• Title, Summary, Keyword: participation intention

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Consumers' needs and purchase intention of high functional sportswear according to sport participation motivations (스포츠 참여 동기에 따른 고기능성 스포츠웨어의 요구 및 구매의도)

  • Kim, Yongsook
    • Korean Journal of Human Ecology
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    • v.22 no.1
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    • pp.141-155
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    • 2013
  • The purpose of this study is to identify consumers' needs and purchase intention of high-functional sportswear according to sports participation motivations. Internet survey was done for data collection and the subjects were 300 consumers in their 20-39's who participated in sport activities at least once a week. Factors of sport participation motivations were ostentation, social interaction, self development, mental health, and physical health. Consumers were segmented into the motivation retard group, the multi-purpose pursuit group, the health pursuit group, and the extrinsic motivation pursuit group. And factors of consumers' needs for high-functional sportswear were practicality and comfort function, body protection and physical function, and skin protection and health function. The multi-purpose pursuit group showed strong needs for active and comfort, body protection and physical function, and skin protection and health function but the motivation retard group showed the lowest needs for high functional sportswear. Purchase experiences of high-functional sportswear, accomplishment, and duration period of sport activity affected positively on the purchase intention of high-functional sportswear.

S/W Developer's IT Project Participation: Focusing on the Moderating Role of Regulatory Focus on the Effect of Technology Recency on Participation Intention (S/W개발자의 IT 프로젝트 참여 의도 연구: 조절초점에 따른 프로젝트 기술 최신성의 효과를 중심으로)

  • Park, Yohan;Park, Do-Hyung
    • Knowledge Management Research
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    • v.18 no.2
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    • pp.45-63
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    • 2017
  • In the success of an IT project, the role of S/W developer in carrying out the project is critical and crucial. However, compared to its importance, there is only a few studies on the role of human resources in software engineering field, mainly focusing on technology. Based on regulatory focus theory, this study examines how the effect of technology recency on developer's intention to participate in the IT project changes depending on the regulatory focus of the software developer. As a result of the experiment, it was confirmed that there is a difference in the effect of technology recency on project participation intention according to the condition of developer's regulatory focus. This study is meaningful because it extends regulatory focus theory to software engineering field and made theoretical contribution to the research field of behavioral software engineering. In practical, it was possible to suggest a way to improve the intention of the developer to participate in the project, by understanding the software developer in the IT project, considering the software developer propensity and project characteristics.

Identification of Influential Attributes and Constraints Affecting Green Tourism Participation Intention (녹색관광의 참여의도에 관여하는 영향인자와 제한요소 규명)

  • 홍성권;김성일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.1
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    • pp.18-28
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    • 2002
  • This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

A Study on the Participation toward Voluntary Activities for Elderly Women's (여성노인의 자원봉사참여 활성화에 관한 연구)

  • 심미영;정정숙;염동문
    • Korean Journal of Human Ecology
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    • v.7 no.2
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    • pp.115-126
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    • 2004
  • The purpose of this study was to examine the influential variables of participation toward voluntary activities of elderly women's. For this purpose, the data collected 312 women's elderly in Jinju city. Statistics employed for the analysis were frequencies, logit regression and multiple regression analysis. The major results of this study were as follows; In participation intention toward voluntary activities for women's elderly, the variables which influence were job, state of health, level of life, need of voluntary activities, and satisfaction of voluntary activities in the past.

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The Effects of Parents' Participation in Environmental Education Programs (환경교육프로그램의 학부모 참여 효과)

  • Kim, Soon-Shik;Choi, Sung-Bong
    • Journal of Environmental Science International
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    • v.19 no.7
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    • pp.879-888
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    • 2010
  • The consciousness of environmental education has increased for the last decades, and schools make efforts for education in the systematic environment. To keep pace with trends such as the open school and the open class, students, teachers and parents are actively participating in environmental education programs. Parents' active participate in environmental education programs will provide excellent basis to operate environmental education efficiently and advise fruitful operation of environmental education programs. In addition, as parents play an important role of deciding the students' life habits or attitudes about environment, their participation is greatly meaningful. This study was conducted to 203 fourth and fifth graders in M elementary school in Ulsan city that operated the model school for protecting the forest from March to December, 2009 and their parents in order to examine the effects of parents' participation in environmental education programs, and the results are as follows. First, the student group with parents who participated in environmental education programs showed higher interest in surrounding environment of the school. Second, the student group with parents who participated in environmental education programs showed higher environment sensitiveness and environmental practice intention. Third, the parent group who participated in environmental education programs showed higher environmental sensitiveness and environmental practice intention. Fourth, the parent group who participated in environmental education programs showed higher satisfaction about the program. As the result of the study, environmental education programs with parents' participation attracted their active interest and participation about school environment problems, and a lot of conversation and attention between students and parents who participated in environmental education programs improved the students and their parents' environmental sensitiveness and environmental practice intention.

Factors Affecting Participation Intention of the 4th Industrial Technology Education: Applying MGB Model (4차 산업혁명 기술교육의 참여의도에 영향을 미치는 요인 연구: 목표지향행동모델(MGB)을 중심으로)

  • Lee, Jihyun;Dong, Haklim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.231-244
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    • 2020
  • With the rapid progress of the 4th industrial revolution, technical human capitals are considered to be the core competing factors of the enterprise. Technical manpower training of the 4th industrial revolution through technical education has become an essential task of venture start-ups. The opening of technical training courses and the education support system of companies are increasing, but the shortage of technical manpower is getting worse. This study was conducted to analyze the factors affecting participation intention of the 4th industrial revolution technology education. The research model was established based on the model of goal-directed behavior. For the analysis, 250 valid questionnaire data were used to test with a structural equation model. The results of the study are as follows. First, attitude had a positive effect on the intention to participate in education. Second, subjective norms had a positive effect on the intention to participate in education. Third, the perceived behavioral control has not been tested for a significant influence on educational participation intention. Fourth, positive and negative anticipated emotions had a significant effect on educational intention. The impact of significant variables were found in the order of positive anticipated emotions, attitudes, negative anticipated emotions, subjective norms. On the other hand, as a result of testing the mediating effect of desires, it was found that desires plays a mediating role between attitude, subjective norm, perceived behavioral control, positive anticipated emotions, negative anticipated emotions, and participation intention. In particular, the causal relationship between perceived behavioral control and intention to participate in education was not significant, but perceived behavioral control had a significant effect(full mediation) on participation intention through desires. Based on the results of this study, the following implication were suggested. First, the model of goal-directed behavior(MGB) was applied to the technical education field. Second, the direct relationship between antecedent variables and behavioral intentions was simultaneously tested. Third, unlike the existing education-related research, the factors affecting participation in education were analyzed. Fourth, the importance of desires for education were suggested.

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Relations among Participants in Sport for all, Satisfaction of Participation and Intention to Adhere to Exercise II (A Study on Sports Values of Participants) (생활체육 참여자와 참여만족, 운동지속의사와의 관계 II (참여자의 스포츠가치관을 중심으로))

  • Lee, Sheng-Yen;Suh, Dong-Hwan
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.507-514
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    • 2016
  • This study was to find out relations among sports values of participants in sport for all, satisfaction of participation and intention to adhere to exercise. Objects of study were participants in sport for all and data had been collected by convenience sampling method. Among 250 copies of data, 233 copies had been used for final analysis. Collected data had been analyzed with frequency analysis, correlation analysis, multiple regression analysis by using of SPSS 21.0. The results from those processes are as below. First, value of personality, physical value, psychological value, and social value have positive effects on satisfaction of participation. Second, value of personality, psychological value, value of entertainment and physical value have positive effects on intention to adhere to exercise.

Intention to Participate in Collaborative Consumption as Providers and Users (제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구)

  • Hwang, Hyesun;Kim, Jee Hye;Kim, Kee-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.19-33
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    • 2018
  • Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

The Factors that Influence the Decision of Participation in B2B E-marketplaces (B2B e-marketplaces 참여 의도에 영향을 미치는 요인)

  • 김재욱;이성근;최지호
    • Journal of Distribution Research
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    • v.8 no.2
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    • pp.85-101
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    • 2003
  • The purpose of this study is to identify the factors that influence the decision of participation in B2B E -marketplaces and explain the nature of their influence on the decision. Using survey data from 135 senior managers in business-to-business firms, the authors analyzed factors affecting the participation intention of e-marketplaces. We found that expected benefits, switching costs, the primary task environment, the secondary task environment, the macro environment, technological opportunism and complimentary asset have a significant relationship with the intention of participation in E-marketplaces. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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A Survey on the Awareness of Citizen Participation in Urban Park Management - The Case Study of Choansan Urban Neighborhood Par]k - (도시공원 관리에 있어서 주민의 참여의식에 관한 연구 - 초안산근린공원의 이용객을 대상으로 -)

  • 김용근;조중현;박태희
    • Korean Journal of Environment and Ecology
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    • v.16 no.3
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    • pp.287-295
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    • 2002
  • The purpose of this study is to make theoretical foundations and collect basic data about citizen participation in Urban Park. To accomplish the purpose, a questionnaire survey was employed in Choansan Urban Neighborhood Park. The contents of questionnaire consist of the socioeconomic characteristics and the level of interests in park, the cognition of park management, the intention of participation of park management. 63 samples of total 75 respondents were used for final analysis. As a result of the analysis, most of respondents were interested in the park and they recognized the current park management affirmatively. They expressed strong intention of the participation in park management and this tendency existed in the group of old man, large income earner, men with great interest of the park strongly. Especially, the difference of intention of the participation in park management according to the level of interests in park supported the existing results of research.