• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.556-565
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• 2009

This study investigates the effect of Alpha-numeric brand name on the product suitability, brand personality, and attitude. To do that we have chosen the functional sportswear, knowing the fact that the Alpha-numeric brand names are not hard to find in this industry. The changes have been made to Alpha-numeric names, such as the usage/non-usage of number, the size of number being used, the writing method, and the different typeface to suit for the study purpose. The results indicate that the Alpha-numeric brand names do have the effect on increasing the fitness for the product's brand. The bigger number and the cursive script will improve the product's suitability. The customers form positive attitude and favorability on the Alpha-numeric brand name compared to the regular brand name in this industry. The contribution of the study is to dig out the distinction of the communicational effects on the customers when the Alpha-numeric brand names take on the different forms. Therefore the current study enlights the practical value of Alpha-numeric brand name as part of the branding strategy.

• Industrial Engineering and Management Systems
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• v.10 no.1
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• pp.34-42
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• 2011

Many companies open multiple projects simultaneously due to market trends, which results in a crowding out effect because of limited resources. R&D engineers become overloaded and scheduling of product development is delayed resulting in timing misses and lost sales leads. The company in this case study (Company A), often opens up many projects simultaneously in order to respond to market needs quickly. The engineers are overloaded and, of course, the schedule is delayed. In order to identify problems, Company A began using Dr. Goldratt's Thinking Processes (TP) during new product development (NPD). When the analysis phase of TP was completed, Company A's core problem was identified as "the quantity of kick-off projects." Consequently, new rules and conditions and procedures were proposed for the opening, suspending, stopping, and closing of projects. Finally, the "Future Reality Tree" ensured that the proposed rules, conditions and procedures were set up as an available solution approved for practical application by executives. After a one-year trial run, the results showed that the Project Duration Rate was reduced by 53%, the Project Closed Rate was increased by 140% and the Project on Time Rate was increased from 10% to 68%. The above results give significant evidence of the benefits of the proposed methodology.

• Archives of design research
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• v.16 no.2
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• pp.111-120
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• 2003

This paper shows a study on a design method and its process for personalization of the industrial fabricated products, and a unit construction system design as its result. Hence this study is starting at a point, the meaning of the personalization in the industrial society to make dear, the using process to analysis with a systematic approaching method and the system of the using process to define. The system of the using process is related in the functions of the industrial product. Therefore a unit which makes up the system of the using process is defined with the technical system theory of the industrial product, and then a design of the system that is made of that units is clarified as a open system. And the propriety and the boundary of the unit construction system design is cleared up by its practical experiment with the personal computer.

• Knowledge Management Research
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• v.15 no.3
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• pp.141-168
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• 2014

Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

• Journal of Embryo Transfer
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• v.15 no.2
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• pp.175-180
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• 2000

The possible use of micromanipulative biopsy and PCR of the biopsied embryonic cells was tested to produce sexed bovine embryos in practical terms. By micromanipulation and PCR techniques, higher survival rate and accurate sexing of demi-embryos were btained. Bovine oocytes matured and fertilized in vitro were co-cultured with bovine oviductal epithelial cell (BOEC) monolayer in USU-6 medium supplemented with 15% FBS, and the embryos of 37% (327/885) were developed to blastocysts. Among 111 blastocysts produced by invitro, only 7 (6.3%) embryos were found unable to determine their sex, probably due to the loss of cells, since no PCR product was found from those cells. All the remaining 104 (93.7%) demi-embryos survived micromanipulation and demonstrated male-specific product or bovine-specific product alone suggesting that correct sexing of the sample. Forty-three point one percent(25/58) of manipulated and cryopreserved demi-embryos after thawing were survived. Final verification of the sexed embryos is necessary to make sure the same sex in fetus and newborn calf upon embryo transfer. The established sexing method on a large number of bovine embryos from previous and this study suggests that this a could be used practically in the field.

• Journal of Institute of Control, Robotics and Systems
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• v.4 no.6
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• pp.802-810
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• 1998

The purpose of this study is to find the analytic solution of determining the optimal capacity of processes and storages to meet the product demand. Recent trend to reduce product delivery time and to provide high quality product to customer requires the increasing capacity of storage facilities. However, the cost of constructing and operating storage facilities is becoming substantial because of increasing land value, environmental and safety concern. Therefore, reasonable decision making about the capacity of processes and storages is important subject for industries. The industrial solution for this subject is to use the classical economic lot sizing method, EOQ(Economic Order Quantity) model, trimmed with practical experience but the unrealistic assumption of EOQ model is not suitable for the chemical plant design with highly interlinked processes and storages. This study, a first systematic attempt for this subject, clearly overcomes the limitation of classical lot sizing method. The superstructure of the plant consists of the network of serially and/or parallelly interlinked processes and storages. A novel production and inventory analysis method, PSW(Periodic Square Wave) model, is applied. The objective function of optimization is minimizing the total cost composed of setup and inventory holding cost. The advantage of PSW model comes from the fact that the model provide a set of simple analytic solution in spite of realistic description of material flow between process and storage. The resulting simple analytic solution can greatly enhance the proper and quick investment decision for the preliminary plant design confronting diverse economic situation.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.193-207
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• 2003

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

• Journal of the Society of Naval Architects of Korea
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• v.46 no.3
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• pp.279-289
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• 2009

For a Product Oil Carrier, longitudinal bulkhead as well as transverse one is corrugated shape in general and intersection part of bulkheads is utilized for a pipe trunk. Since lower and upper stools are to be connected with all of longitudinal and transverse bulkheads, they have a uniform height respectively. The purpose of this study is the development of design system for the minimization of total weight of longitudinal and transverse bulkheads at the initial design stage. In this study, the beam element models for longitudinal and transverse corrugated bulkheads are established and they are applied to the structural analysis. For the practical design, the selection and the position of an additional pipe trunk are considered in this study. In addition the required minimum distance between the bracket installed along the web of corrugation at lower stool and the diaphragm is taken into consideration during optimization process. Evolution strategy(ES) is adopted as an optimization technique.

• Journal of the Ergonomics Society of Korea
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• v.28 no.3
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• pp.87-94
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• 2009

The aim of the study is to investigate the usability of wheel navigation key(WNK) recently adopted for the new models of mobile phone and MP3 product. In this study, an experiment was designed to evaluate the functional benefit of WNK by using a performance test. A questionnaire was also used to examine the personal preference. In results, a significant difference was found in performance time between wheel-type and button-type product. In general, the difference was more significant as subject's skill level was higher. In particular, the performance time was significantly shortened with the WNK when a searching task was required, but push button was an effective interface for simple search task among beginners. Therefore, the wheel navigation key can be used to improve the usability of product by reducing the searching time in mobile phone and mp3. For practical application, the user's level of skill needs to be considered to maximize the effect of interface when choosing WNK or push button.

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.1-15
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• 2002

The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.