• Journal of Families and Better Life
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• v.24 no.1 s.79
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• pp.1-9
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• 2006

The purpose of this research is to identify stereotypes toward the mother-in-law held by female students. Stereotypes toward the mother-in-law were examined at two levels: to assess female students' beliefs about the traits of mother-in-law and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 91 traits associated with the mother-in-law. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 42 positive traits and a cluster of 49 negative traits. Within the positive and negative clusters, 14 middle-level categories, 6 positive categories(tough, leisurely, traditional image of prudent elders, image of the eldest in the family, intimate, tolerant), and 8 negative categories(dominant, self-assertive, cold, discriminating, fearful, mean, sadistic, authoritative, nervous) were identified. This results suggested that female students believed negative stereotypes are more typical than positive ones.

• Journal of the Korean Home Economics Association
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• v.41 no.10 s.188
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• pp.173-184
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• 2003

The purpose of this research is to identify stereotypes toward the single women(30-49 age) held by university students. Stereotypes toward the single women were examined at two levels: to assess students' beliefs about the traits of single women and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 99 traits associated with the single women. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 45 positive traits and a cluster of 54 negative traits. Within the positive and negative clusters, 10 middle-level categories, 4 positive categories(enjoy living affluently, independence-oriented, progressive, openhearted), and 6 negative categories(lack of vitality, pitiful, self-centered, picky, childish, self-defensive) were identified. This results suggested that young adults believed negative stereotypes are more typical than positive ones.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.47-61
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• 2011

This study aimed to analyze the influential relation among personality traits, self-esteem and life satisfaction of the elderly and to analyze the differences in the conceptual variables according to demographic factors. The survey was conducted from January 10 to February 20 in 2011, and the participants were 282 seniors over the age of 60 in Gangwon province areas. As a result, the personality traits of the elderly were classified into openness, agreeableness, conscientiousness, neuroticism, and extraversion. There were partially significant differences in the personality traits, self-esteem and life satisfaction according to demographic factors. The personality traits such as openness, agreeableness, conscientiousness, and extraversion had a positive impact on self-esteem and satisfaction of positive life. The neuroticism of personality traits had a negative impact on satisfaction of positive life, while it had a positive impact on satisfaction of negative life.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.341-350
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• 2005

The purpose of this research is to identify stereotypes toward the poor drinker held by students. Stereotypes toward the poor drinker were examined at two levels: to assess students' beliefs about the traits of the poor drinker and to categorize the traits into stereotypes. The main results of this study were as follows: 1) Students reported 97 traits associated with the poor drinker. 2) Hierarchical cluster analysis of the trait groupings revealed two high-level clusters: a cluster of 35 positive traits and a cluster of 62 negative traits. Within the positive and negative clusters, 15 middle-level categories, 5 positive categories(a kind patriarch, pure, thrifty and diligent, self-controlled, prudent), and 10 negative categories(isolated, dull, passive, not confidant, unsociable, repressed, unstable, egocentric, naive, childish) were identified. This results suggested that students believed negative stereotypes are more typical than positive ones.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.161-175
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• 2012

The purpose of this study is to investigate the relationships among UCC information traits, consumer satisfaction, consumer trust, and intention of purchase. The data was collected 297 customers and analyzed using SPSS ver. 14.0. The results of this study are as follows: First, informativeness, playfulness, reliability, and usefulness of UCC information traits had significantly positive effect on consumer satisfaction. Second, informativeness, reliability, usefulness, and interactivity of UCC information traits had significantly positive effect on consumer trust. Third, consumer satisfaction and consumer trust had significantly positive effect on purchase intention. According to the results, UCC information traits are commonly important feature throughout customer satisfaction and trust. And customer satisfaction and trust are important factors on purchase intention.

• International Journal of Industrial Entomology and Biomaterials
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• v.42 no.2
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• pp.33-45
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• 2021

Many researchers are using the heterosis, heterobeltiosis and hybrid vigour over check parent value formulae to determine the hybrid vigour for animals, plants and silkworm breeding. These formulae are ideal for determine the hybrid vigour for the positive direction of single trait. It is difficult using these formulae for multiple traits. Suggested modification for cardinal formulae were made as well as suggestion new formula for determines hybrid vigour for multiple traits. Modifications of hybrid vigour were made to facilitate judgment of best hybrids under study for multiple traits. Nineteen local hybrids of mulberry silkworm were prepared for these investigations in addition the imported Bulgarian hybrid. Comparison between the cardinal and the modifications formulae were applied for thirteen economic characters. Nine positive and four negative direction characters were observed. Modified formulae make the judgment of heterobeltiosis, heterosis and hybrid vigour over check parent value very facilitate for positive and negative traits.

• Journal of Distribution Science
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• v.13 no.5
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• International Journal of Industrial Entomology and Biomaterials
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• v.20 no.2
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• pp.79-85
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• 2010

Eight bivoltine inbred lines of silkworm Bombyx mori L. viz., AP8, AP10, AP17 and AP18 with marked female and plain male larvae and AP1, AP54, AP71 and AP72 with all plain larvae synthesized from Chinese commercial hybrids were evaluated for their general combining ability (gca), specific combining ability (sca) and reciprocal effects for eight quantitative traits. The line AP18 was found to be best general combiner by virtue of significant positive and positive gca effects for seven out of eight traits studied followed by the lines AP10, AP8 and AP17. Seven hybrids recorded significant positive and positive sca effects for all the traits under study reflecting the interaction of alleles, additive and non additive gene action and dominant effects expressed by genes. Among the 28 reciprocal hybrids, AP54$\times$AP18 and AP1$\times$AP17 revealed significant reciprocal effects for the six traits followed by AP54$\times$AP8 for five and AP10$\times$AP71 for four traits.

• Journal of Families and Better Life
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• v.20 no.2
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• pp.123-134
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• 2002

This study examined the effects of children′s personality traits on children′s emotional intelligence. The Subjects were 1060 5th graders of elementary schools located in four cities of Seoul, Suwon, Daejeon, and Daegu, Korea. The results indicated that girls in general showed more of the positive personality traits and higher emotional intelligence(EI) than boys did. Reflectiveness and sociability among seven personality factors had positive effects on all of the four EI factors. Responsibility factor of personality positively affected "self-regulation and emotion utilization" of both boys and girls, while activity factor had a positive effect on "other-regulation and self-expression". Stability had a possitive effect on "self-regulation and emotion utilization" among girls, whereas superiority had a negative effect on "empathy" among boys.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.461-474
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• 2020

This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.