• 제목/요약/키워드: perception & satisfaction

검색결과 1,829건 처리시간 0.025초

인터넷 쇼핑몰 소비자의 관계혜택 지각이 관계의 질과 충성도에 미치는 영향 (The Influence of Consumer's Relationship Benefit Perception on the Relationship output in Internet Shopping Mall)

  • 채진미
    • 한국의류산업학회지
    • /
    • 제15권3호
    • /
    • pp.371-380
    • /
    • 2013
  • The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.

한 자녀를 둔 어머니의 자녀가치와 부부친밀감, 분만경험지각, 부부공동양육이 부모역할만족도에 미치는 영향 (The Influence of Value of Children, Marital Intimacy, Perception of Childbirth, Co-parenting on Parental Satisfaction in Women with a Child)

  • 김문정
    • 수산해양교육연구
    • /
    • 제28권5호
    • /
    • pp.1329-1338
    • /
    • 2016
  • South Korea's total fertility rate dropped to 1.2 in 2014, which was far below the population replacement level of 2.07. Parental satisfaction of mothers contribute to secondary childbirth intention as well as child outcome. This study was to identify the factors affecting parental satisfaction particularly in mothers with one child. The survey conducted in five daycare centers in B city from September to October in 2015. The data were analyzed with descriptive statistics, t-tests, ANOVA, Pearson's correlation coefficient and stepwise multiple regression analyses using SPSS/Win 21 software. 42.7% of variance in parental satisfaction was accounted for by co-parenting(t=5.566, p<.001), value of children(t=3.575, p=.001), and perception of childbirth(t=2.906, p=.005). The explain power was significant(F=21.581, p<.001). This study revealed that the perception of childbirth last long enough to affect mothers of children up to the age of 6. Midwifes and nurses working with laboring women should try to give them positive experience of delivery.

서비스회복노력이 인터넷이용자의 지속적 이용의도에 미치는 영향 - 개인정보유출을 중심으로 - (The Effect of Services Recovery Effort on Continuous Use Intention of Internet User -Focusing Mainly on Personal Information Security Exposur-)

  • 홍상진;이수형
    • 대한안전경영과학회지
    • /
    • 제12권2호
    • /
    • pp.89-97
    • /
    • 2010
  • The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

사업체 위탁 급식소에서 제공되는 메뉴에 대한 고객 측면에서의 품질 관리 평가 (Evaluation of Menu Quality Mangement in Business & Industry Contract Foodservice on Customer's Viewpoint)

  • 이해영
    • Journal of Nutrition and Health
    • /
    • 제32권8호
    • /
    • pp.967-973
    • /
    • 1999
  • The purpose of this study was to analyze sensory evaluation, to assess visual serving size and plate waste estimates of daily menu, and the identify customer expectation, perception and satisfaction. Questionnaires of sensory evaluation, serving size and were waste were developed and hand-delivered to 2,520 people. A total of 2,255 questionnaires were usable: a 89.5% response rate. Customer satisfaction questionnaires were handed out to 700 customers: (100 each at seven operations). A total of 551 were returned completed (78.7%). The data was analyzed using the SAS package program for Descriptive Analysis, t-test and ANOVA. The result of sensory evaluation showed that 'taste' was 3.20, 'freshness' 3.17, 'temperature' 3.25, 'texture' 3.15, 'appearance' 3.12, 'overall evaluation' 3.21, so these were little higher than 「normal」, that is 3.0. There was positive correlation among 'taste', 'freshness', 'temperature', 'texture', 'appearance' and 'overall evaluation'(p<.001). Serving size score was 2.97 and plate waste was 4.87, thus plate waste percentage was about 22-33%. As the result of customer expectation, perception and satisfaction of menu quality, characteristics. Customer satisfaction was defined as the difference expectation and perception and customer perceptions in theis survey were lower than expectation, thus this result implied customers dissatisfied in all menu quality characteristics. IPA analysis showed that 'diversity of menu selection' and 'menu price' was included in A area 'Focus here'.

  • PDF

식용곤충식품에 대한 소비자 인식 연구 (Study on Consumers' Perception of Edible Insect Foods)

  • 정주희;임배균;배세정
    • 한국식생활문화학회지
    • /
    • 제33권6호
    • /
    • pp.558-566
    • /
    • 2018
  • This study examined the consumers' perception of edible insect foods and carried out importance-satisfaction research on the choice attributes of edible insect foods. Through this, the potential of food materials as future food resources was evaluated and foundational data was provided to devise marketing strategies required to develop products made from edible insect foods. According to the results, females had more information on edible insect foods than males (p<0.05), and males gained higher points in trying new foods (p<0.001), overall satisfaction (p<0.001), and purchase intention (p<0.01) than females. Both importance (p<0.05) and satisfaction (p<0.001) about the mean of the choice attributes of edible insects were higher in males than females. The sustenance area showed high importance and high satisfaction, including taste, smell, freshness, sanitation, safety, and shelf-life. Accordingly, to understand edible insect foods properly, it is important to deliver information constantly and publicize them aggressively. In addition, it is necessary to develop various kinds of food made from edible insect foods and functional foods utilizing their nutritive value.

장노년층의 지능정보사회 인식이 삶의 만족도에 미치는 영향에 관한 연구 : 온/오프라인 사회적 자본의 조절효과를 중심으로 (The Influence of Intelligence Information Society Perception Expectation Anxiety on Life Satisfaction among the Elderly : Moderating effect of On/Offline Social Capital)

  • 임정훈;이혁준;이정화;이지훈
    • 한국IT서비스학회지
    • /
    • 제20권1호
    • /
    • pp.117-130
    • /
    • 2021
  • The Korean society is transforming into the intelligence information society rapidly during the 4th industrial revolution. But middle aged and elderly people are hard to access and accept these changes. So, the purpose of this study is to examine the Intelligence information society factors affects life satisfaction among the elderly by moderating effect of on/offline social capital. This study analyzed data of 2,303 people between the ages over 50 from the 2018 Digital Divide Survey conducted by the National Information Society Agency (NIA) using SPSS26.0. The result showed that sex, age, education, household type, Intelligence information society perception, expectation, anxiety are significantly effected life satisfaction. Also on/offline social capital had moderating effect between intelligence information society and life satisfaction. Based on the results of this study proviedes a basis for developing a success model for elderly people who accepts the intelligence information society. Also, this study identifies the implications and future studies are suggested.

보건소의 노인정 운동프로그램 실시에 따른 노인의 인지지각요인, 건강증진행위 및 생활만족도 비교 (The Effects of Excercise Program on Cognitive Perception, Health Promotion Activity and Life Satisfaction of Elderly in Senior Citizen's Center)

  • 김은영;전경자
    • 지역사회간호학회지
    • /
    • 제11권1호
    • /
    • pp.80-89
    • /
    • 2000
  • This study was designed to investigate effects on cognitive perception. health promotion activity and life satisfaction of elderly. The participants for this study were 292 in senior citizen's center in S-city. The participants were categorized by two groups. one have taken exercise regularly. at least more than one a week for 6 months, the other have not. The measurement tools were the Perceived Benefit Scale developed by Walker, et al. and translated by Kim. Hee Ja(1994), the Life Satisfaction Index developed by Neugarten. etc. and translated by Lee. Ga Ok(1994) and Self efficacy Scale developed by Kim. Hee Ja (1994). The data were collected by personal interviews. which were taken from January 11 to 16. 1999, and analyzed by SAS 6.12. The major results of this study were as follows 1) Scores of self-efficacy were higher regular exercise group than irregular group. 2) Regular exercise group have taken exercise such as jogging, climbing and the other hands irregular group have not. 3) When the participants were categorized by smoking, other health promotion behavior (weight control. diet), both scores of life satisfaction index were higher smoking group than non-smoking group, other health promotion behavior than non-health promotion behavior. 4) There was no significant difference between the two groups in terms of perceived benefit, life satisfaction, From these findings, regular exercise program will be able to provide elderly with opportunity to change positively their lives in cognitive perception. health promotion activity.

  • PDF

학령전기 아동 체중에 대한 어머니의 인식과 자기 체형만족도 및 식이관리방식 (Maternal Perception of Children's Weight, Maternal Body Shape Satisfaction, and Maternal Feeding Styles in Preschool-Aged Children)

  • 윤현정;라진숙;장미나
    • Journal of Korean Biological Nursing Science
    • /
    • 제17권3호
    • /
    • pp.262-270
    • /
    • 2015
  • Purpose: The purpose of this study was to explore the correlates of maternal perception (identification and satisfaction) of children's weight, maternal body shape satisfaction, and maternal feeding styles in Korean preschool-aged children. Methods: A cross-sectional survey design was utilized. Participants consisted of 287 pairs of preschool-aged children (3-6 years) and their mothers. Data were analyzed by ${\chi}^2$-test, Fisher's exact test, ANOVA, and the Pearson correlation coefficient. Results: Among the 287 mothers, 47.7% underestimated their children's weight, while 15.7% overestimated it. 46.7% of the mothers wished their children weighed more, while 11.1% of them wished their children weighed less. The mean score of maternal body shape satisfaction was $83.75{\pm}28.77$. The mean score of parent-centered feeding styles was $2.95{\pm}0.54$, and the mean score of child-centered feeding styles was $3.33{\pm}0.42$. There were statistically significant correlations between maternal identification of children's weight and children's body mass index (BMI) (r=-.366, p<.001). In addition, there were statistically significant correlations between maternal satisfaction of children's weight and children's BMI (r=-.484, p<.001), maternal BMI (r=-.126, p=.033), and maternal body shape satisfaction (r=-.127, p=.031). Conclusion: The results of the study suggest that intervention programs for mothers to develop more accurate perception of their child's weight should be established.

의과대학생의 학교생활 만족도에 미치는 요인 탐색 (An Exploratory Study of Factors Affecting Satisfaction of Medical School Life)

  • 전수경;박귀화;송필현;배영경;김성용
    • 의학교육논단
    • /
    • 제18권3호
    • /
    • pp.174-179
    • /
    • 2016
  • The purpose of this study is to examine the factors that influence school life satisfaction based on personal variables, self-esteem, interpersonal relationships, and perception of the educational environment at a medical school in Korea. The data were collected from 228 medical students who agreed to participate in the study at a medical school. The Dundee Ready Medical Environment Measure (DREEM) and the self-esteem scale by Rosenberg were used. Questions measuring satisfaction of medical school life and interpersonal relationships (with professors, with senior/junior students, and with friends) were asked using a 5 point Likert scale. The data were analyzed by t-test, analysis of variance, and multiple regression analysis. The satisfaction of medical school life of male students was significantly higher than female students and increased with years of schooling. In DREEM, the students' perception of teachers decreased by school years. The relationship with senior and junior students of third year students was higher than other school years. The result of the regression analysis to determine the variables that affect satisfaction of medical school life showed that interpersonal relationships with senior and junior students, the students' social self-perception, and the students' perception of learning were significant. The results of this study will help medical schools in their plans to improve the level of satisfaction for the happiness and successful academic achievements of their students.

교사의 훈육유형에 대한 교사와 학생의 지각 일치도에 따른 학생의 학교생활만족도 - 특성화 고등학교를 중심으로 (An Analysis of School Life Satisfaction According to the Consensus of Class Teacher's Discipline Style Perceived by between Teacher and Student - Focused on Special high school -)

  • 구경호;유순화
    • 수산해양교육연구
    • /
    • 제24권6호
    • /
    • pp.977-988
    • /
    • 2012
  • The purpose of this study was to help teachers increase the level of student's school life satisfaction by comparing between the practical data of a group which have an accordant perception for class teacher's discipline style perceived by between teacher him/herself and student with another group which have a discordant perception for class teacher's discipline style perceived by between teacher him/herself and student. For this study, 1460 second grade special high school students in Pusan were selected. And 1273 students and 56 teachers' questionnaires were used for analysis, while 5 questionnaires went uncompleted. T-test and Multiple Regression Analysis were used for compiling statistics of collected data. The results of this study are as follows: First, perceptions about the teacher's discipline style perceived by between teacher him/herself and student were different. Second, the levels of student's school life satisfactions were different by two group. A group which has an accordant perception for class teacher's discipline style perceived by teacher him/herself and student shows the high level of school life satisfaction than B group which has an discordant perception. Last, class teacher's discipline style which affects the level of student's school life satisfaction was different by the two group. These results suggest that to increase the level of student's school life satisfaction, class teachers have to a mutual understanding first, and then approach their students with different discipline style by the level of their interactive relationship with their students.