• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.69-87
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• 2013

Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.

• Fashion & Textile Research Journal
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• v.13 no.6
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• pp.952-958
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• 2011

The primary purposes of this study were to investigate on effect of consumer's participation on their emotional response, service quality perception and revisiting intention in the beauty service field. The data were collected from 385 customers of beauty salons in Busan area, Gimhae area in Kyongnam and Daegu area. It was analyzed by frequency analysis, factor analysis, reliability analysis, and path analysis. The results were as follows: First, consumer was experienced positive emotion toward their participation of service offering course. Second, there were significant influence their participation on their service quality perception. And in the case mediating emotional response, their were more influence. Finally, consumer was perceived positively service quality when they was experienced positively emotion in service field during service offering course. And they had revisiting intention when they was perceived service quality excellently.

• Journal of Korean society of Dental Hygiene
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• v.16 no.5
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• pp.807-814
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• 2016

Objectives: The purpose of the study was to investigate the effect of recognition of need and participation intent of motivational interviewing education in dental hygiene students experiencing clinical practice. Methods: A self-reported questionnaire was completed by 261 dental hygiene students in Gwangju and Jeonnam from June 6 to August 8, 2016. The questionnaire comprised general charactieristics of the subjects and Motivational interviewing (MI) in health care including philosophy, principle, and method. Data were analyzed by Mann-Whitney U test, Spearman's correlation analysis, and stepwise multiple regression analysis using SPSS 21.0 program. Results: Recognition on need for MI education was positively correlated with participation intent for the education. MI method showed the highest correlation among MI educations(r=0.329, p<0.001). Participation intent for motivation interviewing(MI) education was higher in those having stronger recognition on need for MI method education and satisfaction with clinical practice. Conclusions: It is necessary to develop motivational interviewing education curriculum that will promote participation intent for motivational interviewing in clinical field.

• Human Ecology Research
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• v.55 no.4
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• Human Ecology Research
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• v.53 no.3
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• pp.229-239
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• 2015

This study investigated the effect of home environment quality and fathers' parenting participation on school readiness of preschool children. The subjects were 101 5-years old children, mothers and teachers at child care centers located in the Gyeonggi area. Home environment quality was measured using a 'Korean Home Environment' questionnaire. Parenting participation by fathers was measured by 'Scale for Productive Roles of Fathers of Children in Their Early Childhood.' Lastly, the children's school readiness measured the 'School Readiness Inventory.' Collected data were analyzed using t-test, correlation analysis, and hierarchical multiple regression. The results of the study showed that the school readiness of preschool children differed by gender. The score of girls' school readiness was higher than boys' school readiness. Such difference was apparent in the school readiness areas of general knowledge, mathematical knowledge, and adjustment. There was a positive correlation between age and the school readiness of preschool children. An increase in children's age also increased school readiness in the areas of linguistic knowledge, mathematical knowledge, and adjustment. Home environment quality and fathers' parenting participation directly influenced the school readiness of preschool children. The pattern of the results suggests that a desirable home environment and fathers' contribution in the family for children are critical components to prepare preschool children for elementary school.

• Journal of Korean Society of Rural Planning
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• v.27 no.1
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• pp.95-102
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• 2021

This study analyzed the effect of the farm's sense of community on participation satisfaction by participating in the contract cultivation of onions. To this end, we investigated the participation satisfaction with the sense of community's emotional connection, fulfillment of need, membership, and influence. According to the analysis of the sense of community of onion farmers, the definition of need, membership, and influenced participation satisfaction and were statistically significant. It was also shown to affect sense of community in the order of membership, Influence, fulfillment of need, and emotional connection. Therefore, it is necessary to form a continuous relationship with the leader and Nonghyup, to lead to improved farm income, induce pride as a member of participating farmers, and form a positive perception among onion farmers.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.497-512
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• 2020

Anonymity is one of the key factors that influence communication and the work behaviours of people. It is even more evident in an online community where the role of anonymity can be akin to a double-edged sword: it can increase participation while at the same time having detrimental effects due to irresponsible and disruptive behaviour. Most studies on anonymous participation in groups or communities have reported this ambivalent view of anonymity: positive or negative. Furthermore, the effects of anonymous participation may be different in a dynamic sense because the task characteristics of participation can vary across time. In this study, we hypothesise that the effects of anonymity in online collaboration differ across the stages of collaboration. We analysed 2,978 featured articles on the English-language Wikipedia website and investigated the contributions of anonymous participants. While the contributions of anonymous participants were negative to collaboration efficiency as a whole, the negative effect of anonymous participants was stronger in the earlier stage than the later stage of collaboration. These findings indicate that the effect of anonymity has two sides in terms of collaboration efficiency in the same collaborative environment.

• Wind and Structures
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• v.14 no.3
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• pp.239-252
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• 2011

The wind-induced mean, background and resonant responses of Beijing National Stadium are investigated in this paper. Based on the concepts of potential and kinetic energies, the mode participation factors for the background and the resonant components are presented and the dominant modes are identified. The coupling effect between different modes of the resonant response and the coupling effect between the background and resonant responses are analyzed. The coupling effects between the background and resonant components and between different modes are found all negligible. The mean response is approximately analogous to the peak responses induced by the fluctuating wind. The background responses are significant in the fluctuating responses and it is much larger than the resonant responses at the measurement locations.

• Journal of Urban Science
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• v.11 no.1
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• pp.59-68
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• 2022

This study, the meaning of historical and cultural content utilization in urban regeneration was examined and in the process, the causal relationship between each variable was verified through path analysis among physical, cultural, social, and economic factors. The purpose of this study is to find the main variables of historical and cultural content urban regeneration projects in which the moderating effect of economic factors and demographic characteristics, which are mediating effects, have a significant effect on resident participation and life satisfaction of local residents. Furthermore, by presenting a more integrated and effective urban regeneration policy plan, it is intended to ultimately contribute to the vitalization and direction of urban regeneration.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5721-5727
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• 2012

In this study, we examine the effect of customers's participation and satisfaction on performance of IT project. This study collected data from the project team members of the next-generation internet banking project in K Bank. We found that customers's participation has positive effect on their satisfaction of IT project and the satisfaction also has a positive influence on performance of IT project. Implications and directions for future research are discussed.