• 제목/요약/키워드: preference response

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로봇디자인에 대한 선호 반응에 영향을 미치는 조형요소의 특성 (The Property of Formative Factor Influencing Preference on Robot's Design)

  • 정정필;허성철
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2008년도 추계학술대회
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    • pp.38-41
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    • 2008
  • This study's basic intention is to analyze property of combination relations of formative element composing robot' s face based on a result of preference response on robot's design. Also, in order to improve preference from the analysis result, the study intended to inquire into possibilities of suggesting design guideline. For the above, photographs of 27 robots' faces were selected as a experimental stimuli, and experiments on preference response and association response were performed. As a result, various properties such as robots' form of eyes having greater influences than facial structure, etc. Based on the result, each formative element's property that could have positive influence preference response on robot's face could be drawn and basic design guideline could also be suggested.

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자유 기술 응답을 통한 보유 의복 선호/비선호 원인 구조 고찰 (Investigations into the Causes of Wardrobe Pveferene/Dispreference through Open-ended Response Questionnaire)

  • 김세희
    • 복식
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    • 제54권8호
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    • pp.59-74
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    • 2004
  • The Purposes of this study are to investigate consumers' causes of clothing preference and dispreference separately, and to get 'real' descriptions about that causes using an open-ended response questionnaire. The sample was composed of 81 undergraduate students. Subjects were asked to select their preferred clothing and disprefered clothing respectively among wardrobes they have and to describe the causes of that preference/dispreference. The data was collected through an open-ended response questionnaire and analyzed using content analysis. The system for content analysis was divided into the view Point of image, clothing itself, wearer's physical characteristics, wearing situation, others' response, wearer's values, wearer's consciousness, and purchase process. Image was the primary cause that raised clothing preference, and clothing itself, wearer's physical characteristic, wearing situation, others' response, wearer's consciousness, wearer's values, and purchase process followed. In audition. wearer's physical characteristic was the primary cause that raised clothing dispreference. and image, clothing itself. wearer's consciousness, wearer's values. wearing situation, purchase process, and others' response followed. Finally, the framework for the causes of clothing preference/dispreference was developed.

쌍대반응표면최적화를 위한 반복적 선호도사후제시법 (An Iterative Posterior Preference Articulation Approach to Dual Response Surface Optimization)

  • 정인준
    • 품질경영학회지
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    • 제40권4호
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    • pp.481-496
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    • 2012
  • Purpose: This paper aims at improving inefficiency of an existing posterior preference articulation method proposed for dual response surface optimization. The method generates a set of non-dominated solutions and then allows a decision maker (DM) to select the best solution among them through an interval selection strategy. Methods: This paper proposes an iterative posterior preference articulation method, which repeatedly generates the predetermined number of non-dominated solutions in an interval which becomes gradually narrower over rounds. Results: The existing method generates a good number of non-dominated solutions not used in the DM's selection process, while the proposed method generates the minimal number of non-dominated solutions necessitated in the selection process. Conclusion: The proposed method enables a satisfactory compromise solution to be achieved with minimal cognitive burden of the DM as well as with light computation load in generating non-dominated solutions.

A Status Analysis of Middle School Students' Preference for Science

  • Yoon, Jin
    • 한국과학교육학회지
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    • 제22권5호
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    • pp.1010-1029
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    • 2002
  • The purpose of this research was to survey middle school students' preference for science and its causal factors, so as to analyze the causal relationships between them. Preference for science and its causal factors were defined theoretically, and a theoretical model was constructed to measure them and analyze the causal relationship by structural equation modeling. According to the theoretical model and a pilot test, a questionnaire was developed with three parts; the background information of a respondent, the preference for science, and the causal factors of preference. The questionnaire was administered to one class per grade of randomly selected 8 middle schools from 4 areas across the country, and 819 students' data were collected. Preference for science was defined as a state of mind. It revealed to what extent, and how, one likes science. It consisted of 3 categories - 'emotional response', 'behavioral volition', 'valuational comprehension', and each category was divided into two subcategories. Causal factors affecting the preference for science consisted of three categories - personal, educational and social factors, and each was divided into 2 or 3 subcategories. Middle school students' preference for science was middling as a total. Curiosity about contents of science and valuation of science were high, comparatively, but behavioral volition about science was especially low. Students' responses to the causal factors were relatively high in every educational factor and sociocultural valuation of social factors, but relatively low in socioeconomic rewards of social factors, and especially low in personal factors. The causal relationship about the preference for science was investigated by multiple regression analysis and path analysis, using the structural equation model. Multiple regression analysis about the preference for science and its causal factors revealed important factors. The important factors were personal ability, the personal traits, rewards in school science, and contents of school science in order of magnitude of standardized regression coefficient ${\beta}$. Stepwise regression analysis with each of the subcategories of the preference for science as dependent variables showed what factors were important in each subcategory. According to the result of structural equation modeling, personal factors affected 'emotional response' and 'behavioral volition' directly, and social factors affected 'valuational comprehension' directly. Educational factors affected all categories of the preference for science by influencing not only 'emotional response' and 'valuational comprehension' directly, but also 'behavioral volition' indirectly. The way to promote middle school students' preference for science was suggested, based on the analysis result.

제품 사용 경험과 선호도에 따른 감성어휘의 표현 특성 (A Characteristic of Emotional Word According to Experience Using and Preference of Product)

  • 허성철
    • 감성과학
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    • 제11권3호
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    • pp.375-385
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    • 2008
  • 본 연구에서는 인간의 제품에 대한 이미지 연상과 관련된 인지 반응 특성을 파악하고, 제품 선호도 및 경험과의 상관관계 분석을 목적으로 하였다. 이를 위하여, 휴대폰과 제안형 제품사진을 실험자극으로 선정하여, 연상되는 감성어휘를 표현하는 실험과 각 제품사진의 선호도를 평가하는 실험을 진행하였다. 실험 결과로부터 두 가지 결론이 도출되었다. 먼저, 사용 경험이 있는 제품에 대한 언어적 지각 반응에서는 비유 언어와 정서적 이미지의 표현을 혼용하며 선호도 수준이 높아짐에 따라 정서적 표현의 적용이 많아진다. 두 번째는, 제품의 비사용 경험은 선호도와 관계없이 인지 대상을 단지 지각적으로 이해하고 자신의 일반적 경험 정보와 유사성을 고려하여 대응시키는 반응을 유발한다.

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디자인 요소의 상대적 주목성과 제품 선호 반응의 상관관계 (The Relationship between the Relative Attention of Design Elements and Product Preference Response)

  • 허성철
    • 감성과학
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    • 제8권3호
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    • pp.253-263
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    • 2005
  • 본 연구에서는 제품의 선호도 평가를 위한 정보 탐색과정에서 영향을 미치는 요소에 대한 인지반응의 특성 파악을 기본 목적으로 하였다. 그리고 그 특성과 제품 선호도의 상관관계를 제품 사용 경험의 측면에서 고찰하였다. 이를 위하여, 휴대폰과 제안형 제품사진을 실험 자극으로 선정하여 두 단계의 실험을 진행하였다. 첫 번째 실험에서는 제시된 각 제품사진을 관찰한 후에 선호하는 순서를 정하여 배열하도록 하였다. 두 번째 실험에서는 앞에서 선정한 선호도 1순위와 10순위의 제품사진에 대하여 선호도 평가 시 최우선적으로 주목한 부분을 표시하고, 그 부분에 대하여 설명하도록 하였다. 실험 결과로부터 두 가지 결론이 도출되었다. 첫 번째, 제품의 사용 경험에 의한 경험적 기억 정보는 인지 대상의 선호도 평정(評定)에 있어, 그 인지 대상에 포함되어 있는 다양한 구성 요소에 대한 해석적 반응을 활성화한다. 두 번째, 제품의 비사용 경험은 선호도와 관계없이 인지 대상에 포함되어 있는 심미적 요소를 지각적으로 수용하는 반응을 유발한다.

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쌍대반응표면최적화를 위한 사후선호도반영법: TOPSIS를 활용한 최고선호해 선택 (A Posterior Preference Articulation Method to Dual-Response Surface Optimization: Selection of the Most Preferred Solution Using TOPSIS)

  • 정인준
    • 지식경영연구
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    • 제19권2호
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    • pp.151-162
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    • 2018
  • Response surface methodology (RSM) is one of popular tools to support a systematic improvement of quality of design in the product and process development stages. It consists of statistical modeling and optimization tools. RSM can be viewed as a knowledge management tool in that it systemizes knowledge about a manufacturing process through a big data analysis on products and processes. The conventional RSM aims to optimize the mean of a response, whereas dual-response surface optimization (DRSO), a special case of RSM, considers not only the mean of a response but also its variability or standard deviation for optimization. Recently, a posterior preference articulation approach receives attention in the DRSO literature. The posterior approach first seeks all (or most) of the nondominated solutions with no articulation of a decision maker (DM)'s preference. The DM then selects the best one from the set of nondominated solutions a posteriori. This method has a strength that the DM can understand the trade-off between the mean and standard deviation well by looking around the nondominated solutions. A posterior method has been proposed for DRSO. It employs an interval selection strategy for the selection step. This strategy has a limitation increasing inefficiency and complexity due to too many iterations when handling a great number (e.g., thousands ~ tens of thousands) of nondominated solutions. In this paper, a TOPSIS-based method is proposed to support a simple and efficient selection of the most preferred solution. The proposed method is illustrated through a typical DRSO problem and compared with the existing posterior method.

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동 (Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior)

  • 채희주;이소연;고은주
    • 복식
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    • 제66권5호
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    • pp.1-15
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    • 2016
  • Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this study has identified attributes influencing cognitive, affective response as well as consumer preference and purchase towards contemporary Korean culture clothing. This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention. This study result defines the importance of studying contemporary cultural apparel product attributes for better fashion marketing business in the fashion and cultural field to attract consumers.

초등과학영재학급 학생의 학습양식과 과학탐구능력 간의 상관관계 (Relationships between Learning Styles and Science Process Skills of Students of the Gifted Class in Elementary School)

  • 최선영;송현정;강호감
    • 한국초등과학교육학회지:초등과학교육
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    • 제24권2호
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    • pp.103-110
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    • 2005
  • The purpose of this study was to investigate the relation between the learning styles and science process skills of students of the gifted class in elementary school. Subjects were forty-eight students of the gifted class who are in the fifth grade studying at the gifted class of S elementary school in Bucheon, M and Y elementary school in Incheon on learning styles and science process skills of students. Learning Style Profile (LSP) was used as instrument to survey learning style of students of the gifted class which was developed by NASSP, and consists of four categories (cognitive skills, perceptual response, orientation and teaming preferences) and twenty-four subscales. The results of this study were as follows: 1. In the learning styles test, students of the gifted class have higher scores of spatial skill, sequential processing skill, persistence orientation, manipulative preference, temperature preference and afternoon preference than general class students, but they have lower scores of discrimination skill and lighting preference, and there were statistically significant difference. 2. In science process skills test, there were statistically significant difference between students of the gifted class and general students. 3. In the correlation between the learning styles and science process skills, there was positive correlation of observing skill with spatial skill and manipulate skill of cognitive skill domain. For classifying skill, there was positive correlation with visual perceptual response, but was negative correlations with auditory and emotive perceptual response of perceptual response domain and with evening preference and verbal risk orientation of study preference domain. For measuring skill, there was positive correlation with sequential processing skill of cognitive skill domain. For formulating hypotheses, there was controlling variables, there was positive correlation with sequential processing skill and simultaneous processing skill of cognitive skill domain, and with verbal-spatial preference and early morning study preference of study preference domain. When planning and managing the gifted class, it will be beneficial and effective to consider the meaningful relations between the elements of loaming style and science process skills in order to improve science process skills.

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이미지에 대한 선호도 평가에 있어 상대가치 작용 반응 패턴 (Reaction Pattern Influenced by Relative Values in the Evaluation of Preference for Image)

  • 허성철
    • 감성과학
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    • 제17권4호
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    • pp.41-50
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    • 2014
  • 본 연구에서는 제품 이미지에 대한 선호 반응에 있어서 뇌의 반응 패턴의 특징을 파악하고, 피험자가 동일한 대상에 대하여 직관적으로 평가한 선호도 결과와 비교 분석하였다. 첫 번째 실험은 하나씩 별도로 제시된 제품 이미지에 대하여 느끼는 인상을 파악하기 위하여 뇌파 측정을 통한 쾌적도를 산출하였다. 두 번째 실험은 피험자가 모든 제품 이미지를 일시에 비교하며 선호도를 직접 평가하도록 하였다. 첫 번째 실험을 '독립적 인지 반응'이라 하고, 두 번째 실험을 '상대적 인지 반응'이라고 할 때 그 반응의 특성은 다음과 같다. '독립적 인지 반응'에서는 자신의 경험에 의해서 축적된 정보와의 비교에 의하여 절대 가치로서의 감정 상태를 표현하게 되며, '쾌' 또는 '불쾌'라고 하는 감정이 절대적 가치로서 지속된다. '상대적 인지 반응'에서는 이미지를 인지하는 단계에서 비교되는 다른 이미지 정보와의 상대적인 감정 상태를 표현하게 되며, 이때에는 '진정'이나 '흥분'에 해당하는 감정 상태가 상대적 가치로 작용한다.