• Journal of Distribution Science
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• v.22 no.1
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• pp.13-23
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• 2024

Purpose: Within the ever-changing realm of modern e-commerce, this study delves into the complex effects of factors like performance expectations, ease of use, social influence, favorable conditions, and enjoyment perception on users' intentions and usage patterns in online marketplace apps. The research centres on Tokopedia app users in Denpasar City, encompassing a wide and varied demographic. Methods: Utilizing a non-probability sampling method, 200 participants were selected for extensive data collection through surveys. Subsequent rigorous analysis of the gathered data was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Results: This study aims to contribute substantially to theoretical and practical knowledge regarding marketplace app usage. Theoretical contributions involve enhancing the marketing domain, especially in digital marketing, by revealing the intricate factors influencing user conduct in online marketplaces. From a practical standpoint, this research provides valuable insights for entrepreneurs aspiring to join or improve their positions in the Tokopedia app market. Conclusion: Based on the study, we suggest optimising online shopping apps for a more appealing and user-friendly interface. Enhancing the enjoyment and simplicity of finding desired products can prompt heightened usage of online shopping services, thereby reinforcing distribution management strategies and overall market presence.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.576-590
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• 2021

As a 'Senior Citizen' by applying an active theory based on a role model, elderly volunteers may seek to impart health to the local communities through volunteer activities. In addition, the strategies for promoting the elderly participation volunteering actions may apply with the lifelong education/learning model for citizenship development, which intends to expand the elder volunteer activity participants and the areas of volunteering actions. In this study, we attempted to find out how volunteering fieldworkers experience and perceive volunteer-promoting strategies for senior volunteers drawn from previous literatures and studies on promoting elderly volunteer actions. For the purpose of the study, we conducted in-depth interviews with 12 fieldworkers who worked senior-welfare centers and volunteer centers in Seoul and Kyeong-gi area. We used the directed-content analysis, which categorized 12 themes/categories commonly mentioned from previous literatures and studies. Within these categories, the analysis was made to derive issues and improve promoting strategies specified from the interviewees. The outcomes of the study included the insights regarding what promoting-strategies might be necessary to enrich existing senior volunteer actions. The study highlighted not only reviews volunteer fieldworkers' current experiences with senior volunteers but also barrier and practical suggestions for the continuous advances of senior volunteer programs and strategies.

• Journal of Distribution Science
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• v.12 no.12
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• pp.107-118
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• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

• Journal of Distribution Science
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• v.10 no.11
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• pp.71-77
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• 2012

Purpose - This study examined marketing communication in traditional markets by assessing consumers demonstrating brand loyalty through repeat purchases despite active marketing by competing brands hence, showing that the brand did not lose customers owing to communication. Specifically, this study examined the effects of marketing communication factors in traditional markets upon consumers' store loyalty and to determine consumers' practical and hedonic values, as moderating variables. Moreover, this study determined that both experienced and inexperienced consumers in traditional markets could similarly assess the market and examined the outcome of traditional market development as well as future strategies. Research design, data, methodology - To verify the relationship between marketing communication and store loyalty, and the moderating effects of shopping value, data were collected from 230 consumers in the Gyeonggi Province to test the theoretical model and its hypotheses. Although the field of distribution management typically uses two research methodologies, this study was conducted using empirical methodology. Specifically, analysis of variance and hierarchical regression analysis were used to test the hypotheses. Results - Consumers who had experienced the traditional market placed a greater emphasis on the physical environment or word-of-mouth marketing. Moreover, other factors apart from advertising had a significantly positive influence upon marketing communication sub-factors and store loyalty. Word-of-mouth marketing was found to be more important than other factors, therefore affirmative word-of-mouth marketing was considered important from various viewpoints. The study investigated the moderating effects of hedonic value and practical use value in the relationship between marketing communication sub-factors and store loyalty: The negative influence of publicity, physical environment, and word-of-mouth marketing was considered to be statistically significant. Conclusions - Consumers who made use of the traditional market did not think of the physical environment in an affirmative way, and consumers who did not make use of the traditional market perceived it as having a poor physical environment. However, consumers who engaged in word-of-mouth marketing experienced the traditional market in an affirmative way. Consumers who made use of the traditional market had significantly high hedonic value and/or practical use value, therefore future strategies should encourage consumers to make more use of the traditional market. Consumers who had experienced the traditional market demonstrated strong market loyalty. For consumers who did not make use of the traditional market, marketing communication was likely to influence store loyalty in a different manner from a practical perspective. In other words, marketing communication was needed to develop the traditional market, and consumers who did not make use of the traditional market should be given the opportunity to do so. Consumers having low hedonic values experienced high publicity to have high store loyalty, and consumers who experienced good facilities of the traditional market had high store loyalty (Nam & Jun, 2011). Consumers with low hedonic values as well as those with high hedonic values on the traditional market could have high store loyalty through affirmative word-of-mouth marketing.Therefore, various types of events and strategies were needed to enable consumers to experience the traditional market in an affirmative way.

• Proceedings of the Korean System Dynamics Society
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• 2007.06a
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• pp.93-111
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• 2007

Even though place-marketingstrategies geared towards upgrading regional competitiveness have been brought to the forefront, due attention has not given to how to set up practical and viable strategies. Based on Geoff Coyle's ACTIFELD method, this study aims at formulating a series of implementation strategies of Jeungpyeong Place-Marketing. As the ACTIFELD technique contains intrinsic devices which would facilitate structural and systematic approach, it can easily encompass both qualitative and quantitative factors in reinterpreting complicated social phenomena and providing feasible alternatives. Furthermore, the study carries out additional public opinion surveys and expert brainstorming methods, as specific means to overcome relative weak points within the proposed ACTIFELD approach. The followings are major research findings. Firstly, in terms of maximizing existing strategies, Jeungpyeong should develop commercial items focused on Korean Ginseng and its byproducts. Secondly, among various festivals, Jeungpyeong should devise concrete processes to concurrently concentrate its support on Pork (Samgyupsal) and Korean Ginseng Festivals. Thirdly, as the majority of Jeungpyeong people prefers both do-it-your-self and traditional types, Jeungpyeong should prepare appropriate governance systems to deal with these issues. Fourthly, in order to contribute regional vitality, Jeungpyeong should strengthen public relation activities including guest-staying facilities. Lastly, Jeungpyeong should constantly improve the aggregate value of County Identity (CI)-based brands and it should also pursue production and public relation strategies actively applying the elderly.

• Asian-Australasian Journal of Animal Sciences
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• v.6 no.3
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• pp.347-360
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• 1993

The project was undertaken to provide information on the present system of traditional pig farming in the South Pacific region, to identify the problems currently limiting productivity of such pigs and to offer practical strategies which could be used for increasing productivity of the animals. The problems were identified by surveying some 220 subsistence pig farms in eleven island countries in the South Pacific region using a prepared questionnaire. The units were found to be generally small, consisting of about 2-4 sows per herd. The productivity of the units as assessed in terms of sow reproductive efficiency was rather low, being only about 7.5. Feed, housing, breeding, disease, marketing, lack of capital, technical know-how and existing social traditions were identified as current constraints. Based on three of the most limiting factors identified namely feed, housing and breeding, strategies for improvement were developed on the basis of better and more effective use of locally available feed resources, better housing and genetic improvement through crossbreeding programmes. These improvement strategies were tested as a package model on some ten farms in two of the island countries. The results of these on-farm trials indicated that using the improvement strategies increased sow reproductive efficiency by approximately 60 percent, to nearly 12. The significance of these findings in the overall management of traditionally raised pigs in the South Pacific region is discussed.

• IE interfaces
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• v.25 no.3
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• pp.327-337
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• 2012

The development of information and communication technology affects people's life in social, cultural, and economic aspects. When this happens in public sector, it gives way more benefits than in private sector because of its high accessibility by public. Among the technological public services in Korea, call center service which provides administrative services by telephone and internet had been spotlighted as a new type of communication between people in demand and public service provider. Public call center service is expected to be continuously diffused in years due to its accessibility and convenience for public users. This study analyzes diffusion pattern of public call center service in Korea using Bass model and tries to suggest appropriate diffusion strategies. For practical cases, three most popular public call centers in Korea are analyzed in light of diffusion pattern and operating strategies. Our analyses identify that public call centers in Korea are facing continuous diffusion in two years and there exist certain strategies to efficiently expedite the diffusion.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.3
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• pp.93-115
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• 2014

In collaborative product development with multiple suppliers, buyers must manage the suppliers' activities. This empirical research investigates the performance impacts of three strategies that buyers use to manage suppliers who design interdependent components. These strategies are: Instructionism (giving clear instructions to suppliers), Teaming (forming an interactive development team with suppliers), and Delegation (transferring component development responsibilities to suppliers). Data were collected through a cross-industry web-based survey of buying firms in manufacturing industries whose products require multiple, interdependent components. A path analysis utilizing 318 survey responses indicates that Instructionism has a positive effect on design quality, and Teaming has a positive effect on design quality and component innovation. The use of Delegation is not related to any of the performance indicators. The practical implication of this research for product development managers is that both Instructionism and Teaming can be effective strategies. For the purpose of assuring design quality, a buyer should give clear instructions in detailed specifications or work closely with suppliers in development teams. If competitive priority is product innovativeness, however, the buyer should work closely with its suppliers during component development processes using a Teaming strategy.

• Journal of Korean Library and Information Science Society
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• v.33 no.1
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• pp.247-263
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• 2002

The purpose of this article is to discuss both management philosophy and development strategies that Korean university libraries should have and follow for a healthy and steady development in such a rapid and dynamic digital environment. To the end, the substance of the undergoing ‘environmental change’was identified, and the needed new roles and functions of university libraries were also analyzed. Also discussed is the intrinsic limitations of university libraries which might have negative impacts on the libraries'active effort to cope with such changes. Finally, this article suggests that both philosophical and practical strategies and methods in order for the university libraries to overcome such limitations and to prosper in the near future.

• Journal of Korea Port Economic Association
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• v.17 no.1
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• pp.91-111
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• 2001

This study was conducted in order to develop inter-local cooperation strategies between the City of Incheon, in Korea, and three provinces in northeastern China. We begin with a description of the history of and prospects for trade between Korea and China, an explanation of the current economic status of Incheon, statistics on the economy, trade and investment trends in the region, and information on the ports of the three Chinese provinces. The following strategies are suggested for inter-local cooperation based on the current circumstances. First, cooperative industrial strategies and economic investment for promoting the mutual concerns and interests of China and Korea were developed. Second, a practical way of utilizing the Incheon Industrial Park located in Dandong, China, was devised to stimulate industrial and investment cooperation. Third, a method of building a network among major ports in Korea and other Northeast Asian port cities was developed. Fourth, an international logistics transportation system that makes connection between sea, land and air easier through logistics standardization was suggested in preparation fur the changing environment of logistics brought about by the opening of the new Incheon International Airport. Fifth, methods of Improving port facilities are suggested. And, finally, the role and necessity of the Incheon City Interchange Center in executing inter-local cooperation strategies is described.