• Asia Marketing Journal
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• 제11권3호
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• pp.185-203
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• 2009

한국의 유한양행과 미국 Kimberly-Clark사의 합작회사인 유한킴벌리는 1993년 풀업스 완전 팬티형 기저귀 제품을 출시하여 팬츠형 기저귀를 통한 프리미엄 시장을 개척하게 된다. 그러나 Kimberly-Clark사의 완제품을 수입한 팬츠형 기저귀 풀업스는 미국에서 높은 시장 점유율을 가진 제품임에도 불구하고 국내 소비자들의 기저귀 사용문화에 맞지 않는 포지셔닝으로 인해 한국에서 현지화에 실패한다. 그 후 유한킴벌리는 1996년에 팬츠형 기저귀 하기스 토틀러를 다시 시장에 선보이게 된다. 이는 Kimberly-Clark사의 제품력과 유한킴벌리의 마케팅능력이 결합하여 풀업스보다 뛰어난 신제품을 출시하는 계기가 된다. 그러나 이 또한 배변 연습에 대한 문화/환경/태도/습관차이 등과 같은 국내 소비자들의 라이프스타일에 맞지 않는 포지셔닝과 IMF 위기로 인한 수입원가 급등, 회사 내부에서의 신뢰도 미약, 20%대로 낮았던 시장 취급율, 기존 일반 기저귀보다 월등히 높았던 가격 등의 이유로 인하여 다시 시장에서 실패하게 된다. 2005년 유한킴벌리는 New Pants 사업전략을 다시 수립하기로 한다. 그것은 Winning Product 의 개발, Winning Communication 전략, 팬티시장 창출을 통한 시장구조 변화의 세 가지가 유기적으로 결합한 형태였다. 총 55회의 시장조사를 통해 소비자 Habit & Practice와 Usage & Attitude 를 조사하였으며 제품사용조사, 포지셔닝 조사, 광고조사를 실시하여 제품설계에서 디자인까지의 전 과정을 소비자의 관점에서 바라보고 기획하였다. 유한킴벌리는 출시될 신제품을 배변연습 기저귀가 아닌, 입히는 기저귀로 리포지셔닝하고, 기존 하기스 대비 25% 비싼 프리미엄 제품으로 <하기스 매직팬티>를 출시한다. 하기스 매직팬티는 국내 기저귀 시장에서 대히트상품으로 인식되며 2005년 출시 이후 2006년 376억, 2007년 572억, 2008년 900억의 매출액을 기록하였다. 이처럼 하기스 매직팬티가 성공할 수 있었던 이유는 고객의 사용특성을 정확히 파악해서 도출된 리포지셔닝 전략 덕분이었다. 국내외 많은 기업들이 치열하게 각축전을 펼치고 있는 유아용품 시장에서 살아남기 위해 진행했던 철저한 시장조사와, 그 시장조사를 바탕으로 한 명확한 포지셔닝, 그리고 그것이 효과적으로 고객의 마음속에 포지셔닝 될 수 있도록 만들어준 유한킴벌리의 공격적인 360도 커뮤니케이션 전략이 하기스 매직팬티의 성공전략이었다.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.163-173
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• 2022

본 연구에서는 요실금 발생빈도가 높아지는 40대, 50대, 60대 여성을 대상으로 하여 하반신 몸통 체형을 유형화하고 그 특징을 알아보고자 한다. 또, 연령대별 하반신 몸통 체형을 분류해봄으로써 요실금 팬티 패턴 개발에 필요한 기초자료를 얻고자 한다. 본 연구는 국가기술표준원 제8차 인체치수조사데이터 중 40-69세 여성 1543명을 대상으로 하여 하반신 몸통 관련 계측항목 총 29개를 분석하였다. 분석에는 SPSS 26.0 프로그램을 사용하였다. 하반신 몸통 높이 항목은 연령이 증가할수록 낮아지고, 너비 관련 항목은 연령이 증가할수록 넓어지며, 둘레 관련 항목은 허리둘레와 배둘레는 증가하고 엉덩이둘레는 작아지는 것으로 분석되었다. 몸통길이는 연령이 증가할수록 감소하였다. 하반신 몸통 구성 요인은 하반신 몸통 수평 요인, 높이 요인, 하부 요인, 수직 요인으로 분류되었다. 하반신 몸통 유형은 긴 역삼각 체형, 짧고 높은 몸통 체형, 몸통 비만 체형, 낮은 삼각 체형으로 분류되었다. 하반신 몸통 수평 요인과 높이 요인은 유형 3이 가장 크고, 하반신 몸통 수직 요인과 하부 요인은 유형 1이 가장 큰 것으로 분석되었다. 하반신 몸통은 허리와 복부가 발달된 유형과 엉덩이, 넙다리가 발달된 유형으로 분류되어 요실금 팬티의 가로 부위 설정 시 체형 차이의 반영이 요구되었다. 또, 몸통이 긴 유형과 짧은 유형으로 분류되어 앞중심과 뒷중심길이 차이를 반영할 수 있는 제도법이 필요하였다.

• 한국의상디자인학회지
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• 제12권3호
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• pp.57-71
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• 2010

This study is to understand the actual condition of design and material of peanut-shaped diaper with looking at the types and characteristics of baby cloth diapers and domestic peanut-shaped diapers registered in the Patent Office. Furthermore, it is to suggest the basic data for designing more functional and comfortable cloth diapers. Here are the research result on the actual condition of design and material of baby cloth diapers. Firstly, 11 cloth diapers registered in the Patent Office can be divided into panty-shaped and straight line-shaped diapers. There are 7 kinds of panty-shaped cloth diapers which satisfy both the convenience of a disposable diaper and sanitation of a cloth diaper, and 4 kinds of straight line-shaped cloth diapers that minimize the weaknesses of existing cloth diapers. Secondly, domestic peanut-shaped cloth diapers can be divided into peanut-shaped, inserted, winged, velcro-attached diapers. Among 23 kinds of peanut-shaped cloth diapers from 16 companies, there are 12 kinds of peanut-shaped diapers which consist of layers of cloth to make peanut shape. There are 6 kinds of inserted diapers that insert extra diapers or handkerchiefs in between two sheets of cloth diapers and 3 kinds of winged diapers designed to shorten drying time with sawing only one side of several layered sheets. Also, there are 2 kinds of velcro-attached diapers that are removable according to the amount of excreta. Commonly used materials are cotton woven of diamond jacquard and knit of diamond Hole Stitch or Plain Stitch. And for handing the edge of diaper, the method of wrapping up the edge with cotton woven or knit bias is used.

• 한국농촌생활과학회지
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• 제7권2호
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• pp.121-128
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• 1996

This study was performed to define the effects of Far Infrared Ray Radiation Fabrics as summer garments during outdoor work by human trial. One healthy male subject was volunteered for this study. Experimental garments consisted of three kinds of trousers (Cotton, Cotton/linen blended, Far Infrared Ray Radiation Fabric/wool blended) and basic garments (panty, socks, shirts, and dress shirts). The measurements were rectal temp., skin temp., microclimate inside clothing, heart rate, subjective sensation etc. The results were as follows : 1. Rectal temperature showed the lowest in Far Infrared Ray Radiation Fabrics among 3 garments. 2. Skin temperature (forehead, chest abdomen temp.) and mean skin temperature were lower in Far Infrared Ray Radiation Fabrics than in others, especially during early stage of work. 3. Heart rate showed lower value in Far Infrared Ray Radiation Fabrics than in others but there was no significance among the garments. 4. Humidity inside clothing and total weight loss showed the highest value in Far Infrared Ray Radiation Fabrics.

• 한국의류학회지
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• 제32권7호
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• pp.1013-1022
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• 2008

As in our $20^{th}$ century, the dramatic advance of the science and medical technologies has led the advance of living standards. Even though the elderly people are increasing, the underwear for elderly women is not so various. As getting older, women's body shape is changing. But the most of underwear in the market are designed for the twenties whose body shape and proportion is generally stable. Besides, as the color and material of underwear are designed for young women, the elderly women have a poor choice of the underwear. The results of this study are listed in the following: (a) analyzing the current status of the underwear market for elderly women (b) searching what elderly take inconvenience in underwear, and (c) wearing test for search what elderly take inconvenience in brassier.

• 한국의류산업학회지
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• 제3권3호
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• pp.235-240
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• 2001

This paper was intended to grasp an effect of body shaping by wearing girdle using moire topography. In wearing test, four type girdle were used, panty type, long leg type, high waist type, long leg and high waist type. Subjects were ten female college student (18-24 years old), they were selected on the size of the hip girth, waist girth that are within 25~75% in percent on the National Anthropometric survey of Korea in 1997. Three-dimentional characteristic of body shaping was analyzed by the moire topograph. As a result, body shaping effect was confirmed by moire pattern and horizantal section map. In case of the comparison through the moire topography, all the subjects have an effect on body shaping in part of waist girth, abdomen, and hip. Especially backside silhouettes on hip all the ten female subjects showed hip-up effect. Long leg type girdle was smooth side line in the hip and thigh. Further study required for the effect of wearing the girdle on the body shapeability and comfort.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.329-330
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• 2022

본 연구에서는 3차원 시뮬레이션 프로그램을 활용하여 40대, 50대, 60대 여성의 하반신 몸통 관련 부위 유형에 따라 요실금 팬티 패턴을 제작하여 하반신 몸통 유형별 요실금 팬티 패턴을 비교·분석하고자 하였다. 유형 1의 패턴은 가장 길이가 길고 폭은 두 번째로 넓은 형태를 나타냈고, 유형 2는 길이가 가장 짧고 좁은 형태를 나타냈다. 유형 3은 길이가 가장 짧고 폭은 가장 넓은 형태를 나타냈으며, 유형 4는 가장 폭이 좁고 길이가 두 번째로 긴 형태를 나타냈다. 가상착의에 대한 평가결과, 유형 2가 앞면, 옆면, 뒷면 모두에서 가장 우수한 것으로 평가되었다. 유형 3은 허리와 복부, 엉덩이와 넙다리둘레가 가장 크고, 하반신이 짧은 비만 체형으로 다른 체형과 같은 방식으로 패턴을 제작하였을 시 다리둘레와 엉덩이부위의 감싸는 분량이 부족한 것으로 평가되었다.

• 기본간호학회지
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• 제5권2호
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• pp.196-206
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• 1998

The purpose of this study was to find out the prevalence of urinary incontinence, it's relating factors and the level of self-esteem in women. Subject of this study consisted of 153 in the age of 30-55 years old living in around Iksan. The date were collected from March, 1998 to June, 1998 with interview using structured questionare and were analysed with SPSS program. The results were as follows : 1) The prevalence of urinary incontinence is 85%. The most common amount of urinary incontinence was somewhat small expressed as 'wetting their panty' 2) The common factors related to the urinary incontinence were coughing, sneezing, laughing loudly, the activities of need for hurry and constipation. The older, the more incidence of urinary incontinence were reported. 3) Only 50% of epsodic urinary incontinence were treated and they wanted to try the herb medicine(64%), taking medicine(8%) and exercise(3%). 4) There was significant between self-esteem and urinary incontinence (T=13.83, p=.000), but between degree of urinary incontinence and self-esteem were not significant(F=.71, p=.55). In conclusion, urinary incontinence will be very serious health problem as aging so that it's Important to provide nursing intervention to prevent and be well. It need to support psychological care, too.

• 한국의류학회지
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• 제46권2호
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• pp.219-231
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• 2022

This study sought to typify incontinence symptoms and how women over sixty perceive incontinence panties and pads. The study uses Q methodology to analyze the perception of these products by type. The research utilized Q methodology and the QUANL pc program for analysis. Type 1 was a type of depression and anxiety due to incontinence. Type 1 was a type of thinking that incontinence was hidden from others. Type 2 was a smell-sensitive reclusion. Type 2 was most concerned about smell, as people sometimes avoid interpersonal relationships because of urinary incontinence. Type 3 was function-oriented toilet frequently. Type 3 was recognizing that the absorption function of incontinence products is important, as the toilet is frequently used. Type 3 mainly wore underwear among incontinence products and thought that incontinence was not hidden from others. In the case of incontinent women, products that prevent others from feeling the smell of urine were considered important. Future studies should expand on this study's work to analyze practical, currently-existing incontinence products.

• 한국의류학회지
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• 제34권4호
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• pp.553-562
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• 2010

This survey investigates the conditions of summer working uniforms for contracted foodservice workers. The data were obtained from 67 workers through in-depth interviews (July 2005~October 2005). The results of study are as follows: The working environment changed to menu and cooking method (air temperature $28\sim37^{\circ}C$, humidity 72~86 %RH, radiant temperature $27\sim37^{\circ}C$, air velocity 0.14~0.37m/sec). They answered that the working environment has high temperatures, humidity, excessive noise, and liability to slide. The typical accidents were burns, cuts, slide, and ligament injuries in the workplace. Work duties consisted of cooking, serving food, washing, and cleaning up leftover food. All the employees carried out multi tasks. The primary working postures and motions were standing, crouching, and lifting. The female workers usually wore underwear (panty and brassiere), upper and lower work wear, aprons, waterproof-aprons, cotton-gloves, rubber-gloves, socks, and rubber-boots. The satisfaction of the uniform was relatively low for trousers and waterproof-aprons. The answer about the fit was generally "comfortable." They answered "back," "chest," and "head" were wet with perspiration during work. The uncomfortable parts were the crotch and neck. Questions concerning their satisfaction with the material of uniforms indicated a high rate of dissatisfaction, particularly for ventilation and absorbency. In case of the colors of the working uniform, workers preferred white color for the upper part, and black color for the lower part.