The purpose of this study is to find out what type of skip button used in forced exposure advertising is the most positive to the users. The four types of skip buttons were produced for the experiment and tested by survey and eye tracker to reveal the effects of the skip buttons on perceived intrusion, advertising attention, attitude toward advertising, and memory consisting of recall and recognition. Out of 80 participants, 20 were randomly assigned to the specific type of skip button group. The results showed that there is no statistical difference in advertising attention, perceived intrusiveness and attitude toward advertising. However, the recall and recognition rate are the highest in the static text type and kinetic text, product image, and default follow statistically. This study has implications for using skip buttons as a major variable for inventory of TrueView advertising effects and suggests that the amount of information in the image is critical processed by users within very short time.
This study investigates the mediation effects of adult children's ambivalence for elderly parents in the relation of psychological well-being of middle aged children with dependence and the intrusiveness of elderly parents that examines the difference of mediation effects by children's gender. We collected data from 659 middle aged children of 40 to 59 years old who have living mother or father. The main findings are as follows. First, there were mediation effects of ambivalence for elderly parents in the relation between psychological well-being of middle aged children and dependency and intrusiveness of elderly parents. The perceived dependence and intrusiveness of elderly parents had a positive influence on the ambivalence of middle aged childen for their elderly parents. Ambivalence for elderly parents had a negative effect on the psychological well-being of middle aged children. In addition, the dependence and intrusiveness of elderly parents did not directly influence the psychological well-being of middle aged children. Second, the mediation effect of ambivalence for elderly parents indicated a gender difference of middle aged children. The dependence of elderly parents affected the ambivalence for elderly parents in the woman group and the intrusiveness of elderly parents only affected ambivalence for elderly parents in the man group. The results were discussed in terms of gender difference.
Purpose: Posttraumatic growth (PTG) is defined as 'positive psychological change experienced as a result of a struggle with highly challenging life circumstances'. The purpose of this study was to identify the level of PTG and its correlates in Korean patients with breast cancer. Methods: A sample of 120 participants was recruited from outpatients, who had successfully completed primary treatment of breast cancer at a university hospital., Data were collected from June to December, 2014 using Posttraumatic Growth Inventory, Illness Intrusiveness Rating Scale, Cancer Coping Questionnaire, Revised Life Orientation Test and The Multidimensional Scale of Perceived Social Support. Results: Total score for the PTG was $79.18{\pm}17.54$ in patients surviving breast cancer. Bivariate analyses indicated that PTG was positively associated with having a religion, perceived social support, greater optimism, cancer coping, and illness intrusiveness. Results of the regression analysis showed that cancer coping (${\beta}=.29$, p=.001), optimism (${\beta}=0.28$, p=.001) and illness intrusiveness (${\beta}=0.17$, p=.037) were statistically significant in patients' PTG. Conclusion: The research findings show that the variables of cancer coping, optimism and illness intrusiveness significantly explain PTG and these psychological variables can be used to provide improvement in PTG for patients with breast cancer.
The purpose of this study was to recognize the effects of parenting behaviors as perceived by female high school students on their loneliness and perceived competence. The subjects of this research consisted of 301 female high school students. The data collected were analyzed by multi-regression analysis. The father and mother's behaviors, defined as inconsistency, intrusiveness, physical abuse and neglect, all- resulted in increased levels of loneliness amongst the subjects, and also negatively influenced their perceived competence. However, the parent's monitoring, reasoning and affection behaviors tended to reduced loneliness and perceived lack of competence. The father and mother's affection, when recognized as such by female adolescents, revealed itself to be a positive influence on their various areas of perceived competence. In conclusion, parenting behaviors may affect loneliness and perceived competence on the part of female adolescents during the ego-identity formation stage.
Journal of Korea Society of Digital Industry and Information Management
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v.14
no.1
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pp.121-133
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2018
The goal of this study is to investigate the factors affecting firefighter's traumatic experiences and to examine and compare the differences of how those factors contribute to firefighter's burnout, depression, anxiety and social relationships. This study suggests that it is imperative for firefighters to have mindfulness, which brings mental and emotional healing, for their job-satisfaction. To empirically examine the research model of this study, the questionnaire survey was carried out to firefighters in InCheon Metropolitan City for two weeks; from October 19thto November 3rd, 2017. Out of 180 questionnaires, 170were retrieved. Total number of 160 questionnaires are empirically examined this study, excluding10bad survey responses. The t-test was conducted to determine whether there exist differences by gender among traumatic experienced firefighters, and a meaningful difference was found from perceived intrusiveness, a sub factor to traumatic experiences. Male firefighters showed higher mean than that of female firefighters in perceived angle, evasion and intrusiveness. Second, the t-test was conducted to determine whether there exist differences by gender in firefighter's burnout, but no meaningful differences were found. Female firefighters showed higher mean in emotional exhaustion, impersonalization and in decrease in self-achievements. Third, the t-test was conducted to determine whether there exist differences by gender in firefighter's depression and relationships, but no meaningful differences were found.
The main purpose of this study was to examine the relations between maternal parenting, mother-adolescent conflict, and middle adolescents' self-esteem with a sample of 271 high school students enrolled in 2nd year at high school in Seoul, and their mothers. Data was analysed using correlations and regression analyses. Maternal affection, monitoring and reasoning were positively related with and maternal physical abuse and neglect were negatively related with adolescent self-esteem. Maternal over-expectation and intrusiveness were not related with adolescent self-esteem in boys, but were negatively related with adolescent self-esteem in girls. In both adolescents' and mothers' report, mother-adolescent conflict was related negatively with adolescent self-esteem. In mothers' report, mother-adolescent conflict was not related with adolescent self-esteem in boys, but was negatively related with adolescent self-esteem in girls. In adolescents' report, maternal affection, monitoring and reasoning were negatively related with mother-adolescent conflict, which maternal over-expectation, intrusiveness, neglect, and physical abuse were positively related with mother-adolescent conflict. In mothers' report, maternal affection, monitoring and reasoning were negatively related with mother-adolescent conflict. Mediating roles of mother-adolescent conflict in relation of maternal parenting and adolescent self-esteem were examined. In adolescents' report, mother-adolescent conflict perceived by male adolescents played a mediating role between maternal monitoring, reasoning and physical abuse, representatively, and adolescent self-esteem. And mother-adolescent conflict perceived by female adolescents played a mediating role between maternal parenting with the expectation of maternal affection and adolescent self-esteem. In mothers' report, mother-adolescent conflict perceived by mothers only played mediating role between maternal monitoring and adolescent self-esteem. So, mediating roles of mother-adolescent conflict were more emphasized in the adolescents' report than in the mothers' report. Therefore, the fact that maternal parenting except affection affects the adolescent self-esteem indirectly through mother-adolescent conflict can be found. Implying that maternal affection is crucial in implying positive self-esteem of adolescents.
Cho, Nam Ok;Suh, Moon Ja;Kim, Keum Soon;Kim, In Ja;Choi, Hee Jung;Jung, Sung Hee
Korean Journal of Adult Nursing
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v.13
no.1
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pp.96-107
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2001
Social readjustment is very important in rehabilitation of stroke survivors. The purpose of this study was to examine the level of social readjustment and related factors in stroke survivors. Especially, to find the most useful predictor for social readjustment is a major point of this research. The study included 254 outpatients who were given follow-up care after discharge from. Occupational rehabilitation and resumption of the perceived meaningful social activity prios to the stroke were used to measure social readjustment. The resumptions of first meaningful social activity was the best predictor for life satisfaction in stroke survivors(r=.245, p<.01). The substance of perceived meaningful social activities were job, meeting with friends, hobby and activities for the family. The sum of meaningful social activities (r=.175, p<.01) and occupational rehabilitation (r=.116, p<.05) were significantly related to life satisfaction. There were significant difference in IADL, depression and life satisfaction according to resumption of meaningful social activity. But, occupational rehabilitation was not related to depression. The level of social readjustment was different between occupational rehabilitation and resumption of meaningful social activity. It was 45.7% in the first meaningful social activity and 36.6% in occupational rehabilitation. The related factors with resumption of the first meaningful social activity were that of IADL, depression, illness intrusiveness and cognitive function. And the level of IADL, illness intrusiveness, cognitive function, and age were significantly related to occupational rehabilitation. In conclusion, we suggest that the resumption of the first meaningful activity in stroke survivors is the best predictor of social rehabilitation. Thus, nurses need to work for resumption of meaningful activity as well as occupational rehabilitation.
The effect of smartphone usage motivation on application display advertising attitude and advertising avoidance was investigated. In addition, the mediating effect of advertising intrusion was confirmed. The total number of participants in the study was 309, and the data collection method used a survey method. Covariate structural analysis was conducted to investigate the causal relationship between smartphone usage motivation and advertising attitude and the mediating effect of perceived intrusion on advertising avoidance. There are five results. First, the motivation for using smartphones had a significant effect on the display advertising attitude of smartphone applications. Second, the display advertising attitude of the smartphone application had a significant effect on the advertising avoidance behavior. Third, the display advertising attitude of smart phone application had a significant effect on perceived advertising intrusion. Fourth, the perception of intrusiveness of display advertising in smartphone applications had a significant effect on advertising avoidance behavior. Finally, it was confirmed that the perceived ad intrusion has a partial mediating effect in the causal relationship of the smartphone application display advertising attitude to the ad avoidance behavior. The results of this study will contribute to suggesting strategies to reduce advertising avoidance behavior.
Journal of Family Resource Management and Policy Review
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v.20
no.1
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pp.1-22
/
2016
The purpose of this study is to propose measure for the effects of perceived parenting attitudes and emotional problems on life satisfaction among adolescents in single parent families with the parent resource perspective. The study consisted of 230 first grade middle school students from single parent (living with either mother or father only) families in the 4th year panel (2013) of the Korean Children and Youth Panel Survey (KCYPS), National Youth Policy Institute (NYPI). All statistical data analyses were performed using SPSS version 21.0. The findings of this study are as follows. First, lower levels of depression and aggression were found among adolescents who perceived parenting attitude as more affectionate. On the contrary, higher levels of depression and aggression were detected among adolescents who perceived parenting attitude as more intrusiveness. The more the inconsistent parenting practices perceived by adolescents, the higher the degree of depression. Second, a higher level of life satisfaction was found among adolescent who were more likely to perceive positive parenting attitudes including monitoring, affection and reasoning. However, there was no significant correlation between negative parenting behavior and life satisfaction. Third, a lower level of life satisfaction was observed among adolescent who were more likely to perceive emotional problems such as depression, aggression and social withdrawal. Fourth, according to the analysis on the effects of parenting attitudes and emotional problems on life satisfaction, affection parenting of all positive parenting styles and depression among emotional problems had an impact on life satisfaction. The more affectionate a parent is with his/her children in parenting, the lower the degree of depression in adolescents, and the lower degree of depression in adolescents, the higher degree of life satisfaction was found among adolescents from single parent households.
The purpose of this study was to investigate advertising avoidance of the Internet fashion advertising. Three hundred and thirty college students living in Seoul and its suburb participated in this study. For data analysis, descriptive statistics, reliability, and Structure Equation Modeling were used. The results were as follows. First, an ‘informativeness’ and ‘entertainment’ of advertisement affected negatively on fashion advertising avoidance. Second, ‘the perceived intrusiveness’ of advertisement did not affect significantly on fashion advertising avoidance. Third, ‘the clutter’ of advertisement did affect positively on advertising avoidance. Based on these results, this study would provide Internet fashion marketers more efficient Internet fashion advertising strategies.
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