• Journal of Distribution Research
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• v.2 no.2
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• pp.63-106
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• 1997

This study is conducted to examine the relationship between salespeople's job consciousness, their competencies of practical business and their turnover intention in department stores. The data was collected from 1961 department stores salespeople in Seoul and Sungnam. And a survey was conducted by questionnaire. Mean, Scheffe-test, Cronbach's ${\alpha}$, Perason's correlation, factor analysis, regression analysis, path analysis are used for the analysis of data. Major findings are as follows : 1) Job consciousness of salespeople is relatively strong, the level of competencies of practical business and turnover intention are somewhat low. 2) Job consciousness of salespeople and their competencies of practical business are related to their turnover intention. The more strongly they have job consciousness, the more highly they have the level of competencies of practical business, and the lower their turnover intention becomes. 3) Among related variables, their perception of distributive education shows the strongest effect on job consciousness of salespeople. Their job consciousness shows the strongest effect on competencies of practical business. Their job consciousness and competencies of practical business show the strongest effect on turnover intention of salespeople. 4) Turnover intention of salespeople is affected by the job consciousness directly or indirectly, and by competencies of practical business directly. Among related variable, age, experience degree on distribution education, period of work, educational level, marital status, jobs, the motive of choosing their occupation and sex show only indirect effects on their turnover intention through job consciousness and competencies of practical business of salespeople. The motive of choosing their occupation, importance degree on distributive education, sections of department stores(Clothing), perception degree on job specialization and selling experience show only direct and indirect effects on their turnover intention. Thus, job consciousness and competencies of practical business of salespeople are the major intervening variables which have strong negative effects on their turnover intention.

• Korean Journal of Health Education and Promotion
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• v.31 no.2
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• pp.79-87
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• 2014

Objectives: The purpose of this study was to determine the Influences on practical intention of Breast Self-Examination (BSE) in high school girls' knowledge and attitude about BSE. Methods: The participants were 208 high school girls from D city. Data were collected from August 7, to August 9 in 2013 by a questionnaire. Data were analyzed with SPSS/WIN 19.0 using ANOVA, one sample t-test, Pearson correlation, and stepwise multiple regression. Results: The factors influencing the practical intention of BSE were attitude (${\beta}=.370$) and knowledge (${\beta}=.138$). The explanatory power of this model was 16.7%. Conclusions: The results of this study revealed that knowledge and positive attitude of BSE influenced on the practical intention of BSE. Therefore, It is needed to develop the education program to obtain the knowledge and positive attitude of BSE for high school girls.

• Journal of Korean Society for Quality Management
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• v.46 no.2
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• pp.339-350
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• 2018

Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.

• The Journal of Information Systems
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• v.29 no.4
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• pp.25-43
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• 2020

Purpose The purpose of this study is to gradually increase the use of O2O services in recent years. It is a part of our daily lives, and accommodation/leisure is a part of the growing use of O2O services. Based on various prior research related to O2O service, the Commission intends to establish the justification and necessity of empirical research and to establish the relationship between O2O service impact factors and practical value, customer satisfaction and reuse intention. Design/methodology/approach This study analyzed what factors affected the intention of re-use of domestic accommodation O2O services. This research model was proposed based on the preceding research paper, and reliability, diversity, economics, leisure, safety and personalization were used as independent variables, practical value and customer satisfaction are parameters, and reuse intent is composed of dependent variables. Within the last year, users of domestic accommodation applications were selected as users who used domestic accommodation applications more than once, and data of domestic accommodation application users were analyzed using the SPSS 25.0 and AMOS 20.0 programs. Findings The results of this study show that economic efficiency, safety and personalization have significant effects on practical values in the relationship between O2O service impact factors and their impact on practical values. On the other hand, reliability, diversity and leisure were found to have no significant impact on practical values. In terms of O2O service impact factors and their impact on customer satisfaction, leisure and safety have significant effects on customer satisfaction. On the other hand, reliability, diversity, economics, and individualization have shown no significant impact on customer satisfaction. Practical values, parameters, customer satisfaction, and re-use intent, which are dependent variables, were also shown to have significant effects on practical values and customer satisfaction in the relationship.

• Hwankyungkyoyuk
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• v.23 no.2
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• pp.129-144
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• 2010

The purpose of this study was to examine the pre-service elementary teachers' perceptions and attitudes toward sustainable development. Subjects were 152 university students, who were surveyed by questionnaire. The instrument consisted of totally 41 items which were constructed by 3 components; 'the perception of concept of sustainable development', 'the attitude toward the relationship between economy and environment' and 'the practical intention of personal change for sustainable lifestyle'. The key findings suggest that most students associate strongly the concepts of sustainable development with their environmental as against economic and social aspect. Most of them incline toward eco-centrism but they had complex attitudes concerning the relationship between economy and environment. They have intention to act for sustainable lifestyle such as purchasing habits, recycling, energy water saving, forms of transportation, nature conservation and education. However, they prefer to act passively than actively in a certain aspect of sustainable lifestyle. Understanding of pre-service elementary teachers' perceptions of and attitudes toward sustainable development will be helpful to work out teaching and learning strategies in environmental education.

• Knowledge Management Research
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• v.18 no.4
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• pp.159-180
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• 2017

The rapid development of information technology has affected many industries, and made consumers receive new services that are completely different from those of the past. In the financial industry, various changes are taking place, such as providing the payment system which is easy to use and offering differentiated services. This study examined the factors affecting the intention to use mobile payment system. In particular, we considered both practical and emotional factors that affect the intentions. The mobile payment system, which is a new form of payment, is rapidly developing in China. In Korea, it is still in the beginning stage due to the legal regulations and the activation of alternative payment methods. This study, therefore, compared the differences in factors that affect the intention to use mobile payment system between Korea and China.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.584-594
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• 2020

Growth in the second-hand clothing (SHC) market has become noteworthy, especially for millennial consumers in Korea. This study identifies the moderating role of fashion leadership influencing the relationship between the perceived environmental benefits of SHC and continuance usage intention for millennial consumers. The hypotheses were statistically tested using online survey data, and the respondents were Korean female millennials aged between 25 and 39 years who had online shopping experiences of SHC within 3 months. Furthermore, 263 responses were analyzed by confirmatory factor, hierarchical regression, and conditional process analyses using SPSS, AMOS, and PROCESS v3.3. Results validated that the perceived environmental benefits of SHC and fashion leadership have positive effects on continuance usage intention of purchased second-hand items. Fashion leadership also moderates the relationship between the environmental benefits of SHC and continuance usage intention, showing that as the level of fashion leadership increases, the environmental benefits have more positive effects on continuance usage intention. Theoretical and practical implications were also discussed. This study will help bridge theoretical and practical gaps between purchasing and using SHC by focusing on the interaction effect of fashion leadership and its perceived environmental benefits.

• Journal of Fashion Business
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• v.25 no.2
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• pp.18-33
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• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.157-175
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• 2022

At this moment, a paradigm shift is taking place across all sectors of society for the transition movements to the digital economy. Various movements are taking place in the global agricultural industry to achieve innovative growth using big data which is a key resource of the 4th industrial revolution. Although the government is making various attempts to promote the use of big data, the movement of the agricultural industry as a key player in the use of big data, is still insufficient. Therefore, in this study, effects of performance expectations, effort expectations, social impact, facilitation conditions, based on the Unified Theory of Acceptance and Use of Technology(UTAUT), and innovation tendencies on the acceptance intention of big data were analyzed using the economic and practical benefits that can be obtained from the use of big data for agricultural-related companies as moderating variables. 333 questionnaires collected from agricultural-related companies were used for empirical analysis. The analysis results using SPSS v22.0 and Process macro v3.4 were found to have a significant positive (+) effect on the intention to accept big data by effort expectations, social impact, facilitation conditions, and innovation tendencies. However, it was found that the effect of performance expectations on acceptance intention was insignificant, with social impact having the greatest influence on acceptance intention and innovation tendency the least. Moderating effects of economic benefit and practical benefit between effort expectation and acceptance intention, moderating effect of practical benefit between social impact and acceptance intention, and moderating effect of economic benefit and practical benefit between facilitation condition and acceptance intention were found to be significant. On the other hand, it was found that economic benefits and practical benefits did not moderate the magnitude of the influence of performance expectations and innovation tendency on acceptance intention. These results suggest the following implications. First, in order to promote the use of big data by companies, the government needs to establish a policy to support the use of big data tailored to companies. Significant results can only be achieved when corporate members form a correct understanding and consensus on the use of big data. Second, it is necessary to establish and implement a platform specialized for agricultural data which can support standardized linkage between diverse agricultural big data, and support for a unified path for data access. Building such a platform will be able to advance the industry by forming an independent cooperative relationship between companies. Finally, the limitations of this study and follow-up tasks are presented.

• The Korean Journal of Franchise Management
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• v.15 no.2
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• pp.77-87
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• 2024

Purpose: South Korea is one of the markets where diverse and innovative cuisines are being tried. Therefore, the expectations for Michelin star restaurants in South Korea are high. The expected value of a Michelin star restaurant consists of both hedonic and utilitarian aspects of the dining experience. These consumer expectations affect visit intention. Research design, data, and methodology: The survey period was from October 10, 2023 to October 18, 2023, and 302 copies were used for hypothesis verification. Result: Hedonic expected value was found to have a significant positive influence on short-term and long-term visit intention, but had no significant effect on mid-term visit intention. Utilitarian expected value was found to have a significant positive influence on short-term and mid-term visit intention, but did not appear to have a significant effect on long-term visit intentions. Short-term visit intention was found to have a significant positive influence on mid-term visit intention, and mid-term visit intention was found to have a significant positive influence on long-term visit intention. Conclusions: The theoretical implications are restaurants need to utilize third-party certification, such as the Michelin Guide. The practical implication is that Michelin star restaurants should provide expected value to increase short-term visit intention.