• Fashion, Industry and Education
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• v.15 no.2
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• pp.1-10
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• 2017

The purposes of this study were to explore (1) how fit reviews differ among height groups and (2) how overall numerical ratings differ depending on height groups and ifferent types of fit reviews. Content analysis was used to analyze systematically sampled online consumer reviews (OCRs) of formalwear dresses rented online. In part 1, 201 OCRs were analyzed to develop the coding scheme, which included three aspects of fit (physical, aesthetic, and functional), valence (negative, neutral, positive), and overall numerical rating. In part 2, 600 OCRs were coded and statistically analyzed. Differences in frequency were not found among height groups for any types of mentions (negative, neutral, and positive) in terms of the three aspects of fit in the OCRs. Differences in overall mean ratings were not found among height groups. Interestingly, valence of each aspect of fit reviews affected mean numeric ratings. This study is new in examining relationships among textual information (i.e., fit reviews), numerical information (i.e., numerical rating), and reviewer's characteristic (i.e., height). The results of this study offered practical implications for etailers and marketers that they should pay attention to the three aspects of fit reviews and monitor garments with negative fit evaluations for lower ratings. They may attempt to increase ratings by providing customers recommendations to get a better fit.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.161-176
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• 2017

Recently, most of the users can easily get access to a variety of information sources about companies, products, and services through online channels. Therefore, the online user evaluations are becoming the most powerful tool to generate word of mouth. The user's evaluation is provided in two forms, quantitative rating and review text. The rating is then divided into an overall rating and a detailed rating according to various evaluation criteria. However, since it is a burden for the reviewer to complete all required ratings for each evaluation criteria, so most of the sites requested only mandatory inputs for overall rating and optional inputs for other evaluation criteria. In fact, many users input only the ratings for some of the evaluation criteria and the percentage of missed ratings for each criteria is about 40%. As these missed ratings are the missing values in each criteria, the simple average calculation by ignoring the average 40% of the missed ratings can sufficiently distort the actual phenomenon. Therefore, in this study, we propose a methodology to predict the rating for the missed values of each criteria by analyzing user's evaluation information included the overall rating and text review for each criteria. The experiments were conducted on 207,968 evaluations collected from the actual hotel evaluation site. As a result, it was confirmed that the prediction accuracy of the detailed criteria ratings by the proposed methodology was much higher than the existing average-based method.

• Phonetics and Speech Sciences
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• v.1 no.4
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• pp.165-170
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• 2009

This study was to investigate for comparison between single rating and average ratings from multiple presentations of the same stimulus for measuring the voice quality of dysphonia using 7-point equal-appearing interval (EAI) rating scale. Overall severity of voice quality for 46 /a/ vowel stimuli (23 stimuli from dysphonia, 23 stimuli from control) was rated by 3 experienced speech-language pathologists (averaged 19 years; range = 7 to 40 years). For average ratings, each stimulus was rated five times in random order and averaged from two to five times. Although higher inter-rater reliability was found in average ratings than in single rating, there were no significant differences in rating scores between single and multiple average ratings judged by experienced listeners, suggesting that auditory perceptual ratings judged by well-trained listeners have relatively good agreement with the same stimulus across the judgment. Larger variations in perceptual ratings were observed for moderate voices than for mild or severe voices, even in the average ratings.

• Asia Marketing Journal
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• v.15 no.4
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• pp.61-101
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• 2014

This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang 2010). This study aims to resolve these contradictory findings by introducing preference heterogeneity as a possible moderator and causal attribution as a mediator to account for the moderating effect. The main proposition of this study is that when preference heterogeneity is perceived as high, a disagreement in ratings is attributed more to reviewers' different preferences than to unreliable product quality, which in turn prompts better quality evaluations of a product. Because disagreements mostly result from differences in reviewers' tastes or the low reliability of a product's quality (Mizerski 1982; Sen and Lerman 2007), a greater level of attribution to reviewer tastes can mitigate the negative effect of disagreement on product evaluations. Specifically, if consumers infer that reviewers' heterogeneous preferences result in subjectively different experiences and thereby highly diverse ratings, they would not disregard the overall quality of a product. However, if consumers infer that reviewers' preferences are quite homogeneous and thus the low reliability of the product quality contributes to such disagreements, they would discount the overall product quality. Therefore, consumers would respond more favorably to disagreements in ratings when preference heterogeneity is perceived as high rather than low. This study furthermore extends this prediction to the various levels of average ratings. The heuristicsystematic processing model so far indicates that the engagement in effortful systematic processing occurs only when sufficient motivation is present (Hann et al. 2007; Maheswaran and Chaiken 1991; Martin and Davies 1998). One of the key factors affecting this motivation is the aspiration level of the decision maker. Only under conditions that meet or exceed his aspiration level does he tend to engage in systematic processing (Patzelt and Shepherd 2008; Stephanous and Sage 1987). Therefore, systematic causal attribution processing regarding ratings variance is likely more activated when the average rating is high enough to meet the aspiration level than when it is too low to meet it. Considering that the interaction between ratings variance and preference heterogeneity occurs through the mediation of causal attribution, this greater activation of causal attribution in high versus low average ratings would lead to more pronounced interaction between ratings variance and preference heterogeneity in high versus low average ratings. Overall, this study proposes that the interaction between ratings variance and preference heterogeneity is more pronounced when the average rating is high as compared to when it is low. Two laboratory studies lend support to these predictions. Study 1 reveals that participants exposed to a high-preference heterogeneity book title (i.e., a novel) attributed disagreement in ratings more to reviewers' tastes, and thereby more favorably evaluated books with such ratings, compared to those exposed to a low-preference heterogeneity title (i.e., an English listening practice book). Study 2 then extended these findings to the various levels of average ratings and found that this greater preference for disagreement options under high preference heterogeneity is more pronounced when the average rating is high compared to when it is low. This study makes an important theoretical contribution to the online customer ratings literature by showing that preference heterogeneity serves as a key moderator of the effect of ratings variance on product evaluations and that causal attribution acts as a mediator of this moderation effect. A more comprehensive picture of the interplay among ratings variance, preference heterogeneity, and average ratings is also provided by revealing that the interaction between ratings variance and preference heterogeneity varies as a function of the average rating. In addition, this work provides some significant managerial implications for marketers in terms of how they manage word of mouth. Because a lack of consensus creates some uncertainty and anxiety over the given information, consumers experience a psychological burden regarding their choice of a product when ratings show disagreement. The results of this study offer a way to address this problem. By explicitly clarifying that there are many more differences in tastes among reviewers than expected, marketers can allow consumers to speculate that differing tastes of reviewers rather than an uncertain or poor product quality contribute to such conflicts in ratings. Thus, when fierce disagreements are observed in the WOM arena, marketers are advised to communicate to consumers that diverse, rather than uniform, tastes govern reviews and evaluations of products.

• Journal of Information Processing Systems
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• v.17 no.4
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• pp.707-720
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• 2021

To improve the accuracy of the recommendation system, multi-criteria recommendation systems have been widely researched. However, it is highly complicated to extract the preferred features of users and items from the data. To this end, subjective indicators, which indicate a user's priorities for personalized recommendations, should be derived. In this study, we propose a method for generating recommendation candidates by predicting multi-criteria ratings from reviews and using them to derive user priorities. Using a deep learning model based on convolutional neural network (CNN) and bidirectional long short-term memory (BiLSTM), multi-criteria prediction ratings were derived from reviews. These ratings were then aggregated to form a linear regression model to predict the overall rating. This model not only predicts the overall rating but also uses the training weights from the layers of the model as the user's priority. Based on this, a new score matrix for recommendation is derived by calculating the similarity between the user and the item according to the criteria, and an item suitable for the user is proposed. The experiment was conducted by collecting the actual "TripAdvisor" dataset. For performance evaluation, the proposed method was compared with a general recommendation system based on singular value decomposition. The results of the experiments demonstrate the high performance of the proposed method.

• Proceedings of the Acoustical Society of Korea Conference
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• 1994.06a
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• pp.1070-1075
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• 1994

This paper describes the method for designing loudness ratings as transmission quality for ISDN telephone connected to fully digital network. To design the desirable loudness ratings for ISDN telephone, the model system of digital speech communication for subjective test is developed and opinion tests for establishing the optimal CODEC input level, the range of overall loudness rating, and sidetone masking rating are performed. As the results, the desirable ranges of loudness ratings are proposed as 6 to 8dB for sending, 0 to 2dB for receiving, and 10 to 14dB for sidetone masking rating.

• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.85-109
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• 2018

Recommender system recommends the items expected to be purchased by a customer in the future according to his or her previous purchase behaviors. It has been served as a tool for realizing one-to-one personalization for an e-commerce service company. Traditional recommender systems, especially the recommender systems based on collaborative filtering (CF), which is the most popular recommendation algorithm in both academy and industry, are designed to generate the items list for recommendation by using 'overall rating' - a single criterion. However, it has critical limitations in understanding the customers' preferences in detail. Recently, to mitigate these limitations, some leading e-commerce companies have begun to get feedback from their customers in a form of 'multicritera ratings'. Multicriteria ratings enable the companies to understand their customers' preferences from the multidimensional viewpoints. Moreover, it is easy to handle and analyze the multidimensional ratings because they are quantitative. But, the recommendation using multicritera ratings also has limitation that it may omit detail information on a user's preference because it only considers three-to-five predetermined criteria in most cases. Under this background, this study proposes a novel hybrid recommendation system, which selectively uses the results from 'traditional CF' and 'CF using multicriteria ratings'. Our proposed system is based on the premise that some people have holistic preference scheme, whereas others have composite preference scheme. Thus, our system is designed to use traditional CF using overall rating for the users with holistic preference, and to use CF using multicriteria ratings for the users with composite preference. To validate the usefulness of the proposed system, we applied it to a real-world dataset regarding the recommendation for POI (point-of-interests). Providing personalized POI recommendation is getting more attentions as the popularity of the location-based services such as Yelp and Foursquare increases. The dataset was collected from university students via a Web-based online survey system. Using the survey system, we collected the overall ratings as well as the ratings for each criterion for 48 POIs that are located near K university in Seoul, South Korea. The criteria include 'food or taste', 'price' and 'service or mood'. As a result, we obtain 2,878 valid ratings from 112 users. Among 48 items, 38 items (80%) are used as training dataset, and the remaining 10 items (20%) are used as validation dataset. To examine the effectiveness of the proposed system (i.e. hybrid selective model), we compared its performance to the performances of two comparison models - the traditional CF and the CF with multicriteria ratings. The performances of recommender systems were evaluated by using two metrics - average MAE(mean absolute error) and precision-in-top-N. Precision-in-top-N represents the percentage of truly high overall ratings among those that the model predicted would be the N most relevant items for each user. The experimental system was developed using Microsoft Visual Basic for Applications (VBA). The experimental results showed that our proposed system (avg. MAE = 0.584) outperformed traditional CF (avg. MAE = 0.591) as well as multicriteria CF (avg. AVE = 0.608). We also found that multicriteria CF showed worse performance compared to traditional CF in our data set, which is contradictory to the results in the most previous studies. This result supports the premise of our study that people have two different types of preference schemes - holistic and composite. Besides MAE, the proposed system outperformed all the comparison models in precision-in-top-3, precision-in-top-5, and precision-in-top-7. The results from the paired samples t-test presented that our proposed system outperformed traditional CF with 10% statistical significance level, and multicriteria CF with 1% statistical significance level from the perspective of average MAE. The proposed system sheds light on how to understand and utilize user's preference schemes in recommender systems domain.

• Journal of the Korean Home Economics Association
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• v.47 no.7
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• pp.117-128
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• 2009

The purpose of this study was to estimate the prevalence of ADHD based on estimation of ADHD rating scale between mother-teacher and teacher-teacher. In total, 491 mothers and 23 teachers rated 689 5-year-old children on the K-ADHDDS. Descriptive statistics, in addition to independent and paired samples t-test were performed. Overall, the percentages of children with ADHD on the rating scale were 3% in combined type, 7.1-8.6% in predominately hyperactive-impulsive type, and 4.2% in predominately inattentive type. Boys tended to show greater tendency of ADHD than girls’: Overall, ADHD tendency in boys was 1.3 times greater than girls. Specially, 2.3 times more for hyperactivity, 1.4 times more for impulsivity, and 3.4 more for inattention. The correlation between mothers’ and teachers’ ratings were .35 for total, .40 for hyperactivity, .24 for impulsivity, and .28 for inattention, and there were no significant differences. Alternatively teacher and teacher ratings were .71 for total, .70 for hyperactivity, .70 for impulsivity, and .67 for inattention, and there were significant differences in inattention subscale(p < .01).

• The Journal of the Acoustical Society of Korea
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• v.13 no.2E
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• pp.32-40
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• 1994

It is the purpose of this paper to describe the methods for establishing loudness ratings and talker echo out of transmission quality of ISDN telephone connected to fully digital network. In order to design the desirable loudness ratings and talker echo for ISDN telephone, the model system of digital speech communication for subjective tests is developed. Using this model system, opinion tests which decide the optimal CODEC input level, the range of overall loudness rating, sidetone masking rating and talker echo are performed. From the results of tests, we decided that the loudness ratings are 6 to 8dB for sending, 0 to 2dB for receiving, and 8 to 12dB for sidetone masking rating. And, the terminal coupling loss of TCLw of at least 40dB is necessary to provide echo-free telephone communications to telophone users when the overall loudness rating of ISDN telephone is normalized to 10dB.

• Health Policy and Management
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• v.33 no.3
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• pp.295-310
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• 2023

Background: The long-term care (LTC) group has higher rates of chronic disease and disability registration compared to the general older people population. There is a need to provide integrated medical services and care for LTC group. Consequently, this study aimed to identify medical usage patterns based on the ratings of LTC and the characteristics of benefits usage in the LTC group. Methods: This study employed the National Health Insurance Service Database to analyze the effects of demographic and LTC-related characteristics on medical usage from 2015 to 2019 using a repeated measures analysis. A longitudinal logit model was applied to binary data, while a linear mixed model was utilized for continuous data. Results: In the case of LTC ratings, a positive correlation was observed with overall medical usage. In terms of LTC benefit usage characteristics, a higher overall level of medical usage was found in the group using home care benefits. Detailed analysis by medical institution classification revealed a maintained correlation between care ratings and the volume of medical usage. However, medical usage by classification varied based on the characteristics of LTC benefit usage. Conclusion: This study identified a complex interaction between LTC characteristics and medical usage. Predicting the requisite medical services based on the LTC rating presented a challenge. Consequently, it becomes essential for the LTC group to continuously monitor medical and care needs, even after admission into the LTC system. To facilitate this, it is crucial to devise an LTC rating system that accurately reflects medical needs and to broaden the implementation of integrated medical-care policies.