• Title/Summary/Keyword: original product

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The Influence of Fashion Involvement, Familiarity and Expertise of Negative Information as Moderate Variable on Extended Apparel Brand Evaluation (조정변수로서 소비자의 유행관여, 상표친숙성, 부정적 정보가 의류상표확장 평가에 미치는 영향)

  • 황선진;송기은;이윤경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.1
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    • pp.9-17
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    • 2003
  • The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

Fourier-Plane Encryption System using Divided Images and a Joint Transform Correlator (분할 영상과 결합변환 상관기를 이용한 주파수 영역에서의 광 암호화 시스템 구현)

  • 최상규;신창목;서동환;김수중;배장근
    • Proceedings of the Optical Society of Korea Conference
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    • 2003.02a
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    • pp.58-59
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    • 2003
  • We propose the optical encryption system using two divided image to hide the original image and a joint transform correlator. The encryption procedure is performed by the Fourier transform of the product of each phase encoded image (divided phase images) and the same random phase image which is generated by computer processing. An autocorrelation term of joint transform correlator contributes to decrypt the original image. This system will be used in optical certification.

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Study on Expression Characteristic of Fashion Bag Products of Up-cycle Brand (업사이클 브랜드 패션가방제품의 표현 특성 연구)

  • Park, Hae-In;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.1-14
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    • 2017
  • The consumption trend of fashion in modern industrial society is developing from the rapid changes, and the lifespan of fashion products becomes shorter due to the various industrial wastes. Due to the attitude change caused by the ethical consumption consciousness and environment awareness, the up-cycle fashion products got to receive attention, and it is in the limelight as a new trend to realize the sustainable fashion products in the domestic and foreign fashion. The purpose of this study lies in drawing the expression characteristics by investigating and analyzing the cases of each type on the fashion bag products of up-cycle brand, and contributing to the diversification of product family fitting to the characteristics of fashion bag product of up-cycle brand, systematic strategies of up-cycle fashion products, and activation of up-cycle fashion market. In research methods, the theatrical researches were conducted centered the relevant domestic literature materials, preceding papers, etc., which ran paralleled with the actual case analysis study. Through the preceding research and websites related to selected products, websites of up-cycle companies, relevant books, related articles, etc., the expression characteristics of up-cycle fashion bag products were drawn. The results of this study are as follows: First, as it has the feature of historicality, the designs can be created by containing the designer's story, story of materials, and consumer's story. Second, since it has the characteristic of sustainability, the application of manufacturing process and materials, extension of product life, conversion of original material's function, etc. can be sustainable. Third, as it's a trait of scarcity, all products may be produced by hand, and it can have the specialty which the original materials have. Fourth, since it has an eco-friendly trait, even while saving the original materials, the aesthetic needs could be met according to the consumers' continuous demand.

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A Study on Material thickness variation of the circle formming shape for installing PCB (PCB 장착을 위한 원형 포밍형상의 재료 두께 변형에 관한 연구)

  • Lee, Chun-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.3667-3671
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    • 2015
  • Through experiment that does not cause wrinkles in the forming process for the primary purpose for install PCB(Printed circuit board) the thickness variation of the material was investigated. Experimental results was showed that the forming height of the first process had Influence Material thickness variation in the second process, in the first process, the Entrance corner of the die must have round of the product height of 50%, and The height of forming should be as high as the thickness of the material than the original forming. Also as do implement the forming shape in the first process, the thickness of the material is thinned to 85%, Restriking in the second process was that The thickness of the material is thinned to 80%. Therefore, In order to implement a precise shape, Thinking that the material thinning, The die was maintain the shape of the original product, and It was obtain the effect of the compression that the punch is to be longer, as the sum of more than 20% of the material thickness in the depth of the original product.

Difference in Extended Products Evaluation by Consumer Innovativeness and Similarity of Product Category for Apparel Brand Extension (의류브랜드 확장시 소비자 혁신성과 제품범주의 유사성에 의한 확장제품 평가차이)

  • Rhee, Young-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.10
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    • pp.1622-1632
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    • 2009
  • This study investigates the influence of the innovativeness of consumers on extended products in brand extensions. 300 surveys were distributed and 283 were used in the final analysis. The results of this study show that consumers evaluate similar product category (i.e., sportswear) better than a dissimilar category (i.e., cosmetics) in brand extension. In addition, innovative consumers evaluated extended product better regardless of similarity with the original brand. The results showed that consumers with higher level of innovativeness were less likely to evaluate differently between a similar product and dissimilar product categories in apparel brand extension.

복수상품 거래비용 절감을 위한 묶음가격조정에 관한 연구

  • Park, Heung-Su;Kim, Dong-Hun
    • Journal of Distribution Research
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    • v.1 no.2
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    • pp.9-28
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    • 1996
  • Recent research has examined how changing a buyer's purchasing policy can improve the efficiency of buyer-seller transactions for a single product. This paper extends the analysis to consider transactions involving multiple products. We show that under certain conditions, coordinating purchases across products is more efficient for the buyer and the seller than maximizing transctions efficiency for each separate product. In contrast to the single product case, the original prices of the products sometimes can support efficient, coordinated transactions across products. Mechanisms like quantity discounts, which are necessary to enforce efficient transactions for a single product, are therefore not always necessary for efficient, coordinated transactions of multiple products. When such mechanisms are required, we show that product bundling by the seller can be used to maximize transactions efficiency across products.

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A Study on Correction of CIRCLE Product Error by Prototype using Rapid Prototyping System (RP시스템을 이용한 원형시제품 제작 시 제품 오차 보정에 관한 연구)

  • Kim, Won-Jung
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.11 no.3
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    • pp.146-153
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    • 2012
  • RP system which is widely used to reduce the time of product development is to resolve the problem of cutting work. It is a method using laminated thin films to produce many forms. The RP equipment used for this experiment is FDM system. This can produce 3D model with using 3D CAD designed file within a relatively short time. Not only this, this system also through 3D file preparation, 3D product manufacture, removal support these 3 step operating process can easily produce goods, but product can be different from original design. This research has been conducted to minimize this error. To apply to the circular product made a circular specimen and measured several times with 3D scanner and find out average 99.622% of accuracy. This result is applied to RP system, and with this changed design produced a specimen, and found out the accuracy is increased to 99.958%. If this is applied to circular products, we can produce more precise products with less process.

The Effect of The Types of Manufacturing Factories on Transferred Essence and Consumers' Perceived Value: Moderating Safety Product Betrayal (제조공장 유형이 본질 전이와 소비자의 가치 인식에 미치는 영향: 안전제품 배신을 중심으로)

  • Jeong, Heonbae;Lee, Yongju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.117-128
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    • 2016
  • In order to extend FOO, this research has the object to demonstrate existing the difference of transferred essence and value between the types of factories(Original factory vs Extended factory). A safety product should save consumers from possible harm or risk, but it sometimes gives directly some damage to consumers. For example, like the issue of a germicide problem in 2016, a germicide killed consumers because of harmful chemistry even it should kept their health. This situation refer to 'Safety product betrayal', we expected that safety product betrayal presence/absence conditions moderate the relationship between types of factories, transferred essence and value. We selected a car air-bag as a safety product for study and implemented one study with total 213 participants. As a result, the participants evaluated the value of an air-bag manufactured throughout an original factory higher than the value of an air-bag manufactured throughout an extended factory. Futhermore, they evaluated the transferred brand essence of an original factory's air-bag higher than an extended factory's. However, in the safety product betrayal presence condition, the difference of value and transferred essence between an original factory and an extend factory was disappeared. Indeed, once consumers experienced or saw safety product betrayal, they avoided to buy or use safety products. Therefore, consumers evaluated the value and transferred essence of betrayed safety products is low without the types of manufacturing factories. From the past to now, there was no paper about the relationship between the types of manufacturing factories(Orignal factory vs Extended factory) and safety product betrayal in Korea. Therefore, this research on FOO and safety product betrayal can give new theoretical and operational contribution. In the conclusion, we discussed the contribution of the study results and proposed the limitation and future study.

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On the three kinds of the continued edition of Tripitaka ; through the recarved editions found in recent (새로 발견된 고려 속장경의 복각본 3종에 관한 고찰)

  • 남권희
    • Journal of Korean Library and Information Science Society
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    • v.16
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    • pp.33-67
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    • 1989
  • The purpose of this study is to analyze the three kinds of recarved books that were Wongak-Techam-Ryakbon, Kumkang-Banyakyung-Uiki, Sung-Yusikron-Sulki. the original edition of these recarved books were published by UiChon in Heungwang Temple with the Continued Edition of Tripitaka in the King Sukjong of the Koryo Dynasty. The continued edition was the collections of various and interpretations of Tripitaka, gathered from Song, Japan and Liao. This continued edition is not a imitation of any others but it is the original product of Koryo. The blocks were carved from the carefully proofread script of Koryo's best calligrapher. The results of this study can be summarized as follows: 1. The original edition of the Wongak-Yecham-Ryakbon was published at the third year of Suchang in Heungwang Temple. The names of two calligraphers and three proofreaders are recorded in the last part of the book. 2. The original edition of the Kumkang-Banyakyung-Uiki was also published at the fourth year of Suchang in Heungwang Temple. The publication data are recorded in the last part of the book that the calligrapher was ODaegong and the three proofreaders were Gakji, Jahyun and Dukyeon. 3. The Sung-Yusikron-Sulki is different from other recarved editions in physical format such as number of lines and letters in one printing page. The original edition of this book was published at Kwangkyowon in Kumsan Temple by Hyaedukwangsa. 4. The contents of these recarved editions are recently discovered.

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Independent Component Analysis(ICA) of Sleep Waves (수면파형의 독립성분분석)

  • Lee, Il-Keun
    • Sleep Medicine and Psychophysiology
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    • v.8 no.1
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    • pp.67-71
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    • 2001
  • Independent Component Analysis (ICA) is a blind source separation method using unsupervised learning and mutual information theory created in the late eighties and developed in the nineties. It has already succeeded in separating eye movement artifacts from human scalp EEG recording. Several characteristic sleep waves such as sleep spindle, K-complex, and positive occipital sharp transient of sleep (POSTS) can be recorded during sleep EEG recording. They are used as stage determining factors of sleep staging and might be reflections of unknown neural sources during sleep. We applied the ICA method to sleep EEG for sleep waves separation. Eighteen channel scalp longitudinal bipolar montage was used for the EEG recording. With the sampling rate of 256Hz, digital EEG data were converted into 18 by n matrix which was used as a original data matrix X. Independent source matrix U (18 by n) was obtained by independent component analysis method ($U=W{\timex}X$, where W is an 18 by 18 matrix obtained by ICA procedures). ICA was applied to the original EEG containing sleep spindle, K-complex, and POSTS. Among the 18 independent components, those containing characteristic shape of sleep waves could be identified. Each independent component was reconstructed into original montage by the product of inverse matrix of W (inv(W)) and U. The reconstructed EEG might be a separation of sleep waves without other components of original EEG matrix X. This result (might) demonstrates that characteristic sleep waves may be separated from original EEG of unknown mixed neural origins by the Independent Component Analysis (ICA) method.

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