• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.107-115
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• 2011

This study analyzes how the person-environment fit on organization attractiveness, commitment, and job satisfaction in TV home shopping companies. The survey was conducted from May 3 to 31 in 2010, and 350 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that person-environment fit of TV home shopping companies is composed of person-job fit, person-supervisor fit, and person-organization fit. The person-job fit, person-supervisor fit, and person-organization fit of TV home shopping companies influence the organization attractiveness and commitment. The organization attractiveness and commitment affect the job satisfaction in TV home shopping companies.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.120-142
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• 2020

Present-day organizations have become largely dependent on mobile instant messaging services (MIMs) for various organizational purposes. Focusing on the increasing use of MIMs in today's organizations, this study aims to explain how different aspects of KakaoTalk, the most dominant MIM in Korea, influence employees' attitudes toward their current employers, and how these attitudes impact the employees' intentions to stay at their present workplaces. Overall, with the exception of one factor (satisfaction with KakaoTalk use), all other factors (perceived quality of information exchanged through KakaoTalk, belongingness through KakaoTalk, and KakaoTalk overload) significantly influenced employee's attractiveness toward their current employers. Specifically, while KakaoTalk overload's effect on perceived organizational attractiveness was negative, two other factors were positively associated with it. Perceived organizational attractiveness also strongly influenced employees' intention to stay at their present workplaces. These findings contribute to expanding practical and theoretical understandings regarding the critical roles of MIMs in the efficient management of organizations in this hyperconnected society.

• Asia pacific journal of information systems
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• v.24 no.1
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• pp.65-91
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• 2014

Our study adopted ELM (Elaboration Likelihood Model) to measure the impact of central and peripheral cues on e-healthcare website behavior and its consequence on perceived loyalty of users. While most of ELM studies did not elaborate the antecedent of both central and peripheral cues, we measured the antecedents of those information processing routes to clarify how technical and quality factors (i.e. information organization, security concern, and website attractiveness) develop the nature of either central or peripheral route. We found that information organization was the main antecedent of information quality presented on the website. Second, the results revealed that website security has a positive effect on website credibility. Third, we also found that website attractiveness was positively associated with website credibility. Fourth, consistent with elaboration likelihood model, the empirical findings suggested that information quality (central cue) and website credibility (peripheral cue) were strong predictors of behavior intention to use health website. Our findings also suggested that behavior intention to use health website significantly influenced perceived loyalty.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.299-303
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• 2008

In this paper, we discuss the schedule problems for Korean Professional Baseball League (KPBL) and propose approaches to solve these problems by applying Integer Programming. A schedule in a sport league must satisfy lots of constraints on timing such as organizational, attractiveness, and fairness requirements. Organizational requirements cover a set of rules which have to guarantee that all the games can be scheduled according to the regulations imposed by Korean Baseball Organization (KBO). Attractiveness requirements focus on what stadium visitors, television spectators, and the clubs expect, that is, a varied, eventful, and exciting season. Fairness requirements have to guarantee that no team is handicapped or favored in comparison with the others. In addition to finding a feasible schedule that meets all the constraints, the problem addressed in this paper has the additional complexity of having the objective of minimizing the travel costs and every team has the balancing number of the games in home. We formalize the KPBL problem into an optimization problem and adopt the concept of evolution strategy to solve it. Using the method proposed, it is efficient to find better results than approaches developed before.

• Korean journal of applied entomology
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• v.56 no.4
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• pp.345-350
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• 2017

Sunflower, selected as a trap plant that can be controlled by attracting Ricania spp. adults via attraction has the highest attractiveness during the preoviposition period. Considering the ecological characteristics of Ricania spp., adults are distinguished by the preoviposition and oviposition periods and the attractiveness of sunflower to Ricania spp. adults was 91.4~95.2% higher than that of blueberry during the preoviposition period. On August 20, when Ricania spp. adults entered the oviposition season, sunflower attractiveness was low at 9.8~11.6% owing to preference for tree species. Based on the result of the selection of systemic chemicals that could be used concomitantly with sunflower, all chemicals, except etofenprox, showed a high controlling effect of over 90%, and among them, dinotefuran showed the highest insecticidal rate of 95.8%. The systemic chemicals acetamiprid, dinotefuran, thiamethoxam, and imidacloprid persisted for 13 days (survey period). Therefore, the concomitant use of sunflower and systemic chemicals can reduce the density of Ricania spp. entering farmlands and their populations in surrounding habitats, which are expected to help in stabilizing the ecosystem.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.157-169
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• 2022

Job love is an emerging phenomenon, which is the utmost approach to fulfilling employees' and organizations' mutual interests, especially performance. The current study aims to define and extend the existing proposed construct of "loving one's job" as job love. It provides a novel theoretical multi-level framework of job love, contextual factors, and performance principled on the attraction-selection-attrition framework and social exchange theory through an integrated approach. This study collected cross-sectional data through a questionnaire from 332 nurses across eight tertiary hospitals in Khyber Pakhtunkhwa, Pakistan. The findings are based on the structural equation modeling technique (SEM) at multi-levels. The results show significant relationships between job love, contextual factors, and performance at the individual and organization levels. There are some insignificant relationships between the variables at the cross-level. Job love plays a key role for both employees and organizations. It facilitates the individuals in the recruitment process to select the job they love, be a good fit, and stay committed to that particular job and organization. This phenomenon allows people to pursue their common interests. Job love assists firms in developing human resource capacity utilization plans that satisfy the needed requirements.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.67-84
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• 2023

Gender diversity policies aim to reduce institutional discrimination in a male-dominated society and the underutilization of women in terms of the economy. Extant gender diversity literature has focused on gender diversity policies premised on women being treated as a minority. However, since women-centered occupational groups do exist, women cannot be considered an absolute minority. Therefore, we explored the gender difference in job seekers' reactions to a diversity policy favorable to men. The experiment divided participants into 2 (Gender: Male, Female) × 2 (Diversity: Favorable, Unfavorable), canvassing 329 college students (156 male, 173 female). Participants evaluated the organizational justice and organizational attractiveness of the virtual company by looking at the diversity cues presented in the job posting seeking new employees. As a result, it was confirmed that if the diversity cues presented in the job posting were favorable (vs. unfavorable) to the individual, the organization's distribution justice and procedural justice perceptions were generated differently according to the gender of the job seeker. Moreover, female job seekers perceived distribution justice and procedural justice as higher than male job seekers when they encountered diversity cues that were favorable (vs. unfavorable) to them. In addition, the relationship between diversity cues and organizational attractiveness was mediated by the perception of organizational justice, and this mediating effect was moderated by gender. For women, on the one hand, the mediating effect through the perception of distributive justice and procedural justice was significant in the relationship between diversity cues and organizational attractiveness. On the other hand, the mediating effect alone through the perception of procedural justice was significant for men. Our findings suggest that identical diversity managements are distinguished by individuals' social status or affiliation and may even result in differentiated behaviors.