• The International Journal of Costume Culture
• /
• v.5 no.1
• /
• pp.58-66
• /
• 2002

The objectives of this study are to develope sensibility image scales for Korean traditional motifs by quantitatively measuring their images and preference and to classify them into clusters. Data were collected via a questionnaire from seven hundred twenty five Korean undergraduate students. Re experimental materials were forty eight stimuli of Korean traditional motifs with different categories, interpretation types, composition types, and application objects. The instruments consisted of 7-point polar semantic differential scales of twenty three bipolar adjectives including preference. Data were analyzed by correspondence analysis, cluster analysis, ANOVA and Duncan's multiple range test. Re major results are as follows; image scales for textile patterns and dress designs using Korean traditional motifs were constructed. The axes of sensibility image scales for both textile patterns and dress designs were defined by quality level and degree of simplicity. Second, four clusters on the scale of textile patterns and two clusters on the scale dress designs were identified. Third, in the case of textile Patterns, the preferred cluster had high-quality and classical images, while the cluster that was not preferred had a complex image. In the case of dress designs, the preferred cluster had simple and high-quality images, while the cluster that was not preferred had complex and low-quality images.

• Science of Emotion and Sensibility
• /
• v.18 no.3
• /
• pp.81-92
• /
• 2015

The purpose of this study was to investigate the emotion and preference for shoes styles through empirical research, in accordance with personality type, age and fashion innovativeness of female students. This study was a survey research through convenience sampling of 224 college students. In order to select shoes style, a pre-classification through dictionary and online search was done to choose the representative eight styles of shoes to college students. Personality types was determined from the modified measures of the brief MBTI to fit this study, and the emotional scale of sensibility was revised from the previous studies. SPSS statistical analysis were executed as follows: First, preference and emotion on shoes styles were significantly different in accordance with the shoes type and the diagram from the results of correspondence analysis showed some relationship between the sensibility and shoes styles showing 4~5 clusters. Second, the sensibility and preference had significant difference in some type of shoes according to the personality types of college students. Third, there was a significant difference in the shoes preference and sensibility by accordance of the degree of fashion innovativeness. And there was a significant difference in preference of shoes according to the purchase frequency of consumers. We hope this data is useful to this current dynamic market of shoes to the both sides of producer and consumers.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2003.05a
• /
• pp.972-975
• /
• 2003

The purpose of this study is to integrate Decision Theory Approach(DTA) and OR Theory Approach(OTA) systemically. and to develop Combination Theory Approach to build an optimal R&D project portfolio by strategies. To Integrate two approaches. Utility theory is introduced. Evaluation Results aye converted into utility values by the utility functions and the values are optimized by 0-1 programming. Scoring method and Integer programming is used to evaluation a correspondence with a goal and to allocation the limiting resources. And utility function is used to reflect the preference of decision makers on the project evaluation.

• Journal of Korea Society of Industrial Information Systems
• /
• v.12 no.4
• /
• pp.65-73
• /
• 2007

This study devotes to compare the accuracy of Top-N recommendations of items transacted on the web site for customers with the accuracy of rank conformity of the real ratings with estimated ratings for customers preference about items generated from two types of collaborative filtering algorithms. One is Neighborhood Based Collaborative Filtering Algorithm(NBCFA) and the other is Correspondence Mean Algorithm(CMA). The result of this study shows the accuracy of Top-N recommendations and the rank conformity of real ratings with estimated ratings generated by CMA are better than that of NBCFA. It would be expected that the customer's satisfaction in Recommender System is more improved by using the prediction result from CMA than NBCFA, and then Using CMA in collaborative filtering recommender system is more efficient than using NBCFA.

• Korean Institute of Interior Design Journal
• /
• v.14 no.1
• /
• pp.168-176
• /
• 2005

As the pluralistic value in which various cultures and trends exist develops the world at large, development of interior design is required to examine consumers by group. This requirement purports to set up a strategic model of operating interior design organizations under cross-cultural (past and present) enviroment, not to express new researches of interior design following the direction of the developed media service. Based on the educational and complex cultural approach to design matters - the key issue in solving the cross-cultural design matters, this paper has suggested the structure of semi-centralized design process and the system for finding out consumers' trends under the new media-based cultural design environment. This study presents some expected effects. First, it will be able to enhance the consumer-oriented design mind by providing the information on the interior design system and design trend. Through analyzing the lifestyle in the 21st century and providing the relevant information, it will lead irrlprovement in living environment. And further, by using the program of searching consumers' new preference, the system of grasping consumers' propensity and making decisions will be materialized. Secondly, based on the background database of forecasted consumers' trends, marketing strategies can be established. Thirdly, through the better technology of designing living environment, efficiency will be increased and the economic foundations through use of new database will be constructed. Fourth, systematic interior design can be developed. Strategic correspondence to consumers' desires and reinforcement of competitiveness will become possible with development of database. By encouraging consumers' participation under digital environment, their trends can be forecasted, and by efficiently using information and new technology, resources can be saved and further, additional costs for promotion and sales will be reduced.

• Journal of Korean Society on Water Environment
• /
• v.34 no.1
• /
• pp.10-25
• /
• 2018

This study was conducted to estimate the habitat suitability of 17 benthic macroinvertebrate taxa in the Hwayang stream. Habitat Suitability Index (HSI) of benthic macroinvertebrates from the Hwayang stream was developed based on three physical habitat factors which include current velocity, water depth, and the substrate. The Weibull model was used as a probability density function to analyze the distribution of individual abundance by physical factors. The number of species and the total individual abundance increased along with the increase in current velocity. By means of Canonical Correspondence Analysis (CCA), the relative importance of each factor was determined in the following order: current velocity, water depth, and the mean diameter. The results depicted that, the most influential factor in the growth of benthic macroinvertebrates in the Hwavang system was current velocity. After comparing the analyzed results from the Hwayang stream with the resukts from the Gapyeong stream, the integrated HSI was drawn. The results indicated that current velocity and substrate had similar distributions of HSI in the two streams. This was due to the addition of unmeasured data from previous surveys, or the fact that benthic macroinvertebrates adapted to deeper waters in the Hwayang Stream. Most taxa showed a clear preference for a fast current velocity, deep water depth and coarse substrate except Baetiella, Epeorus, (mayflies), and Hydropsyche (caddisfly).

• Journal of Korean Society on Water Environment
• /
• v.33 no.3
• /
• pp.311-325
• /
• 2017

Habitat suitability index (HSI) of 17 benthic macroinvertebrate taxa, which were lotic insects of generic category except Potamanthidae in mayfly, was developed for three physical habitat factors (current velocity, water depth and substrate) based on an ecological monitoring in a Korean stream (Gapyeong). Weibull model was used as a probability density function to analyze the distribution of individual abundance related with physical factors, which showed it was so available. Number of species and total individual abundance increased along with the increase of current velocity and the mean diameter of substrate, and decreased along with the increase of water depth. Most taxa showed a clear preference for a fast current velocity, shallow water depth and coarse substrate except Ephemera, Potamanthidae (mayfly), and Plectrocnemia (caddisfly) which were rheophobic, potamophilic and lithophobious. Based on the canonical correspondence analysis, the relative importance of each factor was determined as follows: current velocity > substrate > water depth.

• Journal of the Korean Society for information Management
• /
• v.38 no.2
• /
• pp.173-199
• /
• 2021

In this study, in order to understand the characteristics of the users' information needs for each public library unit, the user needs were analyzed based on the various attribute information of the books loaned to 11 public libraries in 8 districts in Seoul. As a result, the prominent book use patterns of the libraries were revealed, specifically related to the target user groups, purpose/motivation, interests/preferences, book genre, and subject. In addition, there was a preference for authors, and a difference in the role of the preferred authors in each library was also revealed. The results of this study will help to provide guidelines for the development of differentiated collections and service programs based on user needs.

• Science of Emotion and Sensibility
• /
• v.20 no.2
• /
• pp.3-10
• /
• 2017

This research investigated the cross-modal correspondence between the turbidity and taste of beverages. For an empirical study, we employed two types of achromatic beverages: rice wine and a soft drink. The turbidity of each drink varied between 0.0625~32 g/L, and 0.0078~4 g/L, respectively, and the stimuli were prepared in ten levels according to cognitive turbidity. In the study, participants (N=35) rated each drink stimulus using a 3-point Likert scale with regard to five basic tastes: sweet, salty, bitter, sour, and preferred. In addition, six specific tastes were included that deliberately describe rice wine and the soft drink. Three were yeasty, alcoholic, and astringent for the rice wine, and the other three were creamy, bubbly, and syrupy for the soft drink. Based on participants' assessments, the turbidity of rice wine is highly positively correlated with all five basic tastes. In contrast, the turbidity of the soft drink was positively correlated with sour only. Concerning preference, the most preferred turbidity of rice wine was 4.6~20 g/L, which is close to the turbidity of existing products on the market. Furthermore, except for astringent and syrupy, all tastes were influenced by the turbidity, which implies the potential of turbidity as a new visual parameter to communicate the taste experience of beverages.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.3
• /
• pp.125-142
• /
• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.