• Asia Marketing Journal
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• 제16권1호
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• pp.13-20
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• 2014

Despite heightened interest in and increased urgency surrounding the adoption of green business initiatives, firms seem to suffer from a limited understanding of the prerequisites and profit potentials of green strategies. Our proposed theoretical model suggests that green purchasing asa unique firmcapability must be built on internal organizational characteristics (i.e., top management commitment to environmental management, inter-functional coordination, and performance evaluation and reward systems), and that it eventually helps a firm obtain positive financial performance. We offer some research propositions about potential causal relationships among key constructs that can be empirically tested in future research. We conclude the current study with implications for both managers and researchers.

• Asia Pacific Journal of Business Review
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• 제6권2호
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• pp.27-60
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• 2022

Previous studies stated that low carbon innovation performance could be influenced by government regulations and the green market, which is the new trend of consumer consumption in the present time, mainly focusing on external factors. Before study augured that low carbon innovation performance could be driven by internal and external factors of cooperation such as institutional pressure, stakeholder pressure, and innovation resources. However, the study of green transformational leadership and organizational environmental culture on low carbon innovation performance is rare, especially in Chinese manufacturing, as well as the effect of influencing factors of TPB model: environmental attitude, subjective norm, and perceived behavior capability on low carbon innovation performance. Previous studies mostly used the TPB model for predicting individual behavior. This study established a theoretical model combining the TPB model with green transformational leadership and organizational environmental culture of Chinese automobile manufacturing on low carbon innovation performance. This study consists of two sections of research methodology: section 1 related to questionnaire design and data collection. We established a questionnaire and distributed it online, targeting responses from the managerial level working in Chinese automobile manufacturing. Eventually, 155 valid questionnaires were used for analysis. Section 2 involved data analysis using statistical software. Reliability and data validity was examined by reliability analysis and factor analysis. Correlations and convergent validity analyses were applied, and structural equation modeling was conducted to test the proposed hypotheses. The findings indicated that green transformational leadership, organizational environmental culture, and essential factors of TPB model; environmental attitude, subjective norm and perceived behavior capability positively affect low carbon innovation performance. In addition, the indirect effect of green transformational leadership was tested and found that organizational environmental culture and TPB factors mediated the relationship between transformational leadership and low carbon innovation performance.

• 통상정보연구
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• 제13권4호
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• pp.411-433
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• 2011

본 논문은 설문조사 자료에 기초하여 제조기업의 환경관리활동 즉, 규범준수활동과 혁신지향활동이 환경대응능력의 창출과 성과의 제고에 미치는 영향에 관한 연구모형을 설정하고, 구조방정식 모델을 이용하여 실증분석을 수행하였다. 분석결과, 환경문제와 관련된 시장압력에 대응한 기업의 자발적인 혁신활동은 기업의 환경대응 능력의 창출과 성과제고에 정의 영향을 미쳤다. 그렇지만, 규제압력 즉, 법적 요건에 순응하기 위한 목적의 규범준수활동은 환경대응능력의 창출과 성과제고에 기여하지 못하는 것으로 나타났다. 게다가 혁신활동을 통해 창출된 환경대응능력은 기업성과제고를 위한 중요한 원천이 되는 것으로 나타났다. 이러한 연구결과를 바탕으로 그 시사점과 향후 연구방향에 대해 토의하였다.