• The Journal of Industrial Distribution & Business
• /
• v.10 no.6
• /
• pp.7-17
• /
• 2019

Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

• Journal of the Korean Home Economics Association
• /
• v.50 no.7
• /
• pp.21-35
• /
• 2012

Based on the premise that perspectives or the frame of cognition may affect the ways that family practitioners support or intervene in families, this study aimed to investigate the perspectives of Certified Healthy Family Specialists (CHFS) on family practice in the Healthy Family Support Centers. A total of 9 CHFSs gave information about their beliefs and perspectives on family practice in in-depth interview. Additionally, 5 CHFS participated in focus group interview and gave information about their values, beliefs, and perspectives on family practice. Through qualitative analyses, four perspectives were found to be explicitly or implicitly carried by CHFSs: System theory perspective, Strengths perspective, Family cognition perspective, and Public intervention perspective. These four perspectives are currently leading themes of family research and are prospected to prevail in family support and intervention practices in the Healthy Family Support Centers in South Korea. Based on the results of qualitative analyses, directions and range of influence in perspectives on family practice perceived by CFHSs were discussed. In this study, the subject of Healthy Family Project, the CHFSs' aims, and emphasis on family practice were dealt with, and developmental direction establishment related to the Healthy Family Support Centers and CFHSs in the dimension of practice and policy in the future were implied.

• Journal of Korean Public Health Nursing
• /
• v.11 no.2
• /
• pp.38-56
• /
• 1997

A great deal of attention has been paid to the quality of life in citizens due to the increased number of long term life expectancy. reported as effective in the health promotion of the senior citizens. In this study, the principal investigator developed an exercise program for the senior citizens, which could be educated and managed by nursing staff. This kind approach may support the need of exercise program on regular base via the social organization, which may mean the intentional change of life style. The exercise program consisted of exercise, health education, and a direct the population of the senior A regularexercise has been nursing care. A quasi -experimental study was conducted to investigate the effects of excercise program on health of the elderly in senior citizen's center. Independent variable was a 9 weeks exercise program. Dependent variables were: 1) physical health [e.g. physical fitness(cardiopulmonary endurance, back muscle strength, grip strength, muscular tolerance, flexibility and body fat proportion), physiologic parameters(blood pressure, pulse, respiration. and blood glucose), and perceived physical health status; 2) mental health measured by depression score; and 3) cognitive perception of exercise measured by usefulness and self-efficacy. A total of 37 subjects was randomly assigned into either the control group (without the exercise program: n=18) or the intervention group(with the exercise program: n=19). The results of the study analyzed using a SAS, were as follows: 1) In physical fitness of physical health, there was a significant improvement in cardiopulmonary tolerance. back muscle strength. muscular tolerance and flexibility in the intervention group, compared to the control group, while no difference in grip strength and body fat proportion. The exercise program resulted in decreases in blood pressure, pulse, respiration and blood glucose within normal range and improvement of perceived physical health status in the intervention group. 2) There was a slight increase of mental health(depression score) in the intervention group compared to the control group. but without statistical significance. 3) There was a significant improvement in cognitive perception of exercise(e.g. usefulness and self -efficacy) in the intervention group, compared to the control group. It was concluded that the exercise program employed in this study was appropriate for women senior citizens and had a positive effect on health in general.

• Journal of the Korean Society of Food Culture
• /
• v.29 no.6
• /
• pp.488-498
• /
• 2014

The research aimed to provide accurate and basic data comparing different perceptions of head family's food and food for religious ceremonies depending on age with the goal of sustaining traditional Korean food in the future. The gender distribution of the participants was 274 Males (42.5%) and 370 Females (57.5%). Age distribution was 211 participants (32.7%) in their 20s, 215 participants (33.3%) in their 30 to 40s, and 220 participants (34%) in their 50 to 60s. The older generation appeared to beaware of the definition of head family or 'The eldest's house of head family' as well as the concept of one's family five generations ago with more reductive and emphasis than imaginary concept of head family of the younger generation. The image of the head family was perceived as 'head family's food' in younger generations and as 'eldest son' in older generations. Family role and meaning most often manifested as 'succession of tradition' and 'cultural symbols' in younger generations, respectively, whereas older generations responded 'hallmark of the head family'. Family ancestral rites and head family's food had positive effects on awareness of head family's food. Moreover, those with experience in practicing family ancestral rites responded that head family's food should be more popular. People who viewed family's food more positively were more open with the idea thathead family's food could go mainstream. In conclusion, positive perception of head family's food and traditional pride are crucial environmental factors in public support of popularizing head family's food to the public.

• International Journal of Knowledge Content Development & Technology
• /
• v.13 no.1
• /
• pp.59-74
• /
• 2023

Third places are those that offer a space outside of work and home for people to escape the stress associated with the primary spaces of their lives. Through social interactivity these help in acquiring some emotional support provided by a close and intimate attachment. Such social support can turn into social resources for individuals and can lead to forming communities that may become incubators for social capital through regular visits to shared socializing places. This paper focuses on social interaction that takes place through the third place and the communities that are being created as a contributing factor to knowledge management. The study being reported in this paper investigated the role of coffee shops as third places in building communities and social capital in Kuwait. A mixed-method approach was used to conduct the study. These methods included qualitative methods such as extended conversations in the form of semi-structured interviews and quantitative methods of using questionnaires distributed to coffee shop staff and visitors. Results indicated that importance attached to providing facilities by coffee shops reflected that the owners perceived these as third places. The facilities attracted customers to coffee houses where interactions took place that helped to build communities. The pattern of visits by customers showed that mostly they come in groups and have meetings and gatherings that facilitated and encouraged interactions. The communities that are being built in the coffee shops are indicative of these being perceived as third places by owners, customers, and staff. This study shows the potential of coffee shops as a major sector of the food industry promising a valuable contribution in transformation and transition to a knowl- edge-based economy in Kuwait.

• Journal of Korean Public Health Nursing
• /
• v.31 no.2
• /
• pp.311-326
• /
• 2017

Purpose: This study was conducted to explore women's experiences with domestic violence crises and needs of services. Methods: Data were collected using focus group interviews. Three focus group interviews were held with 16 victims of domestic violence in a shelter. All interviews were recorded and transcribed as they were spoken, and data were analyzed using Morgan & Krueger's four step analysis. Results: The results of this study were as follows: Four categories of crisis were perceived by victims of domestic violence, fear of death, possibility of suicide and murder, despair, facing forlorn positions when seeking help. Services that were needed for victims of domestic violence were classified into four categories: securing personal safety, providing active assistance to victims by first contact, providing information on helping facilities, continuous and preventive support. Conclusion: The results presented herein provide an opportunity to understand women who have experienced domestic violence, to recognize what type of crisis they are experiencing and to determine what help they need in a crisis situation.

• Journal of Korean Public Health Nursing
• /
• v.27 no.3
• /
• pp.539-550
• /
• 2013

Purpose: The objectives of this study were to investigate the level of meaning in life(MIL) among university students as well as identify the effects of death perception, including good death and concerns about dying, and self-esteem on MIL. Methods: A questionnaire survey was developed and carried out using a convenient sampling method (N=301). Data were analyzed by applying descriptive statistics, t-test, ANOVA, Duncan test, Pearson's correlation coefficient, and stepwise multiple regression. Results: The average score for MIL was 4.70 on a 7-point scale. The factor of purpose of life received highest score among all factors in MIL. MIL was positively correlated with age, good death, and self-esteem. However, concerns about dying were negatively correlated with MIL. MIL showed a strong association with self-esteem(r=.72). Specifically, self-esteem(${\beta}$=.608), satisfaction of school life(${\beta}$=.190), relationship with parents(${\beta}$=.180), good death(${\beta}$=.080), school grades(${\beta}$=.078), and age(${\beta}$=.074) all significantly influenced MIL. These variables accounted for 61.0% of the total variance. Conclusion: The results show that self-esteem is an important factor for MIL among university students. Therefore, self-esteem should be carefully considered to increase their MIL. These research findings can be utilized to support programs such as counseling and education of university students.

• Journal of Korean Public Health Nursing
• /
• v.20 no.2
• /
• pp.151-162
• /
• 2006

Purpose: The purpose of this study was to investigate the factors influencing health promoting lifestyle in high school students. Method: The study subjects were 477 high school students. The data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe test, Pearson correlation and Stepwise Multiple Regression with SPSS statistical program. Results: The average item score for health promoting lifestyle was 2.44. The highest subscale score was self actualization (2.85), while the lowest subscale scores were interpersonal relationship (2.82), nutrition (2.57), exercise (2.56) and health responsibility (1.77). There was a significant difference between gender, sleeping hours, perceived health state, economic state, school performance, father's education, mother's education, living together and health promoting lifestyle. The most powerful predictor of health promoting lifestyle was self-efficacy (29.9%). The combination of self-efficacy, family function, activity-related effect, commitment to a plan of action, situational influences and social support accounted for 55% of the variance in the health promoting lifestyle. Conclusion: Self-efficacy was the most powerful variance of health promoting lifestyle. Therefore, health promoting programs that increase self-efficacy should be developed to promote a healthier lifestyle among high school students.

• Asian Journal for Public Opinion Research
• /
• v.10 no.2
• /
• pp.123-146
• /
• 2022

This study aims to identify the effect of the relationship between human resources management (HRM) and total quality management (TQM) on improving employee performance. Several previous qualitative studies have stated that TQM and HRM are separate methods. This article describes a new method using a quantitative approach. This research is needed to fill the gap in the literature by empirically analyzing the relationship between HRM, TQM practices, and organizational performance. Data was collected quantitatively from 100 employees in Indonesia through questionnaires and online survey methods. The data collected were analyzed using structural equation modeling (SEM) with the Lisrel 8.5 system. TQM-oriented HRM is operationalized as a second-order latent variable measured by four factors (training, empowerment, teamwork, compensation). The findings support the validity of the TQM-oriented HRM model as a hierarchical, second-order latent construct and show a strong relationship with employee performance. The results of this study are different from previous studies, which showed that TQM and HRM are separate methods. The results of our research provide an academic and practical overview that TQM-oriented HRM can be used to help organizations build platforms for human resources policies aimed at improving employee performance.

• Asian Journal for Public Opinion Research
• /
• v.8 no.4
• /
• pp.478-492
• /
• 2020

The COVID-19 global health crisis has affected the mental and psychological health and well-being of the people around the world. However, little is known about the impact of COVID-19 among Filipino teachers. This study was conducted to determine the impact of the COVID-19 pandemic on the quality of life (QoL) of professional teachers in the Philippines. A descriptive cross-sectional study was used involving 139 licensed professional teachers. The COVID-19 Impact on Quality of Life (COV19-QoL) was the primary measure used in this study. Descriptive statistics, t-test, and one-way ANOVA were the statistical tools employed to analyze the data. Results indicated a moderate COVID-19 impact on the QoL of the teachers. There was a significant difference in the impact of COVID-19 on QoL by degree program. However, the impact of COVID-19 on QoL did not significantly differ by age, sex, marital status, employment status, monthly salary, presence of a COVID-19 case near their residence, personal knowledge of someone who was infected or died of COVID-19, presence of a medical condition, and perceived threat. The psychological well-being and QoL of teachers must be recognized and teachers must be provided with support as they continue to adapt to the impact brought by the COVID-19 pandemic. This study contributes to the growing literature on the impact of the pandemic.