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A Study on the Assessment of the Index for Sustainable Development of On-line Fashion Advertising (온라인 패션광고의 지속가능발전 지표 평가 연구)

  • Son, Mi Young
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.53-68
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    • 2016
  • The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

The Needs and Behaviors of the Elderly in Existing and Future Restaurants (현재와 미래 외식공간에 대한 노인의 이용행태와 요구에 관한 연구)

  • Min, Byoung-A;Kwon, Hyun-Joo;Lee, Soo-Jin;Lee, Yeun-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.181-187
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    • 2007
  • The world is changing drastically by digital information technology and ubiquitous networking. Meanwhile, with the demographic avalanche, South Korea officially became an 'ultra-aging society' in 2026. Simultaneously, this demographic change will also stimulate a cultural climate which facilitates the formation and dissemination of 'slow culture' from the existent urban 'fast culture' which has been weakening the retirement living. One of the fundamental connections with the slow movement appears in the cooking and dining area. With this point of view, this study aims to identify the needs and behaviors of the elderly in current restaurants and a digitally planned multi-purpose one for the future. Small group workshop was employed for this study. In order to elicit detailed information from the elderly group members, scenarios were developed. A group facilitator kept the discussion on track by asking a series of open-ended questions meant to stimulate discussion. As the results, it was revealed that the elderly were interested in digitally planned restaurant which provides one-stop service including entertainment activities, health related contents and socializing with family. Even though this study took restaurant scenarios, the ideas in them also provide holistic perspectives on the direction of marketing and planning strategies on various future environments and services.

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An Operating Strategy of Outer Networking of University According to Traffic Efficiency Analysis (트래픽 효율성 분석에 의한 대학 외부망의 운영 전략)

  • Choi Mu Hee;Ahn Byeong Tae;Kim Sung Jin;Ryu Si Kook;Kang Hyun Suk
    • Journal of Korea Multimedia Society
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    • v.8 no.1
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    • pp.119-127
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    • 2005
  • Each university in Korea has connected its campus network to outer network with a variety methods since every year KREN adopted an open bid in selecting a network service company. In particular many universities connected two or more outer networks have faced more complex decision problems about their network operations due to the intricacy of the networks. So, those university needs the system which helps the managers to select the optimum operating method for their campus networks. In this paper, campus network traffic efficiency based on utilization was analyzed using the manager's answers to the questions for traffic management. And, by the result of analysis, the link strategy to outer networks was suggested for the universities running simultaneously two outer networks.

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Experiences of Depression in Low Income Elderly Women (저소득 여성노인의 우울 경험)

  • Kim, Jeung-Im;Son, Haeng-Mi
    • Women's Health Nursing
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    • v.22 no.4
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    • pp.241-253
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    • 2016
  • Purpose: The purpose of this qualitative research was to understand the meaning of the depression in low income elderly women. Methods: Participants were 15 elderly women, aged between 60 and 80 who were registered in two senior welfare centers in Seoul. Data were collected from June to December, 2012 after having obtained consent from participants. In-depth interviews were done with open-ended questions about their depression experiences, which were audio-taped and transcribed with verbatim. Data were analyzed using qualitative content analysis to discover the categories considering their relationships and abstractness. Results: Depressions of aged women were a part of the their life throughout their long lived hardship and was implied unhealed wounds within the relationship. Participants did not know how to manage with depression symptoms that they tried to overcome individually but due to decreased activities and interpersonal relationships, their depressions were tended to continue. They have tried to get out from depressive symptoms, but it still remains unseen shadow of mind. Conclusion: This results suppose that social support and aged welfare policy included reliving the economical difficulty and improving relationships will be provided to manage the depression for low income elderly women.

CONTINUITY OF HOMOMORPHISMS BETWEEN BANACH ALGEBRAS

  • Cho, Tae-Geun
    • Bulletin of the Korean Mathematical Society
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    • v.20 no.2
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    • pp.71-74
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    • 1983
  • The problems of the continuity of homomorphisms between Banach algebras have been studied widely for the last two decades to obtain various fruitful results, yet it is far from characterizing the calss of Banach algebras for which each homomorphism from a member of the class into a Banach algebra is conitnuous. For commutative Banach algebras A and B a simple proof shows that every homomorphism .theta. from A into B is continuous provided that B is semi-simple, however, with a non semi-simple Banach algebra B examples of discontinuous homomorphisms from C(K) into B have been constructed by Dales [6] and Esterle [7]. For non commutative Banach algebras the problems of automatic continuity of homomorphisms seem to be much more difficult. Many positive results and open questions related to this subject may be found in [1], [3], [5] and [8], in particular most recent development can be found in the Lecture Note which contains [1]. It is well-known that a$^{*}$-isomorphism from a $C^{*}$-algebra into another $C^{*}$-algebra is an isometry, and an isomorphism of a Banach algebra into a $C^{*}$-algebra with self-adjoint range is continuous. But a$^{*}$-isomorphism from a $C^{*}$-algebra into an involutive Banach algebra is norm increasing [9], and one can not expect each of such isomorphisms to be continuous. In this note we discuss an isomorphism from a commutative $C^{*}$-algebra into a commutative Banach algebra with dense range via separating space. It is shown that such an isomorphism .theta. : A.rarw.B is conitnuous and maps A onto B is B is semi-simple, discontinuous if B is not semi-simple.

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A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India

  • Potluri, Rajasekhara Mouly;Vajjhala, Narasimha Rao
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.2
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    • pp.73-79
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    • 2018
  • The purpose of this study is to explore how small and medium enterprises in India has identified the opportunities and challenges in adopting the Web 3.0 technologies to improve their productivity and efficiency. After an in-depth literature review, researchers framed a semi-structured questionnaire with open-ended questions for collecting responses from managers working in 40 Indian SME's representing five key economic sectors. The collected data was analyzed, and themes were encoded using the NVivo 11 computer-assisted qualitative data analysis software. Content analysis was used to analyze the data collected with the semi-structured interviews. This study identified five key themes and 12 subthemes illustrating the key advantages and challenges as perceived by the managerial leadership of SMEs. The five key themes identified in this study include integration of data and services, the creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges. The results of this study will benefit the organizational leadership of SMEs in planning and developing their short-term and long-term information systems strategies and will enable SME leaders to make optimal use of their information technology assets, improving the productivity and competitiveness of the firms. Web 3.0 technologies are considered as emerging technologies, so the advantages and challenges of using these technologies for SMEs have not been explored in the context of emerging economies, such as India.

Life Experience of Female College Student with Atopic Dermatitis (아토피 피부염을 가진 여대생의 생활 체험)

  • Oh, Yun-Hee
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.342-350
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    • 2015
  • This study was done to explore the meaning and nature of life world on female college students with atopic dermatitis. The hermeneutic phenomenological method which was developed by Van Manen was used. Methods: The data were collected in two months through individual in-depth interviews using open-ended questions. A total of nine women with atopic dermatitis participated in the study. Results: Essential themes that fit into the context of the four existential grounds of body, other people, space and time were: rage against the body, the conflict with symptoms, unacceptable life, continued efforts. Conclusion: This study provides deep understanding of female students with atopic dermatitis who are relatively alienated from society. Based on the results of the study, health professionals could develop effective nursing interventions to improve quality of life of these women.

The Attitudes of Community Leaders Toward Mental Illness (지역사회 지도자의 정신질환에 대한 태도- 일 지역사회 정신건강관리 모형개발을 위한 기초조사 -)

  • 노춘희
    • Journal of Korean Academy of Nursing
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    • v.28 no.4
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    • pp.881-892
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    • 1998
  • This study attempts to identify attitudes of community leaders toward mental illness in order to obtain useful information concerning the planning of community mental health services. The community sample consists of 50 community leaders including, civil servants, doctors, herb doctors, school nurses, counselors, village leaders, pharmacists, and pastors. Individuals were asked to give demographic data, their personal attitudes toward mental illness' etiology & prognosis, and toward neighbors who are psychiatric patients. The interview with open questions was used to collect data. According to the study community leaders 82% believed that mental illness could be treated, 66% believed that mental illness was caused by genetic factors and environmental stress, and 76% had negative impressions about mentally ill people such as fear, seclusion, asylum, also crime. Only 28% of mentally ill people were accepted as neighbors in community. 52% of community leaders rejected opening of mental hospital, and thought that the Chunchon community needed facilities such as group homes, or day care centers (30%), however, 34% of the leaders they didn't recognize community mental health. These findings suggest that mental health professionals need to pay special attention to change the attitude of Chunchon community leaders and mental health institutions need to a develop mental health education program for community leaders.

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An Exploratory Study on Late Schooler′s Health Concept and Health Behavior (학령후기 아동의 건강개념 및 건강행위에 관한 서술적 연구)

  • Lee Ji Won
    • Child Health Nursing Research
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    • v.5 no.1
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    • pp.18-26
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    • 1999
  • The purpose of this study was to explore the late schooler's health concept and health behavior. The research was a descriptive method using a self-report questionaire which include semi open-ended questions. the subjects were 458 late schooler's from 4 to 6 grade. The results were as follows : 1. Perceived health concepts were ‘having no illness’ ‘having normal physical feature and strength’ ‘eating food well’ ‘take exercise’ ‘having a bright mind’ ‘having good interpersonal relationships’‘having strong will’ ‘recovering well’. 2. Perceived health behaviors to maintain health were ‘taking proper exercise’ ‘eating proper food’ ‘maintaining cleanliness’ ‘taking sufficient rest and sleep’ ‘having a vigor life and positive thought’ ‘having good interterpersonal relationships’ ‘receiving health check and immunization’. 3. Health behaviors carried out at present were ‘taking proper exercise’ ‘eating proper food’ ‘having a vigor life and positive thought’ ‘receiving health check an immunization’ ‘taking supplementary drugs’ ‘having a regular life’ ‘maintaining cleanliness’ ‘maintaining warmth’. 4. Perceived causes of illness were ‘taking inproper food’ ‘uncleanliness’ ‘insufficient warmth or environment’ ‘lack of exercise or overexertion’ ‘irregular life habits’ ‘contact with germs’ ‘mental stress’. 5. Perceived treatments of illness were ‘having sufficient rest and sleep’ ‘mental relaxation’ ‘eating food’ ‘ maintinging cleanliness’ ‘ maintaining warmth’ ‘taking supplementary drug’ ‘receiving medical treatment’.

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MULTIPLE FLUX SYSTEMS AND THEIR WINDING ANGLES IN HALO CME SOURCE REGIONS

  • Kim, Hye- Rim;Moon, Y.J.;Jang, Min-Hwan;Kim, R.S.;Kim, Su-Jin;Choe, G.S.
    • Journal of The Korean Astronomical Society
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    • v.41 no.6
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    • pp.181-186
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    • 2008
  • Recently, Choe & Cheng (2002) have demonstrated that multiple magnetic flux systems with closed configurations can have more magnetic energy than the corresponding open magnetic fields. In relation to this issue, we have addressed two questions: (1) how much fraction of eruptive solar active regions shows multiple flux system features, and (2) what winding angle could be an eruption threshold. For this investigation, we have taken a sample of 105 front-side halo CMEs, which occurred from 1996 to 2001, and whose source regions were located near the disk center, for which magnetic polarities in SOHO/MDI magnetograms are clearly discernible. Examining their soft X-ray images taken by Yohkoh SXT in pre-eruption stages, we have classified these events into two groups: multiple flux system events and single flux system events. It is found that 74% (78/105) of the sample events show multiple flux system features. Comparing the field configuration of an active region with a numerical model, we have also found that the winding angle of the eruptive flux system is slightly above $1.5{\pi}$.