• 제목/요약/키워드: positive and negative terms

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유튜브 댓글을 통해 살펴본 버추얼 인플루언서에 대한 인식 연구 -캐릭터 디자인에 대한 긍부정 감성 반응을 중심으로- (A Study on Perceptions of Virtual Influencers through YouTube Comments -Focusing on Positive and Negative Emotional Responses Toward Character Design-)

  • 안효선;김지영
    • 한국의류학회지
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    • 제47권5호
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    • pp.873-890
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    • 2023
  • This study analyzed users' emotional responses to VI character design through YouTube comments. The researchers applied text-mining to analyze 116,375 comments, focusing on terms related to character design and characteristics of VI. Using the BERT model in sentiment analysis, we classified comments into extremely negative, negative, neutral, positive, or extremely positive sentiments. Next, we conducted a co-occurrence frequency analysis on comments with extremely negative and extremely positive responses to examine the semantic relationships between character design and emotional characteristic terms. We also performed a content analysis of comments about Miquela and Shudu to analyze the perception differences regarding the two character designs. The results indicate that form elements (e.g., voice, face, and skin) and behavioral elements (e.g., speaking, interviewing, and reacting) are vital in eliciting users' emotional responses. Notably, in the negative responses, users focused on the humanization aspect of voice and the authenticity aspect of behavior in speaking, interviewing, and reacting. Furthermore, we found differences in the character design elements and characteristics that users expect based on the VI's field of activity. As a result, this study suggests applications to character design to accommodate these variations.

VDT의 문서작성, 교정, 탐색 작업에서 정상대비와 역상대비가 사용자의 수행도에 미치는 영향 (Effect of positive and negative contrast for user performance on the VDT tasks: text typing, editing, and searching task)

  • 임관식;노재호
    • 대한인간공학회지
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    • 제11권1호
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    • pp.21-29
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    • 1992
  • A study on analyze the effect of positive and negative contrast for user performance on the VDT tasks);text typing, text deiting, and searching task) has been performed. The performances were measured in terms of the completion time and the number of errors. The results of each VDT task are followings. In the text typing task and the searching task, the performances measured by the number of errors were better at the condition of negative contrast than at that of positive contrast. In the text deiting task, the performance showed a reverse tendency.

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남성과 여성의 일.가족 전이와 관련요인 (Gender Differences in Work-Family Spillover)

  • 김진희;한경혜
    • 대한가정학회지
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    • 제40권11호
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    • pp.55-69
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    • 2002
  • The purpose of this study is to examine the gender differences in the level of work/family spillover and factors explaining the spillover. Data are gathered from 1,236 Korean men and women aged between 30 to 59, using the structured questionnaire. The main results of this study are as follows. First, both men and women perceive moderate levels of negative and positive spillover from work to family. Second, the levels of negative family to work spillover are higher than then of positive family to work spillover. Third, men report higher levels of positive family to work spillover, but lower levels of negative family to work spillover than women. Sander differences in the levels of negative and positive spillover from work to family are not found. Fourth, only job characteristic factors are associated with four types of spillover of women, while the level of household labor sharing and spousal support are associated with work family spillover of men. Band on these findings, theoretical implications in terms of work-family research and gender norms are discussed.

패션 비주얼머천다이징의 뇌 과학적 접근 -fNIRS를 이용한 패션매장의 긍정적/부정적 VM에 대한 뇌 활성 비교- (Neuro-scientific Approach to Fashion Visual Merchandising -Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS-)

  • 김형숙;이진화
    • 한국의류학회지
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    • 제41권2호
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    • pp.254-265
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    • 2017
  • This study examines the possibility of a neuro-scientific approach to fashion Visual Merchandising (VM), by researching the brain activation of customers about fashion stores in terms of VM. Study subjects were in 20's-30's residing in Busan and ten ordinary person or fashion industry related individuals, it measures the change of cerebral blood flow on positive/negative photo stimulus in terms of VM using a functional Near Infrared Spectroscopy (fNIRS) device, and then compared the brain activation to the difference of the fashion store VM. Photo stimuli utilized in the experiment were selected through a preliminary study in advance. The results of this study are as follows. First, the brain activation was found in all 16 channels of stimulus ranges of fashion store VM regardless of positive/negative stimulus. This means that the VM of fashion store causes changes to the cerebral blood flow of consumers, which implies that consumer behavior can be affected by store VM. It also shows that the brain is more active in negative VM stimulus than positive VM despite slight differences in the subjects. In terms of VM, this suggests that the negative factors of fashion stores have a greater effect on the brains of consumers compared to the positive factors. Second, the reaction of the brain channel is different according to the positive/negative VM stimulus of the fashion store by product group and confirms that positive/negative VM stimulus can be distinguished by brain-reaction for the three product groups except for the underwear group among four product groups (men's wear store, women's wear store, underwear store, and sportswear store). The results indicate that more objective scientific measure and decision-making are possible through neuro-science in the strategic execution of VM. This study verified the possibility for a neuro-scientific approach to fashion VM; therefore, there are expectations for the various activation of interdisciplinary research and subsequent development of VM that utilize neuroscience in fashion marketing.

공군 병사의 자아탄력성, 정적 정서, 부적 정서가 군 생활 스트레스에 미치는 영향 (The Influence of Ego-resilience, Positive affect, Negative affect on military life stress in ROK air force soldiers)

  • 김은심;공정현
    • 한국산학기술학회논문지
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    • 제15권4호
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    • pp.2235-2243
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    • 2014
  • 본 연구는 공군병사의 자아탄력성, 정적 정서, 부적 정서가 군 생활 스트레스에 미치는 영향을 파악하기 위해 시도된 서술조사 연구로 공군 병사 321명을 대상으로 실시하였다. 연구결과 대상자의 자아탄력성 평균점수는 3.11점, 정적 정서 평균점수는 3.46점, 부적 정서 평균 점수는 2.26점, 군 생활 스트레스 평균 점수는 1.94점이었다. 자아탄력성과 정적 정서는 유의하게 정적 상관관계를 나타내며, 부적 정서 및 군 생활 스트레스와는 부적 상관관계로 나타났다. 자아탄력성은 군 생활 스트레스에 직접적인 영향을 미치지는 않지만 정적 정서와 부적 정서를 통해 간접적으로 영향을 미치며, 정적 정서와 부적 정서는 군 생활 스트레스에 직접적인 영향을 미치는 것으로 나타났다. 따라서 자아탄력성을 높여주고, 정적 정서 경험을 많이 할 수 있는 프로그램을 개발하여 부적 정서 및 군 생활 스트레스를 감소시킬 필요가 있다.

The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
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    • 제12권1호
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    • pp.45-55
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    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

중·고등학생의 자기불일치가 우울 및 불안에 미치는 영향 : 대처방식과 희망적 사고의 조절효과 (The Effect of elf-discrepancies Upon Depression and Anxiety Levels in Middle and High School Students : The Moderating Effects of Coping Strategies and Positive Thinking Patterns)

  • 이가은;강민주
    • 아동학회지
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    • 제32권6호
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    • pp.141-155
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    • 2011
  • This study investigated whether middle school and high school students' coping strategies and positive thinking patterns moderate the negative effects of self-discrepancies on maladjustive emotions represented by depression and anxiety. The study participants consisted of 308 middle school students and 301 high school students from schools from metropolitan areas in Korea. The results of this study were as followed. First, the high school students reported higher scores in terms of depression, anxiety, and active coping strategies than the middle school students, while the middle school students reported higher scores in terms of positive thinking than the high school students. Second, the high school students' active coping strategies and positive thinking patterns moderated the negative effects of self-discrepancies on maladjustive emotions. These results indicate that both middle and high school students' self-discrepancies negatively affected maladjustive emotions, whereas active coping strategies and positive thinking patterns positively affected maladjustive emotions. In addition, active coping strategies and positive thinking patterns had a moderating effect only among the high school students.

외식기업의 기능적 일치성이 정보탐색비용의 절감과 긍정적 감정, 부정적 감정 그리고 충성도에 미치는 영향 (The Effect of Functional Congruence on the Information Search Cost Reduction, Positive Emotions, Negative Emotions, and Loyalty in Restaurant)

  • 한영위;최상혁;손정영
    • 한국프랜차이즈경영연구
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    • 제13권3호
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    • pp.45-55
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    • 2022
  • Purpose: Consumers' experience of functional attributes is remembered, and the experience lowers the cost of consumers' input from their point of view and reduces uncertainty. It also plays an important role in consumers' positive emotions and responses. Accordingly, if information search costs are reduced in terms of the costs perceived by consumers about restaurants, a strategy differentiated from other companies can be established. Therefore, this study investigated the effect of functional congruence of restaurant stores on information search cost reduction, positive/negative emotions, and loyalty. Research Design, Data, and Methodology: This study investigated functional congruence, information search cost reduction, and positive/negative emotions. The structural relationship between loyalty was analyzed. To verify this, a research hypothesis was established based on previous studies and a research model was constructed. The questionnaire items were modified and used according to the current study, based on previous studies. The data were collected using the questionnaire method from 187 people who had dining out experience. Frequency analysis was performed to confirm demographic characteristics. Reliability, convergent validity, and discriminant validity of the collected data were verified. The research model was analyzed with a structural equation modeling (SmartPLS 4). Results: The findings show that functional congruence had significant positive effects on information search cost reduction and positive emotion, but no significant effect on negative emotion. Information search cost reduction had significant positive effects on positive emotion/negative emotion but did not significantly affect loyalty. Lastly, both positive and negative emotions had significant positive effects on loyalty. Conclusion: Based on transaction cost theory, this study found how functional congruence and information search cost reduction influence consumers' emotions. The functional attributes of restaurants were perceived by customers as information, thus uncertainty was decreased. Finally, appropriate management strategies and implications of functional congruence and information search cost in the restaurant were suggested.