• Journal of the Korean Society of Food Culture
• /
• v.21 no.1
• /
• pp.8-16
• /
• 2006

This study was performed by questionnaire to investigate the preference and intake frequency of Korean traditional commercial beverages. The subjects were consisted of 320 participants in Daegu and Kyungpook area. 'Chain market' scored 49.4% as purchasing place of traditional beverages. 'Tea bag' scored 31.6% as the favorite package of traditional beverages. On the reasons of drinking traditional beverage 'good for health' scored the highest with 31.3% respondents, followed by 'good smell' with 14.4%. Coffee and traditional tea were the choice of beverage after having a rich meal and on occasion of entertaining guests. The favorite foods in ordinary days were 'tea', 'alcohol', 'ice cream', 'nuts' and 'cookie'. More than thirty percent of the respondents, both male and female, raised the need of improvement in taste of traditional beverage. In the intake frequency, Korea traditional beverages obtained 1.80 points as a whole. 'Green tea' scored highest(3.40points) while 'mulberry-leaf tea' received the lowest score of 1.31 points. The preferred Korean traditional drinks were 'greed tea', 'shick hae', 'citron tea', 'misitgaru', 'maesil tea', 'rice tea' in the order. On the other hand, the preference for 'mulberry-leaf tea', 'boxthom tea', 'ginger tea', 'chrysanthemum tea' and 'omija tea' was very low. The people who are on twenties preferred 'shick hae', 'honey tea', 'citron tea', 'black tea' and 'misitgaru' more than the other generation.

• Journal of Fashion Business
• /
• v.21 no.1
• /
• pp.124-133
• /
• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• Journal of the East Asian Society of Dietary Life
• /
• v.13 no.5
• /
• pp.371-378
• /
• 2003

The purpose of this study was to investigate the dietary behavior and food preference based on the personality types of the high school students in Gyeongju. According to the survey on the personality types of the students, the type of SP(Sensing-perceiving) occupied the highest ratio, 46% and NF(Intuition-Feeling) 8.6% and NT(Intuition-Thinking) 8.2% and SJ(Sensing-Judging) 7.1%. The difference between the ratio of SP(Sensing-perceiving) and NF was the highest. There was a difference according to the personality types in the effect of knowledge learned in school on the choice of food; the types of NT and NF did not influence on it. The degree of regularity in the amount of every meal showed a significant difference according to the personality types (p<.05); students with NT and SJ types had the regular meals. The factors which could influence on the dietary behavior were parents(60.7%), friends(16.9%) and mass media and books(13.8%), etc. School education had a little influence on the dietary behavior, only 8.0%. Therefore, more practical education was needed. In the food preference, the type of NF preferred the foods with sweet taste while the others with hot taste.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.25 no.3
• /
• pp.403-411
• /
• 2021

While there is no apparent gender difference on the number of game players and playing time in market survey especially if the age group is under 30, there still exists a strong gender stereotype on female characters with sexual objectification especially in team based battle games. Furthermore, there seldom exists any research on female gamers in this genre. In this paper, we investigate the preference of female characters and reasons of their choice among female gamers with Overwatch and Cypers which are recognized as having enough female players. In Overwatch with 231 responses, subjects prefer 'girl-crush' characters such as non-sexual Ana who age is in 60s. However, in Cypers that does not have female warrior character, subjects' preference is more affected by appearance but those characters with less functional ability are not frequently used in playing. Such practical avatar choice is often discovered among male players thus there is no gender difference in this case.

• Journal of the Korean Society of Food Culture
• /
• v.38 no.3
• /
• pp.154-162
• /
• 2023

This study investigated the awareness and consumption behavior of 118 vegetarians and omnivores toward plant-based dairy alternatives. The preference and choice attribute questionnaires were compared. Significant differences were obtained between the two groups when considering the purchase experience, preference, and selection attributes of plant-based dairy alternatives. Vegetarians had more experience purchasing plant-based dairy alternative products. In both groups, environmental and animal protection were the major factors that influenced the highest response rate for purchasing plant-based dairy alternatives. The preference score of vegetarians for plant-based dairy alternative products was high, indicating that vegetarianism had a significant effect on their preference for plant-based dairy alternative products. Analysis of selection attributes revealed that price, product weight, appearance, and manufacturer were considered important by vegetarians, whereas nutritional components and labeling, manufacturing environment, composition of ingredients, and taste and texture were considered more important by the omnivores. Results of this study can be used as basic data for the future development of the fast-growing industry producing plant-based dairy alternative products.

• Korean Journal of Child Studies
• /
• v.35 no.2
• /
• pp.85-102
• /
• 2014

The purpose of this study was to examine the awareness of racial features, racial in-group classification and preference by Korean children. The study participants comprised 89 children aged 3-5 years. The children performed photograph description and choice tasks. The major findings were as follows: First, older children were significantly more likely than younger children to use racial feature and less likely to use general physical feature to describe the stimuli. Second, children tended to select the South-Asian person speaking in Korean language as a Korean, rather than the Korean person speaking in English. Third, children tended to select the person of Korean appearance speaking in English as a playmate. The result revealed the developmental features of racial awareness. Furthermore the correspondence of language plays an important role on the children's in-group classification whereas the correspondence of appearance plays an important role on the children's preference.

• The Korean Journal of Food And Nutrition
• /
• v.29 no.6
• /
• pp.971-977
• /
• 2016

Development of elderly foods that improve health among the older population is needed. The purpose of this study was to investigate the preference of specific foods for development as elderly foods. A one-to-one survey method was used for data collection from 150 elderly people attending senior welfare centers. The results of the study showed that the preferred cooking materials were vegetables, meats and fishes; and preferred cooking method was soup and stew rather than deep-frying. The elderly preferred meats and seafood but they did not eat them frequently. The results of investigating the preference of specific foods including meats, Kimchi, nuts and rice cakes indicated that old people liked broiled meats, Chinese cabbage Kimchi, walnuts and nonglutinous rice cakes the most, and they did not feel comfortable with chewing the foods. Most respondents were not familiar with the elderly foods. Moreover, the most important factors affecting their choice of elderly foods were hygiene, nutrition and flavor.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.14 no.4
• /
• pp.66-73
• /
• 2006

This study focuses on the economies of launching regular air services between capital cities of South Korea and North Korea. The demand for traveling between these two cities is too small to justify scheduled air service. However, it may be possible to provide regular air service by utilizing via flight of incumbent Seoul-Beijing flights. There are numerous flight services between Seoul and Beijing and we may allow some of the Seoul-Beijing flights to stop by Pyung Yang for commercial traffic handling. This study tries to find the optimal discount rate which passengers traveling between Seoul and Beijing via Pyung Yang, the idea is reasonable considering the inconvenience of stopping at Pyung Yang. The Stated Preference Techniques are applied for the study. The required data were collected through interviews of passengers traveling from Seoul to Beijing. The major variables that are considered in flight choice are air fare, flying time, and flight frequency. The relative importance of these major variables is estimated by the logit models calibrated with stated preference data.

• Journal of Korean Society of Transportation
• /
• v.18 no.1
• /
• pp.27-34
• /
• 2000

This study analyzes the price elasticities of airline Passenger demand through the 'Stated Preference' technique which uses survey data. Because the domestic airfare has been regulated by the government. it is not easy to derive Price elasticity through the usual regression analysis with aggregate data and thus a special methodology is required for elasticity estimation. Therefore, in this study we estimated the Price elasticities of domestic air passenger demand and the modal share change rates to the alternative modes with logit model and sample enumeration method, by analyzing the survey data on air Passengers' demand behavior about the mode choice between air-rail. air-bus, and air-car. As the results, the estimated price elasticities are in the range of -0.6~-0.9, and rail is mainly chosen as an alternative mode. bus is chosen Partly, and car is barely used.

• Korean Journal of Fisheries and Aquatic Sciences
• /
• v.40 no.3
• /
• pp.133-140
• /
• 2007

In 2006, we studied herbivore consumption rate and preference for algal species using laboratory experiments. In the no-choice feeding experiment, three herbivores (two sea urchins, Stronglyocentrotus nudus and Stronglyocentrotus intermedius and an abalone, Haliotis discus hannai) showed significantly (P<0.05) distinct preferences for four algae (Laminaria japonica, Undaria pinnatifida, Costaria costata and Ecklonia stolonifera). The alga preferred by S. nudus was L. japonica followed by U. pinnatifida, C. costata and E. stolonifera with respective daily feeding rates of $5.7{\pm}:0.85\;g,\;4.4{\pm}0.89\;g,\;3.1{\pm}0.39\;g\;and\;2.1{\pm}0.32\;g(mean{\pm}SE)$. A similar trend was found for S. intermedius. Interestingly, the herbivore consumption rates for the algae differed with or without competition. The competition stimulated the feeding activity for S. nudus, but lowered the activity for S. intermedius. The multi-choice feeding experiment confirmed that L. japonica was significantly preferred by two herbivores: S. nudus and H. discus hannai (Duncan's multiple range test, ANOVA, p<0.05).