• 제목/요약/키워드: perspectives

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Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives

  • KwangWook Gang;Hoon S. Cha;Ilyoo B. Hong
    • Asia Marketing Journal
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    • 제26권1호
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    • pp.1-10
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    • 2024

  • This study explores incomplete decision-making dynamics on reward-based crowdfunding platforms, focusing on temporal and social factors influencing backers' decisions. Utilizing the temporal aspect (i.e., pledging campaign phase) and social aspect (i.e., current pledged amount ratio) as stimuli within the stimulus-organism-response framework, our findings reveal that nearly 50.9% of respondents change their initial decisions, highlighting widespread incomplete information processing. Backers are more prone to altering decisions under heightened time pressure and display herding behaviors. Furthermore, backers exhibit an increased likelihood of changing decisions under heightened time pressure, coupled with a greater chance that the pledged goal amount will not be achieved. The study discusses theoretical and practical implications.

  • https://doi.org/10.53728/2765-6500.1623 인용 PDF

Strategic Issues in Knowledge Management : Korean Organizations′ Perspectives and Methodologies

  • 김효근
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 1999년도 춘계공동학술대회: 지식경영과 지식공학
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    • pp.7-18
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    • 1999

  • 한국기업의 지식경영 실천 전략 결론 1. 선택 vs 필수 2. Not IT Project, But CM Project 3. Top은 쉽게 설득된다. 4. 방법론 자체는 어렵지 않다, 실천이 어렵다. 5. 한국형 연봉제와 접목해야 한다.(중략)

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