• Title/Summary/Keyword: personal media

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An Analysis on the Media Reports Frames regarding Special Naturalization of Foreign Athletes (외국인 운동선수 특별귀화 관련 언론보도 프레임 분석)

  • Lee, Jangwon;Lim, Seungyup
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.295-306
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    • 2017
  • The purpose of the study was to explore media frames and its contents regarding foreign athletes' naturalization to Korea. For data, 101 media reports from the year of 2014 to 2016 were collected and analyzed. As results, in the simple-fact-report frame, facts regarding foreign athletes' naturalization process and results of the matches were reported. In the economic frame, legitimacy of the naturalization was supported by emphasizing its benefits. In the humane-interest frame, personal history and difficulty as foreign athletes were described. In the conflict frame, negative effects by the foreign athletes' naturalization were mainly reported.. In the morality/responsibility attribution frame, Chelsey Lee's document forgery case was mostly highlighted that later issued naturalized athletes' morality and following legal actions.

Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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Design and Implementation of a Personalized Broadcasting System based on TV-Anytime (TV-Anytime 기반 맞춤형 방송 전송 시스템 설계 및 구현)

  • Yang Seung-Jun;Lee HeeKyung;Kim Jae-Gon;Hong Jinwoo
    • Journal of Broadcast Engineering
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    • v.9 no.4 s.25
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    • pp.345-356
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    • 2004
  • In this paper, we present a design and implementation of a personalized broadcasting system using TV-Anytime metadata for providing personalized services. The TV-Anytime specifies metadata schema, metadata coding and delivery, and provides service models to provide personalized broadcasting content services at anytime when users want to consume using metadata, which includes ECG (Electronic Content Guide) and content descriptive information in a PDR (Personal Digital Recorder)-centric environment. The proposed personalized broadcasting system consists of a server that provides metadata binary-coding, encapsulation and multiplexing, and a client terminal that takes charge of de-multiplexing, metadata decoding, and metadata processing for personalized content accessing and consumption. This paper presents the details of the design of each functional module, and the evaluation results with a set of service scenarios in an end-to-end broadcasting test-bed.

Development of Extracting System for Meaning·Subject Related Social Topic using Deep Learning (딥러닝을 통한 의미·주제 연관성 기반의 소셜 토픽 추출 시스템 개발)

  • Cho, Eunsook;Min, Soyeon;Kim, Sehoon;Kim, Bonggil
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.4
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    • pp.35-45
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    • 2018
  • Users are sharing many of contents such as text, image, video, and so on in SNS. There are various information as like as personal interesting, opinion, and relationship in social media contents. Therefore, many of recommendation systems or search systems are being developed through analysis of social media contents. In order to extract subject-related topics of social context being collected from social media channels in developing those system, it is necessary to develop ontologies for semantic analysis. However, it is difficult to develop formal ontology because social media contents have the characteristics of non-formal data. Therefore, we develop a social topic system based on semantic and subject correlation. First of all, an extracting system of social topic based on semantic relationship analyzes semantic correlation and then extracts topics expressing semantic information of corresponding social context. Because the possibility of developing formal ontology expressing fully semantic information of various areas is limited, we develop a self-extensible architecture of ontology for semantic correlation. And then, a classifier of social contents and feed back classifies equivalent subject's social contents and feedbacks for extracting social topics according semantic correlation. The result of analyzing social contents and feedbacks extracts subject keyword, and index by measuring the degree of association based on social topic's semantic correlation. Deep Learning is applied into the process of indexing for improving accuracy and performance of mapping analysis of subject's extracting and semantic correlation. We expect that proposed system provides customized contents for users as well as optimized searching results because of analyzing semantic and subject correlation.

Typology Study of University Students' Movie-viewing Perception (대학생의 영화관람 인식에 관한 유형화 연구)

  • Lee, Jei-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.461-469
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    • 2012
  • This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.

Student-Perspective Sources of Environmental Learning in South Korea (학생관점에서 접근해 본 한국에서의 환경학습 기회)

  • Bakkensen, Laura A.
    • Journal of the Korean Geographical Society
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    • v.42 no.5
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    • pp.769-787
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    • 2007
  • This study aims to uncover sources of environmental learning from a student perspective using the previously unstudied case of South Korea. literature from other countries credits many sources of learning, including: media, school, personal sources, and non-governmental organizations. This analysis is based on focus group and questionnaire data collected during in-country field work. Results from South Korea are then compared with other studies carried out in the Asia-Pacific and the Western developed world. The results show that, similar to other countries including Australia, China, and India; South Korean students learn about the environment mainly through the media and schools. Television, schools, and domestic internet web pages were found to be some of the most-used sources of environmental information in South Korea, while more personal sources, such as community, family, and friends, were found to play an overall lesser instructive role. When compared internationally, South Korean students often exhibited less trust in the reliability of various sources, especially business, community, and foreign sources of information.

Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s (60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용)

  • Hong, Kyung-Hee;Lee, Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

Design of Charging Platform for an Electric Vehicle using Electric Pole to support Location-Based Services (LBS 서비스를 제공하는 전주를 이용한 전기차 충전 플랫폼의 설계 제안)

  • Cha, ByungRae;Choi, GeunYoung;Kim, NamHo;Lee, SeongHo;Park, Sun;Shin, Byeong-Chun;Kim, JongWon
    • Smart Media Journal
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    • v.9 no.1
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    • pp.67-74
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    • 2020
  • As the demand of electric vehicles has been increased recently, their related industries are developing. In particular, the market of electric vehicles charging infrastructure is expanding rapidly and users have much demand in convenience of electric vehicles charging site. Because an charging site using electric pole of KEPCO can make use of that installed nearby public parking lots, there are many commercial construction and convenient facilities near around it. In this situation, users can do shopping or their personal business during charging. In this paper, we proposed the design of charging platform for electric vehicles to support LBS for users to do shopping or personal business conveniently.

The Influence of Personal Characteristics and Social Environment on Adolescent's Smoking (개인적 특성과 사회환경이 청소년의 흡연에 미치는 영향)

  • An, Eun-Seong;Bae, Sang-Soo
    • Korean Journal of Health Education and Promotion
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    • v.26 no.2
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    • pp.1-13
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    • 2009
  • Objectives: This study identified how personal characteristics, family environment, governmental policy for the prevention and cessation of smoking might influence on adolescent smoking. Methods: This study used data from the 2006 Korea Youth Risk Behavior Web-based Survey of 71,404 middle school and high school students, giving a response rate of 90.9%. We selected 61,508 adolescents subjects of the final analysis without missing data on independent variables and dependent variables which are used in this study. This study used $\chi^2$ tests and logistic regression models. Variables were added to the regression model in three groups using a hierarchical approach.Results: Adolescents were significantly more likely to become current smokers if they were boys, were in a higher grade, and had lower academic achievement. Adolescents experiencing stress and depression were associated with increased risk of current smoking. Adolescents with single parents or students of non-living with parents comparing with students of living with parents showed the high possibility of smoking. Lower father's education was associated with increased likelihood of current smoking. Adolescents who were exposed to smoking at home were more likely to smoke. Adolescents without contacting with the antismoking media campaign was associated with increased likelihood of current smoking. Conclusion: Promoting antismoking media campaigns targeted at adolescent is required, and the smoking prevention education which are proper for subjects are required. Proper plans which could decrease the exposure of secondhand smoking should be established.

Particle Filtration Efficiency Testing of Sterilization Wrap Masks

  • Chau, Destiny F.;O'Shaughnessy, Patrick;Schmitz, Michael L.
    • Journal of Preventive Medicine and Public Health
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    • v.54 no.1
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    • pp.31-36
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    • 2021
  • Objectives: Non-traditional materials are used for mask construction to address personal protective equipment shortages during the coronavirus disease 2019 (COVID-19) pandemic. Reusable masks made from surgical sterilization wrap represent such an innovative approach with social media frequently referring to them as "N95 alternatives." This material was tested for particle filtration efficiency and breathability to clarify what role they might have in infection prevention and control. Methods: A heavyweight, double layer sterilization wrap was tested when new and after 2, 4, 6, and 10 autoclave sterilizing cycles and compared with an approved N95 respirator and a surgical mask via testing procedures using a sodium chloride aerosol for N95 efficiency testing similar to 42 CFR 84.181. Pressure testing to indicate breathability was also conducted. Results: The particle filtration efficiency for the sterilization wrap ranged between 58% to 66%, with similar performance when new and after sterilizing cycles. The N95 respirator and surgical mask performed at 95% and 68% respectively. Pressure drops for the sterilization wrap, N95 and surgical mask were 10.4 mmH2O, 5.9 mmH2O, and 5.1 mmH2O, respectively, well below the National Institute for Occupational Safety and Health limits of 35 mmH2O during initial inhalation and 25 mmH2O during initial exhalation. Conclusions: The sterilization wrap's particle filtration efficiency is much lower than a N95 respirator, but falls within the range of a surgical mask, with acceptable breathability. Performance testing of non-traditional mask materials is crucial to determine potential protection efficacy and for correcting misinterpretation propagated through popular media.