• Title/Summary/Keyword: practical product

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Crowd Participation Pattern in the Phases of a Product Development Process that Utilizes Crowdsourcing

  • Tran, Anhtuan;Hasan, Shoaib Ul;Park, Joon-Young
    • Industrial Engineering and Management Systems
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    • v.11 no.3
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    • pp.266-275
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    • 2012
  • The rise of crowdsourcing and web 2.0 opens plenty of opportunities for companies who want to exploit external sources of ideas for internal innovation. Utilization of crowdsourcing for product design and development has been attracting the attention of both enterprises and researchers. Many cases of implementation of crowdsourcing for product design and development such as: Threadless, FIAT Mio, Lego online Factory, etc., have made crowdsourcing a promising alternative source of innovative power. Although crowdsourcing gained access due to improved Internet access and web 2.0, it is little understood how the crowd, with respect to participation, behaves for any crowdsourcing project. To investigate this, we conducted an experiment on a real crowd of engineering related individuals to figure out the crowd participation pattern for various product design and development phases of a new product development project. The experiment results give a quantitative view of the participation of the crowd (i.e., crowd participation pattern) in various phases of a product design and development process that utilizes crowdsourcing, provide a practical guidance for companies to harness the power of the crowd sensibly, and provide experimental data for further research in this field.

A Study on the Analysis of Part Commonality and Redundancy in a Product Line by Entropy Measure (엔트로피 척도(尺度)를 이용(利用)한 제품(製品)라인의 부품 (部品) 공통성(共通性) 및 중복성(重複性) 분석(分析)에 관(關)한 연구(硏究))

  • Ro, Jae-Ho
    • Journal of Industrial Technology
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    • v.3
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    • pp.39-46
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    • 1983
  • This paper presents a quantitative measure of the degree of part commonality and redundancy in a product line based on entropy measure of information theory. The several possible methods of analysis are discussed and the use of the entropy measure is discussed. These commonality and redundancy measure can be applied to analyze the usage pattern of part across a product line and to determine which parts have the broadest usage across the firm's product lines. An analysis of the results by entropy statistics is compared with the practical part usage in a simulation of several types of part usage's distributions.

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Purchasing Behaviors of Fashion Products in CATV Home-Shopping (CATV홈쇼핑에서 패션제품의 구매행동에 관한 연구)

  • Song, Bong-Ju;So, Gwi-Sook;Park, Eun-Joo
    • Fashion & Textile Research Journal
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    • v.6 no.3
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    • pp.321-328
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    • 2004
  • The purpose of this study were to investigate the differences of shopping value, promotional affects and product characteristics between buyers and non-buyers, and to examine the most influenced variable on purchasing behaviors of fashion products in CATV home-shopping. We collected data from 595 consumers related to CATV home-shopping in Busan. Data were analyzed by factor analysis, t-test, ${\chi}^2$-test and discriminant analysis. Results showed that there are significant differences between buyers and non-buyers of shopping value demographic characteristics, promotional affects and product characteristics. Especially, shopping value perceived by consumers(e.g., practical value and hedonic value) and product characteristics(e.g., response of others) discriminated whether consumers purchased the fashion products of CATV home-shopping or not. We discussed the implications of results to encourage the purchasing behavior of fashion products in CATV home-shopping.

OVERVIEW OF KOMPSAT APPLICATION PRODUCT VALIDATION SITE AND THE RELATED ACTIVITIES

  • Lee, Kwang-Jae;Youn, Bo-Yeol;Kim, Duk-Jin;Kim, Youn-Soo
    • Proceedings of the KSRS Conference
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    • 2007.10a
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    • pp.122-125
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    • 2007
  • In recent years, there has been an increasing demand for improved accuracy and reliability of Earth Observation Satellite (EOS) data. Most of the data users in the field of remote sensing require understanding of product accuracy and uncertainty. Especially, EOS application products should be validated for practical application in the field. In order to evaluate the availability and applicability of application products, it will be necessary to establish a systematic validation system including techniques, equipments, ground truth data, etc. The Product Validation Site (PVS) for generation and validation of KOMPSAT application products was designed and established with various in-situ equipment and dataset. This paper presents the status of PVS and summarizes some results from experiment studies at PVS.

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A Study on a Consumers Attitude toward PPL(Product Placement) of Fashion Products - Centering on TV - (패션상품의 제품배치(PPL)에 대한 소비자(消費者)의 태도(態度) 연구(硏究) - TV를 중심으로 -)

  • Kim, Il;Kim, Ki-Young
    • Journal of Fashion Business
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    • v.8 no.1
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    • pp.117-132
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    • 2004
  • The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

Practical Use of Educational Content on Materials in the Fashion Industry (의류소재 교과내용의 패션산업 실무 활용에 관한 연구)

  • Ju, Jeong-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.4
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    • pp.432-442
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    • 2012
  • This study investigated the practical use of educational subjects and contents of materials in the fashion industry field and analyzed all data from respondents depending on business area and years of work in order to develop appropriate educational methods and courses. The survey was conducted with 151 questionnaires; 148 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, and ANOVA. The factors of educational subjects for Clothing and Textiles were classified into three categories of product planning, manufacturing and basic information, and manufacturing-related subjects (including materials); subsequently, these showed a high practical use in the fashion business. There were significant differences in the practical use of educational subjects that depended on business areas and years of work for respondents. In the case of education of materials, the contents of fibers, knit fabrics and textile planning were used the most in various business areas; in addition, there were also significant differences in the practical use of knits, textile care, textile planning and trade, and textile retailing depending on business area.

Study of the Design Characteristics of Practical Flexible Manufacturing System (PFMS) (실용 자동화 실습장치 (Practical Flexible Manufacturing System)의 모듈별 사양 분석에 관한 연구)

  • Jo, Jang-Hyen
    • Journal of the Korean Society of Industry Convergence
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    • v.7 no.2
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    • pp.193-198
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    • 2004
  • This is the dissertation of the study of design characteristics about the practical flexible manufacturing system (PFMS). The basic ideas to analyze the manufacturing system which is the automatically operated is dependant on the various manufacturing procedures in factory. PFMS is the very useful equipment for students and trainee of production lines. This system is composed of hardware and software sub systems i.e. control and test unit and personal computer with software. The PFMS can be developed with design concepts and approved the capability of first article with functional tests. The PFMS module will be very useful for the manufacturing drill system in universities and practical fields. The flexible manufacturing systems have various subsystems appropriated for the final manufacturing products. Therefore the systems have the various kinds of hard wares as well as softwares. We study the software for the practical flexible manufacturing system designed in the Halla University and specially the design concept and using specification of the SCARA (Selective Compliance Assembly Robot Arm) robot which is used for the movement of the product is analyzed and introduced in this dissertation.

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Exploratory Study of Adoption and Diffusion of Premium Digital Convergence Product: Moderating Effecting of Social Value (프리미엄 디지털 컨버전스 제품의 수용과 확산에 대한 연구: 사회적 가치의 조절효과를 중심으로)

  • Song, Young Hee;Hur, Won-Moo
    • Knowledge Management Research
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    • v.12 no.1
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    • pp.53-76
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    • 2011
  • This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

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An Empirical Study on the Interaction Effects between the Customer Reviews and the Customer Incentives towards the Product Sales at the Online Retail Store

  • Kim, J.B.;Shin, Soo Il
    • Asia pacific journal of information systems
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    • v.25 no.4
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    • pp.763-783
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    • 2015
  • Online customer reviews (i.e., electronic word-of-mouth) has gained considerable interest over the past years. However, a knowledge gap exists in explaining the mechanisms among the factors that determine the product sales in online retailing environment. To fill the gap, this study adopts a principal-agent perspective to investigate the effect of customer reviews and customer incentives on product sales in online retail stores. Two customer review factors (i.e., average review ratings and the number of reviews) and two customer incentive factors (i.e., price discounts and special shipping offers) are used to predict product sales in regression analysis. The sales ranking data collected from the video game titles at Amazon.com are used to analyze the direct effects of the four factors and the interaction effects between customer review and customer incentive factors to product sales. Result reveals that most relationships exist as hypothesized. The findings support both the direct and interaction effects of customer reviews and incentive factors on product sales. Based on the findings, discussions are provided with regard to the academic and practical contributions.

Collaboration Management Strategies and Product Development Performance (여러 공급업체와 공동개발에서의 협업전략과 제품개발 성과)

  • Hong, Yunsook
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.3
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    • pp.93-115
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    • 2014
  • In collaborative product development with multiple suppliers, buyers must manage the suppliers' activities. This empirical research investigates the performance impacts of three strategies that buyers use to manage suppliers who design interdependent components. These strategies are: Instructionism (giving clear instructions to suppliers), Teaming (forming an interactive development team with suppliers), and Delegation (transferring component development responsibilities to suppliers). Data were collected through a cross-industry web-based survey of buying firms in manufacturing industries whose products require multiple, interdependent components. A path analysis utilizing 318 survey responses indicates that Instructionism has a positive effect on design quality, and Teaming has a positive effect on design quality and component innovation. The use of Delegation is not related to any of the performance indicators. The practical implication of this research for product development managers is that both Instructionism and Teaming can be effective strategies. For the purpose of assuring design quality, a buyer should give clear instructions in detailed specifications or work closely with suppliers in development teams. If competitive priority is product innovativeness, however, the buyer should work closely with its suppliers during component development processes using a Teaming strategy.