• 한국의류산업학회지
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• 제13권1호
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• pp.107-115
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• 2011

This study analyzes how the person-environment fit on organization attractiveness, commitment, and job satisfaction in TV home shopping companies. The survey was conducted from May 3 to 31 in 2010, and 350 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that person-environment fit of TV home shopping companies is composed of person-job fit, person-supervisor fit, and person-organization fit. The person-job fit, person-supervisor fit, and person-organization fit of TV home shopping companies influence the organization attractiveness and commitment. The organization attractiveness and commitment affect the job satisfaction in TV home shopping companies.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.120-142
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• 2020

Present-day organizations have become largely dependent on mobile instant messaging services (MIMs) for various organizational purposes. Focusing on the increasing use of MIMs in today's organizations, this study aims to explain how different aspects of KakaoTalk, the most dominant MIM in Korea, influence employees' attitudes toward their current employers, and how these attitudes impact the employees' intentions to stay at their present workplaces. Overall, with the exception of one factor (satisfaction with KakaoTalk use), all other factors (perceived quality of information exchanged through KakaoTalk, belongingness through KakaoTalk, and KakaoTalk overload) significantly influenced employee's attractiveness toward their current employers. Specifically, while KakaoTalk overload's effect on perceived organizational attractiveness was negative, two other factors were positively associated with it. Perceived organizational attractiveness also strongly influenced employees' intention to stay at their present workplaces. These findings contribute to expanding practical and theoretical understandings regarding the critical roles of MIMs in the efficient management of organizations in this hyperconnected society.

• Asia pacific journal of information systems
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• 제24권1호
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• pp.65-91
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• 2014

Our study adopted ELM (Elaboration Likelihood Model) to measure the impact of central and peripheral cues on e-healthcare website behavior and its consequence on perceived loyalty of users. While most of ELM studies did not elaborate the antecedent of both central and peripheral cues, we measured the antecedents of those information processing routes to clarify how technical and quality factors (i.e. information organization, security concern, and website attractiveness) develop the nature of either central or peripheral route. We found that information organization was the main antecedent of information quality presented on the website. Second, the results revealed that website security has a positive effect on website credibility. Third, we also found that website attractiveness was positively associated with website credibility. Fourth, consistent with elaboration likelihood model, the empirical findings suggested that information quality (central cue) and website credibility (peripheral cue) were strong predictors of behavior intention to use health website. Our findings also suggested that behavior intention to use health website significantly influenced perceived loyalty.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.299-303
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• 2008

In this paper, we discuss the schedule problems for Korean Professional Baseball League (KPBL) and propose approaches to solve these problems by applying Integer Programming. A schedule in a sport league must satisfy lots of constraints on timing such as organizational, attractiveness, and fairness requirements. Organizational requirements cover a set of rules which have to guarantee that all the games can be scheduled according to the regulations imposed by Korean Baseball Organization (KBO). Attractiveness requirements focus on what stadium visitors, television spectators, and the clubs expect, that is, a varied, eventful, and exciting season. Fairness requirements have to guarantee that no team is handicapped or favored in comparison with the others. In addition to finding a feasible schedule that meets all the constraints, the problem addressed in this paper has the additional complexity of having the objective of minimizing the travel costs and every team has the balancing number of the games in home. We formalize the KPBL problem into an optimization problem and adopt the concept of evolution strategy to solve it. Using the method proposed, it is efficient to find better results than approaches developed before.

• 한국응용곤충학회지
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• 제56권4호
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• pp.345-350
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• 2017

갈색날개매미충 성충을 유인하여 방제할 수 있는 트랩식물로서 선발한 해바라기는 갈색날개매미충의 산란전기간에 대하여 가장 높은 유인력을 보였다. 갈색날개매미충의 생태학적 특성을 고려할 때 성충단계에서 산란전기간과 산란기간으로 구별되며 갈색날개매미충이 선호하는 블루베리와 비교하였을 때 산란전기간에 91.4~95.2%의 높은 유인력을 보였다. 갈색날개매미충이 산란에 접어드는 8월 20일에는 산란기주를 선호하는 특성 때문에 해바라기로의 유인률이 9.8~11.6%로 낮았다. 해바라기와 동시에 사용할 수 있는 침투이행성 약제를 선발한 결과, Etofenprox를 제외한 모든 약제가 90% 이상의 우수한 방제효과를 보였고, 방제효과가 우수한 살충제 중 Dinotefuran 은 95.8%로 가장 높은 살충률을 보였다. 방제효과가 우수한 살충제인 Acetamiprid, Dinotefuran, Thiametoxam, Imidacloprid의 약효지속기간은 조시기간인 13일 동안 지속되었다. 따라서, 해바라기와 방제효과가 우수한 침투이행성 약제를 동시에 활용할 경우 농경지내로 유인되는 밀도와 주변 생태계내 개체를 감소시킬 수 있을 것으로 생각되며 장기적으로 생태계 안정화에 도움을 줄 수 있을 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.209-220
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• 2021

본 연구의 목적은 다수 비영리 기관들이 기금모금을 위해 홍보대사를 활용하는 모금 캠페인에서 실제 홍보 대사의 효과를 실증적으로 검증하는 것이다. 연구가설을 분석하기 위해 홍보대사 유형(인지도 고-전문가, 인지도 고-연예인, 인지도 저-전문가, 인지도 저-연예인)과 홍보대사의 공신력, 메시지 신뢰도, 조직에 대한 태도, 후원 행동의도를 종속변수로 하는 2×2 요인설계를 사용하여 분석결과 홍보대사의 공신력에 대한 홍보대사 유형에는 통계적으로 유의미하였고, 메시지신뢰도에 대한 홍보대사 유형에는 통계적으로 유의미하였다. 하지만 홍보대사 유형에 따른 조직에 태도에는 유의미하지 않았다. 마지막으로 홍보대사의 유형에 따른 공중의 후원 행동의도에는 통계적으로 유의미함을 확인하였다.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.157-169
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• 2022

Job love is an emerging phenomenon, which is the utmost approach to fulfilling employees' and organizations' mutual interests, especially performance. The current study aims to define and extend the existing proposed construct of "loving one's job" as job love. It provides a novel theoretical multi-level framework of job love, contextual factors, and performance principled on the attraction-selection-attrition framework and social exchange theory through an integrated approach. This study collected cross-sectional data through a questionnaire from 332 nurses across eight tertiary hospitals in Khyber Pakhtunkhwa, Pakistan. The findings are based on the structural equation modeling technique (SEM) at multi-levels. The results show significant relationships between job love, contextual factors, and performance at the individual and organization levels. There are some insignificant relationships between the variables at the cross-level. Job love plays a key role for both employees and organizations. It facilitates the individuals in the recruitment process to select the job they love, be a good fit, and stay committed to that particular job and organization. This phenomenon allows people to pursue their common interests. Job love assists firms in developing human resource capacity utilization plans that satisfy the needed requirements.

• 한국의류산업학회지
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• 제16권5호
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• pp.756-765
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• 2014

Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• 감성과학
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• 제26권2호
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• pp.67-84
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• 2023

지금껏 시행된 성별 다양성 정책의 목적은 주로 남성 중심으로 제도화된 차별적인 문화와 그로 인한 여성의 과소 활용을 해소하기 위함이었다. 따라서 그동안의 성별 다양성 연구는 여성을 소수집단으로 전제하고 이들을 우대하는 성별 다양성 정책을 펼친 경우에만 집중되었다. 하지만 주류집단과 소수집단의 개념은 맥락에 따라 달라질 수 있으며, 사회에는 여성 중심적 직업군 역시 상당수 존재한다. 이에 본 연구자들은 남성이 수혜자가 되는 다양성 정책에 대하여 남성과 여성 구직자가 각각 어떠한 반응을 보이는지를 탐구하였다. 본 연구는 대학생 329명(남성 156명, 여성 173명)을 대상으로 2(성별: 남성, 여성) × 2(다양성: 유리, 불리)의 참가자 간 실험 설계로 진행되었다. 참가자들은 가상 기업의 신입사원 채용 공고에 제시된 다양성 단서를 보고, 해당 기업에 대한 조직 공정성 및 조직 매력도를 평가하였다. 그 결과, 먼저 구직자들은 채용 공고에 제시된 다양성 단서가 본인에게 유리(vs. 불리)할 경우 성별에 따라 조직의 분배공정성 및 절차공정성을 다르게 인식하였다. 구체적으로 남성 구직자보다 여성 구직자가 채용 공고에서 본인에게 유리(vs. 불리)한 다양성 단서를 접하게 되었을 때 조직의 분배공정성 및 절차공정성을 높게 인식하였다. 또, 다양성 단서와 조직 매력도의 관계를 조직 공정성 인식이 매개하였고, 이 매개효과가 성별에 의해 조절되었다. 이때 여성의 경우에는 다양성 단서와 조직 매력도의 관계에서 조직의 분배공정성 및 절차공정성 인식을 통한 매개효과가 둘 다 유의하였으나, 남성의 경우에는 조직의 절차공정성 인식을 통한 매개효과만이 유의하였다. 이 결과는 같은 내용이나 수준의 다양성 관리라 하더라도 개인의 사회적 지위나 소속집단에 따라 다르게 인식되며, 이로인해 차별화된 태도 및 행동으로까지 이어질 수 있다는 점을 시사한다.