Perceptual Differences in Brand Images of National Medium-low Priced Casual Clothing According to Consumer Purchase Characteristics (소비자 구매특성에 따른 중저가 캐쥬얼 상표 이미지 지각의 차이)
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- Journal of the Korean Home Economics Association
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- v.34 no.3
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- pp.47-57
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- 1996