• 한국ITS학회:학술대회논문집
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• 한국ITS학회 2004년도 제3회 정기총회 및 추계학술대회
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• pp.300-305
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• 2004

• Asia Marketing Journal
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• 제22권1호
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• pp.27-39
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• 2020

Building on the growing literature on how physical bodily expressions influence psychological processes, the authors propose that exerting physical strength decreases risk perceptions and increases preference for risky options by increasing perceptions of control or agency. The present research is based on the belief of "no pain, no gain", that when an individual exerts physical strength and effort, he believes he can be the agent in bringing about the desired outcome. Because of this automatic association between exerting physical strength and the sense of being in control of the outcome, the authors hypothesize that even in situations where the outcome is determined by chance and luck, individuals exerting effort feel they have more control and thus choose riskier, but more desirable, options. Furthermore, this research clarifies the distinction between physical exertion of strength, high- and low-power poses, and psychological power.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.239-261
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• 2016

Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

• 자원ㆍ환경경제연구
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• 제21권4호
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• pp.921-945
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• 2012

조건부 로짓(Conditional Logit: CL)모형은 모형추정 및 결과해석이 비교적 용이하다는 장점으로 널리 사용되는 반면에 응답자의 선호이질성(preference heterogeneity)을 충분히 반영하지 못한다는 한계를 가지고 있다. 본 연구에서는 최근 지배적인 방식으로 제시되고 있는 두개의 모형인 혼합로짓(Mixed Logit; ML)모형과 잠재계층모형(Latent Class Model; LCM)을 사용하여 우리나라 보령댐 주변 습지보호에 있어서 응답자간 선호이질성을 설명하고자 하였다. 6대광역시와 보령시 표본에 대하여 응답자별 이질성의 존재여부를 검토한 결과 두 지역간 뚜렷한 차이가 있음을 알 수 있었다. 즉 보령시의 경우에는 응답자간 선호이질성이 뚜렷하게 나타난데 반하여 6대광역시의 경우 응답자간 선호이질성이 거의 나타나지 않았다. 따라서 6대광역시의 경우에는 모수추정을 위해 CL 모형의 사용이 가능하나 보령시의 경우에는 선호이질성을 반영하기 위해 ML모형이나 LCM에 근거한 모수추정이 요구된다. 선호이질성의 원인을 규명하기 위하여 교차항이 있는 혼합로짓모형과 잠재계층모형을 고려할 수 있다. 교차항이 있는 혼합로짓모형의 경우 관찰되지 않은 개인단위의 이질성을 설명할 수 있는 장점이 있다. 그러나 두 모형을 비교한 결과 LCM이 교차항이 있는 ML모형이 제공하지 않는 추가적인 정보를 보여주는 것으로 나타나고 있다. 따라서 본 연구에서의 응답자간 선호이질성은 혼합로짓모형에 의한 개인적인 수준보다 잠재계층모형에 의한 계층단위에서 더 잘 설명될 수 있다고 할 수 있다.

• 한국경영과학회지
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• 제14권1호
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• pp.80-87
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• 1989

Many Traditional Algebraic Analyses of preference and choice for a finite set of alternatives have been based on binary choices. They have assumed that the binary preference information given by a decision maker is transitive. However, there is considerable evidence that many relations that might occur as preference relations cannot be presented as transitive relations. To construct transitive binary comparisons from intransitive ones, we suggest the notion of superior set, which helps us to understand the structure of intransitive binary comparisons. We also provide a heuristic method to construct transitive binary comparisons. And some merits merits of the suggested method over the existing methods are also discussed.

• 한국식생활문화학회지
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• 제30권3호
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• pp.333-344
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• 2015

This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at well-being restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 춘계학술대회 논문집
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• pp.985-990
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• 2005

The success of road transportation, in dominating the surface movement of freight, is now threatened by increased traffic congestion, falling average motorway speed and rising in logistics costs, oil price. Due to the necessity for an effective transport system, we need to improve domestic transport infrastructure to reduce logistics cost by shifting to rail system. To analysis the demand characteristics in advance against these hypothetical circumstances, Stated Preference, which is called SP, approaches have been adopted to analysis the shipper's mode choice behaviors as RP(Revealed Preference) approaches are not appropriate. The results also indicate that the most effective policy to divert the freight volume from road to railway is to reduce freight rates for the railway with improved reliability.

• 동아시아식생활학회지
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• 제10권3호
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• pp.179-189
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• 2000

Changes in eating culture patterns has been observed among modern Koreans from seeking out traditional types of eating out restaurant to the modern, luxurious, and hybrid food. This study aimed to investigate the patterns of eating out and preference of food in Pusan National University (PNU) area, representing typical Patterns of eating out in Pusan. Data revealed that the most popular places in which the subjects visited were Korean traditional restaurants and snack bars. The names of the places were in trendy style of Korean connotation, with Intention to appeal to the new generation. The interviewee reported that decision making on choice of plates were made by taste, price, and service in that order. The frequency of eating out was once In two or three days, Korean traditional restaurants, noodle shops, and restaurants of offering fusion food being the Place of choice. Preferred reasons for the PNU area were reported to be low price, followed by variety of food offered and geographical accessibility to the places. Most of the interviewees in the area were satisfied with the taste of food and service quality. A list of food they were willing to introduce to oversea foreigners included raw fish, Dongrae Pajon, Pulgoki, Kimchi and dog soup in that sequence. The results of survey indicator that changes in the eating out environment in Pusan were improvement of service quality, development of new recipes, improvement of hygiene standards and development of area-specific food. The results may also act as a guide in changing the eating out environment and developing tourism in Pusan.

• Asian-Australasian Journal of Animal Sciences
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• 제2권2호
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• pp.129-132
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• 1989

Mutton was the meat of choice among the Saudi Arabian citizens in Riyadh Metropolitan area, 1986-1987, followed by chicken, camel meat, fish and beef. The desirable taste of mutton that represented 68% of the total respondents was the main reason for its preference to other meats. The study also showed that Najdi sheep, which is the predominant local breed, enjoy a priority in its meat consumption among the other indigenous and exogenous breeds of sheep in the central region of the Kingdom. A loyalty to the Najdi sheep was witnessed even when the unit price was assumed to be doubled. Purchasing Najdi sheep for non-family consumption had dropped, although still ranked first among the breeds of sheep readily available in the local markets. The results also showed that, 41% of the sample individuals purchased at least one sheep per family per month, and more consumption of mutton took place during the winter months than during the summer.

• 성인간호학회지
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• 제20권2호
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• pp.321-330
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• 2008

Purpose: This study was intended to determine how the choice of music affects the physiological and psychological status of women college student during music therapy. Methods: A nonequivalent experimental group pretest-posttest design was used. 19 out of 54 subjects were assigned to listen to their favorite music and 17 to their unfavorite music for 20 minutes using MP3 players and headphones. Anxiety, blood pressure, pulse and blood glucose levels of the subjects were measured before treatment. The data was analyzed by Mann-Whitney and Wilcoxon signed rank test using the SPSS/WIN 10.0 program. Results: The result showed that systolic blood pressure, blood glucose and anxiety level decreased significantly in the favorite music group. however systolic blood pressure, pulse rate and anxiety level increased significantly in the unfavorite music group. The favorite music group showed a significantly higher level of satisfaction than the unfavorite music group. Conclusion: Choice of music affects the physiological and psychological status of an individual. Favorite music listening would enhance the effect of music therapy. Therefore, selection of music must be considered in light of the subject's preference and characteristics.