• The Korean Journal of Health Service Management
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• v.6 no.2
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• pp.151-164
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• 2012

The objective of this study is to explore the relationship between MBTI personality type and career attitude and career choice of cosmetology university students. Data were collected by self-administered questionnaires. Chi-square test and logistic regression analysis was conducted. The major findings of this study are as follows: In regard to career-related attitude, ISTJ type out of 16 MBTI is higher than other type on the positive attitude. In regard to the relationship of MBTI and career choice, ISTP, ISFP and ENFJ type is more prefer skin care than the other type. And INTP type is more prefer hair design and makeup. And also the psychological functional type and career choice, ST showed the preference on skin care, and SF preferred makeup field. Finally NT and NF psychological functional type showed the preference on hair design.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.23-46
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• 2010

Despite the explosive growth of no-frill airline industry, very little is known about how consumers make purchase decision in such settings. Today's airline industry requires choice models consistent with consumers' true preference sets. This study used conjoint analysis to identify these ideal choice models. 38 percent of the subjects were found to use compensatory and 62 percent non-compensatory models. Our findings suggest a need to base choice-making promotions on ideal choice models if the promotion is to lead consumers to decisions consistent with true preferences.

• Journal of Korean Society of Transportation
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• v.20 no.3
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• pp.83-92
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• 2002

Freight mode choice models are essential to the analysis of many areas of transport research. However, observations of actual market choices have only been made in a limited number of situations. Therefore, stated preference(SP) techniques have emerged as an alternative source of actual market choices to be used for estimating freight mode choice models. Considerable confidence exists about SP data, but little consideration has been given to the potential for estimation bias. This paper has been motivated by the theoretical side of estimating SP discrete choice models, focusing on a case study of freight mode choice. Recently developed simulation methods are used to construct inherent random heterogeneity legit models, which consider individual heterogeneity, its inheritance to the next choices and overcome the independence from irrelevant alternatives (IIA) property. This Paper contributes to the development of models dealing with heterogeneity and its inheritance, and sheds light on the heterogeneity of freight transport.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.3
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• pp.85-97
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• 2005

The objective of this study is to investigate freight forwarders' airline choice behaviors in the Korean air cargo transportation market. This study identifies the major factors affecting airline choice and their relative importance by analyzing the data gathered by the survey from freight forwarders in Seoul. The questionnaire of the survey is composed of two parts; the first part is to identify the significant variables of airline choice and the second part is to gather the data about airline choice using stated preference techniques. The relative importance of major variables considered in forwarders' airline choice is estimated by the logit models calibrated with stated preference data. To strength the reliability of the analysis, this study segments the market by three routes; Seoul-Los Angeles, Seoul-Amsterdam and Seoul-Hongkong. The five major variables that are considered seriously in airline choice are reliability, space availability, frequency, cost and flight schedule. The utility trade-offs between variables are estimated by the ratio analysis of coefficients of logit model of each route, and the results of ratio analysis is interpreted as reflecting the reality of market conditions.

• Food Science of Animal Resources
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• v.24 no.1
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• pp.57-65
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• 2004

Digital photographs of 16 pork chops were each modified to give 16 treatments, such as two levels each of fat cover, color, marbling and drip, giving a total of 256 images. Consumers from three locations in France and six locations in Korea selected their preferred chop from 16 treatments in different chops and repeated this selection process eight times from different groups of chops, respectively. Respondents were asked to complete a questionnaire on socio-demographic information. Both the results of the French and Korean surveys gave four clusters of consumers, but they were not the same in terms of the choice strategies used, or in terms of their relationships with the socio-demographic items. The interesting apparent similarities (such as, both color levels being equally important to consumers in both countries) and differences(such as, the strong preference for lean meat in France; no fat preference in Korea) suggest a need to compare the results from the two countries. However, due to the difference of the socio-demographic make-up of the consumer panels from the two countries, a simple and direct comparison of the clusters based on choice and their relationships with the questionnaire items is not possible, but is currently being explored.

• Journal of Korean Society of Transportation
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• v.28 no.4
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• pp.119-128
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• 2010

Mode choice behavior is associated with travelers' latent behavior that is an unobservable preference to travel behavior or mode characteristics. This paper specifically addresses the problem of unobservable factors, that is latent behavior, in mode choice models. Consideration of latent behavior in mode choice models reduces the errors that come from unobservable factors. In this study, the authors defined the latent variables that mean a quantitative latent behavior factors, and developed the combined RP/SP model with latent variables using the mode choice behavior survey data. The data has traveler's revealed preference of existent modes along the Han River and stated preference of new water transit on the Han River. Also, The data has travelers' latent behavior. Latent variables were defined by factor analysis using the latent behaviour data. In conclusion, it is significant that the relationship between traveler's latent behavior and mode choice behavior. In addition, the goodness-of-fit of the mode choice models with latent variables are better than the model without latent variables.

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.122-132
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• 2019

This study investigated the effects of preference reversal according to product characteristics and situation. To investigate the relationship between consumer preference reversal and selection change, three research problems were set up and multiple logistic regression analysis was performed considering categorical dependent variables. The results showed that the decrease in preference for the medical service products and general manufacturing products had a significant effect on selection change and selection delay. In addition, we found that selection change according to the importance of attributes in the medical service product was more sensitive than the general product, while selection change according to the preference reversal was higher in general products. This study examined the causal relationship between choices by illuminating the preference concept as the central value of consumers from a different viewpoint than the existing preference and preference inversion research. In addition, the results of this study suggest that it can include not only selective change according to preference reversal, but also alternatives such as selective delay.

• Korean Journal of Ichthyology
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• v.24 no.4
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• pp.263-271
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• 2012

A female preference is a potentially complex function relating variation in multiple male traits with her probability of accepting the most optimal individuals as a mate. If mate preference is dominantly driven by additive fitness benefits, different females tend to be congruent in the decision of choice, whereas females will not necessarily share their mate preferences if non-additive benefits more strongly operate. Here, a sequential blocked design ($4{\times}4$) was applied to experimentally assess the relative contribution of additive and non-additive components to the female mate preference with Korean rosy bitterling, Rhodeus uyekii. In a total of 48 single stimulus presentations, behavioral elements of courtship activities were analyzed to derive the 'index of female preference'. Females showed a clear preference for males with more elaborate carotenoid colors, but mated randomly with respect to male body size and other color patterns. However, they were not individually consistent in their choice of mates, suggesting that non-additive components probably contribute to the evolution of female preference.

• Journal of Korean Elementary Science Education
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• v.33 no.2
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• pp.380-400
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• 2014

This study investigated the influence of the application of the career education programs related to the science of the elementary school on the career choice. For this study, a total of 32 lessons (4 units) utilizing the career education programs related the science curriculum were developed. The study subjects were 128 students from Y elementary school located in Incheon. A test with regard to the science related career choice and the science related career choice factors was performed before and after the lessons. For more detailed analysis, the experimental group was divided into two groups of female and male students; students who hope and do not hope career in science-related fields. As a result of the performance of career education programs, it showed a significant improvement in the 'science related career choice'. And, it also showed all significant improvements in 'science related major/department, education lecture selection'. It was possible to know that the students who do not wish science related jobs in the future also changed their mind on to the science. In addition, all the subcategories of the 'preference for science learning' area such as 'preference for science subject', 'preference for experiment', 'recognition of science subject availability', 'recognition of the impact of teacher' showed a significant improvement. The 'perception about career related to science' showed a significant improvement on the whole. There was no significant improvement on the whole in 'participation in science related activities'.