• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.7-15
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• 2018

The "Rurban" Design is a design concept that can actively preserve and embrace natural terrain and rural resources in an effort to continuously enhance a city, and restore the community that collapsed due to industrialization and unplanned urbanization. The concentration of Seoul Metropolitan area in Korea and the destruction of rural areas and localities caused by the urban sprawl have become a difficult problem for urban development after industrialization. The development of unbalanced growth and the environmental damage remain as issues as well. The tradition and diversity restoration of the New Urbanism paradigm, which was presented in the latter half of the twentieth century, has been an alternative plan for a big city that had experienced industrialization and urbanization at an early phase. However, there is a limit of application to European and North American cities. The philosophical concept of "Rurban Design" is to apply the use of rural elements more directly, and to outline resource conservation, proper consumption, and suitable scale. In all considerations, this will be a practical strategy to complement the limitations of New Urbanism with its design capacity that maximizes the characteristics of the region.