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Distribution of other Customer Perception on Brand Experience: A Bibliometrics Analysis Study

  • NGUYEN, Linh Thi Dieu;TRINH, Anh Thuy
    • 유통과학연구
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    • 제20권11호
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    • pp.47-59
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    • 2022
  • Purpose: The study aims to synthesize research trends regarding the distribution of 'other customer perception' on 'brand experience'; concurrently, to identify the promising research directions and suggest useful for managers. Research design, data, and methodology: The paper deals with the distribution of 'other customer perception' on 'brand experience' through evaluating a systematic review combined with biological mapping analysis (VOS viewer) with 226 documents published in 142 journals from 1987 to 2021. Results: The study synthesizes and analyzes existing literature reviews on the distribution of 'other customer perception' on 'brand experience', which mainly highlights three research topic groups. Exploring the component of relationship should be considered in the brand experience scale when the research context is the social interactions surrounding the customer's purchasing process. Moreover, the presence of mindfulness in several publications has suggested a potential research direction in the consumer behavior field. Conclusions: The systematic reports can be a useful reference for managers towards building brand experience based on distribution of 'other customer perception' with moderating of mindfulness - a new finding of behavioral interaction that has just experienced the Covid-19 pandemic which is experienced directly at the store and lead to many changes in consumer psychology.

우리 안의 타자로서 동서양 - 동양의 서양문물 수용에 대한 고찰을 중심으로 - (The East and West as others in us - The acceptance of Western civilization throughout East Asian history -)

  • 권영우
    • 철학연구
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    • 제137권
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    • pp.33-56
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    • 2016
  • 본 논문은 동양과 서양을 이분법적으로 구분하는 세계관에 대해 비판하고 동서양을 상호적 타자인 주체로 인정해야 하는 하나의 '우리'로 이해해야 한다는 주장을 담고 있다. 동양이 '나'라면 서양은 분명 '너'가 될 것이고 그 반대도 성립될 것이다. 그래서 동양과 서양은 분명 다르다. 하지만 서로가 스스로를 주체로 의식함과 동시에 타자가 자신처럼 또 다른 주체가 될 수 있다는 점을 인정하게 된다면 동양과 서양이라는 서로 다른 주체들은 사실 더 큰 '우리 안의 타자'로 이해되어야 할 것이다. 19세기 이후 동양은 서양의 문화와 사상을 배우고 수용하는 데 매우 많은 노력을 기울였다. 하지만 그 과정에서 동양은 서양을 '우리 안의 타자'로서가 아니라 '우리 밖의 타자'로서 또는 '내가 지향해야할 궁극적 나'로서 이해하고 있는 듯 보인다. 특히 서양에 대한 동양의 이러한 분열적 태도는 19세기 아편전쟁을 겪고 중화주의가 붕괴되는 과정에서 동아시아 전체에서 벌어진 현상이라고 생각된다. 그리고 서양 또한 동양을 '우리 안의 타자'로서 인정하지 않았다. 현재 인류가 '세계화'라는 가치를 지향하고 있는데 이러한 세계화가 동서양을 포함한 전체 인류공영의 가치를 실현시키기 위해서는 동서양이 서로를 '우리안의 타자'로 이해하는 것이 선행되어야 한다는 점을 강조하고자 한다.

태음인(太陰人) 알레르기성 비염환자의 사상의학적(四象醫學的) 치료효과(治療效果)에 관한 임상 연구 (A Clinical Study on Sasang Constitutional Medical Treatment Effectiveness of Allergic Rhinitis Patients in Taeumin)

  • 이수경;송일병;고병희;김형구
    • 사상체질의학회지
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    • 제18권1호
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    • pp.138-146
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    • 2006
  • 1. Objectives The present study purposed to examine Taeumin after Sasang Constitutional medical treatment showed faster improvement in sneezing or rhinorrhea or nasal obstruction, the main symptoms of allergic rhinitis. 2. Methods One group treated by Sasang Constitutional medicine in allergic rhinitis patients of T aeumin is 20 cases. The other group treated by other herb medication in alletgic rhinitis patients of Taeumin is 15 cases. We analyzed the improvement of the main symptoms in 2 group who had allergic rhinitis for less than five years in the 2nd, 4th, 6th and 8th week of treatment. 3. Results & Conclusions (1) Sneezing showed a significant decrease from the 6th week of treatment in the group treated by Sasang Constitutional medicine and from the 6th week in the group treated by other herb medication. (2) Rhinorrhea showed a significant decrease from the 2nd week of treatment in the group treated by Sasang Constitutional medicine and from the 4th week in the group treated by other herb medication. (3) Nasal obstruction showed a significant decrease from the 4th week of treatment in the group treated by Sasang Constitutional medicine and from the 4th week in the group treated by other herb medication. (4) Satisfaction with subjective symptoms was higher in the group treated by Sasang Constitutional medicine than in the group treated by other herb medication but the difference was not significant (p>0.01). (5) Change in total symptom score showed a significant decrease from the 2nd week in the group treated by Sasang Constitutional medicine and from the 4th week in the group treated by other herb medication(p>0.01).

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중년층 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 (Middle Aged Women's Buying Behavior According to their Lifestyles)

  • 최경아;고미경;정성지
    • 한국의류학회지
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    • 제35권4호
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    • pp.385-395
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    • 2011
  • This study investigates the buying behavior of apparel by middle aged women according to lifestyles. Questionnaires were distributed to 300 women who lived in the Seoul area and between 40 to 65 years of age. A sample of 248 women responded. To analyze the data, Factor Analysis, Cluster Analysis, Analysis of Variance (ANOVA) and a Duncan test were used. As a result, the respondents were clustered into 4 different groups according to lifestyles. The groups included practical oriented group, economic oriented and practical group, active oriented and appearance group, and economic group. Their buying behavior was as follows. First, the active oriented and appearance group shopped at department stores and specialty stores; however, the economic oriented and practical group shopped at discount stores more often than other groups. The practical group shopped more frequently using TV home shopping networks, discount stores, and outlet stores, the economic group shopped at off-price stores, discount stores, and online more than the other groups. Second, the active oriented and appearance group bought classic suits and semi-classic suits, imported brand and/or designer brand apparel more often than other groups. Third, the active oriented and appearance group perceived another person's appearance, advertisement, and shop display as a more important information source than other groups. Forth, the active oriented and appearance group considered design & style, harmony with self-image, brand name, color, and coordination with other clothing as more important selection factors for clothing than other groups. The economic groups considered coordination with other clothing; however, the economic oriented and practical group cited ease of care as more important factors.

Effects of testosterone on the orchidectomized rats

  • Chon, Seung-Ki
    • 한국동물위생학회지
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    • 제33권4호
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    • pp.417-421
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    • 2010
  • The aim of this study was to determine the changes of body weight, organ weight, hematological values and biochemical parameters by testosterone (Testos) on the orchidectomized (Orch) rats. The animals were divided into 4 groups. Intact group (n=10) received no treatment and operation. Sham group (n=10) received only sham operation and no treatment. Orch group received operation and no treatment. Orch+Testos received operation and testosterone. The body weights of each group increased, but that of Orch+Testos group was significantly lower in Orch+Testos group than in all the other groups. There were significant differences (P<0.05, P<0.001) of body weights between Orch+Testos group and all the other groups. Also, organ weights such as heart, liver, spleen and kidney were measured. The heart weights were significantly lower (P<0.001) in the Orch+Testos group than in all the other groups. The liver weights in the Orch+Testos group were significantly differences in comparison with those in the Sham (P<0.001) and Orch group (P<0.05). On the other hand, there were no significantly differences in the organ weights of spleen and kidney between the Orch+Testos group and the any other groups. The hematological values of white blood cell (WBC), red blood cell (RBC), mean corpuscular volume (MCV), mean corpuscular hemoglobin (MCH) and mean corpuscular hemoglobin concentration (MCHC) were no significant differences in any other groups. The concentrations of serum total protein and albumin increased significantly (P<0.05) in the Orch+Testos group as compared to that in the Orch group. However, there were no significant differences in Ca, IP and Mg in any other groups. We conclude that testosterone was significantly decreased the body weight in the orchidectomized rats. Our findings suggest that testosterone may influence the process of lipid packaging and absorption in the orchidectomized rats.

타인의 얼굴과 사랑의 실천:영화<카모메 식당>을 중심으로 (Face of the Other and Practice of Love: on the Movie )

  • 김미혜
    • 한국콘텐츠학회논문지
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    • 제17권3호
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    • pp.53-60
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    • 2017
  • 철학자 레비나스는 주체의 해체와 탈중심화 경향이 지배적인 현대 철학에서 자아 중심적 사고를 반성하고 어떤 다른 것으로도 환원할 수 없는 타자에 대한 책임을 보여주는 '타자철학'을 구축했다. 타자의 얼굴은 주체에게 계시적으로 다가오며 그러한 타자를 환대하는 것을 통해 주체는 존재의 독립성을 경험한다. 영화 <카모메 식당>의 사치에는 나그네의 얼굴로 그녀의 공간에 찾아온 이들을 환대한다. 그녀는 그들에게 음식과 거주지를 제공하고 요소들의 위협으로부터 보호한다. 타자는 무한성을 가진 존재로 세상의 모든 것들과 연결되어 있다. 그러므로 카모메 식당의 사치에는 정직하게 정면을 향한 얼굴로 자신의 내면을 다 드러내면서 도움을 호소하는 타자에 대해 타자성을 인정하면서 그들에 대한 도덕적 임무를 수행한다. 카모메 식당은 주체와 타자간의 상호인정을 통해 만들어진 평화의 공동체가 된다.

대전지역 중년부부의 성생활이 요통발생에 미치는 영향 (Low Back Pain Incidence by the Sexual Style of the Middle-age Coupled)

  • 심충섭
    • 대한물리치료과학회지
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    • 제6권1호
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    • pp.931-942
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    • 1999
  • The aim of this research is to grasp the relation between lumbago incidence rate and research hypothesis in the effects of sex life of the middle-aged couples in Taejon area upon lumbago. And so, this writer had questionaired the 400 middle-aged couples in five gus, Taejon megalopolis -Jung-gu, Seo-gu, Dong-gu, Yuseong-gu, and Taedeok-gu - from April 21, 1998 to May 10, 1998. Of them, total 209 question papers were drawn back; male 102, female 107. Analysis of the data is as follows. 1. 145(69.37%) subjects of total 209 had experience in lumbago after their sexual lives. 2. In the number of sex life a week, one or two times of lumbago incidence rate were the most rate as 41.55% and each other had a statistically significant relation (P 0.01). 3. In age and lumbago incidence rate, their thirties was 37.75% and each other had a significant relation (P 0.05). 4. In weight and lumbago incidence rate, the level of $50kg{\sim}60kg$ was highest and each other didn't have a significant relation (P 0.05). 5. In the mean time of sexual life, the period of $11{\sim}20$ minutes was 29.47% and each other had a significant relation (P 0.01). 6. In week time zone of sexual life and lumbago incidence rate, midnight was the highest rate, 36.23% and each other didn't have a significant relation (P 0.05). 7. In the lumbago incidence rate according to bedroom structure of sexual life, a bed was 38.17% and each other had a significant relation (P 0.05). 8. In the lumbago incidence rate according to sexual posture, a normal position showed the highest rate, 46.12% and each other didn't have a significant relation (P 0.05). Putting the abovesaid results together, lumbago has relation to the number of sex life a week, age, the mean time of sexual life, and bedroom structure of sexual life. Therefore, it is thought that it is necessary that middle-aged couples periodically study the educational programs to make an education for lumbago prevention, etc. the key points.

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이기종 모바일 플랫폼에 애플리케이션 이식성 평가 기법 (Portability Evaluation Technique of Application for Heterogeneous Mobile Platform)

  • 박해윤;유해영
    • 정보처리학회논문지D
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    • 제18D권2호
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    • pp.123-132
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    • 2011
  • 최근 스마트폰과 같은 다양한 애플리케이션을 사용할 수 있는 모바일폰의 유행에 힘입어 모바일 애플리케이션 수요가 폭발적으로 증가하고 있고, 이에 따라 모바일 애플리케이션에서에 품질의 중요성도 점차 커지고 있다. 하지만 모바일 애플리케이션은 다양한 플랫폼이나 모바일폰의 제약사항에 따라 플랫폼이나 디바이스 장치 간의 호환성이 떨어지는 특성을 가짐으로써, 다른 플랫폼에서 애플리케이션을 재사용하기 위해서 해당 플랫폼이나 모바일폰의 제약사항에 따라 다시 개발해야하는 제약을 가진다. 따라서, 본 논문에서는 모바일 애플리케이션을 타 플랫폼에서 재사용하기 위해, 이식할 때 발생할 수 있는 문제를 확인하고 그에 따른 기존 모바일 애플리케이션에 이식의 편이를 확인할 수 있는 이식성 품질 평가 기법을 제안한다. 이에 따라 제안한 이식성의 편이를 나타내는 이식성 점수를 확인함으로써 모바일 애플리케이션이 타 플랫폼에 이식될 때 발생할 수 있는 문제점을 확인하고 이에 따른 재개발 가능 여부와 노력 정도를 확인할 수 있는 근거가 될 수 있을 것으로 기대된다. 또한 이를 모바일 애플리케이션의 설계부터 고려한다면 다양한 모바일 플랫폼에 좀 더 쉽게 이식할 수 있는 품질 좋은 모바일 애플리케이션을 개발할 수 있는 방법이 될 수 있을 것으로 기대된다.

Dimensions of Experiential Value: Is it the same across Retail Channels?

  • Jin, Byoung-Ho;Lee, Yong-Ki;Kwon, Soon-Hong
    • 마케팅과학연구
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    • 제17권4호
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    • pp.223-245
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    • 2007
  • Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do. Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper

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Borrmann 제4형 위암의 치료성적 (Outcome of Surgical Treatment for Borrmann Type 4 Gastric Cancer)

  • 박성수;김성훈;김승주;김종석;목영재
    • Journal of Gastric Cancer
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    • 제3권4호
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    • pp.221-225
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    • 2003
  • Purpose: The prognosis for Borrmann type 4 gastric cancer is dismal although therapies for gastric cancer have been developed. We investigated the outcomes for Borrmann type 4 gastric cancers compared to those for other types of cancer. Materials and Methods: Between 1993 and 2000, 777 patients with advanced gastric cancer underwent surgical resection at the Department of Surgery, Korea University Hospital. The clinicopathologic features of 138 patients with Borrmann type 4 carcinomas of the stomach were retrospectively reviewed from the database of gastric cancer. The results were compared with those of 639 patients with other types of gastric carcinomas. Results: Patients with Borrmann type 4 carcinomas tended to be younger and to have larger tumors. The location, the depth of invasion, lymph node metastasis, and distant metastasis were significantly different between the two groups. Patients with Borrmann type 4 carcinomas had a more advanced stage than patients with other types of carcinomas. The analysis of the treatment factors revealed that total gastrectomies were more frequent in the group with Borrmann type 4 carcinomas and that the curative resection rate of patients with Borrmann type 4 gastric carcinomas was lower than that of patients with other types of gastric carcinomas (P<0.001). The 5-year survival rate for Borrmann type 4 gastric cancer was $19.4\%$ and that for other types was $52.9\%$ (P=0.001). In curative cases, the 5-year survival rates were $32.8 \%$ for patients with Borrmann type 4 gastric carcinomas and $63.4\%$ for other types of carcinomas (P=0.001). Conclusion: Borrmann type IV gastric cancer has more advanced features and a poorer prognosis than other types of gastric cancer. Improving the prognosis for patients with Borrmann type 4 gastric cancer requires early detection and a curative resection.

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