture
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• v.2 no.1
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• pp.10-20
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• 1999

This study investigated the usage of child hospital gowns to suggest a gown design suitable for child inpatients in Korea. The satisfaction on size suitability and design of child hospital gowns was surveyed among 219 child inpatients in 20 general hospitals. The most hospitals provided 2 to 4 different size pajamas for child inpatients. However, 53% of the subjects chose not to wear the uniform pants that the hospital provided and 28% did not wear the shirts. The reasons most often given for rejecting to wear the uniforms were unsuitable size (42.1%) and difficulty in taking on and off (26.2%). The dissatisfactory parts of hospital gowns were pants length (27.9%), sleeve length (19.6%), pants waist closure (16.9%), and neckline opening (11.9%). The preference in gown design for child inpatients varied by age (p〈0.5) and the styles that they had worn (p〈0.5). Significant differences for style preference were found in the opening of shirts or pants, pants waist closure type, and pants length. These results suggest that the hospital gowns for child inpatients need to reflect the wide diversity in their body size and preference in style.

• Journal of Korean Society of Rural Planning
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• v.16 no.2
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• pp.11-19
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• 2010

Pro-environmental life styles, foundations of a collective civilization and preservation of our tradition at rural communities hold a great public profit value, of which importance has been strongly emphasized during last decade. Here, the environmental color is one of the most influential elements that determine the image of the rural landscape. Whenever an alternative color element is introduced to rural town, it is very important to examine its effect on the existing environmental color. Typically, a preference-surveying method has been used to evaluate the suitability of such environmental color balance. However, we note that the reliability of this method is limited by the subjectivity of a respondent. And thus, it is highly desirable to develop a more objective method. We propose a feasibility study for using an aesthetic-measure to evaluate the environmental color of a rural town. In this work, we looked into the validity of our approach by comparing its result with that of the preference-based-method as a way to determine the environmental color. Our study is based on 20 photo images from Ansung-city Yangsung-myeon Donghang 2ri Kyo-dong town in Kyongki Province.

• Journal of Korean Society on Water Environment
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• v.33 no.3
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• pp.311-325
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• 2017

Habitat suitability index (HSI) of 17 benthic macroinvertebrate taxa, which were lotic insects of generic category except Potamanthidae in mayfly, was developed for three physical habitat factors (current velocity, water depth and substrate) based on an ecological monitoring in a Korean stream (Gapyeong). Weibull model was used as a probability density function to analyze the distribution of individual abundance related with physical factors, which showed it was so available. Number of species and total individual abundance increased along with the increase of current velocity and the mean diameter of substrate, and decreased along with the increase of water depth. Most taxa showed a clear preference for a fast current velocity, shallow water depth and coarse substrate except Ephemera, Potamanthidae (mayfly), and Plectrocnemia (caddisfly) which were rheophobic, potamophilic and lithophobious. Based on the canonical correspondence analysis, the relative importance of each factor was determined as follows: current velocity > substrate > water depth.

• Journal of The Korean Society of Agricultural Engineers
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• v.63 no.6
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• pp.89-100
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• 2021

The conservation of stream habitats has been gaining more public attention and fish habitat suitability index (HSI) is an important measure for ecological stream habitat assessment. The fish habitat preference is affected not only by physical stream conditions but also by water quality of which HSI was not available due to the lack of field data. The purpose of this study is to estimate the HSI of Zacco platypus for water quality parameters of water temperature, dissolved oxygen (DO), and biochemical oxygen demand (BOD) using the water environment monitoring data provided by the Ministry of Environment (ME). Fish population data merged with water quality were constructed by spatio-temporal matching of nationwide water quality monitoring data with bio-monitoring data of the ME. Two types of the HSI were calculated by the Instream Flow and Aquatic Systems Group (IFASG) method and probability distribution (Weibull) fitting for the four major river basins. Both the HSIs by the IFASG and Weibull fitting appeared to represent the overall distribution and magnitude of fish population and this can be used in stream fish habitat evaluation considering water quality.