• 한국컴퓨터정보학회논문지
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• 제15권12호
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• pp.237-245
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• 2010

본 연구의 목적은 TAM 모델에서의 신념변수인 지각된 유용성을 기대불일치이론에 근거하여 지각된 유용성과 기대된 유용성의 불일치정도로 개념화 하고자 한다. 이를 통해 신기술 수용에 관한 개인의 혁신성과 URC로봇의 유용성에 대한 기대불일치정도가 태도와 이용의도에 영향을 미치는 과정을 규명하고자 한다. 이를 위해 2006년과 2007년 두 차례에 걸쳐 1000가구를 대상으로 실시된 URC 시범서비스 가구를 대상으로 각각 설문조사를 실시하였으며, 두 차례 설문 모두에 응답한 설문응답을 대상으로 실증분석을 수행하였다. 분석결과, 개인 혁신성은 유용성의 기대불일치정도(지각된 유용성-기대된 유용성)에 부정적인 영향을 미쳤으며, 유용성의 기대불일치정도는 사용자 태도와 이용의도에 긍정적인 영향을 미쳤다. 또한 사용자 태도는 이용의도와 유의미한 수준에서 관련성이 있는 것으로 나타났다.

• 유통과학연구
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• 제11권11호
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• 한국컴퓨터정보학회논문지
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• 제22권12호
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• pp.101-108
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• 2017

The study proposed a system that filters the data that is entered when analyzing big data such as SNS and BLOG. Personal information includes impersonal personal information, but there is also personal information that distinguishes it from personal information, such as religious institution, personal feelings, thoughts, or beliefs. Define these personally identifiable information as sensitive information. In order to prevent this, Article 23 of the Privacy Act has clauses on the collection and utilization of the information. The proposed system structure is divided into two stages, including Big Data Processing Processes and Sensitive Information Filtering Processes, and Big Data processing is analyzed and applied in Big Data collection in four stages. Big Data Processing Processes include data collection and storage, vocabulary analysis and parsing and semantics. Sensitive Information Filtering Processes includes sensitive information questionnaires, establishing sensitive information DB, qualifying information, filtering sensitive information, and reliability analysis. As a result, the number of Big Data performed in the experiment was carried out at 84.13%, until 7553 of 8978 was produced to create the Ontology Generation. There is considerable significan ce to the point that Performing a sensitive information cut phase was carried out by 98%.

• Asian Pacific Journal of Cancer Prevention
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• 제15권18호
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• pp.7679-7686
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• 2014

Background: This study aimed to seek insights into Chinese women's lay beliefs about cervical cancer causal attributions and prevention. Materials and Methods: Twenty-three new immigrant adult women from Mainland China and thirty-five Hong Kong adult women underwent semi-structured in-depth interviews. Interviews were audio taped, transcribed and analyzed using a Grounded Theory approach. Results: This study generated three foci: causal beliefs about cervical cancer, perceived risk of cervical cancer, and beliefs about cervical cancer prevention. Personal risky practices, contaminated food and environment pollution were perceived as the primary causes of cervical cancer. New immigrant women more likely attributed cervical cancer to external factors. Most participants perceived cervical cancer as an important common fatal female cancer with increased risk/prevalence. Many participants, particularly new immigrant women participants, expressed helplessness about cervical cancer prevention due to lack of knowledge of prevention, it being perceived as beyond individual control. Many new immigrant participants had never undergone regular cervical screening while almost all Hong Kong participants had done so. Conclusions: Some Chinese women hold pessimistic beliefs about cervical cancer prevention with inadequate knowledge about risk factors. Future cervical cancer prevention programs should provide more information and include capacity building to increase Chinese women's knowledge and self-efficacy towards cervical cancer prevention.

• Asian Pacific Journal of Cancer Prevention
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• 제13권10호
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• pp.5213-5217
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• 2012

Objective: This research was conducted to determine the breast cancer risk levels of women with and without previous mammography and their beliefs on breast cancer and mammography. Methods: The sample for this descriptive research consisted of women aged 50 years or older who were registered at the Family Health Center in the city center of Erzurum. The research was conducted with a total of 420 women with at least one mammography (210) and without mammography (210) who presented to the center on Wednesdays and Thursdays for any reason between 1 January 2010 and 1 January 2011. Research data were collected using the personal information "Breast Cancer Risk Assessment Form" accepted and recommended by the Turkish Ministry of Health, and the Champion's Health Belief Model Scale for Breast Cancer and Screening (CHBMS). Data were evaluated using percentages and means with the t-test. Results: According to the research data, 89.8% of the women were found to be in the low risk group, 87.6% with and 91.9% without mammography. When the health beliefs of women with and without mammography were compared, it was found that susceptibility, seriouness, motivation, mammography benefit scores were higher among those with mammography (p<0.01). The mammography barrier score average was higher in the group without mammography (p<0.01). Conclusion: Knowing women's health beliefs, which have positive and negative effects on participating in mammography screening, may increase the rate of mammography uptake among women. Moreover, women with high breast cancer risk may be determined by increasing society's level of knowledge on breast cancer and risk factors.

• 품질경영학회지
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• 제45권1호
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• pp.139-152
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• 2017

Purpose: The purpose of this study is how Chinese users' personal traits affect the intention to use mobile payment. This research selects personal innovativeness and habit of cash payment as personal traits, and considers perceived risks and relative advantage as personal beliefs. In addition, the research divided perceived risks into three multi-faceted risks, which are privacy risk, financial risk and performance risk. Methods: The method of this study used questionnaire survey to collect 241 data on users' perception on mobile payment, and also used a structural equation modeling method. Results: The result of this paper shows that all hypotheses are statistically significant except 4 hypotheses. Conclusion: The result of this study found that personal innovativeness is negatively related with all 3 kinds of perceived risks as anticipated. And Chinese users' traditional habit of cash payment negatively affects intention to use mobile payment but is not statistically significant affecting three perceived risks. Among perceived risks, privacy risk is the most negatively influencing factor to relative advantage.

• 한국보육지원학회지
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• 제10권1호
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• pp.5-26
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• 2014

본 연구는 초임보육교사의 웹기반 학습경험, 학습유형, 인터넷 자기효능감이 웹기반 학습신념에 미치는 영향을 살펴보기 위한 것이었다. 이를 위해 P시에 위치한 어린이집에 근무하고 있는 초임보육교사 215명을 대상으로 설문을 실시하고 자료분석은 t 검증, ANOVA, 상관분석, 중다회귀 분석을 실시하였다. 그 결과 첫째, 초임보육교사의 웹기반 학습경험 중 온라인교사 커뮤니티 이용 유무와 빈도에 따라 웹기반 학습신념에 차이가 나타났다. 둘째, 초임보육교사의 학습유형에 따라 웹기반 학습신념에 차이가 있었으며 특히 융합형의 교사들이 웹기반 학습의 어려움에 대한 신념이 높았다. 셋째, 초임보육교사의 인터넷 자기효능감은 웹기반 학습신념과 정적상관을 보였으며 인터넷 자기효능감이 높은 교사들이 웹기반 학습의 행동적 신념과 맥락적 신념이 높았다. 넷째, 초임보육교사의 웹기반 학습신념에 미치는 상대적 영향력은 행동적 신념, 맥락적 신념, 어려움 신념에 따라 그 영향요인이 달랐으며 주로 온라인교사 커뮤니티 이용과 인터넷 자기효능감이 가장 많은 영향을 주는 변인으로 나타났다. 이러한 결과는 초임보육교사의 웹기반 학습에 대한 긍정적인 신념을 높이기 위해 이들의 웹기반 학습경험과 인터넷 자기효능감을 높일 수 있는 방안 모색이 필요함을 시사하였다.

• 한국초등과학교육학회지:초등과학교육
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• 제25권1호
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• pp.8-14
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• 2006

This study examined how pre-service elementary teachers' perceptions regarding the learning environment (learning focus/ability-meritocracy/cooperative climate) and achievement goals (mastery/performance-approach/performance-avoidance) in science education courses jointly contributed to their science teaching efficacy beliefs (personal science teaching efficacy belief/science teaching outcome expectancy). A path analysis supported a causal model in which the perception of the learning focus influenced the mastery goal, which in turn influenced the personal science teaching efficacy belief and science teaching outcome expectancy. The perception of learning focus also had a direct effect on science teaching outcome expectancy. The perception of ability-meritocracy influenced personal science teaching efficacy belief via the performance-approach (positively) or, conversely, the performance-avoidance goal (negatively). No link .was deduced from the perception of cooperative climate. The educational implications of these findings were also discussed.

• 한국전자거래학회지
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• 제18권1호
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• pp.147-164
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• 2013

지속적인 정보보호 거버넌스를 위해서는 단순히 접근통제, 문서보안 등 기술적인 측면이 아닌 개인의 보안 행위, 문화, 규범, 개인적 가치 등 비공식적인 정보보호 행위를 관리하는데 초점을 맞추어야 한다. 그러나 많은 연구들이 정보보호 규정과 같은 공식적인 수준의 거버넌스나 기술과 같은 수단에 집중하고 있는 실정이며, 개인의 정보보호 위반 행위와 개인적 신념, 규범, 문화, 개인적 가치 등 비공식적인 수준에 대한 연구는 거의 이루어지지 않고 있다. 이에 본 연구는 정보보호 문화, 규범적 신념, 행위, 가치가 정보보호 규정 위반 행위에 어떠한 영향을 미치는 지에 대해 실증하였다. 또한 본 연구에서는 사회조직적 관점의 아노미 개념을 이용하여 조직 내에서 정보보호 규정의 중요성에 대한 인식 결핍과 정보보호 규정의 가치 결여를 '정보보호 아노미 현상'으로 정의하고, 이를 바탕으로 정보보호 문화, 규범, 행위, 가치가 정보보호 규정 위반 행위에 미치는 영향에 있어 정보보호 아노미 현상이 어떠한 역할을 하는지에 대해 실증분석을 수행하였다.

• 한국초등과학교육학회지:초등과학교육
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• 제29권1호
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• pp.86-92
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• 2010

Although constructivist assessment has been emphasized by many science educators, most elementary school teachers are still not familiar with this. In order to investigate the causes of this problem, we examined the perceptions of pre-service elementary school teachers toward constructivist science assessment and the relationships among the perceptions toward constructivist science assessment, the views on science teaching and learning, science teaching efficacy beliefs, and the perceptions toward constructivist science learning environment. Analyses of the results revealed that the perceptions of pre-service elementary school teachers toward constructivist science assessment were higher than those of the elementary school teachers reported previously. The results of a stepwise multiple regression analysis indicated that the views on constructivist science teaching and learning and personal science teaching efficacy beliefs were the significant predictors of the perceptions toward constructivist science assessment.