• 유통과학연구
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• 제20권7호
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• pp.11-22
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• 2022

Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry has experienced a decrease in the distribution of room occupancy. Therefore, this study aims to examine how to improve the performance of 5-star hotels in Bali by involving market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. Research design, data and methodology: This study involved 127 managers in 62 five-star hotels in Bali. Analysis of this study using structural equation modelling (SEM) with SmartPLS software. Results: This study reveals that the performance of five-star hotels in Bali is influenced by factors such as market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. In addition, revenue management orientation, competitive advantage, and dynamic capability have been shown to mediate the effect of market orientation on the performance of five-star hotels in Bali. Finally, pricing capability has been proven to have not been able to increase the revenue and performance of five-star hotels in Bali. Conclusions: Hotel performance is largely determined by several important factors which include market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. This study provides important implications for hospitality practitioners to improve the distribution of hotel performance.

• 유통과학연구
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• 제21권3호
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• pp.1-12
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• 2023

Purpose: This study discusses the creative industry phenomenon which has different business characteristics both from resources and production processes to distribution. The study intends to analyze the effect of entrepreneurial orientation and market orientation on business performance by using absorptive capacity as a mediator. Research design, data, and methodology: Using the quantitative method, data were collected from 97 respondents, who are managers or owners of creative industry businesses in Makassar City, South Sulawesi, Indonesia. Data analyzed used Partial Least Square - Structural Equation Model. Results: The results of this study reveal that entrepreneurial orientation has no significant effect on business performance and has indirectly a trough absorptive capacity. Market orientation has a significant effect on business performance and indirectly through absorptive capacity. Another result is that absorptive capacity has a significant effect on business performance. Conclusions: When absorptive capability stresses the assimilation and exploitation of knowledge and market intelligence that has been learned to boost business performance improvements, market orientation and entrepreneurial orientation offer knowledge and experience to business processes including the creation of value distribution in the creative industries.

• 유통과학연구
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• 제19권6호
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

• 유통과학연구
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• 제22권6호
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• pp.57-68
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• 2024

Purpose: Dynamic capabilities are acknowledged as pivotal factors facilitating the generation of competitive advantage and performance for enterprises across diverse sectors, notably within the food processing industry. This study endeavors to explore and examine the direct and indirect impact of dynamic capability factors, encompassing innovation capability, market orientation (customer orientation, supply chain orientation, competitor orientation), and digital orientation on the business performance of Vietnamese food processing enterprises. Research design, data and methodology: Research data was collected from 239 food processing enterprise managers and analyzed using partial least square - structural equation modeling. Results: With the exception of digital orientation, the study found evidence of the role of innovation capability and market orientation (customer orientation, supply chain orientation, competitor orientation) in the overall competitive advantage of Vietnamese food processing enterprises. Furthermore, the study underscores the contributions of innovation capability, market orientation and digital orientation in fostering performance of Vietnamese food processing enterprises. It also identifies the mediating role of competitive advantage in the relationship between dynamic capabilities and performance. Conclusions: Consequently, the study proposes a number of implications for food processing enterprise managers with the aim of establishing and enhancing competitive advantage and business performance in the future.

• 유통과학연구
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• 제22권5호
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• pp.27-37
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• 2024

Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

• 한국전산구조공학회논문집
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• 제22권6호
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• pp.639-646
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• 2009

고유동 강섬유보강 모르타르는 타설과정에서 특정한 섬유 방향성 분포를 가질 수 있으며, 이에 따라 재료의 인장거동 특성에 영향을 미칠 수 있다. 본 연구에서는 고유동 강섬유보강 모르타르의 타설단계에서의 유동에 따른 강섬유의 섬유 방향성 분포의 변화를 해석적으로 구하였다. 해석결과에 따르면 180mm 간격으로 나란히 놓여진 두 평판 사이에 흐르는 모르 타르의 전단흐름에 의한 섬유의 방향성 변화는 초기 150mm이내에서 크게 발생하는 것을 확인할 수 있었으며, 이후에서는 방향성 분포의 경향은 크게 변하지 않으며, 다만 흐름방향에 나란한 섬유의 밀도가 집중적으로 커지는 것을 볼 수 있었다. 섬유의 방향성과 섬유보강 복합체의 인장거동과 밀접한 관련성을 고려할 때, 이와 같은 방향성의 예측을 바탕으로 유동에 따른 고유동 강섬유보강 모르타르의 인장거동 변화의 예측이 가능할 것이다.

• 유통과학연구
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• 제20권4호
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• pp.85-94
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• 2022

Purpose: Previous research has found that organizational performance pressures and barriers have an effect on the long-term viability of Micro, Small, and Medium Enterprises (MSMEs). Furthermore, MSMEs' intellectual capital and strategic orientation, according to recent research findings, have an impact on this. The goal of this study is to see how intellectual capital and strategic orientation affect MSMEs' performance. Research design, data and methodology: The performance of MSMEs is the dependent variable, with intellectual capital, market orientation, learning orientation, and technical orientation as independent factors. With a sample size of 113 respondents, this research focused on information technology-based MSMEs in Indonesia's Solo Raya area. Data was analyzed use Confirmatory Factor Analysis for the reliability test and path analysis SEM. Results: The interaction between intellectual capital and strategic orientation in respect to MSMEs' performance reveals that innovation capability serves as a partial mediator in the relationship between intellectual capital and technical orientation and organization performance. Conclusions: In general, intellectual capital and strategic orientation have a positive substantial influence on innovation, according to the findings. Furthermore, they have a considerable favorable influence on the performance of MSMEs. It's just that intellectual capital has no discernible impact on knowledge sharing.

• 한국정밀공학회지
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• 제15권12호
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• pp.97-105
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• 1998

The fiber oriented condition inside fiber reinforced composite material is a basic factor of mechanical properties of composite materials. It is very important to meausure the fiber orientation angle for the determination of molding conditions, mechanical characteristics, and the design of composite materials. In the work, the fiber orientation distribution of simulation figure plotted by PC is measured using image processing in order to examine the accuracy of intersection counting method. The fiber orientation function measured by intersection counting method using image processing is compared with the calculated fiber orientation function. The results show that the measured value of fiber orientation function using intersection counting method is lower than the calculated value, because the number of intersection between the scanning line and the fiber with smaller fiber aspect ratio is counted less than with larger fiber aspect ratio.

• Journal of the Korean Data and Information Science Society
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• 제10권1호
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• pp.67-77
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• 1999

For a orientation-shift model supported on the unit sphere, Euler angles are the conventional measure to parametrize orientation-shifts. The essential role which is played by rotationally symmetry of an underlying distribution is reviewed. In this paper we propose the inference procedure based on Euler angles for the rotationally symmetric spherical distribution. The likelihood ratio test(LRT) based on the Euler angles is worked out. The asymptotic distribution of the test under the null hypotheses and certain contiguous alternatives is obtained.

• 유통과학연구
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• 제14권11호
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• pp.91-102
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• 2016

Purpose - The objectives of this study are as follows. First, it aims to suggest an analysis model that has integrated the relationship between the two factors and export performance and conduct an empirical analysis of the factors. Second, the study seeks to analyze the mediating effect by setting direct channel governance as a specific activity to connect market orientation, a cultural asset, to export performance. Third, through these analyses, the study intends to apply the relationship between market orientation and direct channel governance that the existing studies have failed to observe comprehensively on SMEs in Korea. Based on these analyses, the study expects to expand the discussion of previous researches by analyzing the mediating effect of direct channel governance. Research design, data, and methodology - This study developed a model that has integrated market orientation, direct channel governance, and export performance. It established 7 hypotheses including the mediating effect of direct channel governance. Market orientation was consisted of customer orientation and competitor orientation, and 4 latent variables were measured by 18 questions. LISREL, an analysis tool of structural equation model, was used for hypothesis test and there were 183 sample for analysis. Results - The analysis results showed that customer orientation has a positive influence on direct channel governance, but competitor orientation did not have a statistically significant effect. On the contrary, export performance showed an opposite result. That is, customer orientation did not have any influence but competitor orientation had a significant influence on export performance. It was also confirmed that there was a significant influence in the relationship between channel governance and export performance. According to the analysis of mediating effect, direct channel governance had a full mediating effect between customer orientation and export performance. Conclusions - The study results demonstrated that it is important to build a direct channel governance on the export SMEs in Korea, especially since the direct channel governance complements the influence of customer orientation that does not directly influence export performance among market orientation activities. This implies that Korean export SMEs must strive to build an effective direct channel governance.