• Journal of the Korea Society of Computer and Information
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• v.16 no.6
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• pp.187-194
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• 2011

The purpose of this study was to analyze the effects of internal marketing on job satisfaction and organizational commitment of secretaries working in IT based companies. Especially, to analyze the effects of internal marketing on secretaries in IT companies, this study has adopted job specialization rather than the comprehensive market point of internal customers. Through the analysis, the following results were obtained: firstly, internal marketing factors such as effectiveness of communication, various compensation systems, and chance of educational training have positive effects on job satisfaction and organizational commitment. Secondly, job satisfaction has no impact on organizational commitment. To be able to satisfy external customers through internal marketing, communication skills has be to improved between the workers in the company, and also various compensation systems and educational training should be provided more extensively. The secretary in the company is considered a vital link between the company and customer service. In this view, the result of this study is expected to provide some managerial strategies to decision maker in the company to establish a way to increase the satisfaction and needs of internal customers in applying internal marketing.

• Fire Science and Engineering
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• v.29 no.2
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• pp.79-83
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• 2015

The fire accident is a representative type of disaster that can largely impact on business. Therefore, precautionary measures and rapid initial response is very important when a disaster occurs. The storage of porous combustibles is inevitable in coal yard, plywood processing industry, and others that are currently operating. Initial fire fighting of fire and identifying the ignition point in such a porous combustible storage space are so difficult that if the initial response is failed, being led to deep-seated fire, surface fire is likely to result in secondary damage. In addition, deep-seated fire can cause personal injuries and property damage due to a large amount of toxic gases and reignition. Therefore damage reduction measures is required around the storage space to handle a porous flammable. Improving the penetration performance of the concentration of the surfactant is carried out as underlying study, which is about an deep-seated fire extinguishing efficiency augmentation when using wetting agents. The porous materials used in the experiments is radiata pine wood flour, which occupies more than 75% of the domestic wood market. Fire fighting water is selected as Butyl Di Glycol (BDG), which is being used for infiltration extinguishing agent, and the experiment was carried out by producing a standard solution. The experiment was carried out on the basis of the Deep-Seated Fire Test of NFPA 18. The amount of watering, porous material to the internal amount of penetration, and runoff measurement out of the porous material was conducted. According to experimental results, as the surface tension is reduced, the surfactant concentration macroscopic penetration rate decreases, but infiltration to a porous material is shown to have growth characteristics.

• Korean Journal of Social Welfare
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• v.56 no.2
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• pp.167-194
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• 2004

This paper examine the gender-poverty gap and the feminization of poverty in Korea with using data from the National Survey Household Income & Expenditure(1996, 2000) and the Urban Survey Household Income & Expenditure(1996-2002) by Korea National Statistical Office. The poverty rate in 2000 was 16.9 percent for female-head families and 7.9 percent for male-head families, which means that female-head families were 2.6 times more likely to be poor than male-head families. With examining impact of economic crisis in 1998 on gender-poverty gap, it show that both the poverty rate of female-head and male-head increase radically in peak of economic crisis, while, in the stage of recovering economy, the poverty rate of male-head families recovered mostly the level before economic crisis, but that of female-head families recover only the 2/3 level before and the 1/3 remain still under poverty. Thus gender-poverty gap appeared bigger during passing through economic crisis. With analyzing on influence factors of poverty, it appear that poverty is influenced by gender itself as well as education level, working condition which is reflected substantially characteristics of gender. Such an analysis results mean that the considering gender dimension is necessary to resolve poverty fundamentally because gender is a point intersection among family, labour market, and social security. Therefore it appears certain that to develop and adopt of women-friendly social policy is effective approach, which could resolve poverty and social problems related to social rights.

• Journal of Elementary Mathematics Education in Korea
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• v.16 no.1
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• pp.97-124
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• 2012

The purpose of this study is to examine the effects of mathematics instruction using children's literature on students' mathematical communication and attitude. To conduct this research, a total of 59 6th grade students were selected from an elementary school in Seoul, and three different types of teaching methods using children's literature were applied to the treatment group, while a traditional teaching method was adopted to the comparison group. Children's literature was used in the actual classroom environment for about 20 minutes in the course of 10 weeks treatment, and the results were analyzed to find the effects of using children's literature during mathematics teaching on students' mathematical communication skills and attitudes toward mathematics. The results of the present study were as follows: First, with respect to mathematical communication aspects, the treatment group achieved significantly higher mathematical communication skills than that of the comparison group. That is to say, this result shows that students learning mathematics using children's literature seem to have more mathematical communication abilities than students in the textbook-based mathematics learning group. Secondly, the results of this study point out that students in the treatment group have more positive attitude toward mathematics as a result of learning that the other group of students focused on textbook-based mathematics learning. In conclusion, the current study demonstrates that mathematics teaching using children's literature made more significant impact on students' mathematical communication ability and attitudes toward mathematics than the comparative method focused on a traditional textbook-based mathematics teaching method.

• Journal of Distribution Science
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• v.13 no.1
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• Informatization Policy
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• v.29 no.1
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• pp.38-59
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• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• Journal of the Korean Society for Nondestructive Testing
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• v.29 no.5
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• pp.436-441
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• 2009

A fiber optic sensor is prospective to be applied to structural health monitoring. Especially, a fiber Bragg grating(FBG) sensor is one of the most popular sensors for the structural health monitoring. The FBG sensor has several demodulation systems for tracking the shift of the Bragg wavelength. The dynamic bandwidth is dependent on the demodulation system. In this paper, the sensing mechanism is that the slope of the optical spectrum of FBG could be used as its sensitivity when the tunable laser shot the monochromatic laser wavelength at the highest slope point. In this technique, the high sensitivity is guaranteed even though the sensing range is limited. In an example of the application, the composite plate embedding a FBG sensor was manufactured by using an autoclave method and the above sensing mechanism was applied to the composite plate. Firstly, the natural frequencies of the plate were successfully measured by the FBG sensor during the impact hammer test. Secondly, a high-power speaker was used to force the plate to be vibrated at the specific frequency that was one of the natural frequencies. During the shaking, the FBG sensor measures the dynamic characteristics and ESPI was also used to measure the mode shape. From the two dynamic tests, the availability of the FBG sensor system and the ESPI was proven as a technique for measuring the dynamic characteristics of composite structure.

• Journal of Distribution Research
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• v.11 no.1
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• pp.99-124
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• 2006

The purposes of the study are two-folds. First, it analyzes how factors other than price(e.g. delivery service, saving point policies, free gifts) impact total price for various products and different types of stores. Second, it analyzes how to increase market efficiencies through price level, price differences, and the frequency of price changes for different shops, various products and different types of transactions. By analyzing the price level within different types of stores, there found that prices at on-line store were lower than off-line shops. It also found price differences between pure on-line, hybrid, and off-line store. Comparing prices by product size, there found that pure on-line shops have a lower price compared to others. The results showed that on-line store had lower price variation compared to off-line shops. When comparing pure on-line store to hybrid store, hybrid store had lower price variation. In terms of the frequency of price changes, hybrid stores had higher price fluctuations. In terms of total price differences for delivery distances, pure on-line store had great price fluctuation, excluding cosmetic goods. In conclusion, if we consider price level and price fluctuations, on-line store had more efficiencies and was superior in terms of price effectiveness. Hybrid shops, on the other hand, had greater advantages for seasonal goods and dominant products. Therefore, market entry strategies should differ based on order quantity, type of store(pure on-line, hybrid, off-line), product characteristics(seasonality, product life), etc.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.12 no.1
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• pp.97-105
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• 1992

The purpose of this study is to provide the cause and countermeasure for track problems in the high speed railways due to the irregularly increasing dynamic wheel loads running over the speed range of 300 km/h. It has long been recognised that the track problems encountered on high speed railways are associated mainly with vertical dynamic loads which are related to the unsprung mass of vehicles and track irregularities. In addition to these parameters for the estimation of the dynamic wheel load variation, however, the dynamic characteristics of track structures are discussed in this paper with reference to mathematical modelling of the tracks and vehicle. From the results of the more detailed analyses, the effects of track stiffness and damping characteristics are considered to be significant for reducing the dynamic wheel loads. To make this point clear and appraise the overall performance of the track components, the theoretical analysis on the dynamic behavior of the tracks and wheel set impact tests on several track structures are performed. The experimental results from different track components are compared with each other. The track stiffness and damping characteristics are also presented quantatively.

• Journal of Korea Technology Innovation Society
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• v.20 no.2
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• pp.487-517
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• 2017

In the context of an increased demand in universities' expansion of networks between other innovation actors, this research attempts to make a comparison on university-centered SCIE knowledge networks between regions. Using regional comparison, we have looked into these networks in regards to their characteristics, the importance of regional boundaries, and the effect of the regional industrial policy. As a result of this comparative analysis, we discovered that the point universities and research universities hold high centrality in regional knowledge networks, and that the characteristics of regions are reflected into this network. For instance, the Gyeonggi province had a preeminent level of industry-academy relationship, while for Daejeon it was public research institutions and academy, and Gangwon province it was between academy between academy. As a network analysis based on journals above SCIE levels, regional boundaries were not very clear in the network structures. However, within these boundaries, the impact of regional industrial policies were proven to be stronger in the Gang-won province where the academy-academy network was most prominent. The implication of this research outcome is that for regional innovation, government should more actively implement policies that can link academic institutes' knowledge to industry by expanding knowledge networks. In addition, we emphasize on the necessity of a regionally-appropriate policy, rather than a generalized industrial policy. And fundamentally, in regards to innovation, establishing a sound industrial infrastructure for regional development and efforts to link relevant actors are required.