• Title/Summary/Keyword: personal broadcasting

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SNS Mall: A Study on the Analysis of SNS(Social Networking Service) Functions Applicable to Electronic Commerce for Building Regular Relationship with Customers (SNS 몰: 전자상거래에서 적용할 수 있는 SNS의 기능 분석 및 활용에 관한 연구)

  • Gim, Mi-Su;Ra, Young-Gook
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.5
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    • pp.1-7
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    • 2020
  • We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

Design of an Intellectual Smart Mirror Appication helping Face Makeup (얼굴 메이크업을 도와주는 지능형 스마트 거울 앱의설계)

  • Oh, Sun Jin;Lee, Yoon Suk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.497-502
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    • 2022
  • Information delivery among young generation has a distinct tendency to prefer visual to text as means of information distribution and sharing recently, and it is natural to distribute information through Youtube or one-man broadcasting on Internet. That is, young generation usually get their information through this kind of distribution procedure. Many young generation are also drastic and more aggressive for decorating themselves very uniquely. It tends to create personal characteristics freely through drastic expression and attempt of face makeup, hair styling and fashion coordination without distinction of sex. Especially, face makeup becomes an object of major concern among males nowadays, and female of course, then it is the major means to express their personality. In this study, to meet the demands of the times, we design and implement the intellectual smart mirror application that efficiently retrieves and recommends the related videos among Youtube or one-man broadcastings produced by famous professional makeup artists to implement the face makeup congruous with our face shape, hair color & style, skin tone, fashion color & style in order to create the face makeup that represent our characteristics. We also introduce the AI technique to provide optimal solution based on the learning of user's search patterns and facial features, and finally provide the detailed makeup face images to give the chance to get the makeup skill stage by stage.

Analysis of Consumer Characteristics affecting the Availability of Overseas Direct Purchase (해외직구 이용 여부에 영향을 미치는 소비자 특성 분석)

  • Min-Jeong Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.3
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    • pp.159-166
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    • 2023
  • This study analyzed what consumer characteristics affect the experience of using overseas direct purchase at a time when the overseas direct purchase market is rapidly increasing and consumers' interest in overseas direct purchase is increasing accordingly. For the study, personal data from the 2022 Korea Media Panel Survey were used, and data from 6,734 people who responded "yes" or "no" to whether or not to use overseas direct purchase among 9,941 total respondents were used for analysis. In addition, three variables (demographic, media utilization status, values and lifestyle) were selected among the items of the Korea Media Panel Survey. First, general characteristics were analyzed fo 6,734 people, then, Chi-square test and t-test were performed for comparative analysis between each variable according to the use of overseas direct purchase. Finally, logistic regression analysis was performed to identify the factors affecting overseas direct purchase. As a result of the analysis, 4 out of 5 demographic variables, 2 out of 3 media utilization variables, and 3 out of 7 values and lifestyle variables were derived as decisive factors for using overseas direct purchase. These results can be used to establish marketing strategies that can increase the use of consumers through domestic shopping malls, such as providing differentiated services for the sale of overseas direct shopping products on domestic shopping sites.

A Study on the Regulations and Market of Location Based Service(LBS) (위치기반서비스(LBS)의 규제와 시장 활성화에 관한 연구)

  • Nam, Sunmi;Park, Minsu;Kim, Kyungshin;Kim, Seungjoo
    • Journal of Internet Computing and Services
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    • v.15 no.4
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    • pp.141-152
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    • 2014
  • According to proliferation of smartphones and extension of various services utilizing location information, markets of Location Based Service(LBS) have been activating all over the world. However, as the privacy violations of personal location information have been continuously increased, interests in the deregulation have been grown as well. While the regulations of location information can protect personal information and privacy, it causes some negative affect in terms of development of diverse services and industry activation. In particular, Korea is the only country that has applied strict restrictions of LBS by making location information related independent 'Location Information Protection Act'. As a result of this, the issues that LBS industry has no longer developed in Korea and it is necessary for us to relax the regulations have been consistently raised. Thus, this study confirmed that there was the negative(-) relationship between the regulations and the market activation of LBS by comparing and analyzing the correlation between the market growth rate of LBS and relevant regulations at home and abroad; the regulations are strengthened, restrictions in market entry and the business performance can occur. In other words, LBS business will be able to be activated if the regulations which have not directly related to the privacy have been relaxed.

The Effects of Mobile Home Shopping's Characteristics and Personal Characteristics on Flow (모바일홈쇼핑의 특성과 개인성향이 소비자의 플로우에 미치는 영향)

  • Ju, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.197-205
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    • 2021
  • TV home shopping companies are not limited to TV channels and phone-ordering channels, but are making efforts to expand their channels through mobile phones. Beyond its interaction and ubiquity using the web, it is expanding its contact point with consumers through mobile live broadcasting. Interacting, ordering, doing their own broadcasts within mobile App, and interacting and enjoying them are likely to differ depending on consumers' personality, such as playfulness and impulsivity. In this study, the effects of Two-way communication, Synchronicity and Ubiquity, which are the characteristics of mobile home shopping, on consumers' flow, and the effect on consumers' flow on mobile home shopping will vary depending on individual preferences. Interacting, ordering, doing their own broadcasts within mobile devices, and interacting and enjoying them are likely to differ depending on consumers' personal preferences, such as play and impulsive tendencies. As a result of the study, Two-way communication was found to have not significant on flow, and Synchronicity was also found to have no significant effect on flow. It was found that ubiquity had a significant effect on flow. Among the individuality, people with high playfulness have a positive effect on flow, and people with high impulsivity also have a significant effect on flow. Flow has been shown to have a positive effect on the intention to using mobile home shopping.

Histogram-Based Singular Value Decomposition for Object Identification and Tracking (객체 식별 및 추적을 위한 히스토그램 기반 특이값 분해)

  • Ye-yeon Kang;Jeong-Min Park;HoonJoon Kouh;Kyungyong Chung
    • Journal of Internet Computing and Services
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    • v.24 no.5
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    • pp.29-35
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    • 2023
  • CCTV is used for various purposes such as crime prevention, public safety reinforcement, and traffic management. However, as the range and resolution of the camera improve, there is a risk of exposing personal information in the video. Therefore, there is a need for new technologies that can identify individuals while protecting personal information in images. In this paper, we propose histogram-based singular value decomposition for object identification and tracking. The proposed method distinguishes different objects present in the image using color information of the object. For object recognition, YOLO and DeepSORT are used to detect and extract people present in the image. Color values are extracted with a black-and-white histogram using location information of the detected person. Singular value decomposition is used to extract and use only meaningful information among the extracted color values. When using singular value decomposition, the accuracy of object color extraction is increased by using the average of the upper singular value in the result. Color information extracted using singular value decomposition is compared with colors present in other images, and the same person present in different images is detected. Euclidean distance is used for color information comparison, and Top-N is used for accuracy evaluation. As a result of the evaluation, when detecting the same person using a black-and-white histogram and singular value decomposition, it recorded a maximum of 100% to a minimum of 74%.

A Study on Vision Based Gesture Recognition Interface Design for Digital TV (동작인식기반 Digital TV인터페이스를 위한 지시동작에 관한 연구)

  • Kim, Hyun-Suk;Hwang, Sung-Won;Moon, Hyun-Jung
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.257-268
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    • 2007
  • The development of Human Computer Interface has been relied on the development of technology. Mice and keyboards are the most popular HCI devices for personal computing. However, device-based interfaces are quite different from human to human interaction and very artificial. To develop more intuitive interfaces which mimic human to human interface has been a major research topic among HCI researchers and engineers. Also, technology in the TV industry has rapidly developed and the market penetration rate for big size screen TVs has increased rapidly. The HDTV and digital TV broadcasting are being tested. These TV environment changes require changes of Human to TV interface. A gesture recognition-based interface with a computer vision system can replace the remote control-based interface because of its immediacy and intuitiveness. This research focuses on how people use their hands or arms for command gestures. A set of gestures are sampled to control TV set up by focus group interviews and surveys. The result of this paper can be used as a reference to design a computer vision based TV interface.

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Analysis and Evaluation of Multi-view UCV(User Created Video) Service through Adjusting Camera Angle (카메라 앵글 조정 방식을 통한 다시점 UCV(User Created Video) 서비스 분석과 평가)

  • Sung, Bokyung;Ko, Ilju
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.39-47
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    • 2014
  • Fast advancement and dynamic diffusion of Smart device make big change to personal user. They have been extended from consumer only watching video to prosumer recording and sharing User Created Video(UCV). With this reason, as a platform for various kind of content service. Especially, UCVs for the purpose of sharing experience are recorded from same event on limited time and space by some people. These are also produced by various cameras that has each angle similar like broadcasting videos. In this paper, we present multi-view characteristic of UCV and propose Multi-view UCV service that is watching UCVs from same event through adjusting camera angle. Through user satisfaction survey, we knew that adjusting camera angle is preferred for watching UCV including overlapping part more than linear watching.

A Study on the Electrical Design of a Multi-Beam Large Antenna for S-band Satellite Payload (S-대역 위성 탑재용 다중 빔 대형 안테나의 전기적 설계 연구)

  • Yun, So-Heyun;Uhm, Man-Suk;Yom, In-Bok
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.21 no.11
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    • pp.1240-1247
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    • 2010
  • This paper describes the study on the electrical design of a multi-beam large antenna for a satellite payload. This satellite antenna provides the universal communication and broadcasting services to personal portable terminals over the Korean Peninsula. The structure of the hybrid antenna fed by a feed array is proper to provide multi-beams. The amplitude and phase of each feed element should be optimized for a required beam and they can be obtained by GO (Geometrical Optics) and PO(Physical Optics) method. The number of feed elements are also optimized to meet the specification of EIRP(Effective Isotropically Radiated Power). The optimally designed antenna with the limited reflector size and minimum number of feed elements is shown in this paper.

Business Management and Marketing for Fermented Soybean Products on the Level of Farmhouses (장류가공사업 농가의 운영과 판매 실태)

  • 김은미;김화님;이승교
    • The Korean Journal of Community Living Science
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    • v.14 no.3
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    • pp.99-109
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    • 2003
  • This study was conducted to collect basic marketing and management data from businesses run by farmers producing traditional Kanjang and Doenjang, fermented soybean products. The actual conditions of the fermentation processing sites at farmhouses participating in the production of soybean fermentation products were investigated. The subjects of this survey were 130 small size farmhouse Kanjang and Doenjang processing sites nationwide. The frequency, percentage, t-value, chi-square, and ANOVA were used for statistical analysis. The farmhouse business surveyed were generally operated by rural women for non-farming business income. The percentage of co-worked sites was 71.2 while the percentage of sites operating with permits was 39.2. Generally, the the facilities, size, number of working people, and output were very small. The areas in which the products were sold, site-located regions and region metropolises, were equally weighted. Sales volumes in region metropolises for sites with permits were a little higher than sites without permits. Without regard to operation type, the percentage of sales was highest in cases of direct sale by customer order. Co-worked sites have been found to have more experience in publicity than individually operated sites. As for methods of publicity, co-worked sites use mass media such as newspapers and broadcasting. Individually operated sites usually use social organizations and acquaintances. It was found that the average sales of each site totaled 25 million Won. The average income of each site was 12 million Won, and average income per participant was 3 million Won. Total sales income for sites with permits was significantly higher than sites without permits. But personal income was much higher at individually operated sites without regard to whether the site had a permit or not. This kind of business was found to contribute to an individual's time management skills as well as instill a sense of pride.

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