• Title/Summary/Keyword: perception level

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The impact on the value perception of brand by experiential marketing to the attitude formation and behavioral intentions on active seniors - Comparing of the level of commitment - (액티브 시니어의 체험 마케팅을 통한 브랜드 가치지각이 태도 형성 및 행동 의도에 미치는 영향 - 몰입 정도에 따른 비교를 중심으로 -)

  • Lee, Sang In;Yu, Jihun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.4
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    • pp.1-17
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    • 2021
  • This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

The Influence of Wife's Home Management Behavior Pattern and Husband's Perception about It on Family Life Satisfaction (주부의 가정관리 행동유형과 남편의 인지가 가정생활만족에 미치는 영향)

  • 김경숙
    • Journal of the Korean Home Economics Association
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    • v.36 no.1
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    • pp.99-116
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    • 1998
  • The purposes of this study were to find the influence of wife's home management behavior pattern and husband's perception about it on family life satisfaction, and to find out variables which influence them. For theses reviewing literature and empirical research were conducted. The major results were as follows; 1) The couple's psychological variables (ie, degree of life level recognition, of resourcefulness recognition and of communication) were relatively high. The wife's home management behavior pattern was relatively morphogenesis and the husband's perception about wive's it was relatively morphogenesis. And the couple's degree of family life satisfaction were relatively high. 2) Influential variables on wife's home management behavior pattern were level of education, degree of resourcefulness recognition and of communication. And influential variables on husband's perception about vive's it was degree of communication. 3) Influential variables on wive's the degree of family life satisfaction were degree of life level recognition, of resourcefulness recognition and of communication. And influential variables on husband's it were level of education, job, degree of life level recognition, of resourcefulness recognition and of communication. 4) The wife's home management behavior pattern and husband's perception about wive's it were to predict the couple's degree of family life satisfaction. 5) In cause-effect pathway mode. level of education·job·degree of life level recognition·of resourcefulness recognition and of communication showed direct and indirect effect on family life satisfaction through wife's home management behavior pattern or husband's perception about wive's it.

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Digital Modelling of Visual Perception in Architectural Environment

  • Seo, Dong-Yeon;Lee, Kyung-Hoi
    • KIEAE Journal
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    • v.3 no.2
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    • pp.59-66
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    • 2003
  • To be the design method supporting aesthetic ability of human, CAAD system should essentially recognize architectural form in the same way of human. In this study, visual perception process of human was analyzed to search proper computational method performing similar step of perception of it. Through the analysis of visual perception, vision was separated to low-level vision and high-level vision. Edge detection and neural network were selected to model after low-level vision and high-level vision. The 24 images of building, tree and landscape were processed by edge detection and trained by neural network. And 24 new images were used to test trained network. The test shows that trained network gives right perception result toward each images with low error rate. This study is on the meaning of artificial intelligence in design process rather than on the design automation strategy through artificial intelligence.

Working Alliance in Parent Consultation : Relationships with Mothers' Level of Self-concealment and Perception of Social Support (부모상담에서 어머니의 자기은폐 수준 및 지각된 사회적 지지와 작업동맹의 관계)

  • Oh, Ji Hyun;Sung, Young Hye;Cho, You Jin
    • Korean Journal of Child Studies
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    • v.29 no.6
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    • pp.193-206
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    • 2008
  • This research studied mothers of clients to examine relationships between level of self-concealment and level of perception of social support in the working alliance (goal concurrence, task agreement, and emotional relationships during parent consultation) as perceived by the therapist, Subjects were 87 mothers of clients and 42 therapists. The parent consultation sessions examined in this study ranged from the 3rd to the 12th session. Data were analyzed by simple regression and two-way ANOVA. Results showed that (1) the level of self-concealment affected all components of working alliance. (2) Perception of social support level affected all components of working alliance. (3) Interaction effects of levels of self-concealment with perception of social support were significant.

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Investigation on Human Perception Level under Walking and Heel Drop Vibrations Using Shaking Table Test (진동대 실험을 통한 보행진동과 뒷꿈치 충격진동의 인지수준 비교)

  • 한상환;이상욱
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.13 no.3
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    • pp.186-193
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    • 2003
  • Floor vibrations in residence and office buildings are typically induced by heel drop and walking movement of occupants. The criteria of most vibration provisions have been developed based on the vibration caused by heel drop impact rather than walking. There may be considerable differences between the vibration characteristics induced by walking and heel drop. The effect of walking vibration was not well reflected on current provisions. In this paper, shaking table test was performed to investigate the human perception level against the vibrations due to walking and heel drop. This study attempts to compare the human Perception level of two different vibration sources. Also, this study investigates the effect of damping on a Perception level under heel drop and walking vibration.

The Association Among the Fear of COVID-19, Depression, Risk Perception, Health Belief, and Preventive Health Behaviors Related to COVID-19 Among University Students in Jeonbuk Region (전북지역 대학생의 COVID-19에 대한 두려움, 우울, 위험인식, 건강신념과 예방적 건강행위의 연관성)

  • Kim, Ho-Rim;Kwon, Joo-Han;Park, Jong-Il;Chung, SangKeun
    • Anxiety and mood
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    • v.18 no.2
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    • pp.92-100
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    • 2022
  • Objective : The purpose of this study was to investigate the association among the fear of COVID-19, depression, risk perception, health belief, and preventive health behaviors related to COVID-19 among university students in Jeonbuk region. Methods : A cross-sectional study was conducted using an online questionnaire survey. The questionnaire included The Korean Version of Fear of COVID-19 Scale, the Korean Version of the Patient Health Questionnaire-9, and measurement tools adapted from previous studies for risk perception, health belief, and preventive health behaviors of subjects. We analyzed data using Pearson's correlation analysis, confirmatory factor analysis, and path analysis using SPSS 22 and AMOS 21. Results : The fear of COVID-19 showed significant positive influence on health belief as well as risk perception. Depression had a significant negative impact on preventive health behaviors and risk perception. Health belief showed a significant positive impact on preventive health behavior. Conclusion : Rresults revealed that the higher the level of depression was, the lower risk perception and performance of preventive health behavior were among university students in Jeonbuk region. As the level of the fear of COVID-19 became higher, the level of health belief and risk perception became higher. The higher the level of health belief was, the higher the performance level of preventive health were. Thus, it is prudent to increase the level of health belief, and lower the level of depression, in promoting preventive health behavior.

Risk Perceived by Consumers in Apparel Buying Situation ( I ) - Risk Types and Their Relationships with Consumers' Demographic Variables- (의복구매시 소비자가 지각하는 위험에 관한 연구( I ) -위험의 유형분류, 소비자 인구변인과의 관련을 중심으로-)

  • Kim Chanjn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.4 s.40
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    • pp.405-416
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    • 1991
  • This paper examined the risks perceived by consumers in apparel buying situation by 1) measuring the contents and perception level of risk, 2) categorizing each risk into meaningful factors (risk types), 3) analyzing the relationships between risk types and consumers' demo-graphic variables. 224 respondents deliberately selected to include each level of S demographic variables were contacted with 37-item question3.ire. Factor analysis showed that 32-item perceived risk could be categorized into 6 risk types: psychological. social, economic, time/convenience loss, fashionability loss, performance risk. Psychological risk were perceived highest in terms of perception level while social and performance risk showed relatively low perception level. 4 of 5 demographic variables including sex, education level, income, occupa-tion showed partial relationship with each risk type after ANOVA and Duncan test. Sex had the greatest influence on risk perception level and each age level (20's, 30's, 40's) showed different risk structure.

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A Study on the Perception and Practice of Sanitation Training Program at School Foodservice Operations in Chungbuk Province (충청북도지역 학교급식의 위생교육 운영현황 및 조리종사원의 실천수준 평가)

  • Lee, Yeong-Eun
    • Journal of the Korean Dietetic Association
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    • v.12 no.1
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    • pp.68-81
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    • 2006
  • The purposes of this study were to investigate the perception level about food safety of school foodservice dietitians and employees and to assess their food hygiene practice level in school foodservice operation in Chungbuk Province. A questionnaire survey of 250 dietitians and 744 employees at school food service operations was conducted and 143 and 421 respective responses were available for this study. The collected data were analyzed using SAS V8.2 for windows. The main results of this study can be summarized as follows: 98.60% of respondent school foodservice dietitians operated sanitation training programs one time or more per month. As for the reason why the program was not performed at frequent intervals, the majority of the dietitians and employees attributed it to the conventional practices. The employees' perception level of importance about sanitary training program was marked at 4.31(out of 5 scale). The employees' performance level of sanitary training program was ranked above 4.0 point(out of 5 scale) in the 26 items out of the total of 29 items. The results indicated that there was positive correlation between perception level and performance level of sanitation training program. The findings suggest that continuing sanitary education is important to ensuring food safety at school foodservice operations.

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Comparative analysis of live satisfaction of husband and wife -Concentrated on subject evaluation of economic level- (부부의 생활 만족도 비교 분석 : 주관적 경제수준 평가를 중심으로)

  • 박미금
    • Journal of the Korean Home Economics Association
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    • v.32 no.1
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    • pp.1-18
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    • 1994
  • The purpose of this study is to find the differences between the husband's and wife's satisfaction of home life. This study is also to compare and analyze some empirical influence on life satisfaction of husband and wife according to home socio-demographic variables and subjective evaluation of economic level including their perception levels of home economics circumstance. The major results are as follows; 1. The husband's score of life satisfaction shows signifcantly more than wife's score that is his score is 3.36 and her score is 3.19. 2. The variables which affect couple's life satisfaction are the perception of resource adequacy the perception of the adequacy of household income, the evaluation level of resource contribution and the perception of level of living relative to others. The most influential variable of the husband is the perception of resource adequacy, while the most influential variable of the sife is the evaluation level of resource contribution. 3. The result of the relative contribution for the variables of life satisfaction are as follows. The explanation of husband's sociodemographic variable is 11.5% if variable of subjective evaluation of economic level is added the explain power is 34.1%(increase, 22.6% (p<0.001)) The explanation of wife's socio-demographic variable is 9.8% If variable of subjective evaluation of economic level is added the explanation is 41.2% (increase 31.4% (p<0.001)).

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A Study on Rent burden and Family Economic Problem Perception - Focus on Seoul City's Rental Households - (서울시 임차가계의 임대료부담과 가계경제문제지각)

  • Lee, Kee-Choon;Bae, Soon-Young
    • Journal of Families and Better Life
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    • v.9 no.1 s.17
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    • pp.241-257
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    • 1991
  • The objectives of this study are : to measure the level of rent burden. to examine the independent influences of the variables related to rent burden. to measure the level of family economic problem perception. to examine the differences in the level of family economic problem perception due to rent burden, household characteristics, housing characteristics and rent incresing. For these purpose, a survey is conducted using questionaires. The data used in this study included 369 renters living in Seoul. Statistics uses for data analysis were Frequency Distribution. Percentile, men, Pearson's Correlation, Partial Correlation, One-way ANOVA, Breakdown and Multiple Regression Analysis. Major findings are as follows : The average score of rent burden was 35.87, Therefore rent burden of large cities, rental households is very heavy. Family income, housing facility quality, rent type, and rent incresing have independent influences on rent burden. The average of family economic problem perception is above the mid-point of the scale. The level of family economic problem perception differs due to rent burden, family income, family life cycle, family size, occupation of household head, education leval of household head and homemaker, rent type, housing type, housing size, housing facility quality and rent increases. If the level of rent burden is below 25, family economic problem perception is adequate.

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