• 식품과학과 산업
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• 제50권4호
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• pp.92-103
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• 2017

A companion animal is a pet which lives and shares emotions with a person. The global pet industry economy has grown in recent times due to increased awareness of companion animals. In Korea, it grew from 800 million US dollars in 2012 to 2 billion US dollars in 2016, about 2.5-fold growth in five years. Within the pet industry, the pet food market occupies the largest market share having a value greater than 70 billion US dollars globally. In China, the average annual growth rate of the pet food industry is estimated at about 30%, and the market size is expected to reach 18 billion US dollars by 2020. The companion food market has potential to be the fastest growing and most viable food market in the future and would be a strategic employment avenue within the food industry. This report articulates the necessity for product development and institutional improvement of companion animal.

• 농촌지도와개발
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• 제28권2호
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• pp.85-98
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• 2021

This study aims to examine consumer types based on pet food selection attributes and to analyze the differences in consumer characteristics by those types. In this study, the researcher uses k-means cluster analysis and crossover analysis to determine market segmention, and then analyzes the resultant characteristics by categorizing consumers. A total of 202 cases are used for this study. First, the selection attributes are classified into the six factors of credibility, quality, design, convenience, information, and price. Second, the clusters are categorized into the four clusters, which are designated pet food lower-involvement type, pet food information- and price-seeking type, pet food convenience-seeking type, and pet food higher-involvement type. Third, these four groups exhibit statistically significant differences in terms of occupational variables, number of pets, and purchase frequency. The results of this study may provide helpful information in establishing customized, market-based marketing strategies based on the characteristics of pet food consumers.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.134-143
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• 2024

We investigated and analyzed the technological landscape of the global pet food industry, focusing on related industries in Korea and abroad. This industry accounts for the largest share of the rapidly growing global pet market. We aimed to identify and develop technologies that can strengthen Korea's position in this market. Our study employed various quantitative methods, including time series analysis, country and applicant analysis, and International Patent Classification (IPC) technology analysis. These analyses allowed us to objectively assess the current technological status, patent application distribution, and technological trends in the pet food industry. Our findings revealed that the United States currently holds the leading position in terms of patent applications within the pet food industry. This suggests that to establish a differentiated competitive edge in this field, it's crucial to develop technologies with high usability and target specific segments within related industries. Additionally, focusing on interdisciplinary research that combines Korea's existing advanced technologies with other relevant fields is essential.

• 수산해양교육연구
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• 제24권1호
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• pp.44-55
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• 2012

The aqua-pet industry has been growing rapidly in the world's developed countries as well as Japan and Europe, but it was a small scale in compared with fisheries part, and political interest came mainly limited to food industry and research in Korea so that it has not been activated. Recently, a paradigm change for fisheries policy bring to have a interest in the aqua-pet industry as future growth power source. Therefore, this study shows that the advanced aqua-pet industry of Japan would be researched and analyzed in historical background, national interest and current aquarium market scale in order to predict the domestic aqua-pet industry rapidly developed in Korea.

• 문화기술의 융합
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• 제9권5호
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• pp.625-633
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• 2023

전 세계적으로 반려동물 문화와 관련 산업이 함께 확장되고 있다. 반려동물 산업 중 펫푸드(반려동물 식품)는 반려동물 산업에서 상당히 많은 지분을 차지하는 분야이다. 현재 국내 펫푸드 시장은 수입 제품의 의존도가 높은 상황이며, 관련 산업의 경쟁력 확보 및 기술개발을 위해서 지적재산권 확보는 매우 중요한 역할을 한다. 따라서, 우리는 국내 펫푸드 특허의 현황과 전망을 파악하기 위해 구체적으로 시계열 및 출원인별 통계분석, IPC 기술분석을 실시하여 기술 발전 단계, 기업의 기술개발 및 혁신력, 특허출원 분포와 주요 기업 및 연구기관의 기술을 분석하였다. 연구결과, 펫푸드 관련 국내 연구 활동은 현재 성숙기로 접어든 것으로 나타났으며, 국내 펫푸드에 대한 특허출원 동향은 국내기업 외 다국적 기업의 참여도 높은 것으로 나타났다. 또한, 특허출원의 대다수는 사료 및 식품 쪽으로 집중되었다. 향후, 국내 펫푸드 산업의 성장을 위해 국내외 소비자들의 수요와 일치되는 기술개발과 펫푸드로 파생되는 IT 및 첨담기술을 접목하여 특허 기술을 발전시킬 필요가 있다. 이러한 연구와 개발을 통해 우리는 국내 펫푸드 산업이 지속적인 성장을 이루어낼 수 있을 것으로 기대한다.

• 한국융합학회논문지
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• 제10권11호
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• pp.159-164
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• 2019

ICT 기술 발전으로 강아지와 고양이등 반려동물 돌보기와 건강에 대한 관심도가 높아지고 있다. 본 논문에서는 반려동물 산업의 다양한 분야에 활용될 수 있도록 반려동물 사료의 성분 데이터를 기반으로 군집분석을 수행하고 적합한 서비스에 대해 고찰한다. 군집분석을 위해 시중에서 유통되고 있는 300여 개의 강아지 및 고양이 펫푸드를 대상으로 성분별 상관관계를 분석하여 유사성을 측정하며, Hierarchical, K-Means, Partitioning around medoids(PAM), Density-based, Mean-Shift 등의 다양한 클러스터링 기법을 활용하여 군집화 하여 분석한다. 또한 반려동물의 개인화 추천시스템도 제안한다. 본 논문의 연구 결과는 반려동물을 대상으로 한 사료 추천시스템 등의 맞춤형 개인화 서비스에 활용할 수 있다.

• Asia Marketing Journal
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• 제20권2호
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• pp.85-98
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• 2018

Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

• 한국콘텐츠학회논문지
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• 제19권8호
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• pp.115-122
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• 2019

최근 반려동물을 키우는 가구 수가 증가함에 따라 반려동물의 식품 및 용품 산업이 급속하게 성장하고 있다. 이에 본 연구에서는 반려동물의 식품 및 용품의 시장현황을 분석하여 관련 정책 및 산업체에서 활용할 수 있는 기초자료를 제시하고자 한다. 닐슨코리아의 전국 도 소매 유통망을 활용하여 자료를 취합하고 사용하였다. 반려견 식품의 경우 국내업체 PB제품이 가장 높은 점유율(24.6%)을 가지고 있으며, 국내업체 점유율(54.8%)이 수입업체 점유율(45.2%)보다 높게 나타났다. 반려묘 식품 역시 국내업체 PB제품이 가장 높은 점유율(16.5%)을 가지고 있으나, 수입업체 점유율(71.6%)이 국내업체 점유율(28.4%)보다 높게 나타났다. 반려동물 장난감 경우 국내업체의 노즈워크 담요 판매 점유율(28.0%)이 가장 높으며, 구강용품(62.5%), 목욕용품(59.5%) 또한 국내 업체들의 제품이 점유율 상위권으로 나타났다. 본 연구를 바탕으로 국내 업체들이 대내적으로는 지속적인 시장점유율을 높이고 대외적으로는 수출을 확대할 수 있기를 기대해 본다.

• 농업과학연구
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• 제50권3호
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• pp.407-416
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• 2023

Plant-based, grain-free, and gluten-free diets have been the focus of recent research, as part of the premiumization trend in dog food. However, the lack of comprehensive information regarding carbohydrates in dog food makes it difficult to produce nutritionally balanced meals. Therefore, we aimed to evaluate the nutritional value of carbohydrate ingredients commonly used in commercial dog foods. First, using data from Euromonitor, we investigated the trends in the dry dog food industry and analyzed the annual volume of dry dog food sales, as well as the dog population from 2010 to 2021 in Korea. The growth of the market was greatest in 2021, when the total value of sales of premium dry dog food was 254.3 billion KRW (Korean won) more than in 2010. In addition, sales of dry dog food by age category were marked by a significant increase (404.8%) in the market for dry food for senior dogs. Second, we examined the frequency of carbohydrate ingredients used in dry dog food and conducted a proximate analysis of the top 10 most frequently used ingredients. Subsequently, we analyzed the crude protein, crude fat, and nitrogen-free extract in the carbohydrate ingredients based on dry matter (DM) and calculated the ratio of metabolic energy content supplied from each nutrient in the carbohydrate ingredients. The ratio of metabolic energy content in the carbohydrate ingredients indicated that mung beans had the highest crude protein content (31.3%), whereas oats exhibited the highest crude fat content (23.3%). Sweet potatoes had the highest nitrogen-free extract content, measuring at 93.6%. The results of this study are expected to provide a valuable foundation for the growth and development of the domestic dog food industry, while also contributing to a deeper understanding of the specific role of each ingredient as a carbohydrate source.

• 한국기계가공학회지
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• 제17권6호
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• pp.164-169
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• 2018

In this study, we solved the human hazard problem of aluminum liner by applying plastic PET liner which is widely used as a material for food and beverage containers in the market. In order to reinforce dome area by using low strength / high elongation plastic liner, The aluminum boss was covered on the plastic liner surface. In order to predict the performance of the developed product, the structural analysis was carried out by applying the three - dimensional laminated solid element, and the soundness of the product was verified through the prototype performance test.