• 종양간호연구
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• 제10권2호
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• pp.137-145
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• 2010

Purpose: The purpose of this study was to survey the college students' perception of cancer risks, cancer related health behavior, and perception of cancer occurrence possibility before and after age 40. Methods: The subjects were 771 college students who were conveniently selected from two colleges in the Gyeonggi Province. Data were analyzed using SPSS WIN 12.0. Results: The mean score of cancer risk perception was 3.8. The highest score item was 'smoking may cause cancer'. The mean score of cancer related health behavior was 3.0. The highest score item was 'take bath or shower'. Student felt that possibility of developing cancer before age 40 was 20.1% and that after age 40 was 36.2%. The perception of cancer risks was significantly different between male and female, and the health behavior was significantly different between age groups. There were weak relationships between the perception of cancer risks and cancer related health behavior. Conclusion: College students' perception of cancer risks was mostly good, but their behavior to reduce the risks did not match the degree of perception. Students recognized that after age 40 has a higher risk of developing cancer, therefore, intervention on behavioral modification to reduce cancer risks would be beneficial.

• 보건행정학회지
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• 제19권3호
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• pp.45-70
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• 2009

Outbreaks of health risks such as the Influenza A virus (H1N1) are continuing, which highlights the immediacy of risk control strategies to reduce public's fear and protect the safety of the society. Evidence suggests that success for risk management is basically dependent on the public's willingness to adopt health behaviors recommended by experts, and the behavioral intention relies on their risk perception. Understanding of how individuals think of and feel about health risks is thereby important. This article aims to provide insights for future study on health-risk perception. The main streams and recent developments of theorizing and research on health risk perception are reviewed. The issues, such as (1) health risk perception is an important component for shaping relevant health policies as it reflects public trust of the institutions managing health risks, (2) despite this significance, however, few attempts have been made to address the meaning of 'perceiving health risks' in health services research, are shed light on. On the basis on the critical discussion of the contributions and the limitations of the literature, this article finishes with a few of research agendas by three levels of analysis in risk perception research.

• 가정과삶의질연구
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• 제21권6호
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• pp.43-51
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• 2003

The purpose of this research was to investigate the perception of financial risks and expenditures for insurance by household characteristics. Data were collected from 598 housewives by online survey on Dec., 2001. Results indicated that respondents had perceived the risk of unemployment most among three types of risks. Household characteristics reflecting financial needs in emergency case had positive effects on the perception of risks, and hence the expenditures for insurance, in general. On the other hand, the level of emergency preparation had negative effects on the perception of risks and the expenditures for insurance. However, only credit-related risk had a positive relationship with the expenditures for insurance.

• 한국생활과학회지
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• 제9권1호
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• pp.97-106
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• 2000

We investigated clothing consumers' perception of benefits and risks on internet shopping and tried to identify the perceptual differences according to presence of real experiences of internet shopping, intention to buy clothings using the internet, clothing items, and demographic variables. A total of 441 people aged of twenties and thirties were surveyed for analysis. The mean values, standard deviation, Student's t-test, paired t-test, ANOVA and multiple range test were used for statistical analysis. The results of this study included: 1. Clothing consumers perceived the internet shopping as a convenient, time-saving method, and an easy way to compare clothing items, but not a cheap tool. The most highly perceived risk was inability to identify the size of clothing item, followed by shortage of stock, delivery problem, color, textiles, after-service, and exposure of personal informations in a decreasing order. 2. Those who had real experiences of internet shopping or who had intention to use it tended to perceive more benefits and less risks on the internet shopping. 3. Perception of risks and benefits differed according to the clothing items and demographic variables.

• 한국안전학회지
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• 제29권1호
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• pp.80-85
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• 2014

A survey of risk perception in South Korea was conducted in 2007 to evaluate relative riskiness of typical industrial and technological risks. This article summarizes the characteristics of risk perception using psychometric analyses. The survey with a sample size of 1,194 reviews the perceived level of 25 risk items in the areas of transportation, chemicals, environment, industry, nuclear power generation, and newly-introduced risks. Six categories of risk identified by a factor analysis show that the level of perceived risk does not correspond to the statistical level. Psychometric analyses including voluntariness, severity, effect manifestation, exposure pattern, controllability, familiarity, benefit and necessity demonstrate that voluntary, familiar and immediate risks are perceived as less risky than involuntary, unfamiliar and delayed ones. Risk communication is critical in reducing the discrepance between objective and subjective level of risk. However, the amount of risk information does not always justify a successful risk communication. A safety policy, risk communication strategy in particular, should take into account diverse dimensions of risk reviewed by psychometric analyses in the study. Social policy toward safety can be improved by integrating policy, human, and social factors as well as technological advances.

• 동아시아식생활학회지
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• 제17권6호
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• pp.919-925
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• 2007

The purpose of this study was to investigate the influence of customers' perceived risks on their perception of value at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. The customers' perceived risk were divided into 6 factors. Three of the perceived risk factors(financial, time, performance risk) negatively(-) influenced the perception of value. In particular, 'financial risk' was the most negative. However, 3 factors(physical risk, psychological risk, social risk) didn't have significant influence on perceived risk. As a result, customers of family restaurants appear to perceive various risks, and these risks have significant impacts on their perception of value. Therefore, food-service corporations need to reduce customers' perceived risks, possibly by various and efficient pricing-policies, discount, price-bundling, using coupon, effective physical evidence and offering unique compensation.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1257-1266
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• 2021

The study examines factors that influence shopping intention of online consumers in Vietnam. Studied factors include consumers' attitude, subjective norms, perception of behavioral control, perception of usefulness, perceived risks and trust. The expansion of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used as basic theories. We have surveyed people who have experiences on online shopping. There are 836 selected questionnaires that are qualified for data processing. The collected data are analyzed through a process which starts from scale reliability test to exploratory factor analysis (EFA), correlation analysis and regression analysis. The results show that shopping intention of online consumers are positively affected by their attitude, subjective norms, perception of behavioral control, perception of usefulness and trust. In contrast, online shopping intention is negatively affected by the perceived risks that online shopping could bring. Among those factors, the perception of risk is shown to have the strongest influence to online shopping intention. The findings of this study suggest that managers and retailers can apply cash-on-delivery method and design their website with user-friendly interface to enhance online shopping intention of consumers. The Government is also recommended to fulfill the law system to reduce customers' perception of financial risks.

• 한국노년학
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• 제31권3호
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• pp.813-829
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• 2011

본 연구는 고령화 사회에 대한 사회구성원들의 위험인식을 고찰하고, 우리 사회의 고령화 사회 준비와 그 방향을 모색해 보기 위한 목적으로 수행되었다. 본 연구는 사회적 위험에 대한 Slovic의 구성주의적 인식과 Taylor-Gooby의 신사회적 위험의 시각을 바탕으로 고령화 사회에 대한 위험인식을 위험순위와 위험인식으로 유형화하여 고찰하였다. 사회조사 연구로 설계했으며, 할당표집으로 추출한 20세 이상 성인 남녀 1,500명을 대상으로 수집한 자료를 분석하였다. 연구결과 고령화 사회에 대한 위험인식은 11개 위험영역 중 7번째로 나타났으며, 고령화 사회에 대한 위험순위는 '고령화 사회에 살고 있는지에 대한 인지여부', '고령화가 삶에 미치는 영향', '최종학력'에 의해 유의미한 영향을 받는 것으로 나타났다. 한편 고령화 사회에 대한 위험인식은 '고령화 사회의 자신과 연관성', '고령화가 삶에 미치는 영향', '최종학력'에 의해 유의미한 영향을 받는 것으로 나타났다. 이를 바탕으로 우리 사회구성원의 고령화 사회 준비와 그 방향에 대해 논의하였다.

• 한국안전학회지
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• 제22권6호
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• pp.91-97
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• 2007

본 연구는 기술위험에 대한 한국인의 인지수준을 경험적으로 분석하기 위하여 설문조사(표본 크기 1,870)를 실시하고, 응답자의 사회인구학적 변수를 배경으로 그 특성을 정리하였다. 설문에서 교통, 유해화학물질, 환경, 산업안전, 원자력 그리고 새로운 기술 등 6개 분야의 25개 위험에 대한 상대적인 위험수준을 평가하였다. 요인분석 결과, 응답자의 위험인지에서 독특한 행태적 특성을 발견하였다. 통계에 거한 객관적 위험평가와 주관적 위험인지는 뚜렷한 차이를 보이며, 응답자의 사회인구학적 변수는 이러한 차이를 의미있게 설명하고 있다. 예를 들면, 중 소도시에 거주하는 저소득 저학력의 30-40대 기혼 여성이 다른 사회집단 구성원보다 위험에 민감한 반응을 보였으며, 생소하거나 막연한 대상의 위험 수준을 높이 평가하는 경향이 있다. 이러한 연구결과는 위험인지에서 나타나는 개인 차원의 오류와 편견을 줄이고, 위험관리 정책과 안전규제를 효과적으로 집행하는데 요구되는 기반자료로서 활용할 수 있다. 특히, 위험인지의 사회집단별 차별성은 안전과 관련된 과학적인 지식과 정보를 누구에게 어떻게 전달할 것인지에 대한 정책적 함의를 제공한다. 현대사회의 위험관리는 기술공학적 접근과 더불어 사회 문화적 변수를 고려하여 추진되어야 한다는 점을 재확인한다.

• Asian Journal for Public Opinion Research
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• 제2권3호
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• pp.172-195
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• 2015

Multiple nationwide opinion surveys, carried out by the government (cabinet office), major media (national newspapers and NHK), the National Institute for Environmental Studies, and the Atomic Energy Society of Japan, have revealed that the Fukushima nuclear accident has heightened people's perception of disaster risks, fear of nuclear accidents, and increased recognition of pollution issues, and has changed public opinion on nuclear energy policy. The opinion gap on nuclear energy policy between specialists and lay people has widened since the disaster. The results of the Japanese General Social Survey data show that objections to the promotion of nuclear energy are strong among females, and weaker among young males and the supporters of the LDP. These findings are similar to the data collected after the Chernobyl accident. People who live in a 70km radius of nuclear plants tend to evaluate nuclear disaster risks higher. Distance from nuclear plants and the perception of earthquake risk interactively correlate with opinions on nuclear issues. Among people whose evaluation of earthquake risk is low, those who live nearer to the plants are more likely to object to the abolishment of nuclear plants. It was also found that the nuclear disaster has changed people's behavior; they now try to save electricity. The level of commitment to energy saving is found to relate to opinions on nuclear issues.