• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.714-727
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• 2015

This study investigated consumers' clothing expense, consumer innovativeness and perceived risk to the channel type they frequently purchase fashion products and compared the relationship between the variables. A survey of male and female college students was conducted and 367 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, factor analysis, reliability analysis, and correlations. Female consumer clothing expenses were high compared to male consumers, and clothing expenses of consumers using department stores and independent banded stores were high compared to those using internet shopping malls. The sub-dimensions of consumer innovativeness were determined as adventure-oriented, unique-oriented, and change-oriented, and female consumers have characteristics more unique-oriented and change-oriented. In the case of female respondents, unique-oriented innovativeness was highest for department store customers, while the male customer of non-branded stores showed the highest unique-oriented innovativeness. Perceived risk indicated the highest score from the customers of internet shopping mall. Department stores were recognized as reliable by female department store customers. Clothing expenses and consumer innovativeness dimensions showed significantly positive correlations; in addition, the relation between clothing expense and perceived risks were significantly negative. Consumer innovativeness and perceived risks have positive relations.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.31-44
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• 2009

The purpose of this study was to understand how consumers perceive the costs of using certain types of sales-promotions and to suggest ways in which sales-promotions should be developed to contribute to the consumers' welfare and the development of Marketing Strategy. The sufficiency of the consumers' desire was essential to new and creative sales-promotion strategy. This study investigated the perceived costs of using timely opportunity costs, extra expenses, substitution costs, uncomfortable feeling, regrets and economical and psychological satisfactions on certain types of sales-promotions such as off line, coupon, packed items, collection and on line, and event. In the study results on the perceived costs of using certain types of sales-promotions, off line sales-promotions were perceived more than substitution costs, extra expenses, regrets and on line sales-promotions were perceived more than timely opportunity costs. These results were caused by immediately using off line sales-promotions and becoming a member of on line sales-promotions. In the research result on the perceived costs of using certain types of sales-promotions and economical satisfactions, off line sales-promotions exhibited positive relations with substitution costs of coupon and extra expenses, regrets of packed items and collection about economical satisfactions. On line sales-promotions exhibited positive relations with extra expenses and regrets about economical satisfactions. The research results on the perceived costs of using certain types of sales-promotions and psychological satisfactions, off line sales-promotions exhibited positive relations with timely opportunity costs of coupon and collection about psychological satisfactions. On line sales-promotions exhibited positive relations with substitution costs about psychological satisfactions. These results were caused by the feeling of leisure time as the consumer played games or hobbies. This study proposes an approach in the context of sales-promotion with some suggestions and thoughts.

• Journal of Family Resource Management and Policy Review
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• v.16 no.2
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• pp.123-143
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• 2012

This study, based on a health belief model, examines how baby boomers perceive health and how they are financially preparing for future medical expenses. In addition, the study analyzes which factors influence baby boomers' preparation behaviors for future medical expenses and their perceived sufficiency of the preparation for medical expenses. Through such activities, this study examines baby boomers' current preparation status for future medical expenses, and based on this outcome, will turn the attention of individuals and society toward becoming more concerned with health and increasing health expectancy. For this study, an online survey was conducted targeted at men and women who were born between 1955 and 1963 and live nationwide, and its resultant data were collected. After conducting a 15-day survey in November 2011, a total of 418 questionnaire responses were used for the final analysis. The major findings of this study and their implications are as follows: First, baby boomers' health beliefs and their perceptions of health identified by subjective health conditions were very positive. Second, while there were some partial differences in the influencing factors, health beliefs and perceived health influenced the sufficiency of future medical expenses in the three groups, which were segmented according to how they prepare for future medical expenses-insurance-based, pension-based, and insufficiently prepared groups. Third, the baby boomers selected the national health insurance as the primary means of preparing for post-retirement medical expenses, and backed it up with private health insurance or the national pension. In addition, when baby boomers' perceived sufficiency of future medical expenses were examined, 57.6% of the respondents expressed that their old-age medical expenses were not sufficient. Fourth, in terms of baby boomers' preparation behaviors for future medical expenses, it was revealed that as one recognizes old-age health more seriously, he/she has a higher chance of using insurance and lower chance of using a pension to prepare for medical expenses. Fifth, regarding baby boomers' sufficiency of preparations for future medical expenses, economic factors such as total assets, the sufficiency of retirement assets, and the number of insurance policies, as well as health perceptions, including health beliefs and subjective health conditions, were important influencing factors.

• Korean Journal of Rural Living Science
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• v.6 no.2
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• pp.151-161
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• 1995

The objective of this study is to analyse consumption problems of the rural poor households. This is a succeeding work to the previous report on economic resource problems. Data from 154 rural poor house holds and 290 rural non-poor households were analysed to comprehend their consumption practices, financial management ability, consumer competence of homemakers, and market environments. The major findings and conclusions are as follows : 1. The rural poor households had deficit of 30, 000 won per month. They perceived relative importance of the educational expenses and food expenses and heavier pressure of educational expenses and light and water expenses than other items. 2. The rural poor households evaluated their financial management ability average like non-poor households but their level of consumer competence was lower than other households. This means their consumer efficiency is relatively low. 3. The rural poor households had similar grade of market environments to non-poor households. This is significantly different from urban households.

• Journal of Navigation and Port Research
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• v.36 no.3
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• pp.245-252
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• 2012

This research aims to observe the alteration of consciousness that the mega sports event reaches on the university students. In order to attain the purpose of this research, direct and indirect participants in the Daegu World Championship in Athletics, including 228 male and female university students, were surveyed. T-test analysis, one-way Anova analysis, and regression analysis were performed for data processing and the research conclusions are as follows. First and foremost, there is an attentive difference within the group in the degree of participant passion in terms of degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. Additionally, the university students' attachment and the degree of participation did not appear to be high and the economical part was sensitively perceived when taking into consideration of the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. The competition support as well as its continuity appeared to positively support the opening. Furthermore, the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability appeared to be higher for the group with participating experience compared with the group with no participating experience.

• Journal of Family Resource Management and Policy Review
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• v.20 no.1
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• pp.159-182
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• 2016

The purpose of this study was to investigate the relationship between household income, consumption wants for education, private education expenses, and old-age economic preparation behaviors in mothers with school-aged children. The participants in this study comprised 393 mothers living with children aged 8.19 in Daegu. All participants had wage-earning husbands. A questionnaire was used to collect the data. Factor analysis was conducted using SPSS and structural regression analysis was performed using AMOS. The main results of this study were as follows: The participants' old-age economic preparation behaviors were influenced by their household income, the proportion of private education expenditures they paid, and the perceived burden the participants had of these private education expenditures. The consumption wants for education in mothers with school-aged children had no significant impact on the proportion of private education expenditures paid by the participants. Household income, proportion of private education expenditures, and perceived burden of the private education expenditures had a direct effect on the old-age economic preparation behaviors of the participants. When the perceived burden of the private education expenditures was mediated, the consumption wants for education in mothers with school-aged children had an indirect effect on their old-age economic preparation behaviors.

• Journal of Family Resource Management and Policy Review
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• v.18 no.3
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• pp.135-157
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• 2014

The purpose of this study was to investigate the influences of household income, education needs, private education expenses and expenditures of preparation for old age for mothers of school-aged children and to discover the causal relationships among these variables. The subjects in this study were gathered from among 393 mothers living in Daegu with school-aged children from 8 to 19 years old and with wage-earner husbands. The research tool was a questionnaires which addressed the general characteristics of the subjects, household income, the scale of education needs, the scale of private education expenditures, the scale of perceived burden of private education, and the scale of expenditures of preparation for old age. In order to analyze the study data, factor analysis, and regression analysis using SPSS were used, and structural path analysis using AMOS was used. The main results of this study were as follow: First, the greater the household income, the greater the education needs. Second, household income and education needs had no significant influences on private education expenditures. Third, education needs and private education expenditures turned out to have significant effects on the perceived burden of private education expenditures. Fourth, expenditures of preparation for old age among mothers of school-aged children was influenced by the education needs, private education expenditures and perceived burden of private education expenditures. The household income of mothers of school-aged children had no significant influence on private education expenditures. Finally, education needs, private education expenditures and perceived burden of private education expenditures for mothers of school-aged children had a direct effect on the expenditures of preparations for old age. On the other hand, in mediating education needs, household income of these mothers had an indirect effect on expenditures of preparations for old age. The perceived burden of private education expenditures turned out to have the biggest total effect on the preparations for old age of mothers with school-aged children.

• Journal of Technologic Dentistry
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• v.30 no.2
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• pp.135-147
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• 2008

The results are as following. This study aimed to furnish basic data for improving the oral health of the elderly by conducting research into the relationship between denture satisfaction and the perceived oral health status of elderly people with removable dentures. The study performed research involving 246 elderly people who were living in Jeonju and Iksan, jeonbuk, and who were 65 years old or over from August 1 to December 5, 2007. The research method was a face-to-face interview. 1. The denture satisfaction of respondents for the research averaged $3.74{\pm}0.69$, and there was a significant difference in their satisfaction according to the level of education, the cohabitant family type, the procurement of living expenses, the performance of leisure activity, the period of current denture use, the number of denture changes, the experience during a dentist visit for denture maintenance, the experience of restricted activity due to annual oral diseases, and the opinions about denture prices. 2. 48.8% of respondents answered that their oral health status was good, and there was a significant difference in their satisfaction according to the procurement of living expenses, the total period of denture use, the period of current denture use, the number of denture changes, the experience of restricted activity due to annual oral diseases, and the opinions about denture prices. 3. The most highly influential variable affecting denture satisfaction was the opinions about denture prices(R=33.7%). 4. The most highly influential variable affecting the perceived oral health status was the educational level(R=17.3%). 5. As a result of analyzing the relationship between denture satisfaction and perceived oral health status, more respondents were satisfied with their dentures the more they thought their oral health status was in good shape.

• Journal of Fashion Business
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• v.13 no.3
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• pp.49-61
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• 2009

The purpose of this study is to analyze how the perceived benefits and obstacles of fashion companies, which utilizes the internet as a marketing or commercial transaction tool, have effect on the continuous internet adoption intention, and to analyze the differences between the companies that have introduced the internet commercial transaction and those that have not. A survey was conducted from January $15^{th}$ to February $20^{th}$ in 2009, among the employees of fashion companies carrying out internet business. A total of 314 respondents used in the data analysis, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test and multiple regression analysis. The results show that the elevation of the business results, improvement in customer relationship and raise in market reactivity of the perceived benefits has effect on the continuous internet adoption intention of fashion companies. There are differences in the elevation of the business results, improvement in consumer relationship, miscellaneous expenses and the continuous internet adoption intention between companies that introduced a internet commercial transaction system and those that have not.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.89-100
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• 2005

The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.